Crispy Panauti Potato Chips
Pvt. Ltd.
Group 5
Kriti Manandhar
Menuka Watankachhi
Luv Bhattarai
Man Bahadur Shahi
Contents
Introduction
Business
model canvas and its components
Financial statements
Conclusion
Introduction
Panauti-12 ,Kavre
Panauti Known for producing quality potatoes
Product: Potato chips
Crispy Panauti Potato Chips Pvt. Ltd.
Market gap:
i.
ii.
iii.
iv.
Production of good quality potatoes yet no organic potatochips manufacturing company in this area.
Most of the potato chips available in the area have to be
imported from India or through Kathmandu.
Labor cost low in comparison to Kathmandu .
Ultimately there is prospect of good quality potato chips at
reasonable prices.
Panauti Potato Chips Pvt. Ltd.
Panauti-12 Kavre
Produce quality potato chips by mobilizing local
manpower and locally produced potatoes and spices.
Founded and managed by 4 partners.
Business Model Canvas
1.
2.
3.
4.
5.
6.
7.
8.
9.
Customer Segments
Customer relationship
Value Proposition
Key Activities
Key Partners
Cost structure
Key Resources
Channels
Revenue Streams
Customer Segments
Target customers and segments:
People of all age groups within Kathmandu Valley
and Kavre area.
Prefences: Quality(organic) potato chips at lower
prices.
Wide range of taste preferences
Product Positioning:
Quality chips made with locally produced organic
potatoes and seasoned with unique blend of spices.
Customer Relationship
Attracting Customers and retaining them through
advertisement and promotional activities as well as
follow up programs
Advertisements through Advertising agencies
Special promotional packages in events , carnivals.
Maintaining a proper and up to date customer and
dealer database.
Follow up on customer feedback and queries
Main purpose : Good perception of quality of the
chips
This results in customer loyalty and helps in
retaining customers at times of competition.
Value Propositions
Using only organic Panuati potatoes
Using hand grinded locally produced spices
Key activities
Acquiring organic potatoes via local farmers
Acquiring hand grinded spices via local spice dealers
Starting the machinery potato peeler, slicer, fryer.
Flavoring the potato chips.
Packaging
Proper quality management through regular checking
throughout the process.
Hiring trained and well motivated manpower
Proper distribution system
Key Partners
Proprietor team
Suppliers of Potatoes
Suppliers of oil and spices
Suppliers of plastic for packaging
Distributer
Extended relationships with farmers
Cost Structure
Main Raw Materials:
Potatoes
Spices
Oil
Plastic for packaging
Labor cost (daily wages and salaries)
Rent for land and buildings
Machinery acquisition and maintenance
Utilities
Key Resources
Physical Resources:
Land and building
Plant and machineries
Vehicles and distribution network
Human Resources:
Well trained workers
Intellectual resources:
proprietor knowledge
Customer and dealer database
Financial resources:
Own investment(Cash)
Channels
Indirect channel system
Manufacturer
Panauti Potato Chips
Pvt. Ltd
Distributor
Retailer
Customer
Revenue streams
Main revenue source: Sales of potato chips
Additional revenue sources:
Sales of broken pieces supplied to local
chaat businesses and hotels.
Sales of by products (potato peels ) for
fertilizer purposes to nearby farms.
Train unskilled laborers in operating
machines.
Financial Statements
Crispy Panauti Potato Chips pvt.ltd
Balance Sheet
For the period of 31st December
Particular
Assets
current assets
2015
2016
2017
Bank and Cash
353000
382500
170000
Account receivable
200000
300000
400000
Inventory
300000
400000
518625
Total current assets
853000
1082500
1088625
Long-term Assets
Fixed assets
less:Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities
Current-Liabilities
550000
522500
496375
27500
26125
24818.75
522500
496375
471556.25
1375500
1578875
1560181.25
Account payable
525000
630000
400000
Accrued Expenses
100000
120000
125000
Total current liabilities
625000
750000
525000
Long-term Liabilities
Owners equity
Owners capital
800000
800000
800000
Retained earnig
49500
30250
750500
830250
235181.25
1035181.25
1375500
1580250
1560181.25
Total owner's equity
Total liabities and equity
Crispy Panauti Potato Chips pvt.ltd
Incomoe statement
For the period of 31st December, 2015
Particular
Revenue
Amount(NPR)
Net Sales
1670000
Total Revenue
less: cost of goods sold
1670000
312000
Rent per month
360000
Marketing and Advertising
180000
Telephone & Utilities
120000
Transportation and travelling
180000
60000
120000
20000
Initial Advertising and Promotion
100000
Legal and Accounting
240000
27500
Salaries (2*5000)+(2*8000)
Insurance
Repair and Maintenance
Licenses and Permits
Depreciation Expenses
Total Costs and Expenses
1719500
Net Income/Net loss
-49500
Crispy Panauti Potato Chips pvt.ltd
Incomoe statement
For the period of 31st December, 2016
Particular
Revenue
Amount(NPR)
Net Sales
1781000
Total Revenue
less: cost of goods sold
Salaries
Rent
1781000
312000
360000
240000
Marketing and Advertising
Telephone & Utilities
144000
Transportation and travelling
240000
60000
120000
Licenses and Permits
10000
Legal and Accounting
240000
26125
Insurance
Repair and Maintenance
Depreciation Expenses
Total Costs and Expenses
1752125
Net Income/Net loss
28875
Crispy Panauti Potato Chips pvt.ltd
Incomoe statement
For the period of 31st December, 2017
Particular
Revenue
Amount(NPR)
Net Sales
2430000
Total Revenue
less: cost of goods sold
Salaries
2430000
384000
Rent
360000
Marketing and Advertising
360000
Telephone & Utilities
180000
Transportation and travelling
360000
96000
120000
Licenses and Permits
10000
Legal and Accounting
300000
24818.75
Insurance
Repair and Maintenance
Depreciation Expenses
Total Costs and Expenses
2194818.75
Net Income/Net loss
235181.25
Conclusion
Crispy Panauti Potato Chip Pvt. Ltd.
Business model canvas walked us through
the many steps and components needed for
starting a business.
There are many opportunities in the local
area , which we have to recognize , plan
and execute on it for a successful business.
Field visit
Thank You
