Scribd
Upload
700 views12 pages

Crafting Effective Business Messages

This document provides examples of planning, writing, and completing positive, negative, and persuasive messages. It outlines the steps taken for three case studies: 1) writing a positive text message requesting an airline ticket refund, 2) drafting a negative rejection letter to a faucet manufacturer, and 3) sending a persuasive email requesting a refund for locks and damages from a bag company. The document discusses adapting to the audience, organizing information, revising messages, and distributing the final product for each case.

Uploaded by

Raj Mehta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
700 views12 pages

Crafting Effective Business Messages

This document provides examples of planning, writing, and completing positive, negative, and persuasive messages. It outlines the steps taken for three case studies: 1) writing a positive text message requesting an airline ticket refund, 2) drafting a negative rejection letter to a faucet manufacturer, and 3) sending a persuasive email requesting a refund for locks and damages from a bag company. The document discusses adapting to the audience, organizing information, revising messages, and distributing the final product for each case.

Uploaded by

Raj Mehta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Writing positive, negative and

persuasive messages

Presented To: Presented By:


Prof. Rohita Dwivedi Bhavik Gandhi (10)
Isha Mehta (20)
Darpan Mittal (22)
Nikita Patel (34)
Nishidh Shah (48)
Anar Sheth (50)
Writing routine and positive messages
case:5
Planning
• General purpose: to persuade
• Specific purpose: to ask for a refund of an
airline ticket fare
• Identify the audience: British Airways Ticket
Refunds, USA
• Gather information: flight number, date,
reason for flight delay, parties involved.
• Select the right medium: Text message
• Organize the information:
 direct approach
 maximum 320 characters
 Flight details
 Introduction of passenger – Samantha
 Refund request
 Reasons for delay
 Evidence: ticket stubs and other documents
Writing
• Adapt to your audience: politeness and projecting
Samantha’s company image to create credibility.
• Compose the message

Completing
• Revise the message: revised, edited and rewrote to
make it concise.
• Produce the message: used a mobile screen layout and
typed the message in it for effective appearance.
• Proofread the message: reviewed for error, spellings
and tone of the message.
• Distribute the message: delivered the text message.
Writing negative messages
case:7
Planning
• General purpose: to inform
• Specific purpose: to draft a rejection letter
• Our introduction: Home Depot
• Identify the audience: faucet manufacturer,
Roseway manufacturing.
• Gather information: strict policies of Home
depot, website, pitfalls of faucet manufacturer
and their logo.
• Select the right medium: Blog
• Organize the information:
 indirect approach
 Size that the page do not need to be scrolled
 Home depot policies and rules
 Informing about the rejection in a soften way
 Evidence: Previous experiences

Writing
• Adapt to your audience: projecting company’s
image, its fundamentals and its basic
requirements.
• Compose the message
Completing

• Revise the message: revised, edited and


checked the format.
• Produce the message: prepared a dummy blog
with company’s logo and other details.
• Proofread the message: reviewed for error,
spellings, tone and grammar.
• Distribute the message: posted the blog on
company’s official website.
Writing persuasive messages
case:14
Planning
• General purpose: to persuade
• Specific purpose: to request a refund for locks
and damages.
• Identify the audience: Brookstone,
Washington
• Gather information: New York Times copy
having the article, purchase receipt and
details of TSA programs.
• Select the right medium: E-mail
• Organize the information:
 indirect approach
 Referring to New York Times article
 Condition of bags and locks
 Failure to contact TSA
 Request for refund
 Evidence: newspaper article and purchase
receipt
Writing
• Adapt to your audience: you attitude, no
response on phone.
• Compose the message

Completing
• Revise the message: revised, edited and
checked the format.
• Proofread the message: reviewed for error,
spellings, tone and grammar.
• Distribute the message: sent the mail.
Questions???
Thank you

You might also like