INTRODUCTION TO
ENTREPRENEURSHIP
ENTREPRENEUR &
ENTREPRENEURSHIP
Wage Employment or
Entrepreneurship ?
Entrepreneurship as a career in your own
business [YOB] rather than wage
employment [JOB].
You will be your own boss.
Wage Employment Vs
Entrepreneurship
Wage Employment
Entrepreneurship
Work for Others
Own Boss
Follow Instructions
Make own plans
Routine Job
Creative activity
Earning is fixed, never
negative
Can be negative sometimes,
generally surplus
Does not create wealth
Creates Wealth, contributes to
GDP
Can choose fromGovernment service; Public
Sector ; Private Sector
Can choose fromIndustry ;Trade or Service
Enterprise
DEFINITION :ENTREPRENEURS
an individual who actively form/lead their own
business & nurture them for growth & prosperity
(UiTm Entrepreneurship Group:2004)
is a person with a high need for achievement He is
energetic and a moderate risk taker.
(David McClleland :1961)
are innovators who use a process of shattering the
status quo of the existing products and services, to
set up new products, new services.
(Schumpeter :1934)
is a person who starts an enterprise. He searches for
change and responds to it
Entrepreneurs do not necessarily make right
decisions, they make their decisions right
What Is an Entrepreneur?
One who creates a new business in the
face of risk and uncertainty for the
purpose of achieving profit and growth by
identifying opportunities and assembling
the necessary resources to capitalize on
them.
(Zimmemer:2008)
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Chapter 1: Entrepreneurship
Characteristics of
Entrepreneurs
Desire for responsibility
Preference for moderate risk risk
eliminators
Confidence in their ability to succeed
Desire for immediate feedback
High level of energy
Future orientation serial entrepreneurs
Skilled at organizing
Value achievement over money
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Chapter 1: Entrepreneurship
Entrepreneurship
A process of creating & expanding
businesses that collectively form a force for
national development & societal prosperity
also a process of creating something new
& assuming the risk & reward.
Benefits/Advantages of
Entrepreneurship
The opportunity to:
Create your own destiny
Make a difference
Reach your full potential
Reap impressive profits
Contribute to society and to be
recognized for your efforts
Do what you enjoy and to have
fun at it
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Drawbacks(Disadvantages) of
Entrepreneurship
Uncertainty of income
Risk of losing your entire investment
Long hours and hard work
Lower quality of life until the business gets established.
High levels of stress
Complete responsibility
Discouragement
The Cultural Diversity of
Entrepreneurship
Young entrepreneurs
Women entrepreneurs
Minority-owned enterprises
Immigrant entrepreneurs
Part-time entrepreneurs
Home-based businesses
Family businesses
Copreneurial business
Corporate castoffs
Corporate dropouts
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Chapter 1: Entrepreneurship
Ten Deadly Mistakes of
Entrepreneurship
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Management mistakes
Lack of experience
Poor financial control
Weak marketing efforts
Failure to develop a strategic plan
Uncontrolled growth
Poor location
Improper inventory control
Incorrect pricing
Inability to make the entrepreneurial
transition
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Chapter 1: Entrepreneurship
Avoiding the Pitfalls of Small
Business Failure
Know your business in depth
Develop a solid business plan
Manage financial resources
Understand financial statements
Learn to manage people effectively
Keep in tune with yourself
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Chapter 1: Entrepreneurship
Difference Between Entrepreneur
& Entrepreneurship
Entrepreneur
Entrepreneurship
are tangible people
is an abstraction
is a person
is a process
the key individual central to outcome of complex socioentrepreneurship who
economic, psychological
makes things happen
and other factors
is the actor
is the act
An entrepreneur is the
catalyst who brings about
this change
Entrepreneurship is the
most effective way of
bridging the gap between
science and the market
place by creating new
enterprises