Startup Europe

Smart instruments to Innovate & Grow

MOBIB 2014
Thessaloniki
27 May 2014

A EC initiative supported by VP Nelie Kroes to:

Raise awareness of the opportunities and challenges faced by

ICT & Web entrepreneurs
1.Network, Europewide, among the stakeholders and facilitate
access to resources
2.Develop entrepreneurship talent

Final goal:
To strengthen the environment for ICT and Web
Entrepreneurs to start and stay in Europe.
www.startupeurope.eu

H2020 support to entrepreneurship

Open
Disruptive
Innovation

H2020 ICT
thematic
areas

Start-up
phase
(StartUp
Europe)

ch
u
:m
0
2
0
H2

re
o
m

r
e
i
s
ea

S
r
fo
r
le
p
m

i
s
Growth phase
d
an (SpeedUp
Europe)

Access to Finance

s
E
M

But what is ODI?

ODI stands for Open Disruptive Innovation
It is based on 3 phases approach of the
SME instrument
With customisation for ICT domain

Desired Startup and SMEs profile

For innovative SMEs with a BIG
potential and desire to grow

Focused on established SMEs with high

growth potential

(at least) Clear European dimension

Single company support possible
Only for-profit SMEs established in the
EU or associated countries may apply

At least 6 months old!

Main Features
For all types of innovative SMEs showing a
strong ambition
internationalise

to

develop,

grow

and

Single company support possible

From idea to market through three phases of
continuous support

No obligation for applicants to sequentially

cover all three phases; each phase open to all
SMEs

70% funding (as a general rule)

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Innovation

The 3 Project Phases

IDEA

business coaching8 throughout

the project

The 3 Project Phases

Phase 1 - Concept &
Feasibility Assessment
50 000 in EU funding
Feasibility phase
Initial 10 page business
proposal to be drafted
~6 months in duration

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Innovation

The 3 Project Phases

Phase 2 Innovation Project
Between 0.5 million and
2.5 million in EU funding.
Develop project through
innovation strategy
Draft a more developed, 30
page business plan
1-2 years in duration

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Innovation

2% budget
10% success

30-50% success

10% budget
88% budget

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Innovation

Business Coaching
Coaches will drive the
performance of the organisation
Coaches suggested by EEN, and
selected by the SME
Voluntary:
Phase 1: 3 days
Phase 2: 12 days

Call is open:
http://ec.europa.eu/easme/sme_en.htm
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Innovation

Implementation
Article 18(2) Regulation
[] a dedicated SME instrument that is targeted at all types of
SMEs with an innovation potential, in a broad sense, shall be
created under a single centralised management system and
shall be implemented primarily in a bottom-up manner via a
continuously open call []

Implemented centrally by one agency (EASME)

Bottom-up approach within the frame of SC & LEIT
each SC & LEIT defines a broad topic

Continuously open call with around 4 cut-off dates per year

2014

2015

Phase 1

Phase 2

Phase 1

Phase 2

18/06/2014

09/10/2014

18/03/2015

18/03/2015

24/09/2014

17/12/2014

17/06/2015

17/06/2015

17/09/2015

17/09/2015

16/12/2015

16/12/2015

17/12/2014
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Topics for 2014-2015

In 2014 and 2015 SME Instrument will operate within 13 themes:

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Open Disruptive Innovation in WP201415

ICT 37

To provide support to high risk innovative SMEs in the ICT sector.

Focus will be on SME proposing innovative ICT concepts, products and services
applying new sets of rules, values and models which ultimately disrupt existing
markets
- Nurture promising innovative and disruptive ideas
(Phase1)
- Support prototyping/validation/demonstration in real world conditions (Phase2)
- Help for wider deployment or market uptake
(Phase3)

Proposed projects should have a potential for disruptive innovation and fast
market up-take in ICT

In particular it will be interesting for entrepreneurs and young innovative

companies that are looking for swift support to their innovative ideas

Support the validation, fast prototyping and demonstration of disruptive innovation

bearing a strong EU dimension

2020
What do we mean by DisruptiveHorizon
Innovation

ODI

Disruptive innovation encompasses any innovative concept, product and

service that create new markets by applying new sets of rules, values and
models which ultimately disrupt and/or overtake existing markets by
16
displacing earlier technologies and alliances (or create new markets).

Disruptive Innovation

The dual dimension of Disruption

-Low-end disruption

Focus on less profitable

Less demanding customers
-New-Market disruption
Focus on non-consumtion
Create new-value networks
Disruptors always prevail

By Clayton M. Christensen
The Innovator's solution

17

Examples on disruptive innovation

A few examples of successful disruptive applications/solutions:

Digital photography
Smart phones
Skype
iPad

How to DETECT
DISRUPTION?

The LITMUS Test

1 Does the idea have a new market disruptive potential?

Is there a large population of people who historically could not benefit

from/consume the service/product, either for budget or access reasons?

Would customers need to go to an inconvenient/centralised location to access
the service/product?

2 Does the idea have a low-end disruptive potential?

Are there customers at the low-end of market willing to buy reasonably well
performing but much cheaper products?
Can we develop a Business Model allowing for attractive profits through
discount prices?

3 Is the idea disruptive with respect to all incumbents?

Would the idea/service/product be disruptive to some established companies
but represent a sustaining improvement for others? (e.g. Internet
retailers/Dells/Compaq)
By Clayton M. Christensen
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The Innovator's solution

Evaluation process
Remote evaluation
No consensus meetings
Short standardised feedback
No negotiations
Only one application per
company allowed for all
phases

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Evaluation criteria
Possible economic impact
Excellence in innovation
Commercialisation potential
SME potential achieving the
envisaged results

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Ideal Project?
Commercialisation
potential and
economic impact

Excellence in
innovation
There has to
be a market

Company's
potential to
achieve the
envisaged
results

Plus: EU added value

Technical solution
possible and better
than existing ones

Easy to use/produce
for the customer
and the firm

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Feedback after the first proposals?

-ICT is doing well in terms of no. of proposals
-How about RO?
-But too much focus on research!
-Too little European dimension/ambition!
-Too many proposals in draft, only 1 in 20!
-This is an open call with cut-off dates

Do not forget the FAQ!

Eligibility and target audience
Preparing the application / proposal submission
Questions on phase 1
Questions on phase 2
Implementation
Access to complementary support / funding
For candidate evaluators/coaches
More Information

Some concrete examples

How to check if I am an SME?
Where to start?
Where to find information on the internet?
Is there a template for the application in Ph. 1&2
What is the European Commission's notion of
'business plan' and 'elaborated business plan'?
To which extent can research and development
activities be supported?

More information on H2020 & calls

H2020 Participant Portal:
http://ec.europa.eu/research/participants/portal/desktop/en/home.html
SME instrument in participant portal:
http://ec.europa.eu/research/participants/portal/desktop/en/opportunitie
s/h2020/ftags/sme_instrument.html#c,topics=flags/s/SME/1/1&+callDe
adline/desc
H2020 on line manual (submission templates to come) :
http://ec.europa.eu/research/participants/portal/desktop/en/funding/gui
de.html
ODI FAQs: https://ec.europa.eu/digital-agenda/en/sme-instrument-0

ACTION
Participate via
Participant Portal: http://
ec.europa.eu/research/participants/portal/desktop/en/
funding/sme_participation.html

Calls for proposals

Horizon 2020 documents
Support services
Evaluation experts

http://ec.europa.eu/easme/sme/
@H2020SME

Policy
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Innovation
Innovation

Thank you very much

for your attention!

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Innovation

Background slides

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Innovation

Innovation and Growth

"Innovation is by far the most important driver of
growth and productivity.
As much as 85% of productivity growth in modern,
developed economies is the direct result of
innovation."
(Plan I, Innovation for Europe, Nesta & TheLisbon
Council )

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Innovation

Europe lagging behind in up-scaling young

and innovative companies
Companies established after 1984 that made it to the FT 500 Global list

Europe

United States

+ many more...

31

Source: Financial Times' FT 500

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Improve the framework conditions for

Growth
Reward risk taking & promote entrepreneurship
Complete the digital single market in Europe
Reduce red tape for SMEs and start-ups

CULTURE

Improve access to finance for SMEs

Access to international markets
ECOSYSTEM

Modernise labour markets

Upgrade digital skills
SKILLS

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Innovation

FINANCE

A manifesto for entrepreneurship and innovation to

power growth in EU

www.startupmanifesto.e
u
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Startup
2014

Europe

Activities

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Supporting the next Internet unicorns to emerge from

Europe

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Innovation

European App Economy study

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Innovation

Dynamic visual mapping

This map will provide

unrivalled insight into
some of the key web
entrepreneurial/startup
hubs across Europe, the
businesses that are
located in them and the
networks and
relationships between
them.

www.startupdata.eu

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Accelerator Assembly

Accelerators in Europe

Accelerator Assembly is an industry-led network that connects

accelerators, entrepreneurs and policy makers, in order to
strengthen the support offered to web startups across Europe.
Outcomes of the first Accelerator Assembly Conference held in
Madrid in March 2014:

for the first time, the

EIF has extended its
reach to well-structured
accelerators.

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accelerator
s
&
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and
34 startup
Innovation
Innovation

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investment
&
private

www.acceleratorasse
mbly.eu

18
countries

Web Investors Forum

Fostering the boost of the ecosystem and promoting a

European investment culture in the web
Creating future Global leaders
www.webinvestorsforum.eu

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Two new initiatives announced at World Economic

Forum

Official Launch in Brussels, 22 May 2014

www.startupeuropepartnershi
with the attendance of President Barroso
p.eu
and Vice President Kroes

The SEP aims at offering an integrated

pan-European platform to help the best
startups emerge from these local
ecosystems and scale-up.

www.europeandigitalforu

It connects top European startups to

large corporates.

The EDF is a first-of-its kind think tank

dedicated
to
empowering
tech
entrepreneurs and growing Europes
digital economy. It gives a voice in
public policy to the continents most
enterprising
and
innovative
entrepreneurs.

This means: procurement (corporates

buy
products
and
services
from
startups), strategic investments and
eventually acquisition/acqui-hires.

The European Digital Forum aspires to

become Europes leading think tank and
policy network on digital economy and
digital entrepreneurship issues.

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Crowdfunding network for web entrepreneurs

The Startup Europe Crowdfunding Network

strengthens the links and networking between
existing European crowdfunding platforms, as
well as fostering the creation of new, web
focused platforms.

www.crowdfundingnetwork.eu
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Network of universities in EU interested in developing

MOOCs for web talent
The network connects MOOC providers in
order to foster the talent of ICT and web
entrepreneurs, and create new jobs that
benefit both the EU economy and society
as a whole.

Key findings of a recent study:

web
design
web skill
highest in
demand
among
students

knew
what a
MOOC is

claimed to
have
taken one

One difficulty of the

current IT labour
market is acquiring
employees with domainspecific skills : iOS,
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Android, HTML5 Policy
Innovation
Innovation

Tech All Stars competition

Winner
announced at
the Founders
Forum in London

The third edition of the

competition for early stage
startups (< 3 years old &
<$1m in external funding)
through which we take the
best 12 young startups to
the most prestigious startup
events in Europe, starting
with June 2014.

Previous winners and achievements

Has raised
over 1m
funding
after
winning TAS
12.

2012

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Has raised one of Europe's largest

ever seed investment rounds of $3m

after winning TAS 13.
Has grown from 4 to 22 employees.
Dec '13 was named one of Forbes
Magazine's Hottest Global Startups.
April '14, Trustev took top prize at
SXSW.

2013

Offers a cloudbased software

designed to
minimise returns
and increase
profits for online
and multichannel
retailers.

2014

Europioneers competition
Previous winners

The event is the most important

ceremony for any tech startup
from Europe.
It features 4 awards:

European Tech Entrepreneur of the year

Young European Entrepreneur of the
year
Female web entrepreneur of the year
High Growth web entrepreneur of the
year

John Reynolds

Alexander Ljung
&
Eric Wahlforss

2013

www.europioneers.eu

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Funding opportunities

ICT 13 2014: Web entrepreneurship

We are already in the process of allocating 10M for activities that

strengthen the environment for web entrepreneurship in Europe
and that exploit synergies across stakeholder communities.

10M funding will be allocated to projects to accelerate web

entrepreneurship
in Europe
The challenge is
to create an environment in Europe that

encourages more web entrepreneurs to start a business in Europe

The
challenge
is to create an environment in Europe that encourages
and grow
internationally.

more web entrepreneurs to start a business in Europe and grow

For
other funding opportunities, check the ongoing calls of almost
internationally.

850M available for ecosystems builders as well as funding

to 23/04/2014
startupsat 17:00pm
&
SMEs:
http://
opportunities
Deadline for applying:
(CET)
ec.europa.eu/digital-agenda/en/better-access-capital-lower-barriers
-success
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Media campaign

DG Connect is organizing a 6 months media campaign covering 6

Member States (Spain, Greece, Italy, Portugal, Cyprus and Slovakia)
with high unemployment rate to raise more awareness about the startup
culture.

Goals:
Attracting young unemployed people to ICT/web careers:
Promoting entrepreneurship
Delivering the EC commitment to help create jobs
Leveraging DG CONNECT actions on digital skills and jobs

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Startup Europe Hub

StartupEurope HUB will offer a single point
of access which provides an integrated
gateway to access services for ICT
entrepreneurs.
The objective is to make StartupEurope HUB
the European reference point for resources
for high-growth innovative ICT
entrepreneurs.
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Projects to Support Entrepreneurship

ACE cross-border services to innovative start-ups for growth
ATALANTA - accelerators to deliver cross border services
EIG investment readiness and investor interaction with SMEs
GET - Global E-health Transforming services: boosting growth of
eHealth startups and business
ICT2B - bring together ICT researchers and entrepreneurs
iLINC -

legal support to ICT entrepreneurs and network of

European law incubators

OpenAxel - create a collaborative accelerators ecosystem
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StartupEurope HUB example: ACE services

For instance, ACE is looking
for 100 companies with
international potential in the
acceleration programme

50
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OpenAxel will seek out the best entrepreneurial talent in

Europe through two startup competitions to select 60 most
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promising startups in Europe (30 yearly).
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Future Plans

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ICT 35 CALL

ICT 35 a: Organise Business idea contests in

universities and high schools
ICT 35 b: Entrepreneurship summer academy
ICT 35 c: Entrepreneurship labs
ICT 35 d: Campaign on entrepreneurship culture
in innovative ICT sector

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Pilot for coinvestments by Business

Angels in innovative ICT firms
Main goal of the Pilot

To increase access to finance for start-ups and

innovative SMEs across Europe, focussing on firms with
potential for fast growth in the ICT sector

Objectives:

Support the growth of innovative SMEs

Fostering cross border investment
Support BA communities particularly in countries
where it is not developed

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Main scenarios
Several options:
1. Fund at EU level implemented directly by EIF

30M from EC+30M from EIB

To be matched by at least 60M by BA

2. Fund at EU level implemented by a fund man

Call for expression of interest done by EIF

30M from EC
To be matched by at least 30M by BA

Planned launched: 2015

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Barriers for growth

Access to finance
Digital Single Market
People
Risk avoidance
Mentality
Lack of Skills:

Marketing
Operations
Sales
Human Resources
Business
Resilience
Manage Change

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Growth Academy
"In general, start-ups in Ireland - and indeed
Europe - are great at starting but terrible at scaling.
The talent pool in Europe is not focused on scaling
businesses"
Support the skills needed for growth in several
locations for Europe
Startup Europe growth tour?

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Get more innovation out of H2020

+ EIT, JRC,
Widening

32%
22 B
22%
16 B

Excellent
science

Industrial
leadership

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Innovation

Societal
challenges

7%

39%
27 B

Startup and SME support in H2020

20 %
budgetary
target in
LEITs & SC
'Innovation
in SMEs'

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SME Grant Support

Horizon 2020

Positioning in the Innovation Cycle

Horizon 2020
Collaborative Research
Target: R&D topics
(min. 3 participants)

Horizon 2020
SME Instrument
Target: Innovation
in SME
(min. 1 participant)

Eurostars
Target: R&D intensive SME
(min. 2 participants)

Market
opportunity
driven
projects

R&D
driven
projects

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H2020: much more easier and simpler for SMEs

1. Short(er) proposals!
For SME instrument: 10 pages for phase 1 and 30 pages for phase 2
For support actions 50 pages, for Research and Innovation 70 pages

2. One project one funding rate

Maximum of 100% of the total eligible costs (except for innovation actions, where a
70% maximum will apply for profit making entities)
Indirect eligible costs: a flat rate of 25% of direct eligible costs

3. Innovation well represented in the evaluation criteria

Excellence Impact Implementation (Excellence only, for the ERC)

4. New forms of funding aimed at innovation

SME instrument, pre-commercial procurement, inducement prizes, dedicated loan
and equity instruments

5. Shorter time to grant

For SME instrument 3-4 Months, for the rest 8 Months

6. More bottom up and less prescriptive calls

Why participate in SME Instrument?

IF you have a great idea we can
help achieving it!
Rank among the best European
SMEs
Visibility at a European and global
level
Business/management coaching
Networking opportunities
Support for follow-up financing

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The 3 Project Phases

Phase 3 Commercialisation
No direct funding
Extensive support and
coaching
Facilitate access to risk
finance
Additional support and
networking opportunities
(EEN)

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Budget:

90M for 2014-15 (45 M per year)

Funding:

lump sum 50k phase1

0.5 to 2.5 M phase2
70% of eligible costs

Scope:

No restriction on ICT area,

Focus on Disruptive ICT innovation

Projects:

~90
"Phase 1" projects in 2014 & 2015
~50 to >100 "Phase 2" projects in 2014 & 2015

Submission:
Electronic submission via Participant's Portal
But you need to find your specific call e.g. ICT-37

Easier way to obtain information about H2020:

http://ec.europa.eu/horizon2020

1) Get inform about H2020

2) Find your domain, eg ICT

3) Find your topic, eg. robotics

4) Apply for funding

Fast Track to
Innovation
Pilot Action

Definition

The FTI pilot is the only fully-bottom-up

measure in Horizon 2020 promoting
close-to-the-market innovation activities
and open to all types of participants

Objectives
Reduce time from idea to market ('last
push')
Increase participation of industry, first-time
applicants, SMEs
Stimulate private sector investment in R&I
Accelerate development of innovat
products, processes and services

Key Features

Follows bottom-up logic, one common

call for the whole H2020
Permanently open, 3 cut-offs per year,
time-to-grant 6 months
Funds innovation actions (70%)
grant up to 3M
Small consortia of 3 to 5 members

Key Features

Mandatory industry involvement but any

legal entity allowed
Impact criterion has higher weighting in
evaluations
Budget 200 M for 2015 & 2016
Ca. 100 projects expected
Average EU contribution of 2M

Timeline
18 June 2014
First cut-off date for
Phase 1
By 18 August 2014
Information to all
applicants
By 18 September 2014
Phase 1 grants concluded

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ODI
Award criteria
Excellence (1):

Quality of the
Clarity
The expected impacts listed in the work implementation (1):
and pertinence
Eligibility
conditions:
Coherence and
of the objectives;
programme under the relevant topic;
effectiveness of the
Credibility of the
Enhancing innovation capacity and
approach
One for-profit SME
or a consortium of for-profit
SMEsfor the work
proposed approach;
integration of new knowledge;
plan, including
Soundness of the
Strengthening the competitiveness and appropriateness of the
allocation of tasks and
concept,
including transgrowth
of companies
by developing
Established
in EU
Member
States
or associated
countries
resources;
disciplinary
innovations meeting the needs of
considerations; where
relevant;

Impact (weight of 1.5):

European and global markets and, where

Complementarity of the
relevant, by delivering such innovations to participants within the
submission
or implementation with another
the markets;
consortium (when relevant);

No concurrent
Extent
that 1
proposed
Phase
or Phase 2 project

Any other environmental and socially

work is ambitious, has
innovation potential,
important impacts (not already covered
and is beyond the state
above);
time-to-grant:
of Planned
the art (e.g. groundEffectiveness of the proposed measures
breaking objectives,
3 months (Phase1)
6 and
months
(Phase2)
to exploit
disseminate
the project
novel concepts and
results, (including management of IPR),
approaches).
to communicate on the project, and to
manage research data where relevant.

Appropriateness of the
management structures
and procedures, including
risk and innovation
management.

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And apply for funding, sign the grant, mange project

ICT 35 a: Organise Business idea

contests in universities and high

From high schools and universities to European level
schools
1 selection takes place at
st

campus level and continues

gradually up to European level
Participation of minimum
10 MS or AC in 1st year

Expected impact
Development of
entrepreneurship skills
Increased awareness and
perception of ICT
entrepreneurship

Funding ICT 35 a,b,c

4 M innovation action

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ICT 35 b: Entrepreneurship summer

academy
For university and last year high school students
Entirely focused on ICT entrepreneurship
European wide coverage
Expected impact
More young ICT
entrepreneurs
Increased practical
entrepreneurial skills
Funding ICT 35 a,b,c
4 M innovation action
Policy
Research and
Policy
Research
and
Innovation
Innovation

ICT 35 c: Entrepreneurship labs

Bring entrepreneurs, students, researchers and startups together
Support entrepreneurs to bring their ideas or products
to the market
Expected Impact
More ICT entrepreneurs
More collaboration in the
entrepreneurship ecosystem
New initiatives that would
not have been started without
EC intervention

Policy
Research and
Policy
Research
and
Innovation
Innovation

Foster interaction
between students &
entrepreneurs

Funding ICT 35 a,b,c

4 M innovation action

ICT 35 d: Campaign on entrepreneurship

culture in innovative ICT sector
Public campaign focused on promoting
entrepreneurship and the culture of risk-taking attitude
in Europe with a focus on ICT sector.
Expected impact
Decrease the fear of
starting a business
Boost entrepreneurship
by changing the
perception towards risk

Funding 1,5 M CSA

Policy
Research and
Policy
Research
and
Innovation
Innovation