Course Structure & Syllabus for Embedded Course
In
“Pharmaceutical Sales Management”
Course Eligibility 10+2 with Science (PCB)
Number of Credits 12 (04 credits in each semester)
Paper Distribution One paper in each semester (3rd, 5th & 6th )
COURSE STRUCTURE
Sem. Title of the Paper No. of Credits Teaching hrs./week Teaching
hrs./sem.
Theory Practical Total Theory Practical Total
III Pharmaceutics &
Pharmaceutical 2 2 4 2 4 6 90
Chemistry
V Pharmacology & 2 2 4 2 4 6 90
Pharmaceutical
Regulatory
Affairs
VI Pharmaceutical
Sales 2 2 4 2 4 6 90
Management
TOTAL 12 270
1st SEMESTER
PHARMACY
(PHARMACEUTICAL SALES MANAGEMENT)
SKILL ENHANCEMENT COURSE (SEC)
PSM122S: PSM-I: PHARMACEUTICS & PHARMACEUTICAL CHEMISTRY
CREDITS: THEORY: 2, PRACTICAL: 2
THEORY (2 CREDITS)
UNIT 1: PHARMACEUTICS
1.1 Introduction (3 hours)
History of the profession of Pharmacy in India in relation to Pharmacy education, industry, pharmacy
practice, and various professional associations Pharmacy as a career
Pharmacopoeia: Introduction to IP, BP, USP, NF. Salient features of Indian Pharmacopoeia
1.2 Solid dosage forms (4 hours)
Introduction and classification of different types of solid dosage forms
Tablets: definition, advantages/disadvantages and types – uncoated, coated and modified release tablets,
tablet additives, tests for tablets (thickness, hardness, friability, weight variation, content uniformity,
disintegration)
Capsules: definition, advantages/disadvantages and types – hard and soft gelatin capsules
1.3 Liquid dosage forms (4 hours)
Introduction and classification of different types of liquid dosage forms
Monophasic (internal): syrups, elixirs, and linctuses – definition, ingredients and preparation
Monophasic (external): lotions and liniments – definition, ingredients and preparation
Biphasic: suspensions and emulsions – definition, types, ingredients and preparation
1.4 Semisolid dosage forms (2 hours)
Introduction and classification of different types of semisolid dosage forms
Ointments and Creams – definition, types, ingredients and preparation
1.5 Sterile formulations (2 hours)
Parenteral products: definition, official classification of injections, vehicles for injections, Preservatives for
injections
Recommended Books:
1. Introduction to Pharmaceutics, N.K. Jain
2. Pharmaceutics I & II, R.M. Mehta
3. A Textbook of Pharmaceutical Formulation, B. M. Mithal
4. Introduction to Pharmaceutics I & II, A.K. Gupta & S.S. Bajaj
5. Ansel’s Pharmaceutical Dosage Forms and Drug Delivery
6. Remington: The Science and Practice of Pharmacy
7. Laboratory Manual of Pharmaceutics, C.V.S Subrahmanyam, J. Thimma Shetty & G.L Prabhushankar
8. Pharmaceutics I & II (Practical Note Book), A.K. Gupta & V.K. Jain
UNIT 2: PHARMACEUTICAL CHEMISTRY
1.1 Introduction (3 hours)
Scope and objectives of pharmaceutical chemistry
Impurities in pharmaceuticals – source and effect of impurities in pharmaceutical substances, principle and
procedures of limit tests for chlorides, sulphates and iron.
1.2 Inorganic pharmaceuticals (2 hours)
Study of pharmaceutical formulations, marketed preparations and uses of:
i) Gastro-intestinal Agents: Antacids – Aluminium hydroxide gel, Acidifying agents – Dilute hydrochloric
acid, Cathartics – Magnesium sulphate
ii) Topical agents: Silver nitrate.
Introduction, Classification, chemical name, chemical structure, uses, marketed preparations of the
following:
1.3 Drugs Acting on Nervous System (4 hours)
i) CNS: Thiopental sodium, Diazepam, Phenytoin, Amitriptyline
ii) ANS: Dopamine, Pseudoephedrine, Propranolol, Neostigmine,
1.4 Drugs Acting on Cardiovascular System (3 hours)
Methyldopa, Nitroglycerine, Frusemide, Metformin, Aspirin
1.5 Anti-Infective Agents (3 hours)
Penicillin G, Norfloxacin, Isoniazid, Ketoconazole, Remdesivir
Recommended Books:
1. Textbook of Pharmaceutical Chemistry, Muhammad Ali
2. Inorganic Pharmaceutical Chemistry, G.R. Chatwal
3. Pharmaceutical Analysis, Vol I, Anees A. Siddiqui
4. Pharmaceutical Analysis, Vol I, P.C. Kamboj
5. Textbook of Medical Chemistry, Vol I & II, V. Alagarswamy
6. Medicinal Chemistry, D. Sriram & P. Yogeeswari
7. Inorganic Pharmaceutical Chemistry (Practical), D.P. Belsare & A.S. Dhake
PRACTICALS (2 CREDITS):
1. Handling of prescriptions with professional standards, reviewing prescriptions, checking for legal
compliance and completeness (minimum 5)
2. Preparation of dispensing labels and auxiliary labels for the prescribed medications (minimum 5)
3. Reviewing and reporting of FDA Drug Facts Labeling (minimum 5)
4. Preparation and evaluation of the following dosage forms as per monograph standards and
dispensing with appropriate packaging and labelling
i. Liquid oral: Simple syrup, Elixir, Aqueous Iodine solution
ii. Emulsion: Castor oil emulsion, Cod liver oil emulsion
iii. Suspension: Calamine lotion, Magnesium hydroxide mixture
iv. Ointment: Simple ointment base, Sulphur ointment
v. Lotion: Cetrimide lotion
5. Evaluation of marketed tablets and capsules
6. Limit test for chlorides, sulphates and iron.
