CERTIFICATE

This is to certify that the project report entitled “STOCK MARKET AWARENESS
AMONG YOUTH IN VARANASI DISTRICT” is a bonafide record of project work
carried out by SALONI PANDEY in partial fulfillment of her Degree of Master of
Commerce.

SIGNATURE OF GUIDE

NAME : Mr. Prabhu Narayan Singh

DESIGNATION : Assistant Professor

 DECLARATION

I, SALONI PANDEY hereby declare that the project report entitled “ STOCK
MARKET AWARENESS AMONG YOUTH IN VARANASI DISTRICT” is a
bonafide record of project work done by me, in partial fulfillment of the requirement for
the award of the degree of Master of Commerce, under the supervision of PRABHU
NARAYAN SINGH Assistant Professor, Department of Commerce, DHIRENDRA
MAHILA P.G COLLEGE, information and data given in the report is authentic to the
best of my knowledge.

DATE: SIGNATURE OF CANDIDATE

NAME: Saloni Pandey

PLACE: ROLL NO.: 12625685021

TABLE OF CONTENTS

CHAPTER TITLE PAGE

NO.

1 INTRODUCTION 11

2 REVIEW OF LITERATURE 17

3 THEORETICAL FRAMEWORK 25

4 DATA ANALYSIS AND INTERPRETATION 34

5 FINDINGS, SUGGESTIONS AND

61
CONCLUSION

6 APPENDIX 65

REFERENCES
7 67
TABLE LIST OF TABLE TITLES PAGE
NUMBER NO.

4.1 Gender wise classification

4.2 Age wise classification

4.3 Educational qualification

4.4 Awareness about stock market

4.5 Opinion about stock market

4.6 Investment in stock market

4.7 Perception about stock market

4.8 Information about demat account

4.9 Primary investment goal

4.10 Considering investment options

4.11 Awareness about stock market instruments

4.12 Educational programmes provided by college

4.13 Encouraging factor to stock market investment

4.14 Problem faced while investing in stock market

4.15 Practical knowledge of respondents

4.16 Encourage or advice others to stock market

4.17 Influence of social media and technology towards stock

market awareness

4.18 Encountered any misconception or myths about stock

market

4.19 Influence of stock market awareness for financial well

being
4.20 Educational approaches helps to increase stock market
awareness

4.21 Lack of financial education affects awareness of stock

market
 CHAPTER 1
Industry profile
1.1 INTRODUCTION
The stock market serves as a vital indicator of a country's economic health, it is known
as pulse of economy or economic mirror. The stock market, also known as the share
market or equity market. The stock market is a dynamic and integral component of the
global financial system, serving as a platform for buying and selling ownership stakes
in publicly traded companies. It represents a bustling marketplace where investors,
ranging from individual traders to large institutional players, come together to trade
securities such as stocks, bonds, and derivatives. It operates as an organized platform
where buyers and sellers engage in transactions involving shares and securities of
various companies listed on the stock exchange. This exchange need not be a physical
location but serves as a centralized marketplace for trading financial instruments. To be
traded on a stock exchange, a security must be listed on a prominent stock market. Stock
exchange serves as marketplace for buyers and sellers come together to conduct trading
activities for a specified duration on business days. The trade could be stocks
commodities or currencies. The regulatory body with the power to control and monitor
the stock market is SEBI.
India's stock market has a long history, having begun in the 1850s. Initially, stock
trading occurred informally among stockbrokers under a banyan tree near Bombay
Town Hall. With the Company's Act introduced in 1850, which brought in the concept
of limited liability, investors began showing interest in corporate securities. Eventually,
these brokers organized themselves and established the Bombay Stock Exchange (BSE)
in 1875, the oldest stock exchange in Asia. Over time, more stock exchanges emerged
across India in 19th and 20th centuries. India has several stock exchanges, but the two
main ones are the Bombay Stock Exchange (BSE) and the National Stock Exchange of
India (NSE). These exchanges facilitate trading of stocks, derivatives, and other
financial instruments. There are currently 24 approved stock exchanges in India, but
only a small number of them are operational and long-term, according to SEBI data.
India’s stock market stands as one of the oldest and most resilient among emerging
economies with the rapid improvement in exchange infrastructure and better safeguard
under SEBI.
The ancient stock market, a real marketplace that has existed for ages, was the site where
shares of publicly traded companies were [Link] markets were characterized by
manual trading, with traders negotiating prices face-to-face. Transactions were recorded
manually, often leading to delays and inefficiencies. Access to the market was limited
to a small group of wealthy individuals and institutions. Information dissemination was
slow, relying on newspapers and word of mouth. Regulation was minimal, leading to
frequent market manipulation and insider trading. Overall, the old stock market
operated with limited technology, transparency, and regulation compared to the modern
stock market. In today's stock market, securities are bought and sold electronically
through a global electronic market place. It operates with advanced technology,
allowing for high-speed trading and real time information dissemination. Electronic
trading platforms connect buyers and sellers instantaneously, enabling transactions to
be executed within milliseconds. The modern stock market is highly regulated, with
government agencies overseeing market integrity, investor protection, and fair trading
practices. Access to the market has significantly broadened, with individual investors
able to participate through online brokerage accounts. Financial advancements have
facilitated the creation of a wide range of trading methods and investment products to
meet the needs and risk preferences of different investors. Overall, the modern stock
market is characterized by efficiency, accessibility, and transparency compared to its
historical counterpart.

1.2 STATEMENT OF THE PROBLEM

To investigate the current awareness and knowledge level of stock market among youth,
and to identify the factors influencing their participation, it involves assessing their
awareness, knowledge and participation of the stock market. And to identify there is
any barriers that may prevent youth from participating in stock market.

1.3 SIGNIFICANCE OF THE STUDY

A study on stock market awareness among youth holds significant importance for
various reasons. Firstly, it serves as a cornerstone for enhancing financial literacy
among young people, a crucial skill in today's complex financial world. Understanding
the stock market empowers individuals to make informed decisions about their finances,
including investing and saving for the future. Secondly, the study provides insights into
the investment behaviour of youth, which can influence not only their own financial
futures but also broader economic trends. For instance, if young people are more aware
about stock market, they are likely to contribute to economic growth through investment
activities. Additionally, the study can inform policymakers and educators about the need
to integrate financial education into school curriculum ensuring that future generations
are equipped to navigate the financial landscape effectively. Furthermore, increased
awareness among youth can lead to positive social impacts.

1.4 SCOPE OF THE STUDY

The study aims to explore how much young people know about the stock market and
what influence their participation in it. By surveying or interviewing the youth, the study
will assess their awareness of basic stock market concepts and barriers preventing them
from getting involved.

1.5 OBJECTIVES OF THE STUDY:

1. To evaluate the existing level of stock market awareness among youth

2 .To identify and analyze the factors that influence youth's awareness of the stock
market

3. To recommend effective strategies for enhancing stock market awareness among

youth
1.6 HYPOTHESIS

HO1 : The average level of stock market knowledge among youth in Varanasi district is
equal to a predetermined standard level.

Ho2 :There is no significant relationship between various factors( age, gender,

educational qualification)and youth’s awareness of the stock market.

Ho3 : There is no significant difference in stock market awareness level among youth
exposed to different awareness strategies

1.7 RESEARCH METHODOLOGY

1.7.1 Type of data used

Both primary data and secondary data used for the study

A. Primary data

Primary data for the study collected through questionnaires using Google form

B. Secondary data

Secondary data is collected from publications, internet, journals etc

1.7.2 Tools for data collection

Questionnaires are used to collect the data

1.7.3 Sampling method

Non probability sampling method is used

1.7.4 Sampling method

The convenience sampling method is used

1.7.5 Sample size

The sample size is 60

1.7.6 Tools for data analysis

Percentage analysis, one way ANOVA, Independent sample T test

1.8 LIMITATION OF THE STUDY

• The sample size is limited up to 60

• Non availability of confidential information

• The data is collected only from youth

• Limited time

CHAPTERISATION
Chapter 1: Introduction

Chapter 2: Review of literature

Chapter 3: Theoretical framework

Chapter 4: Data Analysis and Interpretation

Chapter 5: Findings, Suggestions, Conclusion

 CHAPTER 2

Review of Literature
REVIEW OF LITERATURE

• Nesan Venkatesan(2023)the purpose of this study is to investigate Chennai's

Generation Z population's level of stock market awareness and expertise. It aims
to learn more about their comprehension of this financial component through
focus groups and questionnaire surveys. By doing this, it seeks to provide insight
about this Chennai demographic's knowledge of the stock market. The results
may have a significant impact on the development of programs and policies that
increase youth financial literacy. They may also provide insightful information
to financial institutions and investors who work with this demographic. All
things considered, this survey may yield important insights regarding Chennai's
stock market knowledge and comprehension among Generation Z.

• Bakir Illahi Dar, Jatinder Kumar(2023)the premise of most financial theories

is that people are rational and weigh all the information before making decisions,
however this is not how things actually work. The purpose of this study is to
analyze the behavioral factors that influence individual investors' decisions about
their investments . A self-administered questionnaire was used to collect 392
responses from individual investors using non-probability convenience
sampling. The impact of investment behavioral factors on investment decision-
making was ascertained by logistic regression, whereas the effect of
demographics on investment behaviour was assessed using the t-test and
ANOVA

• In 2021 N. Selvaraj elucidates the concept of derivatives for traders seeking to

optimize profits with minimal risk. Derivatives, a groundbreaking financial
innovation, are designed to enhance returns while mitigating risk. These
financial instruments derive their value from other underlying assets and are
inseparable from the markets they represent. When agreements are made
between two parties regarding easily tradable assets, they are termed derivatives.
• Alnakhli & Shabir (2021), In this study, the researcher emphasizes the vital role
investors play in economic expansion. It's crucial for investors to grasp the risks
and rewards involved in making wise investment decisions, saving for the future,
and managing wealth allocation. Understanding awareness, especially among
students, is key to enhancing their financial decision-making abilities.
Regression analysis was employed to test hypotheses regarding the connection
between information accessibility and perceptions, barriers, and channels for
market communication.

• The paper by Ashwini Ajay and Shabu K R (2020) studied how young
employees in Kerala invest their money. They discovered that the majority
favored safe options such as post office schemes, gold, and bank accounts. The
common goals for investing are to grow wealth and pay off long-term debts.
Many get financial advice from family and friends, followed by the internet and
newspapers. The study suggests that young investors are cautious and need more
financial education to consider riskier but potentially rewarding investments like
stocks and mutual funds based on their needs.

• Bastur Buyondo (2020), aimed to understand how yong people engage in stock
market based on Finanual knowledge and economic factors. It explored the
connection between youth’s Financial literacy & their decision to participate .In
stock market, as well as the impact of their Income and savings on their ability
to invest. The Study gathered data from 112 participants through a questionnaire
achieving a 96 % response rate.

• Iqbal Thonse Hawaldar, Habeebur Rahiman (2019) talks about using the idea
of planned behavior to investigate what influences the stock market behavior of
individual investors. For data analysis, it makes use of structural equation
modeling and a structured questionnaire. The study shows how psychological
traits like herd mentality and overconfidence affect attitudes toward investing.
Additionally, it highlights gender's interference in the relationships between
 psychological factors, attitudes, subjective norms, perceived behavioral control,
and behavioral intentions among Vietnamese individual investors. The article
discusses investors' perceptions towards the stock market, emphasizing factors
influencing investment decisions and awareness sources.

• Neha Garg, shveta singh (2018), examine how young People understand and
manage their Finance by looking past research. The study explores connection
between what young individuals know between what about Finance and how
they feel about money and their financial performance. understanding and
enhancing Financial literacy becomes crucial for individuals to make better
financial choices

• Aisa Amagir, Wim Groot, Henriëtte Maassen van den Brink, Arie Wilschut
(2018), programs teaching kids about money. Most studies suggest that school
programs can make kids know more and have better attitudes about money.
Some studies also show that kids say they want to do better with money. But,
there aren't many studies showing if these programs really change how kids
handle money in real life. One good way to teach money skills in school is
through hands-on learning. For older students, focusing on real-life situations is
important, these information can help make better money programs for schools

• Adeel Akhtar, Lubna Kanwal, M. Hassan (2017) this study explores the
connection between investors' awareness and market efficiency in Southern
Punjab, Pakistan. It utilizes market capitalization, liquidity, and turnover as
indicators of market efficiency. The social learning and financial literacy
variables are used to measure awareness. The findings indicate a significant
association between investors' awareness levels and market efficiency in the
specified region
• K Banumathy (2016), investigates how investors in Puducherry are aware
about stock market investments. The study surveyed 290 investors using a
structured questionnaire. The analysis, conducted through Mann-Whitney U test
and Kruskal-Wallis H Test, reveals noteworthy findings. It shows a significant
difference between awareness of male and female investors. Additionally, there's
a notable distinction in awareness across age, education, and occupation groups.
The study also highlights significant differences in awareness among investors
of varying age and occupational backgrounds.

• Tina Vohra and Mandeep Kaur( 2016) conducted a study on how empowering
women economically is a significant social [Link] study focused on the
evolving social and economic status of women, emphasizing the necessity for
improved financial literacy. Its objective was to assess women's knowledge of
the stock market, operating under the hypothesis that fewer women engage in
stock trading due to lower levels of information. Data collection involved a well-
designed questionnaire aimed at substantiating their findings.

• Aabida Akhter,mohi ud Din sangmi (2015) find out how knowledgeable the
youth are about the stock market. The state of the economy of a nation is reflected
in the stock market. Investors plays a crucial role and their understanding of stock
market is vital. The findings suggest that surveyed youth have a basic to
moderate understanding about stock market

• Bharat Singh Thapa, Surendra Raj Nepal (2015),studied at 436 college

students to understand how much they know about money matters. Using
different methods like averages, group comparisons, and statistical models. The
findings reveal that while most students have a basic understanding of finance,
they struggle with concepts like credit, taxes, the stock market, financial
statements, and insurance. The survey also discovered that although children
generally have a positive attitude toward saving money, parents have a big
influence in forming their financial [Link] researchers identified factors
 like income, age, field of study, type of college, and students' attitude as things
that influence financial knowledge. Importantly, gender, university affiliation,
financial behavior, and external influences don't seem to impact financial
knowledge. In conclusion, college students generally have a basic financial
understanding, but specific factors like income and attitude can affect their
overall financial knowledge.

• Sangeeta Arora, Kanika Marwaha (2013), investigates the general public's

knowledge of stock market investment and the level of financial literacy among
individual stock [Link] study also looks at whether there are differences
in financial literacy based on factors like age, income, occupation, and education.
They surveyed 100 stock investors in Punjab using a well-organized
questionnaire. The results were analyzed using percentages and average scores.
It found that the people are more aware to invest in stocks compared to mutual
funds. They used Chisquare test to check the differences in financial literacy
across demographics.

• Atkinson &Messy (2013), noted lack of global financial awareness including

insurance, budgeting and stock market with many Japanese people lacking
knowledge in that areas

• The research by Kukreja in 2012 aimed to find out what factors influence how
investors see investing in the Indian stock market. They used both primary data,
gathered mainly from big cities like Delhi, and secondary data from sources like
journals and books. They analyzed the data using various tests like Bartlett’s,
principal component analysis, chi-square, and Cronbach’s Alpha. The study
found that investors have good opportunities for making money in India's
growing market, but it depends on having trust, guidance, and stable regulations
among brokers and investors
• Bonte&filipiak(2011),found that many Indian households don’t know much
about financial instruments and only a few actually invest in them.

• Mrinalini Shah, A. Verma (2011)the greatest recession of the century has hit
the globe. According to this research, young people in India's 25–35 age range
make up the second-highest income demographic. Young people tend to be
careless investors due to their high spending power and lack of family
responsibilities. The study is an attempt to look into the behavioural aspects of
young Indian investors during the Indian stock market's recovery phase. The
study looks into how demographics affect the sources used to gather data

• In 2010, Gend Ford and Kent noted that female college students tend to be less
aware, and less interested in markets compared to males. On average, women are
less knowledgeable about investing than men, as observed in collegiate studies
where female students generally have lower investment knowledge than male

• The paper by Bonte & Filipiak (2010), Studied how social Interaction and caste
affiliation influence people's understanding of financial tools & their investments
habits in India, the findings reveal that social interaction is linked to belter
Financial awareness, but the individual From backward areas are not much aware
of Financial instruments. It appears that social interaction positevely influences
the financial literacy.

• In 2009, Parag Parikh explained in his book how people's emotions and
behaviors affect stock market trading. Investors often make decisions based on
common biases like following the crowd, making mistakes in judgment, fearing
losses and justifying their actions. Successful investors are those who recognize
their emotional weaknesses, understand these biases, and have the perseverance
and courage to handle risks while trading.
• Lusardi & Mitchell (2007), discovered that many investors specially females
those with limited knowledge and lack of understanding of stock market
concepts

• Lusardi (2003), suggests that people become financially knowledgeable by

learning from others mistakes being motivated by those experiences
 CHAPTER 3

Theoretical Framework
CONCEPTS OF STOCK MARKET:
A stock is a type of ownership in a corporation that is often referred to as a share or
equity. When individuals purchase shares, they acquire a small portion of ownership in
the company. Stocks are typically bought and sold on stock exchanges, where the
interplay of supply and demand, along with the company's performance and market
conditions, determines their prices.

A stock exchange is a trading place for the buying and selling of securities,
including bonds, stocks, and commodities. It offers a venue for investors to purchase
and sell these assets as well as for businesses to raise money by issuing shares to
investors. Stock exchanges use regulated procedures and technologies to enable
efficient and transparent trading.

Stock Exchanges in India

Stock exchanges are essential components of the capital market in India since they
enable investors to trade securities and corporations to raise capital. The two main stock
exchanges are NSE and BSE, both following similar rules and trading mechanisms.
BSE, established in 1875, is the oldest and fastest in South Asia, with over 5,000 listed
companies and Sensex as its main index. The Bombay Stock Exchange (BSE) was
founded in 1875 as a venue for the purchase and sale of stocks. It's like a local market
where vegetables are traded, but here, stocks are traded. Buyers bid to buy stocks at the
best price, while sellers offer to sell at the lowest price. When the best bid and offer
match, a trade happens. Nowadays, computers handle these trades on exchanges. NSE,
founded in 1992, is the 12th largest globally and introduced the first fully automated
trading system. Its main index is Nifty, consisting of 50 stocks. There are 23 stock
markets in India, with BSE, NSE, and BSE being the major ones Each and every activity
in the Indian stock market is governed and overseen by SEBI. The Securities and
Exchange Board of India is known by its acronym, SEBI. It serves as the Indian
securities market's regulatory authority. SEBI was established in 1988 and its primary
role is to protect the interests of investors in securities and to promote the development
of the securities market in India through regulation and supervision.

In this regard, National Stock Exchange (NSE) and Bombay Stock Exchange (BSE)
are well-known exchanges in the country. But beyond these two, India has four other
permanent exchanges. There are also regional stock exchanges but their significance
has diminished over time.

LIST OF INDIAN STOCK EXCHANGES

1. Bombay Stock Exchange (BSE):

BSE is the oldest stock exchange in Asia and the first one established. It was founded
in 1875 and was previously called The Native Share & Stock Brokers Association.
Situated in Dalal Street, Mumbai, it's among the largest stock exchanges in India. Mr.
Premchand Roychand, also known as the Cotton King, the Bullion King, or the Big
Bull, played a key role in its establishment. The roots of BSE date back to the 1850s
when 22 stockbrokers used to meet under banyan trees near Mumbai’s Town Hall
before shifting to Dalal Street in 1874. In 1986, BSE introduced Sensex, the first equity
index, to identify the top 30 trading companies across various sectors. Besides Sensex,
BSE hosts several other important indices like BSE 100, BSE 200, BSE 500, and others.
BSE doesn't only facilitate trading in stocks but also in derivatives like futures and
options. In recent times, it has expanded its offerings to include commodities derivatives
such as gold, silver, almond, crude oil, steel, and cotton.

2. National Stock Exchange (NSE)

NSE, though younger than BSE, is still one of India's biggest stock exchanges. It started
in 1992 with Vikram Limaye as its CEO. Recognized by SEBI in 1993, it began
operations in 1994. NSE kicked off with the wholesale debt market and soon added the
cash market. It brought in an electronic trading system, replacing the old paper-based
setup, making trading simpler. This made it a competitor to BSE. In 1995-96, NSE
introduced the NIFTY 50 Index, listing the top 50 companies traded on its platform.
Besides NIFTY, it has other important indices like Nifty Next50, Nifty500, and more.
NSE expanded its offerings to include clearing, settlement, equities, derivatives,
commodities, and currency trading.

3. Multi-Commodity Exchange (MCX) :

MCX is a major commodity exchange in India. It's where you can trade various goods,
from agricultural stuff like cardamom and cotton to non-agricultural items like metals,
bullion, and energy products. It started in 2003 and is headquartered in Mumbai. MCX
is the first commodity exchange in India to be listed on both the BSE and NSE. It offers
futures and options contracts for its products and has recently added index futures
contracts. While hedgers, dealers, and businesses mainly use it, the market for
commodities is growing steadily.

4. National Commodity and Derivates Exchange (NCDEX)

Around the same time as MCX, NCDEX, another major commodity exchange, started
operating. Unlike MCX, NCDEX focuses only on agricultural products. These include
grains, pulses, oils, seeds, fibers, and spices. Recently, NCDEX has also introduced
index products like AGRIDEX.:

5. India International Exchange (India INX):

India INX is a new addition to the exchange market, starting in January 2017. It's India's
first international stock exchange and a subsidiary of BSE. Situated at the International
Financial Services Centre (IFSC) in GIFT City, Gujarat, it boasts advanced technology
with a speedy turnaround time of 4 microseconds, operating 22 hours a day for six days
a week. India INX introduced the Global Securities Market, a platform connecting
global investors with Indian and foreign issuers. Currently, it offers derivative products
like equity, currency, and commodities derivatives, along with debt instruments such as
masala bonds and foreign currency bonds.
 6. NSE IFSC
Located at the International Financial Services Centre (IFSC), GIFT City in Gujarat,
NSE IFSC Limited (NSE International Exchange) is a wholly-owned subsidiary of the
National Stock Exchange (NSE), having been founded on November 29, 2016. Products
offered are comparable to those of India INX

7. Indian Commodity Exchange (ICEX)

India has ICEX, an exchange for commodities derivatives. As the sole exchange
offering futures trading in diamond contracts, it is a permanent exchange that is
registered with SEBI. In 2014, trading stopped after its 2009 incorporation. In 2017, it
recommenced its activities. ICEX provides agricultural derivatives such as spices,
oilseeds, cereals, and plantations in addition to diamond contracts.

8. Calcutta Stock Exchange (CSE)

Since its start in the 1830s as the Neem Tree, the CSE has come a long way. Initially, it
was seen as one of the biggest stock exchanges but it's actually one of the oldest. It was
located at Lyons Range, Calcutta, specifically in building 7 when it was established in
1908. Like the Nifty50 and Sensex, CSE also has its own index called CSE-40. CSE
used to compete with NSE and BSE. Although SEBI recognized it as an official stock
exchange, its future is uncertain. SEBI had halted its trading for nearly nine years due
to non-compliance with certain rules. Despite many regional stock exchanges shutting
down voluntarily, CSE is still trying to overcome its challenges.

9. Metropolitan Stock Exchange (MSE)

On December 21, 2012, the Ministry of Corporate Affairs recognized the Exchange as
an official stock exchange. MSE offers various products just like any other stock
exchange. These include futures and options, currency derivatives, and debt market
instruments.
Features of Stock Market

1. Liquidity: Stocks can typically be bought or sold quickly, making them a liquid
investment compared to other assets like real estate.
2. Volatility: Stock prices can go up and down quickly because of different things like
economic news, how well a company is doing, and how investors feel.
3. Risk and Return: Investing in stocks carries risk, but historically they have provided
higher returns over the long term compared to other assets.
4. Diversification: Investors can spread risk by investing in a variety of stocks across
different industries and regions.
5. Regulation: Stock markets are regulated by government agencies to ensure fairness,
transparency, and investor protection.
6. Market Participants: Apart from regular people who invest, big organizations like
mutual funds, hedge funds, and pension funds also join the stock market.
7. Market Orders: Investors can place various types of orders to buy or sell stocks,
including market orders, limit orders, and stop orders.

Functions Of Stock Market

1. Mobilization of Savings for Investments: Individuals can invest in securities through

mutual funds and investment trusts, even with smaller amounts.

2. Protection of Investors' Interests: The stock exchange safeguards investors' interests

and controls funds to build trust.

3. Contribution to Economic Growth: By directing savings into productive investments,

the stock market facilitates economic growth and capital formation.

4. Liquidity Provision: Investors can easily sell their investments for liquidity needs,
promoting flexibility.
5. Ensures Safety and Fair Dealing: Transparent transactions regulated by authorities
ensure the safety of investors' capital and fair treatment.

6. Encourages Healthy Speculation: Speculation is encouraged, allowing investors to

profit from market fluctuations.

7. Facilitates Funding Mobility: Enables investors and companies to buy/sell securities,

strengthening the money market for short-term funds.

8. Promotes Corporate Governance: Stock exchange regulations enhance corporate

governance and management efficiency.

9. Redistributes Wealth: Allows various investors to participate, reducing wealth

inequalities through profitable trades.

10. Creates Opportunities for Small Investors: Small investors can enter the market with
limited funds, generating passive income and fostering growth.

Advantages Of Stock Market

1. Potential for High Returns: stocks have provided higher returns compared to other
investment options over the long term.
2. Liquidity: Stocks can be bought and sold quickly, giving investors access to their funds
when needed.
3. Diversification: Investing in a variety of stocks can help spread risk, as opposed to
putting all funds into a single investment.
 4. Ownership Stake: When you purchase stocks, you're essentially owning a share of the
company. This ownership may grant you voting privileges and the possibility of
receiving dividends.
5. Inflation Hedge: Stocks can grow faster than inflation, which helps investors protect
and increase their wealth as time goes on.
6. Accessibility: Online trading platforms have become popular, more people can now
invest in stocks easily.
7. Tax Benefits: Depending on the jurisdiction, certain investment accounts offer tax
advantages for investing in stocks
8. Professional Management: Investors can choose to invest in professionally managed
funds such as mutual funds or exchange-traded funds (ETFs), which offer
diversification and expertise in stock selection.

Disadvantage of Stock Market

1. Volatility: Stock prices can change a lot, which can make investments worth a lot less
or a lot more in a short time. This might make investors feel worried or stressed.
2. Risk of Loss: Investing in stocks carries the risk of losing some or all of the invested
capital, especially in the case of individual stock picking or during market downturns.
3. Market Uncertainty: Economic, geopolitical, and other external factors can influence
stock prices, leading to uncertainty and unpredictability in the market.
4. Emotional Investing: Investor emotions such as fear and greed can lead to irrational
decision-making, such as buying or selling stocks based on short-term fluctuations
rather than long-term fundamentals.

5. Lack of Control: Individual investors may have limited control over the performance
of the companies, stock prices can be influenced by factors beyond their control, such
as company management decisions or industry trends.
6. Market Timing: Trying to buy stocks when they're cheap and sell when they're high can
be tough. Sometimes, you might miss chances or even lose money if you get the timing
wrong.
7. Costs and Fees: Transaction costs, brokerage fees, and taxes can erode investment
returns over time, especially for frequent traders or those investing in actively managed
funds.
8. Information Overload: Keeping up with market news, company reports, and economic
indicators can be overwhelming, leading to analysis paralysis or making impulsive
investment decisions based on incomplete information.
 CHAPTER 4

ANALYSIS AND INTERPRETATION

 Table 4.1

Gender wise classification of respondents

Gender No. of respondents Percentage
Male 28 46
Female 32 54
Total 60 100
Source : Primary Data

Chart 4.1

Gender wise classification of respondents

33

32

31

30

29

28

27

26
male Female

Interpretation :

The table 4.1 shows that 54 % of respondents are female and 46 % of respondents are
male
 Table 4.2

Age wise classification of respondents

Age No. of respondents Percentage
Below 25 34 57
Above 25 26 43
Total 60 100
Source : Primary Data

Chart 4.2

Age wise classification of respondents

40

35

30

25

20

15

10

0
BELOW 25 ABOVE 25

Interpretation

The table 4.2 shows that the 57 % of respondents are aged below 25 and 43 % of
respondents are aged above 25
 Table 4.3

Educational qualification of respondents

Educational qualification No .of respondents Percentage
SSLC / Plus Two 10 18
Under Graduate 25 41
Post Graduate 25 41
Total 60 100
Source : Primary Data
Chart 4.3
Educational qualification of respondents

25

20

15

10

0
SSLC / Plus Two Under Graduate Post Graduate

Interpretation :

Table 4.3 shows that the educational qualifications of respondents, 18 % of

respondents having completed SSLC or Plus Two, 41 %of respondents holding
undergraduate degrees, and another 41 % of respondents are postgraduates.
 Table 4.4
Awareness about stock market
Particulars No. of respondent Percentage
Not at all aware 8 13
Slightly aware 22 37
Moderately aware 17 29
Very aware 9 15
Extremely aware 4 6
Total 60 100
Source : Primary Data

Chart 4.4

Awareness about stock market

25
22

20
17

15

10
10 8

5 3

0
Not At All Aware Slightly aware Moderately aware Very aware Extremely aware

Interpretation
The table 4.4 shows that the 37 % of respondents are slightly aware about stock market,
29 % of respondents are moderately aware, 15% of respondents are very aware about
stock market and 13 % of the respondents are not at all aware and 6% of respondents
are extremely aware about stock market
 Table 4.5
Opinion about stock market
Particulars No. of respondents Percentage
Not risky 2 3
Slightly risky 11 19
Neutral 23 39
Moderately risky 20 34
Very risky 4 5
Total 60 100
Source : Primary Data
Chart 4.5
Opinion about stock market

25 23
20
20

15
11
10

5 4
2

0
Not risky Slightly risky Neutral Moderately risky Very risky

Interpretation :
This table shows that the opinion of respondents about stock market, the 39 %
respondents have neutral opinion about stock market, 19% respondents think the stock
market is slightly risky and 34% respondents think stock market is moderately risky,
5% respondents says that stock market is very risky and 3% says stock market is not
risky.
 Table 4.6
Investment in stock market
Particulars No. of respondents Percentage
Not investing 31 52
Considering but not yet 15 25
Beginner investor 7 12
Intermediate investor 3 5
Experienced investor 4 6
Total 60 100
Source : Primary Data

Chart 4.6

Investment in stock market

35

30

25

20

15

10

0
Not investing Considering but not Beginner investor Intermediate investor Experienced investor
yet

Interpretation
The table 4.6 shows that 52 % respondents are not invest in stock market , 25%
respondents are not invest in stock market but they are considering stock market
investments 12 % of respondents are beginner investors ,5% respondents are
intermediate investors and 6 % respondents are experienced investors.
 Table 4.7
Perception about stock market

Particulars No. of respondents Percentage

Very positive 10 17
Positive 20 33
Neutral 28 48
Negative 1 1
Very negative 1 1
Total 60 100
Source : Primary Data

Chart 4.7
Perception about stock market

30

25

20

15

10

0
Very positive Positive Neutral Negative Very negative

Interpretation
The table 4.7 shows that the perception of the respondents about stock market, 48 %
respondents have neutral opinion about stock market, 33 % respondents have positive
opinion 17% of respondents are have very positive opinion and only 1% respondents
have negative opinion
 Table 4.8
Information about Demat account
Particulars No. of respondents Percentage
Yes 14 24
No 46 76
Total 60 100
Source : Primary Data

Chart 4.8

Information about demat account

Yes No

Interpretation

The table 4.8 shows that the 76% of the respondents do not have demat account, 24 %
of the respondents have demat account
 Table 4.9
Primary investment goal
Particulars No. of particulars Percentage
Savings for educational 10 17
purposes

Building an emergency fund 8 13

Long term wealth 31 52
Other purposes 11 18
Total 60 100
Source : Primary Data

Chart 4.9

Primary investment goal

35

30

25

20

15

10

0
Savings for educational Building an emergency Long term wealth Other purposes
purposes fund

Interpretation

The table 4.9 shows that 52% of the respondents are invest their money to create long
term wealth, 18% of the respondents invest their money for other purposes and 17 % of
the respondents invest their money for educational purposes and 13% of respondents
invest their money for long term capital
 Table 4.10

Considering investment options

Particulars No. of respondents Percentage

Stocks 14 23
Mutual funds 16 27
Small savings 17 28
Gold / commodities 6 10
Real estate 2 4
others 5 8
Total 60 100
Source : Primary Data

Chart 4.10

Considering investment options

18
16
14
12
10
8
6
4
2
0
Stocks Mutual funds Small savings Gold / Real estate others
commodities

Interpretation

The table shows that the 28 % of the respondents are consider small savings as their
investment option, 27 % of the respondents consider mutual funds as their investment
option and 23% of the respondents consider stocks as investment option 10%
respondents invest in gold and 4% respondents invest in real estates
 Table 4.11

Awareness about stock market instruments

Particulars No. of respondents Percentage

Not at all aware 14 24
Slightly aware 18 30
Moderately aware 20 33
Very aware 8 13
Extremely aware 0 0
Total 60 100
Source : Primary Data

Chart 4.11
Awareness about stock market instrument

25

20

15

10

0
Not at all aware Slightly aware Moderately aware Very aware Extremely aware

Interpretation
The table shows that 33 % respondents are moderately aware about stock market instruments
and, 30 % respondents are slightly aware about stock market instruments and 24% respondents
are not at all aware about stock market instruments and 13 % respondents are very aware
 Table 4.12
Educational programmes provided by college
Particulars No .of respondents Percentage
Strongly agree 4 7
Agree 28 47
Neutral 19 32
Disagree 7 11
Strongly disagree 2 3
Total 60 100
Source : Primary Data
Chart 4.12
Educational programmes provided by college

30

25

20

15

10

0
Strongly agree Agree Neutral Disagree Strongly
disagree

Interpretation
The table shows 47 % of the respondents agree that their college provides educational
programmes related to stock market. 32% respondents have neutral opinion and 11%
respondents disagree, 7%respondents strongly agree and 3% of respondents strongly disagree.
 Table 4.13

Encouraging factors in stock market investment

Particulars No. of respondents Percentage

Self motivated 9 15
Family 11 18
Financial institution 16 27
Friends 8 13
Social media 16 27
Total 60 100
Source : Primary Data
Chart 4.13
Encouraging factors in stock market investment

18
16
14
12
10
8
6
4
2
0
Self motivated Family Financial institution Friends Social media

Interpretation
The table shows that the social media and financial institutions are equally encourage the people
to stock market investment,
 Table 4.14

Problems faced while investing in the stock market

Particulars No of respondents Percentage

Lack of financial knowledge 14 23
Limited financial resources 20 33
Difficulty in finding suitable 7 12
investment
Uncertainty about market 4 6
Lack of guidance 13 23
Other problems 2 3
Total 60 100
Source : Primary Data
Chart 4.14
Problems faced while investing in the stock market

25

20

15

10

0
Lack of financial Limited financial Difficulty in Uncertainty Lack of guidance Other problems
knowledge resources finding suitable about market
investment

Interpretation
The table shows that 23% cited a lack of financial knowledge as a barrier, while 33% indicated
limited financial resources as a challenge. 12% of respondents struggled with finding suitable
investment opportunities, while 6% expressed uncertainty about the market. Additionally, 23%
reported a lack of guidance, and 3% identified other unspecified problems.
 Table 4.15

Practical knowledge or experience of respondents

Particulars No of respondents Percentage

No experience 37 62
Limited experience 10 18
Some experience 7 11
Moderate experience 5 8
Extensive experience 1 1
Total 60 100
Source : Primary Data
Chart 4.15
Practical knowledge or experience of respondents

40

35

30

25

20

15

10

0
No experience Limited experience Some experience Moderate experience Extensive experience

Interpretation
The table shows that majority of respondents, 62%, have no experience in stock market,
meanwhile, 18% have limited experience, 11% have some experience, 8% have moderate
experience, and only 1% claim to have extensive experience.
 Table 4.16
Encourage or advice others to stock market

Particulars No of respondents Percentage

Strongly encourage 6 10
Encourage 17 28
Neutral 32 54
Discourage 4 6
Strongly discourage 1 1
Total 60 100
Source : Primary data
Chart 4.16
Encourage or advice others to stock market

35

30

25

20

15

10

0
Strongly encourage Encourage Neutral Discourage Strongly discourage

Interpretation

That table shows that 54% of the respondents have neutral opinion to advice or encourage
others to stock market, 28% respondents encourage others to stock market, 10% of respondents
strongly encourage, 6% of respondents discourage and 1 % of respondents strongly discourage
others to stock market
 Table 4. 17

Influence of social media and technology towards stock market awareness

particulars No of respondent Percentage

Positively influential 16 27
Slightly positively influential 9 15

Neutral 24 40
Slightly negatively influential 7 11

Negatively influential 4 6
Total 60 100
Source : Pimary Data

Chart 4.17

Influence of social media and technology towards stock market awareness

30

25

20

15

10

0
Positively influential Slightly positively Neutral Slightly negatively Negatively influential
influential influential

Interpretation

The table shows that the 40% of the respondents think that the social media and technology
neutrally influence stock market investment, 27 % of the respondents think social media and
technology positively influence, 15% respondents think social media slightly positively
influence and 6% of respondents think social media and technology negatively influence stock
market investment.
 Table 4.18

Encountered any misconception about stock market

particulars No of respondents Percentage
Strongly Agree 7 12
Agree 17 29
Neutral 30 50
Disagree 4 6
Strongly disagree 2 3
Total 60 100
Source : Primary Data

Chart 4.18

Encountered any misconception about stock market

35

30

25

20

15

10

0
Strongly Agree Agree Neutral Disagree Strongly disagree

Interpretation
The table shows that the 50% of the respondents neutrally encountered the myths or
misconception about stock market, and 29 % of the respondents agrees that they encountered
the stock market related misconceptions and 6% respondents disagree.
 Table 4.19
Influence of stock market awareness for financial well being
Particulars No of respondents Percentage
Strongly agree 11 18
Agree 31 52
Neutral 18 30
Disagree 0 0
Strongly disagree 0 0
Total 60 100
Source : Primary Data

Chart 4.19
Influence of stock market awareness for financial well being

35

30

25

20

15

10

0
Strongly agree Agree Neutral Disagree Strongly disagree

Interpretation
The table data reveals people's opinions aboutthe impact of stock market awareness on
financial well-being. Around 18% strongly agree that it's influential, while 52% agree to some
extent. Another 30% hold a neutral stance.
 Table 4. 20
Educational approach helps to increase stock market awareness
particulars No of respondents Percentage
Introducing stock market 16 27
topics in school curriculum
Conducting workshops and 24 40
seminar
Utilising online platforms 12 20

Encourage participation in 8 13
stock market
Total 60 100
Source : Primary Data
Chart 4.20
Educational approach helps to increase stock market awareness
30

25

20

15

10

0
Introducing stock market Conducting workshops and Utilising online platforms Encourage participation in
topics in school curriculum seminar stock market

Interpretation
The table shows that the 40% of the respondents suggests that conducting seminars and
workshops will help to increase stock market awareness among youth and 27 % of respondents
suggest to introduce stock market topics into school curriculum 20%of respondents suggest
utilise online platforms and 13% of respondents suggest encourage the stock market
participation
 Table 4.21
Lack of financial education affects awareness of stock market
Particulars No of respondents Percentage
Strongly Agree 17 29
Agree 25 42
Neutral 15 25
Disagree 2 3
Strongly disagree 1 1
Total 60 100
Source : Primary Data

Chart 4.21
Lack of financial education affects awareness of stock market

30

25

20

15

10

0
Strongly Agree Agree Neutral Disagree Strongly disagree

Interpretation
The table shows that 42 % of respondents agrees that lack of financial education in schools
affects the awareness of stock market and 29 % of the respondents strongly agrees that lack of
financial education affect the stock market awareness 3% of respondents disagree and 1% of
respondents strongly disagree that the lack of financial education in schools affects the
awareness of stock market.
OBJECTIVE 1

HO : Average level of stock market awareness among youth in Varanasi district is equal
to predetermined standard level

H1 : Average level of stock market awareness among youth in Varanasi district is not
equal to predetermined standard level

Descriptives

N Mean Median SD SE

LEVEL OF AWARENESS 60 2.94 3.00 1.24 0.160

Interpretation:

The descriptive statistics show that there were 60 participants in the study. On average,
awareness level 2.94, with a median of 3. This means that most participants had an
awareness level around 3. The standard deviation (SD) was 1.24, indicating that there
was some variability in the awareness scores among the participants. The standard error
(SE) of the mean was 0.160, suggesting that the sample mean of 2.94 is likely close to
the population mean

Independent Sample T TEST

Statistic df p

LEVEL OF AWARENESS Student's t -0.376 59.0 0.708

Note. Hₐ μ ≠ 3
Interpretation

The one-sample t-test was conducted to examine whether the mean level of awareness
differs significantly from a hypothesized value of 3. The test resulted in a test statistic
of -0.376 with 59 degrees of freedom and a corresponding p-value of 0.708. With a p-
value greater than the conventional significance level of 0.05, there is insufficient
evidence to reject the null hypothesis. Therefore, we do not have enough statistical
support to conclude that the mean level of awareness is significantly different from 3.

OBJECTIVE 2

HO:There is no significant relationship between various factors ( age, gender ,

educational qualification)
H1: There is significant relationship between various factors ( age , gender , educational
qualification)

Group Descriptives

EDUCATIONAL
N Mean SD SE
QUALIFICATION

LEVEL OF
Post Graduate 25 2.99 1.17 0.234
AWARENESS

Under Graduate 25 2.91 1.38 0.276

SSLC / PLUS TWO 10 2.88 1.12 0.356

Interpretation:

The data presents awareness level of respondents having different educational

qualifications. Among the 25 participants with a postgraduate qualification, the mean
awareness level was 2.99, standard deviation (SD) of 1.17 and a standard error (SE) of
0.234. For the 25 participants with an undergraduate qualification, the mean awareness
level was slightly lower at 2.91, with a higher standard deviation of 1.38 and a standard
error of 0.276. The group with SSLC and Plus Two qualifications, consisting of 10
participants, had a mean awareness level of 2.88, standard deviation of 1.12 and a larger
standard error of 0.356. Overall, these statistics suggest that participants with
postgraduate qualifications tended to have slightly higher awareness levels compared to
those with undergraduate or SSLC/Plus Two qualifications

One-Way ANOVA

F df1 df2 p

LEVEL OF AWARENESS 0.0428 2 26.3 0.958

Interpretation :

The one-way ANOVA using Welch's test was performed to see if there are any
significant differences in awareness levels among different groups. The F statistic
obtained was 0.0428, which compares the variability between groups to the variability
within groups. Degrees of freedom (df1) for between-groups variance being 2 and
degrees of freedom (df2) for within groups variance being 26.3, the analysis indicates
that there might be some differences among the groups, but these differences are not
strong enough to be statistically significant. According to the ANOVA results, we don't
have enough proof to say the null hypothesis is wrong. So, we're saying the null
 hypothesis is true, meaning there aren't big differences in awareness levels among
people with different education levels.

GENDER

Independent Samples T-Test

Group Descriptives

Group N Mean Median SD SE

LEVEL OF AWARENESS Female 31 3.08 3.00 1.17 0.210

Male 29 2.79 3.00 1.31 0.243

Interpretation

The data shows the awareness level of both female and male groups. Among the 31
female participants, the mean level of awareness was 3.08 with a median of 3.00 and a
standard deviation of 1.17. For the 29 male participants, the mean level of awareness
was slightly lower at 2.79, with a median of 3.00 and a standard deviation of 1.31. The
standard error for females was 0.210, and for males, it was 0.243.

Independent sample T Test

Statistic df p
 LEVEL OF AWARENESS Student's t 0.889 58.0 0.378

Note. Hₐ μ Female ≠ μ Male

Interpretation

The independent samples t-test was conducted to compare the awareness level between
males and females. The test yielded a t-statistic of 0.889 with 58 degrees of freedom,
resulting in a p-value of 0.378. With a p-value greater than the typical alpha level of
0.05, we don't have enough proof to say the null hypothesis is wrong. This means there's
no big difference in awareness levels between male and female participants in the study.

AGE

Independent Samples T-Test

Group Descriptives

Group N Mean Median SD SE

LEVEL OF AWARENESS ABOVE 25 26 2.91 3.00 1.36 0.266

BELOW 25 34 2.96 3.00 1.16 0.198

Interpretation

The data compares the awareness level of two age groups: participants above 25 years
old and below 25 years old. Among the 26 participants above 25, the mean level of
awareness was 2.91 with a median of 3.00 and a standard deviation of 1.36. For the 34
participants below 25, the mean was slightly higher at 2.96, with the same median of
3.00 and a lower standard deviation of 1.16. The standard error for the above 25 group
was 0.266, and for the below 25 group, it was 0.198.
Independent Samples T-Test

Statistic df p

LEVEL OF AWARENESS Student's t -0.176 58.0 0.861

Note. Hₐ μ ABOVE 25 ≠ μ BELOW 25

Interpretation

The independent samples t-test was conducted to compare the level of awareness
between two groups, aged above 25 and aged below 25. The test yielded a t-statistic
of 0.176 with 58 degrees of freedom, resulting in a p-value of 0.861. With a p-value
greater than the typical alpha level of 0.05, we don't have enough proof to say the null
hypothesis is wrong, so we're saying it's true. This means there's no big difference in
awareness levels between participants above and below the age of 25.
 CHAPTER 5

Findings, Suggestions, Conclusion

FINDINGS

• 54% respondents are females and 46 % are male

• Major part of the population comes under the below 25 age

• Majority (37 %) of the respondents having a slight awareness about stock

market

• 39% respondents agrees to stock market is neutrally risky

• Majority of respondents(58%) are not invest in stock market

• 48% respondents have neutral perception about stock market

• Major part of the respondents do not have demat account

• Majority of the respondents invest their money for long term wealth

• 28% respondents invest their money in small savings and 27 % respondents

invest in mutual funds.

• 33% respondents are moderately aware about stock market instruments

• 47% of the respondents agrees that the college provide educational

programmes related to stock market

• The respondents agrees that the financial institution and social media are
equally encourage to invest in stock market

• Most of the respondent says that the limited financial resource is the
significant problem faced while investing as a student
 • Majority respondents have no practical experience or knowledge about stock
market

• 53 % of the respondents neutrally encourage others to stock market

• 40 % of the respondents think the social media and technology neutrally

influence the stock market awareness

• 50 % of the respondents encountered misconceptions and myths about stock

market

• 52 % of the respondents believe that the stock market influence the financial
wellbeing

• 40 % of the respondents suggest conducting workshops and seminars will

increase the stock market awareness

• 42% of the respondents agrees that lack of financial education affect the
stock market awareness

• Average level of stock market awareness among youth is equal to

predetermined standard level

• There is no significant relationship between various factors like age, gender ,

educational qualification.

SUGGESTIONS

• Develop and implement comprehensive educational programs within colleges

and universities focusing on stock market awareness and investment strategies,
 targeting the majority respondents who have slight awareness about the stock
market and interested students

• Foster partnerships between educational institutions and financial

organizations to provide workshops, seminars, and practical training sessions
on stock market investment, addressing the lack of practical experience among
respondents.

• Share fun and easy-to-understand post about stock market on social media.
Correct any wrong ideas people might have and help them make good choices
about investing

• Develop initiatives aimed at overcoming financial barriers faced by students,

such as limited financial resources, by offering scholarships, grants etc.

• Emphasize the benefits of long-term investing to the majority of respondents

who invest for long-term wealth, highlighting the potential for financial
stability and growth through prudent investment strategies.

• Integrate financial education into the academic curriculum to address the lack
of financial knowlege among respondents, ensuring that students have the
necessary knowledge and skills to make informed financial decisions,
including stock market investments.

• Organize workshops and seminars to the preferences and behaviours of the

youth, covering topics such as basic investing principles, risk management, and
portfolio diversification to increase stock market awareness.
CONCLUSION
In conclusion, the stock market serves as a important indicator of a country's economic
health, referred to as the pulse of the economy or its economic mirror. 1850s in India
when informal trading occurred under a banyan tree in Bombay. Over time, with the
establishment of formal exchanges like the Bombay Stock Exchange (BSE) and the
National Stock Exchange of India (NSE), the market evolved into a dynamic and
integral component of the global financial system. Despite its historical significance
and rapid advancements in infrastructure and regulation under bodies like SEBI.
Findings from the study reveal a concerning lack of stock market awareness among
the youth. The majority exhibit only slight awareness, face financial barriers, and lack
practical experience. To address challenges, it's essential to implement comprehensive
educational programs, foster partnerships between educational and financial
institutions, and leverage social media to disseminate accurate information and correct
misconceptions. Additionally, initiatives aimed at overcoming financial barriers,
emphasizing long-term investing benefits, and integrating financial education into
academic curricula are crucial steps. By adopting these suggestions, we can empower
the youth to navigate the complexities of the stock market confidently, ensuring their
 long-term financial wellbeing and contributing to the resilience and growth of India's
economy.

Topic: stock market awareness among youth in Varanasi district

Questionnaire:

1. Age
2. Gender
3. Educational qualification
4. Are you aware about stock market
a) Not at all aware
b) Slightly aware
c) Moderately aware
d) Very aware
e) Extremely aware
5. Are you investing in stock market?
a) Not investing
b) Considering but not yet invested
c) Beginner investor
d) Intermediate investor
e) Experienced investor
6. When thinking of stock market investing ,what is your perception?
a) Very Positive
b) Positive
c) Neutral
d) Negative
 e) Very negative
7. Do you have demat account?
a) Yes
b) No
8. What investment options are you considering?
a) Stocks
b) Mutual fund
c) Small savings
d) Gold/commodity
e) Real estate
f) Others
9. Your college provides any educational programs related to stock market?
a) Strongly disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
10. Are you aware about different stock market instruments like stocks,
mutual fund,bond etc ?
a) Not at all aware
b) Slightly aware
c) Moderately aware
d) Very aware
e) Extremely aware
11. Primary investment goal?
a) Savings for educational expenses
b) Building an emergency fund
c) Long term wealth
d) Other purpose
12. Who or what encourage you to invest in stock market?
a) Self motivated
b) Institutions
c) Family
d) Friends
e) Financial intermediaries
13. Significant problems faced while investing as student?
a) Lack of financial knowledge or education
b) Limited financial resources
c) Difficulty in finding suitable investments
d) Uncertainty about market
e) Lack of guidance
f) Other problems

14. Do you have any practical knowledge or experience in stock market

trading?
a) No experience
 b) Limited experience
c) Some experience
d) Moderate experience
e) Extensive experience
15. Would you encourage or advice others to stock market investment ?
a) Strongly discourage
b) Discourage
c) Neutral
d) encourage
e) Strongly encourage

16. How do you think social media and technology influence youth’s
awareness of stock market?
a) Negatively influential
b) Slightly negatively influential
c) Neutral
d) Slightly positively influential
e) Positively influential

17. Have you ever encountered any misconception or myths about stock
market ?
a) Strongly disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
18. Do you believe that stock market awareness among youth can have long
term benefits for financial wellbeing?
a) Strongly disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly disagree
19. Which educational approach is most likely to enhance youth’s
understanding of stock market ?
a) Introducing stock market topics in school curriculum
b) Conducting workshop and seminar
c) Utilizing online platform for financial education
d) Encouraging participation in virtual stock simulation
20. Do you think lack of financial education in schools affects youth’s
awareness of the stock market ?
a) Strongly disagree
b) Disagree
c) Neutral
d) Agree
 REFERENCES

Barua S K and Raghunathan V (1982), "Inflation Hedge in India - Stocks or Bullion",

Working Paper No. 429, (July- Sept), Indian Institute of Management, Ahmedabad

Chakrabarti, Rajesh (2001), "FII Flows to India: Nature and Causes" Money and
Finance, Vol. 2, No. 7, October-December. ,

Chakravarty Sangeeta (2006), "Stock Market and Macroeconomic Behaviour in India",

Institute of Economic Growth Discussion paper series no.106/2006.

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