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Essential Guide to Writing Brochures

This document outlines reasons for creating brochures and criteria for writing them. Brochures can create awareness of and change attitudes towards a company, product, or service. They can increase understanding, advertise new aspects, and boost frequency of use and market share. Brochures provide more detail than fliers but less than newsletters. Effective brochures have a title page with contact info, use graphics and varied designs, and involve their audience through definitions and a personal tone while maintaining accuracy.

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Nupur Singhal
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91 views10 pages

Essential Guide to Writing Brochures

This document outlines reasons for creating brochures and criteria for writing them. Brochures can create awareness of and change attitudes towards a company, product, or service. They can increase understanding, advertise new aspects, and boost frequency of use and market share. Brochures provide more detail than fliers but less than newsletters. Effective brochures have a title page with contact info, use graphics and varied designs, and involve their audience through definitions and a personal tone while maintaining accuracy.

Uploaded by

Nupur Singhal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Why Write Brochures?

Detailed overview of products, services, options, and opportunities

Reasons to Create a Brochure

Create awareness of a company, product, or service Increase understanding of a product, service, or company mission Advertise new aspects about your company, product, or service Change negative attitudes

Reasons to Create a Brochure

Show ways in which a company, product, or service surpasses the competition Increase frequency of use, visit, or purchase Increase market share

Criteria for Writing Brochures

More detailed than a flier Less developed than a newsletter Topic and amount of information will determine the size

Criteria for Writing Brochures

Title Page (Front Panel)


Topic (product name, service, location, subject)

Graphic (visual representation)


Contact Information (address, phone, email, fax)

Criteria for Writing Brochures

Back Panel (may accomplish any of the following goals)


Conclusion (restate the highlights or suggest a next step) Mailing (address, stamp/paid postage, readers address) Coupons (incentive to visit; discounts/complimentary tickets) Location (address, hours of operation, phone numbers, email, map)

Criteria for Writing Brochures

Body Panels (Fold-in and Inside)


Provide headings and subheadings

Navigational tools Consistent font type and size First level headings should be larger and more emphatic than second level headings) Parallel to each other grammatically Vary page layout, add visual appeal, enhance text Answer reporters questions

Use graphics

Develop ideas

Criteria for Writing Brochures

Document Design
Use three or so different highlight techniques
Limit sentence length to 10-12 words Limit paragraph length to 4-6 lines

Use white space


Indent and itemize information Use color for interest, variety, and emphasis

Bullet key points


Boldface or underline key ideas

Criteria for Writing Brochures

Document Design
For variety and visual appeal, let text and graphics overlap two or more of the panels. Place graphics at angles (occasionally) or alternate their placement at either the center, right, or left margin of the panel.

Criteria for Writing Brochures

Audience Recognition and Involvement


Define any terminology, abbreviations, or acronyms that cause confusion Personalize through pronoun usage and contractions

Accuracy
Proofread No mistakes

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