(INTERNATIONAL BUSINESS)
1. Seminar report.
2. Assignment Questions
i. State the different stages and approach in globalization.
ii. Explain change in nature of international business.
iii. How do national difference in politial economy influence business
decision of multinational corporation.
iv. What is meant by political economy.
v. Describe absolute and comparative advantages with approprite examples.
vi. Write a note on regional grouping and its impacts with examples.
vii. Explain the need for indian companies to become multinational.
viii. Explain the role of fdi in the world economy.
ix. Explain the global monetory system and functions of foreign exchange
market.
x. Explain PLC and different stages of plc.
xi. How do pressure for cost reduction and pressure for local responsiveness
influence strategy.
3. Explain International trade theories by adam smith, david ricardo,
heckscher-ohlim etc.
4. Punch lines of coca-cola, pepsi co and cadbury in different
countaries.
5. Write down the vision mission and principles of domestic,
multinational and global companies. (each 5).
6. Explain the product life cycle stages with related to the products in
market.
7. 10 news articles cutouts related to international business, with the
short summery/conclusion of each.
8. Ogiley India [Link] company information
9. Case study analysis- The Nordstrom
(CONSUMER BEHAVIOUR)
1. Take out 2 questions from each chapter by own from syllabus ans write
down its answers, (total 10q).
2. Give the difference between attitude and behaviour.
3. Give the meaning of marketing related words with meaning. (minimum
50 words).
4. Analsis of nordstrom’s value based culture case study. (for everyone)
5. Analysis of the case study give by the boinwad sir to you. (for individual)
6. What do you understand by consumer behaviour? What information is
sough tin consumer researches?
7. How is consumer behaviour related to the formulation of marketing
strategy?
8. What are the elements of marketing strategy in consumer behaviour?
(PERSONALITY DEVELOPMENT)
i. Tutorials – 20 marks
ii. Class test – 10 marks
iii. Seminar report -5 marks
iv. Resume – 5 marks
v. Interview – 10 marks
Tutorial 1 (write any 10 brief notes)
Write brief note
1. Define personality
2. What is meaning of goal setting?
3. What is self-esteem?
4. Explain in brief perception,
5. What is attitude?
6. What is value system? Enumerate any five values
7. Explain in brief beliefs
8. What is ego?
9. List out any five values of your life?
[Link] a and type b personality?
[Link] techniques of stress management?
[Link] is id and super-ego in frued theory?
[Link] interview hurdles
[Link] is self-esteem?
[Link] is difference between resume and cv?
[Link] is eq?
[Link] of interviews
Tutorial 2 (write any 3 long questions and 5 short notes)
1. What is interview? Discuss in detail interview preparation
2. Define personality. Explain different personality traits
3. Discuss personality dimensions of any one great personality
4. What is swoc analysis? Do swoc analysis of yourself
5. Discuss sixteen personality traits
6. What are recruitment hurdles? Discuss in detail
Write short notes on
1. Time management
2. Stress management
3. Leadership skills
4. Resume
5. Interview attire
6. Body language
7. Attitude
8. Ocean model
9. Body language
[Link] method
[Link] awareness
[Link] attire
Tutorial 3 & 4 (write any 10 questions )
1. Tell me about yourself/introduce yourself
2. List out your strengths and weaknesses
3. What five adjectives describe you best?
4. How would your friends/co-worker/boss describes you ?
5. What extracurricular activities were you involved in?
6. What are your hobbies ?
7. Tell us about an accomplishment/achievements you are most proud of.
8. On a scale of one to ten , where would you rank yourself? Why?
9. Where do you see yourself in coming five years ?
[Link] you have selected or opted marketing/finance/hr specialization?
[Link] was there a gap in your employment/education between [date] and
[date]?
[Link] do you organize your day? How do you establish priorities in
scheduling your time? Give examples.
[Link] your career, what has been your greatest disappointment?
[Link] you list out some failures in your life? What did you learn from it?
[Link] you ever recognized a problem before your boss or others in the
organization? How did you handle it?
[Link] me an example of when your ideas were strongly opposed by a co-
worker or supervisor. What was the situation? What was your reaction?
What was the result?
[Link] was your academic projects about? What are the outcomes?
[Link] us an example explaining your leadership/ team building skill
[Link] should we hire you
[Link] do you want to work here?
[Link] did you left earlier job?
[Link] do you know about job/ company?
[Link] you will handle an unsatisfied customer or employee?
[Link] there any thing that you would like to ask me?
[Link] is your role model? Why?
[Link] are your value and belief sets ?
( MARKETING RESEARCH )
1. One unit test -10 marks
2. Define marketing research and state its significance – 10 makrs
3. Comment on the problem of marketing research in india – 10 makrs
4. Seminar report on any topic related to the marketing research subject- 10
makrs
5. Questionnaire for – sell down, new market, packaging, pricing or any
other related topic – 10 marks
( RURAL MARKETING )
1. Define the term rural markeing , comment on the current status on it- 10
marks
2. Elaborate the difference between urban market and rural market, also
distinguish the buying behaviour of customer- 10 marks
3. One weekly market visit report, and comment on it – 20 makrs
4. Give the details of fairs held in latur district,(take one any taluka in which
how many fairs, what is population of that village, what is famours in that
fair, duration of fair,sells, etc – 10 marks
( BRAND MANAGEMENT )
1)Submit tutorials on 13th November
2)Prepare seminar report
3) Online class test on 30th October 11 am
Tutorial 1 : Attempt any ten of the following:
a. List out any five FMCG product category brands?
b. Discuss in brief PLC
c. What is brand recall?
d. Listout benefits of brands
e. What is brand Loyalty?
f. Levels of packaging
g. What is Brand Mascot?
h. List out any five brand taglines
i. GE matrix
j. What is brand?
k. Enlist levels of product
l. What is brand mantra?
m. Product classification
n. What is brand repositioning
o. Benefits of packaging
p. BCG matrix
q. Listout any five brand taglines
r. What is market forecasting?
s. What is STDP?
Tutorial 2 : Write any four
1. Explain in detail difference between Product and Brand
2. What is brand extension? Discuss in detail with example
3. Define brand, Discuss benefits of branding
4. Discuss Product lifecycle in detail
5. What is brand awareness? Discuss levels of it
6. Discuss benefits of branding
Tutorial 3 & 4 Write any six
Write notes on any three of the following:
a. Brand repositioning
b. Product classification
c. New product development process
d. Product Mix
e. STDP
f. Marketing mix
g. Customer based brand equity model
h. Product Mix
i. New product development process
j. Brand positioning
k. Brand equity
l. Brand identity
m. Brand extension
