POTENTIAL
INVESTMENT
C
OPPORTUNITIES
TOOLS FOR IDENTIFYING
INVESTMENT OPPORTUNITIES
There are several useful tools that are helpful in
identifying promising investment opportunities:
1. Porter Model: Profit Potential of Industries
2. Life Cycle Approach
3. The Experience Curve
PORTER 5 FORCES MODEL
1.Threat of new entrants
2.Rivalry among existing firms
3.Pressure from substitute products
4.Bargaining power of buyers
5.Bargaining power of sellers
EXPERIENCE CURVE
Experience curve analyzes how cost per unit changes
with respect to accumulated volume of production.
Investment must be such that reduces costs.
LIFE CYCLE APPROACH
There are four stages a product goes through during its life cycle,
each stage represents different investment and net profit value.
1. Pioneering Stage – In this stage, the technology and product is new,
there is high competition and very few entrants survive this stage.
2. Rapid Growth Stage – This stage witnesses a significant expansion in
sales and profit.
3. Maturity Stage- It marks developed industries with mature product
and steady growth rate
4. Decline Stage – Due to introduction of new products and changes in
customer preference, the industry incurs a decline in market share and
profits.