Marketing of any product be it in India or Export in Post Covid era is all digital
approach using CRM tool. Data is the new oil. Set up the Pre Sales Control
room
Following are the action points
1. Capture the data of the reseller who will be the contact point for
Mallcom. Get verifiable data.
2. Using the 5% principle that only will be serious committed but the other
will be 95% will be in piplelines
3. Invite them to visit the plant and experience the resources
4. They will always want credit .. Do not entertrain them . Polite no. Rather
work out with Fintech who give working capital loans
How to create the Mallcom brand pull value?
Target the following segments using CRM tools of end users in these vertical ,
Capturing the validated data first
Manufacturing,
Construction & Infrastructure,
Oil & Gas and Mining,
Utilities (Power, Water, Waste,
Healthcare & Pharmaceuticalsm,
Transportation & Logistics
The end users being
Safety officers and compliance managers
Healthcare professionals (doctors, nurses, technicians)
Construction site workers and engineers
Oil & gas field staff
Mining personnel
Utility maintenance crews
Warehouse and logistics staff
General consumers (urban and rural)
Government and municipal workers
Emergency responders
First pilot two region wise say Mahastrara and Gujurat ..West . In South
Tamilnadu , Kerala, AP , Telangana and Karnataka
Educate the end user. Not sell directly. But pass on the lead to the
committed partners of Malcom for servicing the enquiries. These
partners are not loyal to any brand and can push other choice. Keep the risk
factor in mind .. Monitor the leads on the CRM.
But the sales of these are slow and trickle
To get the bulk be the contract outsourcing partners for as Trekking
Fashion shoes . Define the MOQ- Minimum Order Quanity. Develop
excellent packaging . Like in US target the Agri farmers in India also. Both for
Mallcom brand and the Private Label branding
Here is just a sampler found using AI tools
https://www.sumangalam.co.in/
http://www.industrysupplies.in/polo-indcare-safety-shoes-4129345.html
https://www.dimplecorporation.com/
https://www.indiamart.com/rohitinternational-agra/
Get the validated database for preliminary engagement to invite them for a
plant visit in Kolkata. Digital catalgues will not thrill them.. Make a Coffee table
book of two catagory. Industry Shoes and Industrail gloved,.
The Casio Approach
Decide quarterly factory production possible with price and profit .
Target to liquidate them . Measurable results and outcomes.
In the next quarter , spread to tier II and III towns and remotest areas
All the CRM and Sales lead be on the SAP like ERP to be well informed and
monitor the daily activity. Do the predictive analytics
Keep the big target in mind to scale 4x of 1000 crores . In low profile
Reward the pre sales team .. Avoid the sales travel sales team.. Even for the
export. Only for the Business exhibition ..
Logistics and Order execution be warehouse based for with real time stock
status
Every quarter will be new learning to evolve and gather the critical cash inflow
being predictable based on data . That will make the process in automode
