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Halal Detergent for Moslem Women

The product is positioned as the first halal detergent in Indonesia for cleaning clothing worn during acts of worship. It comes in powder and liquid forms. The target market is Muslim women ages 25-50 from socioeconomic classes A-B-C+. The communication objectives are to raise awareness that worship is not fully complete without fully cleansing oneself and one's clothing with halal products, and to establish Total Almeera as the leader in the halal fashion care detergent category. The key message is "Halal must be total." Plans for marketing include media distribution and events with Muslim bloggers.

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wawan_good
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42 views11 pages

Halal Detergent for Moslem Women

The product is positioned as the first halal detergent in Indonesia for cleaning clothing worn during acts of worship. It comes in powder and liquid forms. The target market is Muslim women ages 25-50 from socioeconomic classes A-B-C+. The communication objectives are to raise awareness that worship is not fully complete without fully cleansing oneself and one's clothing with halal products, and to establish Total Almeera as the leader in the halal fashion care detergent category. The key message is "Halal must be total." Plans for marketing include media distribution and events with Muslim bloggers.

Uploaded by

wawan_good
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Product Range

900 gr Powder 1000ml liquid 800ml Liquid 50 gr Powder


ISSUE
Build awareness of Halal is not only for food but also for
anything that people going through in their life, prior to
outfits that usualy used to worship must be total clean
and suci to make your Sholat is compeletely halal.
Product
The first HALAL Detergent in Indonesia prior to Fashion care
Detergent
Total is the brand, Almeera is name of product varian.
Available in powder and liquid variant
Target Market : Female Moslem prefereable wearing hijab, Age
25 50 SES A-B-C+
Communication : Emotional Approach
Communication Objective
To be the leader of Fashion care detergent for most moslem in
Indonesia
Aspire people to aware that Your ibadah not complete
because you are not completely halal.
Build awareness of Halal is not only for food but also for anything
that people going through in their life, prior to outfits that usualy
used to worship must be total clean and suci to make your Sholat
is compeletely halal.

KEY MESSAGE : HALAL itu harus TOTAL


IDEA PAGE
MOSLEM

TO WORSHIP ALLAH and get the


blessing and get Rezeki of life.
MOSLEM

In order to get Blessing you need


to be sincere and of cause Suci.
Dan pakaianmu bersihkanlah. Dan perbuatan dosa
tinggalkanlah. (Q.S. Al-Muddasir/74 : 4-5).

Suci mean you


have to be
completely CLEAN
MOSLEM
SUCI mean HALAL

COMMUNICATION OBJECTIVE

Your ibadah not complete


because you are not
completely halal.
Make them aware -Attack audience with this
MOSLEM

NOW
ITS TIME TO START
YOUR NEW LIFE
Ensure you have complete BLESSING from
Allah.
MOSLEM
NOW

ANSWERING ALL YOUR


NEEDS!!!
The only Halal detergent that will give your
prayer complete Halal that will get blessing
from Allah.
Gaining awareness that your ibadah will not 100% complete
if your are not Totaly Suci. And how to make your outfits
Suci is by using Halal Detergent.
Introduce the product to reader
Reporting the BTL Activation Gathering Hijabers and
Moslem Blogger with Total Almeera
Reporting the writing competition
Treatment :
Release distribution to 50 media
Media Gathering (top 10 Media will be invited in Gathering Blogger)

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