PRESENTATION ON
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CONTENTS
Introduction Vision Mission History Product Definition Brands Countries Organization Chart6 Marketing Strategy
INTRODUCTION
Nestl is a Swiss-German word which means Little Nest which is its trademark. Nestl is the worlds number one food company. 5th largest company of the world according to its turn over. 2 million 31 thousand people employed from all over the world. Present in 81 countries of the globe having 522 factories. Over 700 products renovated or innovated in the past five years, with wellness in mind.
VISION
Nestl's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality.
MISSION STATEMENT
"Nestl is the largest food company in the world. But, more
important to them is to be the world's leading food company.
HISTORY
Henri Nestl established Nestl in 1867 in Switzerland (Vevey HQ) His first product was lactogen formula for infants by the name Farine Lacte.
By the early 1900s the company was operating factories in US, UK, Germany and Spain. The end of 2nd world war was the beginning of a dynamic phase for Nestle . It launched a newest product Nescafe.
KEY DATES 1866 COMPANY FOUNDATION
Major joint ventures 1981 Galderma 1905 Merger between Nestl and Anglo-Swiss Condensed Milk Company 1929 Merger with Peter, Cailler, Kohler Chocolates Suisses S.A. 1947 Merger with Alimentana S.A. (Maggi) 1969 Vittel (equity interest) 1971 Merger with Ursina-Franck
1985 Acquisition of Carnation
1988 Acquisition of Buitoni-Perugina 1988 Acquisition of Rowntree 1990 Cereal Partners Worldwide 1991 Beverage Partners Worldwide (formerly CCNR) 1992 Acquisition of Perrier 1998 Acquisitions of San Pellegrino and Spillers Pet foods
2000 Acquisition of Power Bar 2001 Acquisition of Ralston Purina 2002 Acquisition of Schller and Chef America 2002 Dairy Partners Americas and Laboratories innov 2003 Acquisition of Mvenpick, Powwow and Dreyer's 2004 Acquisition of Valio (ice cream activities) 2005 Acquisition of Wagner, Protika, Musashi
PRODUCT DEFINITION
Nestle, a multinational company has acquired & merged with various companies. Factors behind its success are multifarious, quality, improved technology, innovation which have created brand loyalty amongst its customers. SBUs like Pharmacy, Breakfast
BRANDS
Quality and nutritional value are the essential ingredients in all of its brands. Millions of peopleprefer Nestl products every day, happy with the addition to their wellness that they bring. Today Nestl is present in different markets with the following main
Baby Foods Breakfast Cereals Beverages Bottled Water Chocolate & Confectionery Dairy Products Food Services Ice Cream Prepared Foods Petcare Pharmaceuticals
BABY FOODS
Infant nutrition Nestl, Lactogen, Nestogen, Cerelac, Neslac, PowerBar, Pria etc..
Chocapic Cheerios
BREAKFAST CEREALS
Shreddies Cookie Crisp Lucky Charms, Cinnamon Toast etc..
BEVERAGES
Coffee Nescaf Ricor Ricoffy Nespresso Bonka Loumidis Fruity fruits
Nestl fruit
Nestea Nesquik Milo Carnation Nido Nestl Omega Plus Coffee-Mate etc..
BOTTLED WATER
Nestl Pure Life Nestl Aquarel Contrex Acqua Panna Arrowhead Poland Spring Deer Park, Ice Mountain etc..
CHOCOLATE & CONFECTIONERY
Chocolate confectionery and biscuits Nestl Crunch Galak/Milkybar Kit Kat Smarties Butterfinger Aero Polo
DAIRY PRODUCTS
Nido Nespray Carnation La Lechera etc..
FOOD SERVICES
Food Services and professional products Chef Davigel Minors Petcare Purina Friskies Fancy Feast, Alpo, Gourmet
ICE CREAM
Antica Gelateria del Corso Dreyer's/Edy's Drumstick/Extrme Maxibon/Tandem Mega Mvenpick Sin Parar/Sem Parar/Non Stop
PREPARED FOOD
Lean Cuisine Hot Pockets Maggi Refrigerated products (cold meat products, dough, pasta, pizzas, sauces, snacks) etc..
PET CARE
Friskies Fancy Feast Dog Chow Cat Chow Tidy cats etc..
PHARMACEUTICALS
Alcon Pharmaceutical and cosmetic joint ventures Galderma Laboratoires innov Patanol
COSMETICS
L'Oreal
COUNTRIES
Bangladesh China Hong Kong India Indonesia Iran Israel Japan Jordan Kazakhstan
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Pakistan Philippines Republic of Korea Saudi Arabia Singapore Sri Lanka Syria Taiwan Thailand United Arab Emirates Uzbekistan
Kuwait
CEO
MANAGEMENT DIECTOR FINANCE MANAGER MARKETING MANAGER MANAGER NATIONAL SALES MAANGER ZONAL SALES MANAGER NORTH
SALES DEPT A/C DEPT SALES PROMOTION DEPT REGONAL SALES MAANGER SALES DEPT DEPT AREA SLAES SUPERVISOR A/C
PRODUCTION
ZONAL SALESMANAGER MANEGER CENTER
ZONAL SALES SOUTH
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SALES FORCE
SWOT ANALYSIS
STRENGHTS:
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Value added products Brand name Six brands having 70% group sales R&D department Unique features and technologies 40 & 60% test result criteria
Weakness: Less consumer research in few areas. Opportunity: Market expansion by using biotechnology. Threats:
Baby milk action New and indirect competitors Product acceptance
AWARDS AND RECOGNITION
In 2007 Nestl was voted among the Top 50 Future Shaping business company by the St. Louis RCGA magazine. In 2008 - Best Places to Work in St. Louis by the St. Louis Business Journal based on their unique culture. In 2008 "Heroes of the Planet Award" for their Sustainable Operations. In August 2008 Nestles positive work environment and unique culture where associates are welcome to bring their pets to work were highlighted in AAIM's Connection Magazine.
AWARDS AND RECOGNITION
Nestl USA was recognized by Business Week among their list
of Best Places to launch a career In 2008, Nestl was ranked #1 in the consumer food products industry in Fortune Magazine's annual survey of America's Most Admired Companies.
In 2007, Nestl was named among "World's Most Admired Companies" by Fortune Magazine.
CORPORATE SOCIAL RESPONSIBILITY Reduction in emission of GHG by 16%
Reduction in overall water consumption by 28% Overall production increased by 76% Invested over 100 million in environment-related industrial improvements Free technical assistance to over 600,000 farmers
Creating Shared Value
Nestl's business is part of social fabric of the community in which it operates. Our business objective is create value that can be sustain over the long term for company and society, and create opportunity and prosperity as partner in growth.
PROBLEMS
HRM department is not giving good salaries to the employees, so employees are de-motivated and dont work with the company for very long. Staff is not as responsible as it should be. There are not much security measures in the office. A constant threat to the companys economic balance due to unstable government policies.
Shortage of certain products like Nestle ghee, which is a significant demand in the market. The regional office is not managed properly e.g. no board is placed to mention the identity of the office.
SOLUTIONS/SUGGESTIONS
Bonus packages and increment in salaries for a selective level of work and efficiency should be awarded to attract the employees concern. Staff should be made more responsible by implementing strict rules and regulations and taking disciplinary actions against any un-professional behavior. Skilled workers of the company should join the security department to enhance the system.
Long term agreements to be signed with governmental departments. A small part of the budget should be spent for the management of the office.
Inventory should be maintained.
CONCLUSION
Nestle is a market leader due to different reasons: Its price is high against its competitors but it matches its quality with its competitors. Nestle is using its brand name to promote its products & its very popular as compared to its competitors. Its packaging is good. We can easily find Nestle from any retailer shop.
Due to its advertisement, Nestle attracts more customers & has very prosperous future if it continues to promote its products and bring all the possible innovational aspects using different product line strategies.
It has always maintained the quality of its products.
Despite of all the facts, theres need to maintain the condition of office and enhance the security.
Behavior of employees is not professional and every department should treat equally.
THANKYOU
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