MBAEM

DATASCIENCE
Increasingly complex scenarios have demanded
differentiated competencies of managers and decision-makers

of decision. It is of fundamental importance, for the

data science and analytics professionals, the constant

update and the development of skills and

multidisciplinary knowledge that will make all the

difference in professional life.

Luiz Paulo FáveroVice-coordinator of the USP MBA

in Data Science and Analytics USP/Esalq.
OUR MASTERS

Luiz Paulo Fávero Adriana Silva Fabiano Guasti Lima Marcos Santos Rafael de Freitas WilsonTarantim Fabiano Castello

Marcos R. Luppe Jeronymo Ildeberto Rodello

Marcondes
COURSE PROGRAM
TRENDS IN DATASCIENCE AND ANALYTICS
Data Wrangling

Spatial Analysis

Basic concepts of Deep Learning

Deep Learning

Data collection: Crawlers and Web Scraping

TextMining,SentimentAnalysisandNPL

Operational Research and Optimization and Simulation Models

Cloud Computing

Introduction to Data Security and Cyber Security

COURSE PROGRAM
DATA SCIENCE AND BIG DATA IN THE BUSINESS ENVIRONMENT
Big Data and the Decision Making Process

Data Mining

Business Intelligence and Data Visualization

Information Technology (IT) and Technological Innovation

Data Engineering

Agile Methodologies

Analytics and Risk Management

Analysis of the Economic Conjuncture in Disruptive Technology Scenarios

Legislation in the Digital Environment

Special Topics in Business Technology Management

COURSE PROGRAM
EXPLORATORY ANALYTICS, PREDICTIVE ANALYTICS
& MACHINE LEARNING
Database Structures, Types of Variables and Measurement Scales

Introduction to Machine Learning

Clustering

Factor Analysis and PCA

Simple and Multiple Correspondence Analysis

Simple and Multiple Regression Analysis

Binary and Multinomial Logistic Models

Models for Count Data

Multilevel Modeling
What are the classes like?

Updated content
with online and live classes
The best way to ensure updated content and interaction between students and
teachers is with live classes. Without neglecting flexibility, the classes
they are also online and are recorded for you to review as many times as you want until
the end of the course.

Frequency
The students' attendance is counted by taking the tests and must
be equal to or greater than 75%. This way, there is no harm to the students who
unable to attend the live class, being able to watch it when and
wherever is more convenient for your routine.
 CERTIFICATION

The MBA USP/Esalq is a Lato sensu postgraduate program.

student approved at the end of the course receives a certificate
specialist from USP/Esalq. He is exactly like
the figure on the side! The certificates for the online courses are

the same as those of in-person courses.

INFORMATION
OF THE COURSE

Weekly live class, USP professors and

On Tuesdays, from 7 PM to 11 PM renowned professionals
The content remains recorded and can experience in the private sector
to be accompanied at any time

18 months duration + Defense of the Final Thesis

The schedule may be extended in Thesis Defense
up to 3 months due to national holidays and at an exclusive event
recesses recesses

Certification 18 times R$590

Registration fee of R$ 100
Valid values for 2021
FREQUENTLY ASKED QUESTIONS
about the course Which programming language will I see in the MBA?
Does the course have practical classes? Fundamentally, the course uses languages like R and
Yes. The MBA in Data Science and Analytics includes SQL. Eventually, some teachers may address
practical classes in construction and development concepts and make use of Python.
algorithms for the development of data analysis in
languages like R and SQL (hands-on), always based on What statistical tools will we use in the classes?
on the foundations studied and acquired and with a focus on During the course, students work with various
decision-making process. statistical and machine learning tools, such as
classification and clustering analysis
Does the MBA focus on Management? principal component factor analysis (PCA)
Various practical examples are used in the classes by simple and multiple canonical correspondence analysis
means of real market databases and (Anacor and MCA), GLM, linear regression models and
coming from various areas, which favors the non-linear, binary and multinomial logistic models,
generation of outputs aimed at the enhancement of models for count data, models
management and decision-making processes. inflated zeros for rare events, GLMM,
hierarchical and multilevel models, CARTs and trees of
FREQUENTLY ASKED QUESTIONS
institutional
How does the TCC work? I will have a person responsible for my
The thesis is a mandatory requirement for the completion of the course. academic monitoring?
Until 2019, the presentations were in-person, in In the academic journey, you will have a(n)

Piracicaba/SP. However, the guidelines of godfather/godmother to provide support and even

social distancing for 2020 changed some answer questions. They will participate in the following
aspects and the entire event was held online, including the etapas do curso:inscrição, acompanhamento
TCC presentations. The 2021 classes will be able to academic, adjustments or financial pending matters and

choose between the in-person presentation (in preparation of the monograph.

Piracicaba/SP) or online.

Will there be an adjustment of the monthly fees? What documents will I need to attach?
For approval, RG, CPF, and diploma are required.
The monthly fee will remain the same throughout the
graduation (or certificate of completion + transcript with
course, with the first payment to be made 15 days after the
MBA USP/Esalq students receive a discount.
in some international program?

Yes. Students from the MBAcourses at USP/Esalq have a 70% discount to attend the programs.
of education offered by the partnership between Pecege and the International Business School (IBS
Americas). For more information, contact our exclusive agent:
[email protected].
Rua Alexandre Herculano, 120, Vila Monteiro
Piracicaba/SP CEP: 13.418-445

[email protected]

+55 19 3377 0937 +55 19 3377 0940

/mbauspesalq