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McDonald's Business Overview and Strategy

McDonald's is a global fast food chain headquartered in the United States that began in 1940. It reorganized in 1948 using production line principles for hamburgers. Businessman Ray Kroc joined in 1955 and purchased the company, overseeing its worldwide growth. McDonald's vision is to be the leading global fast food provider and its mission is to offer outstanding quality, service, cleanliness and value to make customers smile. Its values focus on quality service and customer satisfaction. McDonald's serves around 68 million customers daily in 119 countries.

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171 views16 pages

McDonald's Business Overview and Strategy

McDonald's is a global fast food chain headquartered in the United States that began in 1940. It reorganized in 1948 using production line principles for hamburgers. Businessman Ray Kroc joined in 1955 and purchased the company, overseeing its worldwide growth. McDonald's vision is to be the leading global fast food provider and its mission is to offer outstanding quality, service, cleanliness and value to make customers smile. Its values focus on quality service and customer satisfaction. McDonald's serves around 68 million customers daily in 119 countries.

Uploaded by

gramalavinia
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Ciobota Natalia

Grama Lavinia
Voicea Ramona
632 CB

Headquartered in the United States,


began in 1940 as a barbecue
restaurant operated by Richard and
Maurice McDonald
In 1948 they reorganized their
business as a hamburger stand using
production line principles.
Businessman Ray Kroc joined the
company as a franchise agent in
1955.
Purchased the chain from the
McDonald brothers and oversaw its
worldwide growth.

Vision
To be the best & leading fast food
providers around the globe

Mission
To be the world's best quick service
restaurant experience. Being the best
means providing outstanding quality,
service, cleanliness, and value, so
that we make every customer in
every restaurant smile."
Values
Our values summarized in Q.S.C & V
Provide good quality, services to
customer. Have cleanliness
environment when customer enjoys
their meal. The value of food product
makes every customer is smiling.

Product
Hamburgers, Cheese

French fries

Soft drinks

breakfast

desserts

salads and vegetarian, wraps

Promotion
Usual medias such as television, radio and newspaper.
Also makes significant use of billboards and signage, sponsors
sporting events ranging from Little League to the Olympic
Games, makes coolers of orange drink with its logo available
for local events of all kinds.
To date, McDonald's has used 23 different slogans in United
States advertising, as well as a few other slogans for select
countries and regions.

Place
Serving around 68 million customers daily in 119 countries.

There are 132 family restaurants in India employing about


5,000 people
79 restaurants in north and east India with 33 in Delhi
itself
53 restaurants in south and west India

Business model
McDonald's Corporation earns revenue as an investor in
properties, a franchiser of restaurants, and an operator of
restaurants
Approximately 15% of McDonald's restaurants are owned and
operated by McDonald's Corporation directly. The remainder
is by franchisee.
In addition to ordinary franchise fees and marketing fees,
which are calculated as a percentage of sales, McDonald's
may also collect rent, calculated on the basis of sales.

Strengths

Global brand
Quality foods
Strong supply chain
Locations

Weaknesses

To open 1,325 new outlets.


Will increase its investment by 50% in the country this year.
If you cant to McDonald then mcdonald will come to your
home.

Threats
Any contamination of the food supply, especially e-coli.
Major competitors, like Burger King, Starbucks, Taco Bell,
Wendy's, KFC and any mid-range sit-down restaurants.

Opportunities
In today's health conscious societies the introduction of a
healthy hamburger is a great opportunity.
Have industrial, Formica restaurant settings.
Provide optional allergen free food items, such as gluten free
and peanut free.
Business directed efforts at the breakfast, chicken, beverage
and convenience categories.

Achievements

Ranked as the 8th best employer


Ranked the best fast food chain of restaurants
Ranked the 8th healthiest fast food eateries
Ranked 2nd for customer satisfaction

Bibliography

[Link]
[Link]
[Link]
[Link]

THANK YOU!

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