Scribd
Upload
2K views12 pages

Vodafone and Idea Cellular Strategy Analysis

This document contains analyses of Vodafone and Idea Cellular's strategies. It includes their visions, missions, SWOT analyses, PEST analyses, and BCG matrices. Vodafone's vision is to enrich customers' lives through mobile communication. Idea Cellular's vision is to be the most customer-focused mobile brand and liberate customers from limitations of time and space. Both companies face challenges like intense competition and regulatory risks.

Uploaded by

aryanrajvk
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
2K views12 pages

Vodafone and Idea Cellular Strategy Analysis

This document contains analyses of Vodafone and Idea Cellular's strategies. It includes their visions, missions, SWOT analyses, PEST analyses, and BCG matrices. Vodafone's vision is to enrich customers' lives through mobile communication. Idea Cellular's vision is to be the most customer-focused mobile brand and liberate customers from limitations of time and space. Both companies face challenges like intense competition and regulatory risks.

Uploaded by

aryanrajvk
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Corporate Strategy

&
Group Member Abhinav Adarsh Amit Sahu Ankesh Anand Ankita Kaushal Anshul Dubey Ashish Agrawal Chirag Tyora Roll No. 13002 13018 13022 13026 13030 13034 13038 Serial No. 01 05 06 07 08 09 10

Under the Guidance of Prof. Rajiv Taneja

Vision & Mission of Vodafone


Vision:
To enrich our customer's lives through the unique power of mobile communication

Mission:
Our customers have chosen to trust us. In return, we must strive to anticipate and understand their needs and delight them with our service We must always listen and respond to each of our customers We will strive to delight our customers, anticipating their needs and delivering

SWOT Analysis of Vodafone


Strengths:
Vodafone has more then 60 million customers, which makes it the largest cellular provider in India The company has covered the entire Indian nation with its network in urban as well as rural area.

Weakness:
Till now Vodafone did not own its own towers, which was a particular strength of some of its competitors like Idea .Contd

.Contd

Opportunities:
Vodafone Essar is Embarking on another joint venture with Bharti Airtel and Idea Cellular to create a new independent tower company call as Indus Tower

Threats:
Many new emerging competitors with their more mouth watering offers to there customers TRAIs rules and regulations

PEST Analysis of Vodafone


Political:
Governmental and legal issues affecting how the company balances phone usage in certain criteria & health Issue

Economic:
Cost of 3G license Worldwide recession

Social:
Demographic and cultural aspects of environment which influences customers need and market size

Technological:
3G, UMTS(2.5G), GPRS/WAP, SMS/MMS

BCG Matrix of Vodafone

Vision & Mission of !dea Cellular


Vision: To be most customer focused mobile service brand, continuously innovating to help liberate our customers from the shackles of time & space Mission:
We will delight our customers while meeting their individual need time anywhere. We survive because of our customers.

SWOT Analysis of !dea Cellular


Strengths:
Rapid Growth in Subscriber base (CAGR 71%) 5th Largest (11th market Share) Backing of ABG and Malaysian giant

Weakness:
Less presence in Enterprise and Wireline Negligible presence in metros

.Contd

.Contd

Opportunities:
Sector Growth projection in 1 B 3G/DTH service launch Mobile Number portability

Threats: Intense Competition


Entry of foreign players Regulatory risks of licensing fees

Key Challenges of !dea Cellular


Need for diversification Reduce Operational Costs Increase ARPU Increase Enterprise Customer Base Increase presence in metros

BCG Matrix of !dea Cellular

You might also like