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Effective Marketing Plan Blueprint

The document outlines the key components of an effective marketing plan, including defining marketing and its purpose. It discusses conducting internal and external analyses to understand strengths, weaknesses, opportunities, threats, economy, demographics, trends, competition and target markets. The marketing mix of product, price, place, promotion, people and quality are examined. The importance of market research, market targeting, implementation planning and quality in products and services are also highlighted. The marketing plan provides a blueprint for achieving organizational goals and objectives.

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RaVi Paramoji
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52 views15 pages

Effective Marketing Plan Blueprint

The document outlines the key components of an effective marketing plan, including defining marketing and its purpose. It discusses conducting internal and external analyses to understand strengths, weaknesses, opportunities, threats, economy, demographics, trends, competition and target markets. The marketing mix of product, price, place, promotion, people and quality are examined. The importance of market research, market targeting, implementation planning and quality in products and services are also highlighted. The marketing plan provides a blueprint for achieving organizational goals and objectives.

Uploaded by

RaVi Paramoji
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

BUILDING A POWERFUL

MARKETING PLAN

PRESENTED BY :
GROUP 9
WHAT IS MARKETING
PLAN??????
A marketing plan is the blueprint or the map you
intend to follow in order to achieve your goals. If
you are planning for existing programs, the plan
will incorporate the strengths of your current
effort with needed changes and improvements.
If the plan is for a brand new product or service,
it will pull all the elements together for an
effective start on marketing.
WHY HAVE A MARKETING
PLAN?
To find out where you are
To know where you’re going
How to get there
MISSION STATEMENT!
A clear, concise description of:
The organizational identity
What business is the organization really in
Results the organization wants to accomplish
INTERNAL ANALYSIS!
 Background

 Current status

 Future directions

 Current resources

 Strengths and weaknesses


EXTERNAL ANALYSIS!
-Economy

-Demographics

-Trends

-Competition

-Target market
MARKETING MIX!

Product
Place
Price
Promotion
• Product
 Marketing plays major role in defining product.

• Price
 Marketing determines price of product based on a
number of factors including costs of manufacturing
and “what the market will bear.”

• People
 Marketing recruits, trains, and supports and tracks
effectiveness of direct sales force
• Place
 Marketing determines product placement with store
locations and “store shelf” placement in relation to
competitors.
• Promotion
 Marketing determines promotional strategy in line
with business plan and executes same
MARKETING RESEARCH!
Market research is the vehicle for gathering the
information that serves as the foundation for the
marketing plan.
Identify new customers
 Solidify your current customer base
Understand customer satisfaction
Determine new product offerings
Defines SWOT (Strengths, Weaknesses,
Opportunities, Threats)
MARKET TARGETTING!

 The specific target markets the company will


serve.
 Determines customer needs and wants through
market research.
 Analyzes a firm’s competitive advantages and
builds a marketing strategy around them.
 Creates a marketing mix that meets customer
needs and wants.
IMPLICATION PLAN!
 Steps
 Responsibility
 Deadlines
 Budget
QUALITY IN PRODUCT!
 Reliability (average time between breakdowns)
 Durability (how long an item lasts)
 Ease of use
 Known or trusted brand name
 Low price
QUALITY IN SERVICE!
 Tangibles (equipment, facilities, people)
 Reliability (doing what you say you will do)
 Responsiveness (promptness in helping
customers)
 Assurance and empathy (conveying a caring
attitude)
THANK
YOU

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