Presented By:
Prakash Sharma
PG-I-011
IMM, New Delhi
History & Background
In 1866, Henri Nestle founded the company in
Switzerland
Nestl is one of the largest food and beverage
company in the world with sales of about CHF 109.9
billion.
283,000 employees worldwide
Operates 479 factories in 82 countries
Nestl is about twice the size of its nearest competitor
in the food and beverage sector.
Sales
109 908 million Swiss francs
EBIT
15 676 million Swiss francs
as % of sales
14.3%
Net profit
18 039 million Swiss francs
as % of sales
16.4%
Capital expenditure
4 869 million Swiss francs
as % of sales
4.4%
Market capitalization, end Dec.
150 409 million Swiss francs
Earnings per share
4.87 Swiss francs
Dividend (proposed)
1.40
Beverages
Chocolate, Confectionery & Biscuits
Prepared dishes and cooking aids Water
Milk Products PetCare
Ice-cream
Pharma
Nutrition
Local tastes and needs
Nestl tailors products to local tastes
and needs:
around 200 Nescaf blends to answer local
consumers expectations
Japan Malaysia Europe Poland
Africa, Greece
Russia, Israel
Switzerland
Russia
Joint Venture
Nestl is party to a number of important joint venture:
BPW (Beverage Partners Worldwide) with the Coca
Cola Company
CPW (Cereal Partners Worldwide) with General
Mills
Innov with L'Oreal
Galderma, Lacteal's etc
Nestl India
seven factories and a large number of co-packers
At 1912, traded as The Nestl Anglo-Swiss Condensed Milk
Company (Export) Ltd.
first factory in 1961 at Moga, Punjab.
direct and indirect employment, including farmers, suppliers of
packaging materials, services and other goods.
provide Clean Drinking Water and educate children in schools
to conserve this scarce resource
create awareness about the right to education and encourages
the communities around its factories to send their children to
school.
helps in the maintenance of public parks and green belts, and
facilitates blood donation camps and health awareness
programs.
Nestl India
performance:
net profit- 18.1%, amounting to Rs. 95.7crores, and
the net sales figure marks a rise of 23.2%.
exports delineate improvement by 15.6 %, which is
calculated as Rs. 82crores.
net domestic sales- Rs. 756.9 crores
Nestl India
science-based nutrition products
Nestle India is stepping up focus on science-based nutrition
foods in line with its global strategy
recently set up a 500 million fund, named `W Health' to
complement Nestl's internal R&D.
Example, Nestl's Milo for instance, was re-launched with
energy releasing Actigen-E, a team of B-vitamin complex and
essential micronutrients to boost optimum performance.
also launched Nestle Ceremeal Daliya, a scientifically balanced
meal solution for two-plus toddlers, containing essential
nutrients.
Nestl India
most popular brands
Nestl Oceania
wholly-owned subsidiary of the Swiss-based, global food and
beverages company, Nestl S.A.
Regions: Australia, New Zealand, and the Pacific Islands.
employs more than 5,700 people in over 70 offices
selling A$268 million Nestl products and raw materials
Athlete Career Scholarships
Community Environment Program
NESTL Golden Chef's Hat Award
The MILO in2CRICKET Program offers children aged 5 to 10
years the opportunity to kick start their cricket career
Nestl Oceania
most popular brands
MARKETING MIX
Product positioning
favor the rules of free competition
under a clear legal framework
Create and respond to demand for its product.
Nespresso is a brilliant example
Place
decisions depend on:
storing and transporting of products
channel of distribution
Price
ethnocentric pricing policy
(per unit price of an item to be the same, no matter where in
the world the buyer is situated)
geocentric pricing policy approach in the
pharmaceutical product.
Advertising, Promotion &
Packaging
Advertising
through newspapers, magazines, television, radio, billboard
or the internet
Unique, Use creative slogan
Example- Nesquik Rabbit
Packaging
mainly in plastics, but also to a lesser extent across metals and
paper and broad
Promotion
Professional Athletes, Famous individuals
Example: U.S. Nestle Crunch Commercials staring Shaq
Milk Products
Nutrition
Ice Cream
25.8%
Chocolate
Confectionery
Biscuits
17.9%
Cooking Aids
Prepared
Dishes
PetCare
11.6%
11.6%
Beverages
26.3%
Stouffer's, Buitoni,
Maggi
Kit Kat,
Smarties,
Crunch.
Alcon Laboratories,
Galderma
Nescafe, Nesquik,
Milo, Nestea,
Perrier, San
Pellegino
Nestl, NAN,
NIDO,
Dreyer's,
Mvenpick
Pro Plan, Purina ONE,
Friskies, Dog Chow
Sales by Product Group in
2008
Macro analysis
Health & wellness
Growing and developing populations
Micro analysis
Quality and safety assurance
Commercial behavior
Environmental practices of suppliers
Health & safety
Energy & climate change
