Creativity and Innvation
Ajay Sankhe
MHRDM+MIM-2017 ( 3 RD Sem)
Innovation
• What is Innovation?
• Creator and Sustainer, Destructor of Enterprise / Fortune Creator
• Its relevance to corporate life – Future
• Defination
“ The embodiment , combination or synthesis of Knowledge in Original ,
relevant , valued new products, processes or services
• Examples :
• Apple and Innovation – Constituents of Innovation/ Ipod
• Innovation in Retail
• Innovation in Design
• Innovation in Services
• Innovation in Business model
• Joseph Schumpeter : Creative Destruction
• Examples : Technological
• Radio to Tape recorder
• Walkman to CD
• CD to Pen drive
• Digital Music
• Glass : Corning
• 1879 : bulbs
• 1912 : Glass for Railroads
• 1915 : Glass for cookwear
• 1932 : Fused Silica – For telescope and mirrors
• 1934 : Silicones : Between glass and plastic
• 1947 : Televiosn
• 1970 : optical fibre
• 1982 : LCD
• 1982 : LCD
• 2007 : Gorilla Glass for Mobile phones
• 2012 : Ultra slim glass
• Types of Innovation Models
• Innovation Process :
• Idea Generation
• Opportunity Recognition & Idea Evaluation
• Idea development
• Commercialization
A) Idea generation –
• Technical Insight
• Coventional limits about performance limits – Hyperloop , Chips
B) Opportunity Recognition –
• Customer Value
• Solve Problem- Value for customers or shareholders
• Cost Advantage
A) Incubation and Evaluation by Decision makers
• Will Idea work?
• Does company has a technical know how to make it work?
• Does the idea represent value for the customers?
• Does the idea fit well with the company strategy?
• Does it work from a cost perspective?
• Coventional limits about performance limits – Hyperloop , Chips
B) Commercialisation –
• Customers to make Final evaluation.
Innovation strategy – Best Practices
• Dividing in decentralised autonomous teams
• Set up Entrepreneurial ventures inside company
• Puruse External embracing open innovation
• Collaborating with customers
• Rapid Prototyping
- Innovation systems and set of interdependent
Apple’s cutting advantage
• Products easier to use than competitors
• Providing a seamless experience across its expanding family of
devices and services
• Integrated software development
• Proprietary OS
• Unique designs
• Other Example Bell Labs :
Types of innovations
• Technological systems –
• Cornings : Glass
• Bell labs : Telephone Exchange switcher, Photocell, Transistor, Satellite
communication, Laser
• Business model – Linkedin, Uber, Netflix, Amazon
• Routine Innovation :
• Intel Launching faster Microchips
• Drone delivery @ amazon
• Microsoft and Apple iphone
• Disrptive innovation
• Google’s Android Open sourced OS – Business model Innovation– Other than
closed Microsoft
• Radical innovation : Polar opposite Disruptive Innovation
• Bio technology
• Pharmaceutical companies : Chemically synthesized drugs in molecular drugs.
• Architectural innovation : Technology Innovation+ Business model
Innovation
• Digital Imaging : Polaroid Camera : Solid state camera, camera dsign, software
and display tech + Kodak
• Examples :
• Intel i386 microprocessor chip
• Windows NT from 19993 onwards
• Mac , Iphone , Ipad
• Google : Routine Innovations @ map / advertising business +
• Technological Innovations – Google X : Driverless car
• Automobile – Conventional motors , Milking
• Hybrid , Hydrogen cell
Getting best out of Innovation
• Complementary assets
• Capabilities, products and services
• Suppliers , Distributors
• Example –
• Customer Partnering
• Iphone and IPAD together indispensible
Types of Innovation
• Incremental Innovation
• EXPLOIT EXISTING TECHNOLOGIES
• Improves upon something that already exists or reconfigures an existing form or
technology to serve another purpose
• Pentium 3 to 4 : Improve design to enhance chip performance
• USE GPS technology to a new use
• Innovations in processes
• Radical Innovation / Disruptive Innovation–
• Departure from Existing technology or methods
• Disruptive Innovation changes company’s business model
• Bell Lbs – Transistor to SiGe chips
• Eastman Kodak Films to Digital Imaging
