Basic Visual Design Principles
Karen Ferneding C&I 335
What is Visual Literacy? Educational Purposes:
Critical Thinking - Heightened awareness of hypermediated visual culture (media literacy) Communication - Support effective teaching and learning
Learning & Instruction
Connection between visual imagery, sound, memory & perception Theories about how memory works
Information processing theory Dual-coding theory
Information Processing Theory
Sensory & Working
Short Term Memory
Selecting Organizing
Visual & Auditory
Long Term Memory
Integration
Visual & Language
Dual-Coding Theory
Separate memory systems for different types of information
Verbal: language systems (auditory/speech) Imaginal: (picture, sound, taste, nonverbal thoughts & imagination) Concrete (cat) vs. Abstract ideas/emotions (fickle) which is easiest to remember?
Learning & Instruction
Design visuals to support cognitive processes of selection, organization & integration Choose colors, typefaces & visual symbols Use visual design principles of figure/ground, hierarchy & gestalt
Three Principles
1. Hierarchy: Helping learners organize information 2. Figure/Ground: Helping learners select important information 3. Gestalt: Helping learners integrate information
Principles of Visual Design Principles of Perception & Visual Design
Hierarchy: The perception principle that communicates the relative importance of elements in a display
Chunking groups of related information using visual cues Imaginary vertical, horizontal & diagonal planes Visually stratify layers of information
Types of Symbols
Rule of Thirds
Graphs & Visualization of Data
Napoleons March on Moscow (1812-1813)
Charles Joseph Minard
Principles of Perception &Visual Design
Figure/Ground: The perception principle that describes how the mind seeks figure and ground distinctions
Figure: Information that stands out Ground: Information that recedes or supports
Figure
Ground
Labyrinths
Labyrinths, usually in the form of a circle, have a meandering but purposeful path, from the edge to the center and back out again, large enough to be walked into. Each has only one path, and once we make the choice to enter it, the path becomes a metaphor for our journey through life.
Labyrinths
Labyrinths, usually in the form of a circle, have a meandering but purposeful path, from the edge to the center and back out again, large enough to be walked into. Each has only one path, and once we make the choice to enter it, the path becomes a metaphor for our journey through life.
Labyrinths
Labyrinths, usually in the form of a circle, have a meandering but purposeful path, from the edge to the center and back out again, large enough to be walked into. Each has only one path, and once we make the choice to enter it, the path becomes a metaphor for our journey through life.
Principles of Perception & Visual Design
Gestalt:The whole (a total learning environment) is greater than the sum of its parts (successful design and integration of all visual/instructional elements)
A/symmetry, balance, proximity, similarity, contrast & contiguity Closure: minds tendency to seek completion
Contrast and Proximity
Hare
CONtrast
Hare
Three Types of Balance
Grey scale: Black, grey, white
Monochromatic: different tints (added white) or shades (added black) of same color
Complementary: directly opposite on color wheel (e.g. redgreen, yellow,-violet, orange-blue) Primary: red, blue, yellow Secondary: purple, green, orange
Be inspired by art and nature Explore color palettes of templates Use psychological associations (color and mood/meaning)
Red: passion, bloodshed, power, zeal Blue: serenity, tranquility Green: growth, hope, disease, terror
Color Contrast and Legibility
Example of a Color Schema
Typeface as an Expressive Form
Process of Visual Design (Unique Thematic Visual Schema)
Elements: selection and assemblage of text/visual elements Pattern: determine underlying pattern (harmony or gestalt) for consistency Arrangement: how individual elements arranged within the underlying pattern
Eport Visual Schema
Theme -- idea/topic
Metaphor symbol/simile
Icon image/sign
Telling a Story
Imaging Technology
Professional Electronic Portfolio
Jenny Sweetwater
CV Transcripts Philosophy Teaching Standards Educational Links
Patterns
Professional Electronic portfolio CV Transcripts Philosophy Teaching Standards Educational Links
Jennifer Sweetwater
Jenny Sweetwater Professional Electronic Portfolio
CV Transcripts Teaching Standards
Philosophy Statement
Educational Links
EPortfolio Examples
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Bibliography
Lohr, Linda (2003). Creating Graphics for Learning and Performance. Upper Saddle River, NJ: Merrill Prentice Hall. Smaldino, S. E., Russell, J. D., Heinich, R. & Molenda, M. (2005). Instructional Technology and Media for Learning. Upper Saddle River, NJ: Merrill Prentice Hall.
