INDUSTRIAL VISIT REPORT
ON
PRESENTED BY:
Ashish Tripathi
Anand Singh
Ashutosh Kumar
Atul Kumar Varma
Sangharsh Srivastava
Ideal Institute Of Technology Ghaziabad
CONTENTS
History
Pre manufacturing Process
Parle products
Competitor of Parle Products
Parle quality
Parle society
Philosophy
Parle Agro Products
Competitors of Parle Agro
Market Share of Frooti
Targeted Market
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REPORT ON INDUSTRIAL VISIT IN
PARLE
IDEAL: 23rd FEB: An industrial visit held on 23rd
FEBRUARY (Tuesday) in PARLE PLANT which is situated
at NEEMRANA distt. Alwar (Rajasthan). We were 36 students
of MBA with our Placement co-ordinator Mr. Sohan Lal and
our faculties Mr. Ankur and Ms. Rajni Sinha at 6:15am. We
reached there at 11:40am. After reaching there we visited the
manufacturing department of PARLE-G biscuits
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Report contd…….
These have several steps in their manufacturing process
which is followed by the workers of the plant.
After that we went to their auditorium were we had few
cultural programs .For that two groups of girls and boys
were made and then we had three activities namely:
1: singing
2: acting
3: group dance
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Report contd……
We were given severel yoga tips and also performed. Parle
group is very health concious.According to them a
company is healthy when it’s employees are healthy.
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HISTORY OF PARLE
Established in 1929
1st brands – Parle Glucose and Parle Monaco
Multimillion US $ company
Market leader in many products
Won acclaim at the Monde selection since 1970
40% share of the total biscuit market
15% share of the total confectionery market
Continue…………….
14 manufacturing units for biscuits & 5
manufacturing units for confectioneries
Parle has largest such manufacturing units in India
Total turnover 2000 crores
It has provided its products to the mass with the
affordable range.
introduction
Parle Products has been India's largest manufacturer of biscuits and
confectionery, for almost 80 years.
Makers of the world's largest selling biscuit, Parle-G, and a host of
other very popular brands, the Parle name symbolizes quality,
nutrition and great taste.
With a 40% share of the total biscuit market and a 15% share of the
total confectionary market in India, Parle has grown to become a
multi-million dollar company.
Parle has 10 mother units in India and more than 50 CMUs
(Contract Manufacturing Units).
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Introduction contd…….
Parle is the company in world which runs on its own
capital.
All production is done in their own plants.
They have their own machines for manufacturing of
packaging and printing material.
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Pre – manufacturing Process
Raw material is brought from the suppliers.
First the raw material is kept in Quarantine then send for testing.
Then the raw is undergoing 3 tests: -
A. Physical test: - They measure the quantity of raw material &
send to the
B. Chemical: - In this the raw material are treated various indicators
which detect the adulterants in raw material.
C. Biological: - They check whether there are some micro-organisms present in
the raw material. If found in less quantity
they add edible preservatives or else it is send back to the
supplier.
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Biscuits
Parle - G Milk Shakti
Hide and Seek Parle 20-20 Cookies
Krackjack Goldenarcs
Hide & Seek Milano Nimkin
Magix Kreams Gold
Digestive Marie Chox
Monaco Monaco Jeera
Parle Marie
Kreams
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Confectionery
Melody Kismi Toffee
Kismi Gold Golgappa
Mango Bite Kisme Toffee Bar
Orange Candy Melody Softee
Kaccha Mango Bite Mazelo
Xhale Parle Lites
Poppins
2 in 1 Eclair
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Snacks
Musst Bites
Jeffs
Cheeslings
Musst Stix & Musst Chips
Sixer
Sixer Zeera
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TARGETED MARKET
Primary Market
Kids- Fond of Fruit Juice;
Teens- More Experimental;
Youth- Experimental and
more buying power;
Working People;
Housewives; and
Elderly people.
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Cont…
Secondary Market
Travel Industry –
Airlines, Railways
and local transport
systems.
Recreational- Movie
theatres,Malls,etc.
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PARLE QUALITY
Hygiene is the precursor to every process at Parle. From husking the
wheat and melting the sugar to delivering the final products to the
supermarkets and store shelves nationwide, care is taken at every step
to ensure the best product of long-lasting freshness. Every batch of
biscuits and confectioneries are thoroughly checked by expert staff,
using the most modern equipment hence ensuring the same perfect
quality across the nation and abroad.
Concentrating on consumer tastes and preferences, the Parle brand has
grown from strength to strength ever since its inception. The factories
at Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest
biscuit and confectionery plants in the country. The factory in Mumbai
was the first to be set up, followed soon by the one in Bangalore,
Karnataka. Parle Products also has 14 manufacturing units for biscuits
and 5 manufacturing units for confectioneries, on contract.
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PRICING STRAGIES OBJECTIVES
Learn the major strategies for pricing imitative and new products.
Understand how companies find a set of prices that maximizes the
profits from the total product mix.
Learn how companies adjust their prices to take into account different
types of customers and situations.
Know the key issues related to initiating and responding to price
changes.
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Continue………………
Now available in Re 1,Rs 2, Rs 4 to Rs 25 packet
Profit margin for distributors is 4% and for retailers is 10-12%
Pricing advantage of Parle brand in other products
HISTORY
In 1929 a small company by the name of parle product emerge in india
while
Under british rule.A small factory was set up
In suburbs in mumbai to manufacture sweets and toffiees
A decade later it as up graded to manufature biscuit as well.
Since then the parle name has grown in all direction.
won intrnational fame and has been sweeting people live all over india
and abroad apart
From factories in mumbai and banglore parley also has factories in
bahadur garh(HARYANA) and neemrana (RAJASTHAN).which are
largest confectionary plant in country seven manufacturing unit and
fifty one manufacturing units on contract.
Continue……….
70%market share in glucose biscut is capturd by parle-
g as compare to britania tiger (17-18%) I T C Sunfeast
8-9%.
Last year sell is 35 billion
Ricognised by iconic white and yellow wax paper or
wrapper with depiction of young girl covring the front.
Parle derived from the name of the indian railway
station vileparle near mumbai.
Primarly eaten as a tea time snacks.
Continue……………………….
Penetration Strategy -- keeping high quality and maintains
low price.
Previously sets its price as per the geography, freight cost
for reaching remote places is quite high.
As per the G’dsouza, Coordinator of Parle products,
variation of the price of Parle-G from Rs.4-5 in different
states.
But due to factories at strategic locations Parle-G is moving
towards Uniform Pricing all over the INDIA.
Continue………………….
Alternatives to Increasing Price
Reducing product size, using less expensive materials,
unbundling the product
Buyer reactions to price changes must be
considered
Pricing Strategy of Parle-G
First Question crops up
How Parle-G maintained its price of Rs.4.00 for the
last 12 yrs?????????????
PRICING STRAGIES OBJECTIVES
Learn the major strategies for pricing imitative and new products.
Understand how companies find a set of prices that maximizes the
profits from the total product mix.
Learn how companies adjust their prices to take into account different
types of customers and situations.
Know the key issues related to initiating and responding to price
changes.
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There are many ways to price a product. Let's have a look at
some of them and try to understand the best policy/strategy in
various situations.
Society
Parle Products with its wide platter of offering of biscuits and sweets like Parle-G,
Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also
actively engaged to change & uplift the social face of India. As a part of Corporate
Social Responsibility Policy Parle is keenly involved in the overall development of
younger generation with focused endeavor to built New Face of India and spread
happiness & joy all over.
Parle Centre of Excellence as an institution is dedicated to enrich the lives of
people through conducting various cultural programs across all region to facilitate
the all round development of the children. Every year, Parle organises Saraswati
Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting
schools from all across the state to participate. The event is one of much fanfare
and celebration, keeping alive the culture and traditions of ages. Our involvement
in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held
during Navratri. Its gives a platform to all the members of a household to
showcase their creativity and being judged by immanent personalities. Thousands
of families participate and celebrate the occasion on a grand scale.
These events give us a chance to interact with children on a one-to-one basis,
and promote our belief of fun and health for the whole family.
26 Parle – The world of Happiness.
HAVE PARLE-G WITH CHILLED
WATER
HAVE PARLE-G WITH COLD WATER
THANK YOU
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