Gaming Zone Business Plan

1. Business Overview

This business plan outlines the setup, cost structure, and profitability projection for a new Gaming
Zone venture.
The plan is based on four gaming setups (3 PS4 and 1 PS5) with 42-inch TVs. The objective is to
provide an engaging gaming experience
to youth and adults, operating daily from 11 AM to 10 PM.

2. Setup & Costing (Cash Purchase Items)

Item Quantity Unit Cost (BDT) Total (BDT)

PS4 (used) 3 25,000 75,000

PS5 1 55,000 55,000

Console pairs 4 6,000 24,000

Gaming CDs - - 30,000

Racing Wheel & 1 25,000 25,000

Floor Pedals

Trade License - - 5,000

CCTV Cameras - - 6,000

Internet Setup - - 1,500

Seating Setup 4 20,000 80,000

Interior Decoration - - 50,000

Travel to Dhaka - - 10,000

(Console Purchase)

Shop Advance - - 50,000

Subtotal (Cash Purchase): 406,500 BDT

3. EMI Purchase Items (12% Interest for 24 Months)

Item Quantity Total Cost (BDT) EMI Details
 42-inch TVs 4 144,000 12% for 24 months

Air Conditioner 1 68,000 12% for 24 months

Total EMI Amount: 212,000 BDT

Interest Rate: 12% annually for 24 months
Monthly EMI ≈ 9,940 BDT

4. Monthly Operating Costs

Expense Item Monthly Cost (BDT)

Shop Rent 10,000

Utilities (Electricity, Internet, etc.) 5,000

Maintenance 3,000

Manpower 10,000

Partner Salaries (2 × 5,000) 10,000

EMI (TV + AC) 9,940

Total Monthly Operating Cost: 47,940 BDT

5. Revenue Projection

Assumptions:
- 4 consoles (3 × PS4 + 1 × PS5)
- Operating 30 days/month
- Average use: 3 to 4 hours/day/console
- Rate: 130 BDT/hour

Usage (hrs/day) Monthly Revenue (BDT) Monthly Profit (BDT)

3 hours 46,800 -1,140 (slight loss)

4 hours 62,400 +14,460

6. Break-Even & Profitability

- Total Initial Investment (Cash + EMI items): ≈ 618,500 BDT

- Monthly Operating Cost (with EMI): ≈ 47,940 BDT
- Expected Monthly Profit (3–4 hrs usage): -1,140 to +14,460 BDT
- Break-even (including EMI): ≈ 36 months
- After EMI ends (profit rises): ≈ 30,000–35,000 BDT/month

7. Business Model & Strategy

Business Type: Gaming Zone / Console Lounge

Target Customers:
- Teenagers and students (after school hours)
- College and university students
- Office employees during evenings
- Weekend friend groups

Revenue Streams:
1. Hourly game charges (main source)
2. Weekend tournaments
3. Snacks and beverages
4. Membership packages or bundles

Marketing Plan:
- Social media campaigns (Facebook, Instagram)
- Local posters in schools and cafes
- Opening offer: “Buy 2 hours, get 1 free”
- Loyalty card for frequent players
- Collaborate with local gaming influencers

Growth Strategy:
- Add another PS5 when demand increases
- Introduce VR gaming or racing seats
- Start small tournaments with entry fees
- Add food/snack corner for extra profit

Expert Summary
The Gaming Zone business is financially feasible with moderate investment and growing
market potential.
The break-even timeline of 3 years is reasonable under current assumptions.
Once EMI ends, profit margin increases significantly.
Business success depends on strong customer engagement, quality service, and continuous
marketing.