One of India’s Most Valuable Corporations
ABOUT ITC LIMITED
Type Public
Founded 24 August 1910
Headquarters Kolkata, India
Yogesh Chander Deveshwar, Chairman
Key people
K. Vaidyanath, Director, Partho Chatterjee, CFO
Industry Tobacco, foods, hotels, stationery, greeting cards
Products Cigarettes, packaged food, hotels, apparel
Revenue ▲ $5.21 billion USD (2009)
Employees 29,000 (2009)
Website [Link]
MASTER STROKES OF ITC
•Chairperson - Y C Deveshwar
•Directors - S S H Rehman, A Singh, K Vaidyanath, A Baijal, J P
Daly, R K Kaul, S H Khan, S B Mathur, D K Mehrotra, H G Powell,
P B Ramanujam, B Sen, RS Tarneja, B Vijayaraghavan
EVOLUTION
• 24 August 1910 – ITC incorporated under the name of 'Imperial
Tobacco Company of India Limited'.
• 1925– ITC’s Packaging & Printing Business Division was set up as
a strategic backward integration for ITC’s Cigarettes business.
• 1974 – The Company's ownership transferred into Indian , and
the name of the Company was changed to ITC Limited (Indian
tobacco company).
• 1975 – The Co. launched its HOTEL BUSINESS which was named
‘ITC-Welcome group Hotels’.
• 1979 – ITC entered the Paperboards Business by promoting.
Bhadrachalam Paperboards Limited, which today has become the
market leader in India.
Cont.
•In 1985, ITC set up Surya Tobacco Co.- in Nepal as an Indo-Nepal and British
joint venture. Since inception, its shares have been held by ITC,
•In 1990, ITC acquired Tribeni Tissues Limited Specialty paper manufacturing
company and a major supplier of tissue paper to the cigarette industry. TTD was
merged with the Bhadrachalam Paperboards Division to form the Paperboards
& Specialty Papers Division in November 2002.
•Also in 1990 - leveraging its agri-sourcing competency, ITC set up the Agri
Business Division for export of agri-commodities.
•In July 2005 - ITC introduced Essenza Di Wills, an exclusive range of fine
fragrances and bath & body care products for men and women
THE STARTERS
The Starting point of The company was Imperial Tobacco Co. of India
Ltd. The Company manufactured and distributed cigarettes and
smoking tobaccos and speciality papers including cigarette tissue
papers (Sole manufacturer in the country).
•Insignia
•India Kings Due to the Ban on cigarettes
• Classic adds therefore,
• Gold Flake NO PREVIEW AVAILABLE
• Silk Cut
• Navy Cut
• Scissors
• Capstan
• Berkeley
• Bristol
PRODUCTS
Hotels:
ITC Welcomgroup Hotels, Palaces and Resorts
is India's second largest hotel chain with over 80
hotels. Based out of Hotels Division Headquarters
at the ITC Green Centre in Gurgaon, ITC
Welcomgroup is also the exclusive franchisee of
The Luxury Collection brand of Starwood Hotels
and Resorts in India
PRODUCTS
Paperboards & Specialty Papers:
ITC Bhadrachalam Paperboards Limited & ITC
Tribeni Tissues Division are now under one roof
--> Paper Boards and Specialty Papers Division.
There are 4 Units under one umbrella -
Bhadrachalam, Tribeni, Bollarum and Kova
Branded Apparel: Wills Lifestyle, John Players,
Miss Players
PRODUCTS
Packaging & Printing Business:
India's Largest Packaging Solution provider. Multi-
location manufacturing facilities to cater domestic
and export requirements. Product Range includes
Cartons (Folding & Fluted), Flexibles (Reels &
Pouches), Shoulder Box, HL's & CBO, Printed
Cork Tipping, Gaywraps
PRODUCTS
Agricultural Industry:
Agri-Business, Leaf Tobacco, Gold Ribbon, Blue
Ribbon, Aqua Kings, Aqua Bay, Aqua Feast and
Peninsular
Packaged Foods & Confectionery:
Kitchens of India, Aashirvaad, Sunfeast, Mint-O,
Candyman, Bingo Snacks
Incense Sticks: Mangaldeep, Spriha,Yantraani
PRODUCTS
Toiletries: Essenza Di Wills, Fiama Di Wills, Superia,
Vivel Di Wills, Vive
Education & Stationery Products: Expressions,
Classmate, Paperkraft
Safety Matches: iKno, Mangaldeep, VaxLit,
Delite(Discontinued) and Aim Brands acquired from
Wimco (Western India Match Company): Ship ,
Homelite (Swedish Matches)
PRODUCT PORTFOLIO
WILLS LIFESTYLE
WELOCOME GROUP OF HOTELS
RURAL PROJECTS
Mangaldeep incense sticks
Rural initiatives
E-choupal
Social & farm forestry
Integrated watershed development
Providing supplementary education
Economic empowerment of women
Livestock development
Renewable energy at ITC
Lets put India first
MARKETING STRATEGY
They have a DIFFERANTIAL MARKETING
STRATEGY type.
Always use their existing channels.
Utilizing nominal resources related with the brand
Eg:- E-Chaupal, MangalDeep,
Brand Ambassador are selected according to the
brands and mostly are YOUTH ICONS
They emphasize on going with the FLOW and
making their Followers .
Competitors of ITC Ltd.
Golden Tobacco Limited
Godfrey Philips India Ltd.
VST Industries Ltd.
RTCL Ltd.
Hindustan Unilever Ltd.
Marico
What is the sales target?
What is differential marketing? Relate it with ITC’s
marketing strategy.
What is diversification? Example of a company
What does it mean to ITC ?
What is milestone? What does it mean to a
company
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