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McDonald's Strategic Management Analysis

McDonald's aims to be the best and leading fast food provider globally. Its mission is to be customers' favorite place and way to eat by providing delicious, high quality fast food that meets customers' expectations. McDonald's values quality, service, cleanliness and value ("Q.S.C. & V.") to ensure customers enjoy their meals. Porter's Five Forces analysis shows moderate to low threats of new entrants and substitutes, and very low buyer power, while rivalry is high due to major competitors like Burger King, KFC, and Wendy's. PEST analysis indicates McDonald's is influenced by governmental policies and economic factors like inflation and exchange rates in different countries.

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117 views37 pages

McDonald's Strategic Management Analysis

McDonald's aims to be the best and leading fast food provider globally. Its mission is to be customers' favorite place and way to eat by providing delicious, high quality fast food that meets customers' expectations. McDonald's values quality, service, cleanliness and value ("Q.S.C. & V.") to ensure customers enjoy their meals. Porter's Five Forces analysis shows moderate to low threats of new entrants and substitutes, and very low buyer power, while rivalry is high due to major competitors like Burger King, KFC, and Wendy's. PEST analysis indicates McDonald's is influenced by governmental policies and economic factors like inflation and exchange rates in different countries.

Uploaded by

fujimukazu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

MC DONALDS CASE

Presented By:

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Vision

To be the best and leading fast food


provider around the globe

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Mission

McDonald's mission is to be
our customers' favorite place and way to
eat and improve our operations to
provide the most delicious fast food that
meet our customers' expectations

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Values
Our values summarized in
"Q.S.C & V" provide good quality,
services to customer.
Have a cleanliness environment
when customer enjoys their meal.
The value of food product makes
every customer is smiling

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Analysis of Porter’s Five Forces
VERY LOW
MODERATELY LOW - Strong Brand Identities already
- Most of the ingredients are Threat of in market (BKC, YUM, WENDY)
prepared by the company itself New Entrants
(even the paper bags) -Competition among existing
players make it more difficult
for others to enter

Buyers
Suppliers Rivalry Power

MODERATELY LOW VERY LOW


-The target audience is brand
- No direct substitute loyal
- Home cooked meals and Substitutes
formal restaurants may - They can’t eat a Filet o’ Fish
generically prove to be thei anywhere other than
substitutes Mc-Donalds!
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RIVALRY

-The competition is very high


- The main rivals are BKC, YUM (KFC &
PIZZA HUT) and WENDY’S.
- Mc-Donalds compete with international,
national, regional, local, retailers of food
products including restaurants, pizza shops,
coffee shops, and supermarkets).

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Analysis of PEST

Political:

- McDonald’s operations are highly influenced


by the governmental policies of territory /
country they work in

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Analysis of PEST
Economic:

-Inflation rates (especially) in developing


countries create problems

- Changes in the exchange rates affect the


business.

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Analysis of PEST
Economic:

-Inflation rates (especially) in developing


countries create problems

- Changes in the exchange rates affect the


business.

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