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Reebok Brand Overview and Promotion

A powerpoint presentation showing an overview of REEBOK showing history, products, competitors, promotional strategies, etc. of REEBOK

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Jennz Monty
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
171 views19 pages

Reebok Brand Overview and Promotion

A powerpoint presentation showing an overview of REEBOK showing history, products, competitors, promotional strategies, etc. of REEBOK

Uploaded by

Jennz Monty
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

INTRODUCTION PRODUCTS MAJOR COMPETITORS PROMOTIONAL STRATEGIES BASIC CURRENT OUTLETS

Reebok began in 1895 in a part of

the UK known as Bolton and the founders were Joe and Jeff Foster natives of UK.
The companys original name was

Mercury Sports but was renamed Reebok in 1958.

Reebok is a British producer of athletic footwear, apparel, and accessories. In January 2006, Reebok became a subsidiary of Adidas after the company acquired Reebok International Limited for $8 billion. The companys global headquarters are in Boston, Massachusetts and the UK head office is located in Lancaster.

FOOTWEAR

SPORTS
WOMEN APPAREL

KIDS

NIKE

PUMA AG
FILA

ADVERTISING THROUGH MEDIA

BANNERS AND HOARDINGS


SPONSORING FAMOUS PERSONALITIES PROMOTION BY COLLABORATING WITH SOME

FAMOUS BRANDS RATE CUT AND DISCOUNTS

VIA TELEVISION

VIA NEWS PAPER & MAGZINES


VIA INTERNET

BY PUTTING BANNERS AND HOARDINGS AT EYE

CATCHING PLACES. THESE MAY INCLUDE MALLS, STADIUMS, CROWED MARKETS.

TO GENRATE AND MAINTAIN CUSTUMER

RELIABILITY REEBOK KEEPS ON HIRING EMINIENT PERSONALITIES. FOR INSTANCE: M.S. DHONI (INDIAN CRICKET CAPT) BIPASHA BASU(MODEL & ACTRESS) RYAN GIGGS(FOOT BALL PLAYER)

TO ENHANCE THE SALE REEBOK COLLABORATES

WITH DIFFERENT COMPANIES. EXAMPLES: LG(2005) TVS(2008)

UPTO 40% OFF DISCOUNT ON ALL REEBOK

PRODUCTS TIE UP WITH VIDEOCON- FREE REEBOK ACCESSORIES WITH SOME VIDEOCON PRODUCTS SPONSORING INDIAN CRICKET TEAM AND EPLS CLUB BOLTON BRAND AMBASSADORS OF REEBOK- M.S DHONI, BIPASHA BASU, RYAN GIGGS, YAO MING, MICHAEL JORDAN.

BG04, ANSAL PLAZA, KHELGAON MARG [Link] 28B KHAN MARKET [Link] C48 LAJPAT NAGAR II [Link] G4 GROUND FLOOR SOUTH EX.I [Link] GROUND FLOOR CROWN INTERIOR PLAZA

FARIDABAD

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