Sales Data Analytics Tool - Project Report

1. Introduction
In today’s data-driven business world, analyzing sales data is essential for making informed
decisions. This project, Sales Data Analytics Tool, is designed to help businesses process,
analyze, visualize, and predict their sales trends using Python. It provides an interactive
dashboard for exploring insights such as best-performing customers, peak sales months,
and sales forecasts.

2. Problem Statement
Businesses often store large volumes of sales data but lack the tools to:
- Identify sales trends and customer behavior.
- Predict future sales accurately.
- Visualize performance insights interactively.

This project aims to solve these issues by building a Python-based data analytics dashboard
that processes sales data, cleans it, and visualizes key metrics with predictive modeling.

3. Objectives
- To collect and process sales data from a CSV file.
- To clean and format the data by removing missing or duplicate values.
- To analyze key sales trends such as total sales, peak months, and top customers.
- To visualize sales data using charts, graphs, and heatmaps.
- To apply machine learning (Linear Regression) for predicting future sales.
- To deploy the final model as an interactive dashboard using Streamlit.

4. Python Libraries Used

| Library | Purpose |
|----------|----------|
| Pandas | For data collection, cleaning, and manipulation. |
| NumPy | For numerical operations and array handling. |
| Matplotlib | For basic plotting and visualization. |
| Seaborn | For advanced, aesthetic data visualization. |
| Scikit-learn | For machine learning model (Linear Regression). |
| Streamlit | For creating and deploying the interactive dashboard. |

5. Modules of Project
1. Data Collection Module – Loads sales data from a CSV file.
2. Data Cleaning Module – Removes duplicates, missing values, and incorrect data entries.
3. Data Analysis Module – Computes total sales, average sales, peak month, and best
customer.
4. Visualization Module – Displays bar charts, line graphs, and heatmaps.
5. Prediction Module – Uses Linear Regression to forecast future sales based on month and
ad spend.
6. Dashboard Module – Provides an interactive UI using Streamlit.

6. Code
(Refer to the Streamlit Python code for app.py used in this project)

7. Output Screenshots
Include screenshots showing:
1. File Upload Section
2. Key Insights
3. Monthly Trend Graph
4. Top Customers Chart
5. Correlation Heatmap
6. Sales Prediction Output

8. Application of the Project

- Helps businesses monitor performance and identify top customers.
- Supports data-driven marketing decisions.
- Predicts future sales for budgeting and planning.
- Useful for retailers, e-commerce, and distributors.
- Educational use for data science and analytics learning.

9. Limitations of the Project

- Predictions limited to linear relationships.
- No real-time API data fetching.
- Large datasets may slow performance.
- Doesn’t handle external market or seasonal effects.

10. Bibliography
- Python Documentation: https://docs.python.org/3/
- Pandas: https://pandas.pydata.org/
- Seaborn: https://seaborn.pydata.org/
- Scikit-learn: https://scikit-learn.org/
- Streamlit: https://streamlit.io/