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Influencer Marketing Regression Data

The document presents regression statistics from a dataset with 30 observations, showing a multiple R of 0.583892 and an R Square of 0.34093. The ANOVA results indicate a significance F of 0.109836, suggesting that the regression model is not statistically significant. Coefficients for various predictors are provided, with Q10_Rel showing a significant positive effect on the dependent variable.

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9 views2 pages

Influencer Marketing Regression Data

The document presents regression statistics from a dataset with 30 observations, showing a multiple R of 0.583892 and an R Square of 0.34093. The ANOVA results indicate a significance F of 0.109836, suggesting that the regression model is not statistically significant. Coefficients for various predictors are provided, with Q10_Rel showing a significant positive effect on the dependent variable.

Uploaded by

arpitaguptamummy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as XLSX, PDF, TXT or read online on Scribd

ID Q15_Impact

Q6_FollowsQ10_Auth Q10_Exp Q10_Rel


Q11_Purchased
Q13_Review
1 3 1 0 1 0 0 1
2 5 1 1 0 0 1 1
3 4 1 0 0 0 1 0
4 4 0 0 0 1 1 0
5 2 0 1 0 0 0 1
6 2 0 0 0 0 1 0
7 1 1 1 0 0 0 0
8 5 1 0 0 0 0 0
9 4 0 1 1 1 1 0
10 4 1 0 1 0 0 1
11 1 1 0 1 0 1 1
12 5 1 1 0 0 0 0
13 5 1 1 0 1 0 0
14 2 0 0 0 0 1 0
15 2 1 0 0 0 1 1
16 2 0 0 1 0 0 1
17 3 1 0 0 0 1 0
18 3 1 1 0 0 1 0
19 3 1 0 1 0 1 0
20 2 1 1 1 0 0 0
21 4 0 0 0 0 0 0
22 2 0 0 1 0 1 1
23 2 0 0 0 0 1 1
24 3 0 1 0 0 1 0
25 3 1 0 0 0 0 0
26 4 0 0 0 1 1 1
27 2 1 0 0 0 0 1
28 3 1 0 1 0 1 0
29 4 1 0 0 1 0 1
30 1 1 0 0 0 1 1

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.583892
R Square 0.34093
Adjusted R 0.168999
Standard E 1.122866
Observatio 30

ANOVA
df SS MS F Significance F
Regression 6 15.00093 2.500155 1.982945 0.109836
Residual 23 28.99907 1.260829
Total 29 44

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0%
Upper 95.0%
Intercept 2.993008 0.590605 5.0677 3.944E-05 1.771249 4.214768 1.771249 4.214768
Q6_Follow 0.438373 0.450513 0.973054 0.34065 -0.493583 1.370329 -0.493583 1.370329
Q10_Auth 0.063748 0.477234 0.133579 0.894897 -0.923485 1.050982 -0.923485 1.050982
Q10_Exp -0.27234 0.45649 -0.596596 0.556604 -1.216661 0.671981 -1.216661 0.671981
Q10_Rel 1.513155 0.568688 2.660783 0.013965 0.336735 2.689576 0.336735 2.689576
Q11_Purch-0.359959 0.434718 -0.82803 0.416163 -1.259241 0.539323 -1.259241 0.539323
Q13_Revie-0.591422 0.43754 -1.351699 0.189617 -1.496542 0.313698 -1.496542 0.313698

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