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Deceptive: Advertisement

Deceptive advertisements use misleading or untrue statements to promote products. They employ vagueness through weasel words like "help" or "up to", exaggeration by making claims without evidence, and bait-and-switch tactics. The Federal Trade Commission regulates unfair and deceptive advertising practices and investigates misleading ads. Examples include food industry ads that exaggerate products and car dealers that lure customers with a basic low-priced model and switch them to a pricier option.

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Colleen Guimbal
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53 views10 pages

Deceptive: Advertisement

Deceptive advertisements use misleading or untrue statements to promote products. They employ vagueness through weasel words like "help" or "up to", exaggeration by making claims without evidence, and bait-and-switch tactics. The Federal Trade Commission regulates unfair and deceptive advertising practices and investigates misleading ads. Examples include food industry ads that exaggerate products and car dealers that lure customers with a basic low-priced model and switch them to a pricier option.

Uploaded by

Colleen Guimbal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Deceptive

Advertisement
Presented By: Grace Benoza
Deceptive Advertisement
• Also known as False
Advertising
• it refers to a manufacturer’s
use of confusing,
misleading, or blatantly
untrue statements when
promoting a product.
How do they do it?

Vagueness
• Use weasel words to evade direct
statements easily
ex. “help” or “up to”
How do they do it?

Exaggeration
• Advertisers make claims without
concrete evidence.
• Usually occurs in the food industry
How do they do it?

Bait and switch


• A car sales showroom puts a basic
car outside with a very low price tag
and once the customer is interested
the sales person trades them up to
a more expensive model
Ads vs. Reality
Federal trade
commission
• Prevents business activities that are
unfair; find out ads that are
deceptive; regulates unfair methods
of competition.
McDonald’s
Burger King
Thank You

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