Underground
Underground
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“bollocks” in one of the published poems!1 At the very least, this serves as a
reminder that while the Tube may be deemed a “public space”, it is one directly
subject to official censorship and that, to the extent that Poems on the Underground
was supported financially by Transport for London, The Arts Council of Great Britain
and Northern Ireland, The Poetry Society, and The British Council, the collection has
broadly conformed to establishment principles. These sentiments are echoed by
at least one petulant blogger who claims that “It feels like you’re scared of
showing the public anything that might challenge or perturb them,” one of the
few negative reactions to the collection from amongst the twitterati.2
And yet the editor initiators, who from the outset have retained tight
control over the selection of poems to be exhibited, would certainly not regard
themselves as conformist. Their position has rather been to regard poetry as
qualitatively distinct from other forms of message. The sub-text of the editors’
introductions is that poetry is a genre apart and derives its special appeal from
its unique, even privileged status. Certainly, from the project’s earliest days, the
authors/editors of Poems on the Underground saw it as acting in counterpoint to its
environment and hence as a form of inter-textual protest more emollient than the
brutal confrontational spirit of the 1960s, but no less passionate. However, its
starting point was qualitatively different. The description of the launch event in
the editors’ introduction to the anthology of poems published in 1991 situates
itself explicitly in the discursive domain of a linguistically sensitive, culturally
educated readership. The members of the public who attended the launch of
Poems on the Underground are fancifully compared to Orpheus in search of
Eurydice (Benson et al. 13). According to the text of the 1991 editorial, the
“Ordinary signs” of The Tube—“Exit here,” “way out,” “mind the gap,” etc.—
are seen as transformed by the presence of “poets and their friends,” as if the
latter belonged to an exotic, sibylline species, capable of illuminating the
everyday by lending it higher symbolic value. As the editors put it themselves,
“… poems seemed to take on new and surprising life when they were removed
from books and set among the adverts” (Benson et al. 14). In a later article in
The Guardian, Judith Chernaik3 describes two occasions on which she officially
complained about quotations or layouts from Poems on the Underground
“plagiarised” for publicity purposes by other organisations (Nestlé and
Greenpeace). The poems may have been “among the adverts,” but the desire of the
editors was clearly that they remain generically distinct from them.
If this was radicalism it was at the soft end of the spectrum. Shock value
was not high on the agenda. Few could gainsay the pleasure of an unexpected
1
Chernaik <http://www.theguardian .com/books/2013/jan/09/poems-on-the-
underground/>
2
Stone <http://www.theguardian.com/books/2013/jan/09/poems-on-the-underground/>
3
<http://www.theguardian.com/books/2013/jan/09/poems-on-the-underground>
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escape from reality linked to the appreciation of a text whose primary objective
was to focus attention on “the message for its own sake” (Jakobson 372). The
quotation is from Roman Jakobson’s seminal 1960 paper “Closing Statement:
Linguistics and Poetics,” in which the great Central European linguist and
pioneer of structuralism (1896-1982) sought to identify in a single model of
communication the different functions of language. Few if any texts subscribed
to one function only. Several, for example the emphasis on speaker/author
expression (the “emotive” function) and on persuasion (the “conative” function),
would normally be embedded in the same message. One function, however,
would be “dominant.” What was special about the “poetic” function according to
Jakobson was that structural form was the overarching defining feature of the
text. Jakobson’s famous dictum was that poetry represented “the projection of
the principle of equivalence from the axis of selection to the axis of combination”
(Jakobson 357), implying that individual words, phonological features, and
syntactic structures were deliberately chosen to form patterns which echoed
each other in an internally consistent, uniquely characteristic manner. Taken to
its logical extreme, this principle could apply to any carefully prepared written
text, but in poetry, claimed Jakobson, it was essential and lent poetic language a
special status. In the context of Poems on the Underground, the poetic function,
when dominant, stood for high culture in the raw, sans commentaire, a perfect
antidote to corporate barbarism: a healthy reminder of aesthetic value and a
spiritual distraction. This was certainly how it was seen by the editors: “The
poems provided relief, caused smiles, offered refreshment to the soul—and all in
a place where one would least expect to find anything poetic” (Benson et al. 14).
At the same time, a real effort was made to offer an eclectic appeal to different
tastes by selecting poets from different periods, including a number who were
still very much alive, and from diverse cultural backgrounds. The three initiators
were the proponents of a fundamentally humanistic tradition, representing
values which aspired to rise above politics and ideology while retaining a strong
sense of mission. The initiative has spawned other cultural events such as
workshops and public competitions and, last but not least, a huge addition to the
collection of posters which have always characterised the cultural life of The
Tube (“Culture and Heritage”).
It is perhaps in relation to the traditional deployment of posters on The
Tube and the recent web-based quality travel campaigns co-ordinated by
Transport for London that the ambivalent cultural position of Poems on the
Underground should best be understood. In setting themselves apart from the
commercialism or practicalities of The Tube, Poems on the Underground was
deliberately distancing itself from one of the main sources of creative energy
which had lent The London Underground its unique cultural character. There
has always been a tension between the grimy reality of Tube travel and the
preoccupation to link its use to high-quality architecture and design and, by
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The captions to each of a series of images which tells the would-be traveller
how to purchase and dispose of a Twopenny ticket is engagingly coherent and
full of humour. In fact, if you put the captions together, their poetic resonance
can hardly fail to raise a smile; “projection,” “verbal equivalence,” “selection,”
and “combination” were clearly at the forefront of the scriptwriter's mind!
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More explicit still was the memorable poster designed by John Hassall in
1908, for which the rhyming slogan was the outcome of a public competition
won by a young boy:
UNDERGROUND TO ANYWHERE
CHEAPEST WAY CHEAPEST FARE
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BUT WE GO ON...
FOR EVER..................
(qtd. in Ovenden 103)
Apart from replacing the “I” of the original with “we” (… go on for ever),
the poster engagingly plays with the icon of a circular clock face with little trains
in groups of three arranged at even intervals around the perimeter of the circle.
The same insight into the tastes of the period applies to the finely drafted
rural posters of the 1930s by the artist Edward McKnight Kauffer. Many of
these appealed directly to the post-Georgian aspirations of the upwardly mobile
to rediscover nature by moving to the newly developed green outer suburbs of
“Metroland.” As with the Tennyson example, quotations extolling the
countryside are drawn from famous writers and poets, in this case Walton and
Milton respectively. The extracts are directly related to the images without there
being any reference to the Tube at all. It is left to the reader/viewer members of
the travelling public to make the connection between mode of transport and
destination, the deictic function (“Look!”; “that”; “this”) of the prose deliberately
giving the impression that the image corresponds to a real place to which the
commuter could have access:
Similarly, the post-war renaissance of the late 1950s finds expression in the
inventive imitations of Edward Lear, which appeared in The Tube in 1956-7.
What is so appealing about these examples is the dialogic interplay between the
limerick with its intrinsic overtones of scabrous subversion and the suggestive
message to the Tube traveller. The poem’s last line is omitted to be replaced by a
quirky, often handwritten continuation text in prose, informing the traveller of
the advantages offered by a particular branch of the transport system
(Glendening):
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Robert Crawshaw Underground Poetry
The satirical, witty tone of this series is reminiscent of the very middle-class
Punch magazine and has elements of the spirit which, at the dawn of the
explosion of satire in the early 1960s, informed the long-running revue Beyond the
Fringe (1960-67) and later Private Eye, the celebrated satirical magazine, launched
in 1961 by Peter Cook and Richard Ingram.
The awareness of design and the identification of The Tube first with
progress, then with shelter and solidarity during two World Wars, and finally
with post-war recovery stand in marked contrast to the reality of Tube travel for
the majority of London commuters in the 1960s and 70s, notwithstanding the
efforts by London Transport to upgrade and extend the system (Martin 240).
The humour which, as has been seen, periodically characterised the use of
poetry on The Tube during its early development, gave way in the 1980s and 90s
to the delivery of corporate messages. Modern commentators and historians of
The Tube such as Andrew Martin and David Welsh acknowledge that the
period between 1970 and the 1990s were the nadir of The London Underground
as a mode of urban transport, despite its extension first to Heathrow, then to
Docklands, and the refits of certain stations. According to Martin, “The
seventies was a bleak decade for The Underground” (Martin 240). Its chief
characteristics throughout that period were grime, unreliability, vulnerability to
strike action, and lack of investment promoted by the obsession with the motor
car during the Thatcher era.
The posters of the period lost their former artistic quality; they were much
less imaginative, being more directly inspired by Magritte-derived visual
quotation and direct instructional slogans which relied heavily on puns: “A
ticket every day is money down the tubes,” “A Cheap Day Tube Return saves
getting the car out,” “London Transport presents a new line in stations,” and so
on. The same directness is found in the posters of the early 1990s, mostly to do
with the long overdue investments in The Underground which were finally
taking place: “Its brightening up down under”; “We didn’t want to keep on
giving you the same old Northern Line,” “Meet your new Waterloo,” “Spruce
new Euston,” etc. A hint of the old flair re-emerges in a small series in which fine
original painting and assonant puns are artfully brought together to provide a
sense of place: “A new view by Tube”; “The new Kew by Tube”; “The
flamingoes by Tube”; “To keep The Underground clean, we’re making sweeping
changes”; “The end of the line for litter” (qtd. in Ovenden 234-58). The key
word is “new.” Yet somehow, despite the humour, the poetic function of the late
1980s and 90s lacked the spice and satirical bite of the pre-war period and the
late 1950s. Novelty in the 90s, in line with the postmodern ethos, meant
references to the past: “Going up at Southgate: 1930s style”; “London’s Grandest
Corner Shop opens its doors” (the shop being the site of the new St James’s
Park Underground Station, a vast art-deco style condominium containing
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“Twenty shops and three smart continental coffee bars. Open now” [qtd. in
Ovenden 261]). Shopping evidently took precedence over poetry.
It is against this neo-liberal, triumphalist background, paradoxically at odds
with the physical reality of Tube travel, that the immediate success of Poems on
the Underground should be set. While the movement could hardly be described as
protest in the Ginsbergian sense, its initiators did see poetry as a counter-
discourse. Even if Poems on the Underground could be qualified on one level as
culturally escapist, the same could be said of the postmodern simulacra of the
capitalist-led, consumerist culture against which it was reacting, propagated as it
was by the profusion of explicitly commercial advertisements and the poetry of
persuasion which had previously marked the posters promoting Tube travel.
Poetry was effectively serving three masters: material wellbeing, instructions to
passengers, and cultural utopianism. Interestingly, the simultaneous presence of
all three genres is a fascinating marker of the uneasy alliance between cultural
capital, art, and collective behaviour, which are in practice all parts of the same
socioeconomic system. The difference between “then”—the late 1980s and 90s—
and “now”—2014—is that, at the time of the launch of Poems on the Underground
in 1986, “high culture” saw itself as standing in opposition to the prevailing
materialism of the time, whereas today, art, culture, and commodification are all
integral components of what is currently dubbed “the creative economy.”
At the time of writing this paper in mid-2014, the early impact of Poems on
the Underground seems to have been displaced as its influence has expanded. As
with the more populist, self-styled radicalism of its cousin
deepundergroundpoetry.com, it has migrated to major sales outlets such as The
London Transport Museum and the on-line marketplace. My own personal
experience and the comments of at least one tweeter suggest that its presence on
the Tube itself is less tangible than in the past. As s/he (the tweeter) notes, “I
just wish there were more of them. These days they seem very hard to spot”
(Chernaik, “Poems on the Underground: copycats,” Watty145, 9 Jan. 2013,
10:37am), eliciting the response “Yep, I’d like to second this. I seldom see the
poems these days. Are they less widely distributed than before?”
(OhNoNotagain, 9 Jan. 2013, 1:25pm). It is paradoxical that this should have
happened at a time when there has been a conscious effort on the part of
Transport for London to revive the integration of art, utility, culture, comment, and
commercialism which characterised the great days of The Tube. Ovenden draws
attention to the resurgence of poster design sponsored by the Platform for Art
programme launched in 2000 and since retitled Art on the Underground (Ovenden
270). Original works of art have recently been commissioned as posters and
have sold in huge numbers via the London Transport Museum and the web. As has
already been pointed out, much is made of this renewal on a variety of websites
sponsored by Transport for London. Art on the Underground, epitomised by the
recent competition won by the artist Mark Wallinger with his idea of the
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Acknowledgements
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Robert Crawshaw Underground Poetry
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