WHATSAPP COMMUNITY STRATEGY
Community Objective
Engage existing dealers.
Offer exclusive schemes, first-hand product updates, and loyalty rewards.
Encourage dealers to push Guide Detergent to more retailers in their territory.
Community Setup
Element Plan
WhatsApp Community (Use the "Communities"
Platform feature, not just groups. It allows multiple groups
under one community.)
1 Main Community: "Guide Detergent Dealers"
Structure Inside, segmented into Groups by zones/regions
(e.g., Patna Dealers, Gaya Dealers, etc.)
- 1 Community Manager (Handles content)
Admin Team - 1 Sales Representative (Handles queries & offers)
- Brand Manager (Broadcast key messages only)
- Only admins can send in the main Community
Rules - No external promotions.
- Maintain decorum and respect.
Content Strategy
Content Type Frequency Purpose
Active Trade Schemes Weekly Push higher order volumes
Help dealers pitch to retailers confidently,
New Product Launch + Guidance As required
Fast updates on new SKUs
Scheme Slab Analytics Monthly Educate + refine selling strategy
New Developments/Updates Monthly Keep dealers in sync with marketing
Dealer Achievements As required Build aspiration + retention
Finance & Tax Tips Fortnightly Reduce friction in billing & compliance
Engagement Ideas
Scheme of the Month : Top 5 sellers to win a Thailand Trip or to win a cycle (as per our olds
schemes)
Dealer Gyaan Series, Short 1-min audios from sales head: “Is baar kaunsa slab kaam karega?”
Your Area, Your Growth: Share area-wise growth data (visually) to drive healthy competition
Feedback Friday: Every Friday a collect suggestions via WhatsApp polls
Mock-up of how the Maxx Blue | Surf Excel
community group would
look
Note: This is an AI Generated Image, content will be made
specific to Guide Detergent in the real case scenario
Launch Plan
Step 1: Personal SMS/WhatsApp to dealers: "We are launching an exclusive community for
Guide Detergent dealers — special offers, tips, and rewards await. Join now!"
Step 2: Send Invite Link + Rules + First Welcome Post.
THANK YOU!!
