Analysis and Design of Social Software Tools
Presented by: Rabeea Mannan Sarah Farnaz Baqai
What is social software?
Social software is normally defined as a range of Webdependent tools that allow interaction and information sharing amongst users. It facilitates computer-mediated communication
It has become very popular with:
social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon and eBay.
What is social software?
Social software system also enables collaborative work
Such software systems are called collaborative software and groupware Many of these applications share characteristics like:
interoperability, service oriented design and the ability to easily upload information and media.
List Of Social Software
Blogs Clipping Instant messaging Internet forums Internet Relay Chat (IRC) eLearning Massively multiplayer online games Media sharing Media cataloging Personals Social bookmarking Social cataloging Social citations Social evolutionary computation Social networks Social search Virtual worlds Wikis
Social Network
A social network is a network of people But it is not about the people themselves, its about relationships. The value is in the relationship or tie between people
Social Network
Social Network services allow people to come together online around shared interests, hobbies or causes. you can create your own social networking service using:
Hosted offering like Ning, grou.ps or rSitez Installable Software like Elgg or BuddyPress
Blogs
Blog - a journal-style personal web site you can edit directly in your web browser and which allows visitors to leave comments to posts/pages you publish. Structured chronologically, you can update a blog as frequently or infrequently as you wish.
Blogs
Content can include text, images, attached files and also multimedia Most blogs tend to be personal spaces but collaboration is possible. The software which powers blogs can either be installed on a server or can be used via free webhosted sites, examples of which can include;
Wordpress Blogger
What can you use blogs for?
Characteristics of a blog
Journal format / reverse chronology (most recent post displayed first) Posts or pages Comments can be added by viewers Use of links to help organise the content
categories (tags), date
RSS feeds - allows your blog to be delivered via other sites Single author or multiple author - collaborative May be personal, but also possibilities for departmental/institutional, etc
Wiki
Website that allow users to work collaboratively by editing/updating existing content or creating new content
Done via a standard web browser without the need to install any additional software. The ability to edit pages may be possible for all users of the site or it can be restricted to a smaller group of users.
Wiki
Update of the edited pages is normally instantaneous, with page revisions made recorded and documented through the 'history' feature Being web browser-based and normally featuring graphical editing interfaces, wikis are easy to use and can be an ideal way to work as a group on shared information.
Wiki
The most famous example of a wiki is Wikipedia, an online encyclopaedia that you or I can contribute to by editing directly online.
As well as the institutional offering, it is also possible to set up free wiki spaces online.
Uses of a wiki
Allows web-based collaboration - edit existing content, add new content
Single centrally-located copy of information rather than multiple individual copies Display of different revisions can demonstrate thought processes evolution
Uses of a wiki
Collection and reflection of thoughts and materials
May be strongly project or purpose based Input from the wider community though comments possible
Social bookmarking
Online bookmarks/favourites No longer tied to a specific computer - access from anywhere by logging in
Sharing - allow others to see your bookmarks/favourites
Social - find other people with similar interests easily Student tasks - collaborate to build up useful resource links
Social Bookmarking
Enterprise bookmarking Method of tagging and linking any information using an expanded set of tags to capture knowledge about data.
Instant messaging
Allows one to communicate with another person over a network in real time, in relative privacy. Examples: AOL instant messenger, Google Talk, MSN messenger, Skype and Yahoo Messenger One can add friends to contact by adding the persons email address and messenger ID.
Instant messaging
If the person is online, their name will typically be listed as available for chat
Clicking on their name will activate a chat window
Consumers used to be people who consumed stuff. But consumers are people. People who crave good experiences Design isnt about making something pretty. Its about creative problem solving. Experiences are designed.
People dont like unpleasant experiences
How to Design Social
Human-centered Approach Understanding Human behavior to create designs.
A social interaction designer must consider not only people, environment, and existing tools, but also the unseen elements of the system such as behaviors, social relationships, power dynamics, and cultural rules
The design of intuitive, usable, or visually pleasing interfaces is not enough The computer is primarily a medium facilitating human-to-human interaction. The software supports, or enables, interpersonal collaboration and communication at scales or complexities not otherwise possible Understand what it is that makes people form or engage in social groups to pursue companionship to improve the design and development of Social Software
The Social Web is built here, from love and esteem
Gene Smiths Social Software Building Blocks
Identity
Avatar Profile Activity Collections
Presence
Status History Statistics
Reputation
Amazon does this via top 500 reviewer and real name Ebay collects ratings on behavior which rills into a reputation Many forums have named reputation levels based on a variety of behaviors form seniority, participation and financial contribution
Groups
Groups can be implicit, created by a shared tag or life goal They can be explicit such as discussion and sharing groups.
Relationships
Relationships are always present in communities Flickr Offers friends, family and Contacts Twitter creates a wall of contacts.
Conversations
People build the relationships and they build it out of words first Communities last if people can talk to each other. Conversation can take many forms - Forums and comments Twitter blends presence with conversation with little tweats of I am here, alive! Aware!
Sharing
Gifting is a primitive human behavior. Sharing first gathers people of like interests and allows for an exchange of ideas
The AOF Method
1. Defining your Activity 2. Identifying your Social Objects 3. Choosing your Features
Defining Your Activity
Identifying your Social Objects
Social objects can be ideas, people, or physical objects Social objects influence social interaction By interacting through social objects, people meet others they might not otherwise know
Social objects can be the reason why people have an interaction or form a relationship
Choosing Your Features
Core Principles
Talk Like a Person
Conversational Voice Ask Questions Dont use text book languages
Representing the Self
Engagement
Signup Registration Sign In Invitations Authorize -Welcome Area
Identity
Profile Avatar Personal Dashboard
Presence
Personal Feed (Updates)
Reputation
Levels Labels Awards Ranking
Collecting
Add/Subscribe Tagging Blogs Rich Media Sign in to Participate Forums Comments Reviews Ratings Thumbs up Share this Send this Social bookmarking Manage Projects Voting Edit this page
Activities
Broadcasting & Publishing
Communicating
Feedback
Sharing
Collaboration
Community Dynamics
Relationships
Find People Add friends Buddy list
Groups
Create group Join Group Invite to Group
Conclusion
Start small and learn from your community Design around activity and social objects Build to support existing behaviors
references
www.wikipedia.com http://www.slideshare.net/emalone/social-patterns-talk-web-20version?from=share_email http://www.slideshare.net/cwodtke/designing-the-social-web-for-web20expo?from=share_email www.core77.com/.../social_software_the_other_design_for_social_impa ct_by_gentry_underwood_15039.aspVideos http://www.youtube.com/watch?v=YtwKOvuzJrI http://www.youtube.com/watch?v=pnYFVvqlbp0&playnext_from=TL&vid eos=MZ7u27TGxHc&feature=rec-LGOUT-exp_stronger_r2-2r-1-HM
http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=fvsr
http://www.youtube.com/watch?v=-dnL00TdmLY&feature=fvw
