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2022
AUTOMOTIVE
PERODUA
As a national
carmaker, Perodua surpassed its 2022 sales target of 247,800 units.
It achieved its best performance on record with sales of
Perodua is 282,019 units, as compared to its 2021 sales of 190,291
units. Production rose by 49.5% to 289,054 units in 2022,
steadfast about as against 193,400 units in 2021. Accordingly, after-sales
benefitting
service intakes also increased by 30% to 2.6 million units
in 2022.
Malaysians The record performance bears testimony to Perodua's
resilience. In December 2022, production and sales
performance delivered an average of 1,000 vehicles per
day. The tight capacity utilisation maximised the output
with minimal investment at the plant running at almost
100% capacity to meet its production target.
As the leading national carmaker, the SST exemption until 30 June 2022, with an exception to
include all vehicles booked before 1 July 2022 and registered
Perodua continues to maintain market before 31 March 2023. Implementation of Malaysia's short-
As a national automotive company, Perodua upholds
leadership through enhancing and a deep-seated commitment to serving the people of
term National Economic Recovery Plan (PENJANA), stimulating
Malaysia. Perodua remains highly focused on delivering
advancing Malaysia's automotive post-pandemic economic revival, further fortified sales.
unparalleled customer service, providing a range of
industry. It supports an ecosystem products to meet customer demand including equipping
The challenges of 2021 yielded many lessons, ranging from
comprising suppliers, dealers, society extensive floods to semiconductor chip shortages as well as the our vehicles with practical yet advanced features as well
and the government, based on an all-
Malaysian idea. Key to this concept is
Full Movement Control Order (FMCO). Perodua and partners
not only overcame these obstacles in 2022, but managed to KEY PERFORMANCE as incorporating unique Malaysian elements in their
design. These principles have played an instrumental role
commitment to manufacturing safe, channel growth in an under-pressure industry, too.
HIGHLIGHTS in establishing Perodua as a leading player in Malaysia’s
affordable, fuel-efficient vehicles for all. As Malaysia’s largest automotive manufacturer, Perodua is
automotive industry, while also fostering positive societal
committed to ensuring high value offerings to all Malaysians. impact and contributing to the betterment of the local
This enables them to benefit from practical, fuel-efficient cars community.
Perodua's stellar 2022 achievement is the culmination PERODUA SALES PERODUA PRODUCTION
of the Malaysian automotive industry's collective with the best safety features on offer, within an affordable VOLUME VOLUME
responsibility in optimising its potential. It also stems price range. Perodua's vision, as part of the manufacturer's To cultivate a culture of shared commitment and
responsibility, is to provide end-to-end total car life-cycle (Units) (Units)
from cultivated convergence of customer expectations. In advancement within Malaysia’s automotive industry,
a year that saw the Malaysian automotive industry’s best- care, from vehicle end-of-life management to environmental Perodua and its partners work closely with stakeholders,
ever performance, Perodua also recorded its best sales protection. As advocated in its pioneering Ativa Hybrid
including suppliers, dealers and the government. Through
yet, increasing 48.2% compared to 2021. A significant
impetus for this high sales volume was the extension of
subscription programme, this pilot programme involves 300
subscribers and serves as a study, both of electric vehicles and
the long-term, mobility-as-a-service market.
282,019 289,054 these collaborative efforts, we strive to elevate the
industry ecosystem and drive sustainable progress for all
2021: 190,291 2021: 193,400 involved. This approach is reflective of Perodua’s corporate
ethos, which emphasises partnership, innovation, and
responsible leadership in all aspects of our operations.
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ACHIEVEMENTS
The current digitalisation rate is about 47-48% with more
digitalised facilities for customers such as online ordering, booking,
and loan application submissions to protect customer privacy.
Looking ahead, in support of Malaysia's automotive ecosystem,
Perodua aims to increase its 95% localised content by extending
vendor capabilities and resilience. Furthermore, the high
localisation rate has shielded Perodua from the prevailing foreign
exchange volatility.
To learn more from our peers, we conducted benchmarking
exercises such as virtual factory tours. We introduced changes to
our dealers which helped to cut costs and consolidate services. For
instance, to further help customers, the functions of receptionists
and guards were extended to serve as greeters and ushers.
To remain resilient and adapt to the evolving needs of the
industry and consumers, Perodua in 2022 instilled the “going
beyond” mindset to its employees to prepare them to embrace
a new outlook.
We're always thinking
In terms of operations, all risk assessment are tested and of smarter ways to treat
nature. From using
documented. Meanwhile, teams such as the sales unit remained zero-waste processes
and harnessing
renewable energy in our
flexible and agile amid rigorous requirements and the need to manufacturing to making
EEV technology available
adjust quickly to the changing market environment. with every model.
All to create a lasting
support extended to technically absorbing price differences battery or car disposal. This leasing method is already in place with change.
In this crucial year, we strengthened the Perodua culture after negotiating and purchasing raw material in bulk to supply EZ MOBi for corporate clients. We go beyond to do
our part for the planet.
through building clear internal communication links and to the whole vendor system. Because you matter most.
working relationships. This is in line with its motto ‘One Team, In 2022, Perodua prioritised adoption of ESG practices. Firstly, we
One Goal’. The streamlined focus helped build employee loyalty, In September 2022, Perodua officially launched its Ativa Hybrid worked towards regulating and reducing the cost of green energy
along with the capacity to rise to the year’s challenges. subscription programme. The pilot consumer study initiative, initiatives in the entire automotive ecosystem. Our operations
with 300 subscribers, will help Perodua gain unique insights moderated energy use and consumption to be greener and more
The new outlook extended to managing issues in the into the behaviour of Malaysian consumers, drawing on data to cost-conscious.
broader automotive ecosystem too. When faced with critical anticipate customers’ needs when using a hybrid vehicle. With
semiconductor shortages in 2022, the company used its central the RM500-a-month, 5-year subscription service, Perodua also Secondly, we embarked on digitalisation efforts which focused on
purchasing system to support the rest of the industry. This ensures minimal negative environmental impact in terms of mapping digital initiatives in sales and manufacturing operations.
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CHALLENGES
AWARDS At Perodua challenges are indispensable as they allow new ways of doing things to emerge, thus leading to constant improvements.
Despite moving into endemic stage of COVID-19, chips shortages continue to be the main challenge for the company. This caused intermittent
CarSifu Editors’ Choice Award
production interruption and delay to launch the new model. The issue was mitigated by increasing the inventory level and forward planning.
Local Car of Best Family Best Sub- With higher adoption of new technology, microchips are vital component to enable the advanced features.
the Year - Ride (up to compact
Even though price increases for key materials such as steel, Perodua had to absorb the price increase rates without passing it to the customers.
Perodua Alza RM100,000) Hatchback This was challenging to accomplish and required careful planning and management.
AV – Perodua – Perodua
Alza AV Myvi AV While aiming to maximise suppliers’ capacity with minimal investment, Perodua continued to help those in their value chain cope with
prevailing capacity demands, planning and localisation. Supply chain disruptions and manpower shortage continue to be a challenge. Shortages,
in particular, had to be managed well, as they affected each level of the value chain. When our suppliers were affected by labour shortages,
2022 [Link] Car of the Year Awards
Perodua sent its own staff to help fill the gap. Ensuring continued supply not only helped operations, but also contributed meaningfully to
• Perodua Myvi AV • Perodua Alza AV developing the total automotive ecosystem.
- [Link] People's - [Link] Editor’s
Choice Award Choice Award – Introducing digitalisation processes to suppliers also helped improve the process flow. For example, the E-booking systems and payments are
Entry-Level Sedan Newcomer of the
being utilised at Perodua.
and Hatch (Gold Year
winner) - Carlist People's
Additionally, the company held numerous roundtable discussions with vendors, dealers and stakeholders to overcome challenges and
Choice Award Small
Midsize MPV. brainstorm counter-measures. The measures implemented and lessons learned from the year’s challenges have given Perodua opportunities for
advancement, as well as given new perspective on how to overcome challenges. This positions the brand more strongly to remain competitive
in the coming years.
OUTLOOK
In pursuit of its objectives for 2023, Perodua has identified three key areas for development: capacity building, sustainability, and
innovation. With a view to expanding its capacity, the company intends to build on the growth achieved in the previous year and has set
an ambitious target of selling 314,000 cars in 2023. To meet this target, Perodua will adopt the Kaizen concept to enhance efficiency and
increase production speed, enabling us to meet customer demand and reduce waiting times.
With a strong commitment to sustainability, Perodua will expand its ESG initiatives by partnering with the government to promote low-
carbon initiatives and introduce products that align with the government’s energy policy. The company will also increase consumption of
solar energy, with the aim of using renewable energy sources for 75% of our energy needs within five years. As part of our sustainability
efforts, Perodua will introduce Carbon Neutral (CN) initiatives such as the establishment of an Eco Park and a “green factory” in our
efforts to improve the quality of our environment.
In order to stay ahead of the curve, Perodua will invest in operational innovations and introduce new technologies in our future products
and services. The company will encourage suppliers and dealers to adopt these technologies to improve competitiveness and productivity.
Additionally, Perodua will seek to attract suppliers from Japan and Europe to invest their expertise in Malaysia, promoting knowledge
transfer and attracting more foreign direct investment. With these measures in place, Perodua aims to achieve a localisation rate of 95%
or higher.
