ECOLABELLING
A Presentation by S.A.S.A.K.I
Environmentalists
Shardul Thakker
Amar Itagi
Suhail Manjardekar
Ateet Rao
Kunal Sharma
Ikram Vora
Contents
Introduction
Origins
Objectives
Steps
Benefits
Schemes
Indian Ecolabel and products under it
Case Studies
What is Ecolabel?
Environmental performance certification
Voluntary method of environmental performance
certification and labelling
Indentifies products that meet specific
environmental criteria
An impartial third party identifies the criteria and
verifies and adherences and awards ecolabels
Based on environmental policy tool known as life
cycle assessment (LCA)
Origins
Growing global concern for environmental protection on part of
governments, businesses
Biz recognized [Link]
Found advantages in special products involving environmental
declarations
Gained attraction of customers
More Biz made claims and Greenwash began
Concern for Credibility amongst customers
1994, Enter GEN; 2 Decades, 27 Organizations across the globe
Objectives
Encouraging environmentally sound innovation and leadership
Building consumer awareness on environmental issues
Protecting the environment
Benefits
Environmental Benefits Substitution for environmentally
preferable materials
Industrial Benefits Valuable tool to communicate environmental
benefits of a product
Consumer Benefits Guidance in decision- making when buying
a product or service
Governmental Benefits Provides an effective and easy to use
tool for procurement programs
Types of Eco Labels
Type I: Voluntary, multiple-criteria based 3rd party program
that awards a license that authorizes environmental labels
on products indicating overall environmental preferability
Type II: informative environmental self-declaration claims
Type III: voluntary programs that provide quantified
environmental data of a product, under pre-set categories of
parameters set by a qualified third party and based on life
cycle assessment
Barriers
Misleading/ Fraudulent Claims
Uninformative Claims
Unfair Competition
Feasibility
Methodologies
Steps in Eco-Labelling
1. Getting Started
a. Eligibility
b. Applicability
2. Getting Advice
a. Contact Competent body
b. Understand advices
3. Starting the Application
4. Collecting Evidence
a. Provide Dossier containing declarations, documents, etc.
5. Submitting Application
6. Ecolabel Awarded
a. Application Approval
b. Compliance Monitoring
c. Inspections
Ecolabelling Schemes
National Eco-labels - Worldwide
Country Name
Year Started
Name of Programme
Germany
1977
Blue Angel
Canada
1988
Environmental Choice Programme
Japan
1989
EcoMark
Nordic Countries
1989
White Swan
United States
1989
Green Seal
New Zealand
1990
Environmental Choice
India
1991
Ecomark
Products
Ecomark
UPS Carbon Neutral
Energy Star
BEE
Case Studies
SAMSUNG Galaxy Series
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