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Overview of India's Publishing Industry

The document discusses the publishing industry in India. It provides a brief history of publishing in India dating back to the 18th century. It also outlines the current structure and scope of the publishing market according to region and language. The document then analyzes the evolution of the publishing industry over time with key milestones and developments. It also includes a survey results on different publishing mediums and provides ratings on factors for different publishing companies. The document discusses challenges faced by the industry such as piracy, market overcrowding, and adapting to technology. It concludes with statistics on top newspapers and magazines by readership in India.

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kalpesh
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133 views17 pages

Overview of India's Publishing Industry

The document discusses the publishing industry in India. It provides a brief history of publishing in India dating back to the 18th century. It also outlines the current structure and scope of the publishing market according to region and language. The document then analyzes the evolution of the publishing industry over time with key milestones and developments. It also includes a survey results on different publishing mediums and provides ratings on factors for different publishing companies. The document discusses challenges faced by the industry such as piracy, market overcrowding, and adapting to technology. It concludes with statistics on top newspapers and magazines by readership in India.

Uploaded by

kalpesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PUBLISHING

HOUSE

A Contemporary Management
Project

Introduction
What is
publishing?
Publishing is activity of putting information in the
public arena, which includes document management
The Process

Accepting
authors work

Refining the
content

Making the
document
available

Publishing industry in India:


The Indian publishing market is non-homogenous and is structured
according to region and language.
The 24 Indian languages including English give ample scope and
variety to the Indian publishing industry

Evolution of Publishing
industry
1870: Paper
production by
bally paper mills
1822: Bombay
Samachaar
1818: First
vernacular
newspapers

1780: Indias
first newspaper
Bengali Gazette
was started
1556: First port
was set up(with
first printing
press)

1812: Indias
first paper mill
was established
1780: The British
bought the
concept of
printing machine
in India

A Survey was conducted on the


following:

Newspape
r
Magazine

EPublishin
g

Introduction
Technological
advancement
Energy conversation
Strong Government
Hiring minorities
Helping higher
education
Fighting Inflation

RATINGS

Technological
advancement
Company
rating: 5
Our rating:
4

Hiring minorities
Company rating:
1
Our
rating: 1

Energy
conservation
Company
rating: 3
Our
rating: 2

Helping higher
education
Company
rating:
4
Our
rating: 3

Strong Government
Company rating: 1
Our rating:
3

Fighting inflation
Company rating: 3
Our rating:
4

Sharayu Publications

Introduction
Technological
advancement
Energy conversation
Strong Government
Hiring minorities
Helping higher
education
Fighting Inflation

SHARAYU
PUBLICATIONS
RATINGS

Technological
advancement
Company
rating: 4
Our rating:
3

Hiring minorities
Company rating:
3
Our
rating: 3

Energy
conservation
Company
rating: 3
Our
rating: 2

Helping higher
education
Company
rating:
4
Our
rating: 3

Strong Government
Company rating:
1
Our rating:
1

Fighting inflation
Company rating: 3
Our rating:
2

Introduction
Technological
advancement
Energy conversation
Strong Government
Hiring minorities
Helping higher
education
Fighting Inflation

RATINGS

Technological
advancement
Company
rating: 5
Our rating:
4

Hiring minorities
Company rating:
2
Our
rating: 1

Energy
conservation
Company
rating: 3
Our
rating: 2

Helping higher
education
Company
rating:
4
Our
rating: 3

Strong Government
Company rating: 4
Our rating:
3

Fighting inflation
Company rating: 2
Our rating:
2

SWOT Analysis
S

T
Threats

Strength
s

Weaknes
ses

Opportunities

Early
mover
advantag
e
Brand
recognitio
n

Unpredictable
market

Lower salaries

Strong local
store
network

Governan
ce

New markets
Cultural
or
linguistic

Time and
distribution
work
Resources
and pool
worldwide
talent

Emerging
players
Unable to
resolve
differences
E-Publishers

Problems faced by Publishing Industry

Piracy- Unauthorized use of copyrighted works is a serious issue for


publishers
Maintenance of books- Maintenance of published books is a major
challenge
Crowded Market-The market is overflowing with publishing houses
and authors
Urban Market-Publishing industry is urban centric market
Attitudes towards Technology- Struggling to adapt to technological
advancements
Practicing Traditional way of Publishing-Publishers in India use
conventional method publishing

Energy Conservation

Recycled
Paper

Totally
Chlorine Free
paper
(TCF)

Soy based
Ink

Top ten Newspaper- Readership


As on December 2015

Dainik
Bhaskar
Dainik
Jaagran
Amar
Ujala

Times of
India

Malayala Hindusta
n Times
Manora
ma

The
Hindu

6
%

Daily
Thanti

7
%

Eenad
u

7
%

Rajastha
n
Patrika

7
%

10
%

10
%

12
%

12
%

12
%

16
%

Top five magazines- Readership

Saras Salil; 15%

India Today (English); 18%

Pratiyogita Darpan; 19%


India Today (Hindi); 15%

Vanitha (Malayalam); 32%

Conclusion

THANK YOU

Presented
by:

79- Reshma Bhandary


86- Pawan Kamat
100- Siddharth Keniya
101- Samruddhi
Nalavade
108- Ritika Punwani
109- Moiz Jawadwala

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