Scribd
Upload
4K views3 pages

Online Advertising Questionnaire

The document is an online survey questionnaire about users' behaviors and attitudes regarding online advertisements. It contains questions about how much time users spend online, how often they click on or are influenced by ads, what types of ads interest them and what types of websites they visit. It also asks about their online purchasing habits and preferences, and whether they find ads useful, influential or irritating. The goal is to analyze user responses to understand their views of online ads and how ads influence purchasing behavior.

Uploaded by

Sambeet Barman Langthasa
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
4K views3 pages

Online Advertising Questionnaire

The document is an online survey questionnaire about users' behaviors and attitudes regarding online advertisements. It contains questions about how much time users spend online, how often they click on or are influenced by ads, what types of ads interest them and what types of websites they visit. It also asks about their online purchasing habits and preferences, and whether they find ads useful, influential or irritating. The goal is to analyze user responses to understand their views of online ads and how ads influence purchasing behavior.

Uploaded by

Sambeet Barman Langthasa
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Online Advertising Survey

ONLINE ADVERTISING (SURVEY QUESTIONNAIRE)

**NOTE : This questionnaire is solely meant for collecting responses from the online users to analyze their view towards online/internet advertisements, and how these influence their purchase behavior. User responses would be kept confidential, by the surveyor. Thank you, for your precious time. 1. How many hours (approximately), do you spend online in a day? a) 0-4hrs b) 5-8hrs c) More than 8 hrs 2. How often do you click on the advertisements displayed on different websites, or Google the products advertised? a) Dont care at all about the advertisements, I never ever touch them b) Sometimes(2-5 ads per 10 sites visited) c) Most often(more than 6 ads per 10 sites visited) d) I go after almost each of the ads 3. What kind of online ads do you take interest in? a) Astrology related ads b) Books and Magazines c) Consumer Electronic goods, gadgets d) Movie promos, trailers e) Computer software, games, music f) Event promos 4. What kind of websites do you usually visit? (Indicate order of preference in the box. a) Social networking websites b) News websites c) Search engines d) Blogs e) Gaming sites f) Forums

5. Do you make purchases online? If yes please specify the frequency of purchase? a) Yes , very often b) Yes, often c) Yes, sometimes d) Yes, rarely e) No 6. Do you find e-ads/online ads useful? a) Yes b) No c) Somewhat 7. Do e-ads/online ads influence your purchase? a) Yes b) No c) Somewhat 8. To what percentage have you been influenced by e-advertisement to make purchases? a) Below 25% b) 25%-50% c) 50%-75% d) 75%-100 9. According to your preference, rank, from 1-7 (keeping in mind that no 2 options may have the same rank), where you are likely to notice an e-ad placed on either of the types of following websites: a) Social networking (Facebook, twitter, etc.) b) News sites(Reuters. BBC online, etc.) c) Search engines (Google, yahoo, bing, etc.) d) Blogs (gizmodo.com, gmh.com, etc) e) Forums (ign.com, torrent forums, etc.) f) Educational & research sites g) Email websites (Gmail, hotmail, etc.)

10.Do you prefer interactive content? If yes then what do you have to say about online flash ads appearing on web pages? How convincing do you find them? a) Very convincing b) Somewhat c) NO 11.Do you find e-ads nagging/irritating at times? Do you take measures to block them? a) Im not disturbed by e-ads b) I use ad blocking software

You might also like