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FlashArray//C : ™
A Data Protection
Admin’s
Best Friend
Performance or value? Pick any two.
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Contents
Organizations Are Under Pressure and Struggling to Stay Ahead of Data Protection. Here’s Why. ...................................3
Let’s Explore a Few of These ...............................................................................................................................................3
Data Growth ........................................................................................................................................................................................................ 3
Regulations ......................................................................................................................................................................................................... 3
Costs and Maintenance ................................................................................................................................................................................... 3
FlashArray//C: Simple. Performant. Lower TCO..................................................................................................................4
Simple................................................................................................................................................................................................................... 5
Performant .......................................................................................................................................................................................................... 5
Lower TCO .......................................................................................................................................................................................................... 5
Additional Resources .......................................................................................................................................................... 5
A Deeper Look at Ransomware, Backup and Restore, and Replication. ...............................................................................6
Ransomware. Security Only a Hacker Could Hate. .................................................................................................................................... 6
Backup and Restore. Restore Your Data in “Near-0” Downtime. ......................................................................................... 7
Replication. Never Skip a Beat .............................................................................................................................................8
Conclusion ..........................................................................................................................................................................8
Pure Storage FlashArray//C Delivers Performance and Value When it Comes to Data Protection. ................................................ 8
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Organizations Are Under Pressure and Struggling In a recent study,
to Stay Ahead of Data Protection. Here’s Why. 76% of organizations
reported at least one
How an organization protects its data can directly contribute to its ransomware attack within
success or failure. Done smartly, the organization has the the last 12 months. The
confidence to move ahead without the constant worry of hackers or organizations attacked
mistakes that may inadvertently delete vital information. Done were unable to recover
incorrectly, the organization is exposed to data loss and ransom 36% of their lost data.
demands, creating worry and pressure that may put the jobs of the
VEEAM: 2022
employees in charge of data security at risk. DATA PROTECTION TRENDS
Data protection can be perceived as being hard because data
protection strategies and solutions are often overcomplicated.
There are also many variables that can impact the ultimate safety of
your data, and these variables evolve just as your workloads evolve.
Let’s Explore a Few of These
Data Growth
Data is everywhere and it’s extremely valuable. The more organizations transform into digital-first companies—where more
apps exist, every interaction generates new data, and all new data becomes new intelligence—the harder it is to protect. On
top of this, data comes in many forms—transactional, historical, structured, unstructured, etc.—and is stored in many places.
All of this makes data protection hard.
Regulations
Organizations such as those in the financial services industry (FSI), insurance, healthcare, and government sectors have added
pressure when it comes to data protection. For example, many banks and other FSI organizations face huge financial penalties
by regulators for privacy breaches and are forced to maintain comprehensive data governance across the entire organization.
And cyber insurance companies are implementing stricter standards on higher risk policyholders to show proof of data
protection.
Costs and Maintenance
All the above of course ties back to costs, but there are other costs to consider as well. As organizations evolve, they incur
sunk costs of older, outdated systems that are too expensive to migrate away from entirely and may have steep vendor lock in
costs. There is cost explosion (unexpected and steep costs such as system downtime or having to spend more due to
unexpected growth), regular, ongoing support and maintenance costs, plus board-level pressures to do more with less.
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So, it’s no surprise that organizations may perceive data protection as a
complicated and scary thing. But data protection does not have to be
complicated or scary. Pure Storage FlashArray//C addresses the three central
tenets of any smart data protection plan: data loss and ransomware protection,
backup and restore, and replication. In the process, FlashArray//C
uncomplicates data storage forever, delivers blazing fast speeds, and lowers
the total cost of ownership (TCO).
89% of IT leaders report a FlashArray//C: Simple. Performant. Lower TCO.
gap between how much FlashArray//C is the part of the Pure Storage family of all-flash solutions that
data they can afford to economically stores your operational data and data from backup and replication
lose after an outage activities in an efficient repository.
versus how frequently It also makes flash mainstream for virtually any use case. The first all-quad-level
data is backed up. cell (QLC) flash array, FlashArray//C is optimized for capacity and holds up to
BUSINESS WIRE: ORGANIZATIONS 9PB in a 9-rack unit that is more compact than comparable disk and hybrid
FALLING SHORT ON DATA
PROTECTION systems.
FlashArray//C maintains the same architecture as FlashArray//X and
FlashArray//XL and is supported by the Purity//FA software layer and Pure1
management console, which makes adding FlashArray//C into your “Defense in
Depth” mix virtually seamless.
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Simple
Always-on data protection with FlashArray//C means your workloads are always protected in a space-efficient, easy to
manage platform, taking one more worry off your plate. FlashArray//C delivers integration into most cloud platforms for easy
data mobility between on-premises and the cloud, and seamlessly integrates with the leading backup vendors, where
snapshots and image level backups complement each other. Supported integrations include those for Veeam, Commvault,
Veritas, and Rubrik.
Performant
Speed and uptime are critical when you are trying to prevent or recover from a ransomware attack, data corruption, or
accidental deletions. FlashArray//C delivers 99.9999% availability at sub-millisecond response times with restore speeds at up
to 9TB/hour for backups and 10TB/hour for restores.
Lower TCO
When under budget constraints, it’s easy to gravitate towards solutions that appear to cost less upfront. But overlooking TCO
means you may end up being locked into a solution that not only doesn’t completely cover ransomware, backup and restore,
and replication, but it also costs more in the long run. FlashArray//C virtually eliminates the need for disk drives and hybrid
arrays. When combined with features like thin provisioning, deduplication, compression and space-efficient snapshots, latency
sensitive workloads, and more, FlashArray//C drives the lowest TCO of any all-flash solution for capacity-optimized workloads.
On top of this, FlashArray//C drives 75% direct energy savings compared to competing hybrid solutions, requiring less power,
space, cooling, and waste. 1
Additional Resources
Did you know that FlashArray//C saves you money by reducing energy usage by up to 75%?
• Learn more
1. Pure Storage: 2021 ESG Report .
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A Deeper Look at Ransomware, Backup and Restore, and Replication.
We’ve established that FlashArray//C holds many benefits for organizations looking to protect any workload. Now let’s
consider the importance of mitigating against ransomware, backing up and restoring your data, and minimizing downtime
during a recovery scenario to see how FlashArray//C protects against all three.
Ransomware. Security Only a Hacker Could Hate.
Ransomware is never a good thing and can be very costly. With Pure Storage’s always-on protection, such as immutable and
indestructible backups and snapshots, your data is never held hostage because it just works that way, out of the box. You
don’t ever need to change your setup, environment, or process. Period.
Key attributes for optimal ransomware protection with FlashArray//C and Purity//FA:
Always-on Encryption
• Data at rest is encrypted with AES-256 and validated with FIPS 140-2 to help customers maintain regulatory compliance
and help achieve GDPR compliance
• Third-party live authentication eliminates the risk associated with user intervention and key management
Always-on Rasomware Remediation
• SafeMode snapshots ensure no one can access or destroy your backup data without your explicit approval
• Secures backup data and metadata automatically so that it cannot be modified, encrypted, or fully destroyed even if
admin credentials are compromised
• Prevents deletion for up to 30 days using time-locked immutable snapshots
Ransomware Backup Disaster Business
Recovery & Restore Recovery Continuity
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Backup and Restore. Restore Your Data in “Near-0” Downtime.
Backup and restore of data, for any reason, must work flawlessly. Mitigating risk and minimizing disruption to your business
should be your utmost priority. FlashArray//C backs up and restores your data no matter the distance between locations or the
recovery point objectives (RPO) and recovery time objectives (RTO) required.
High Performance to Reduce RPO and RTO
• Backup with consistent speeds up to 9TB/hour
• Restore with consistent speeds up to 10TB/hour
Both Snapshots and Image-Level Backups
• Instantaneously snapshot any FlashArray volume
• Snapshots maximize space efficiency by only writing changed blocks
Highly Available and Efficient
• Always on, up to 5:1 data reduction to reduce capacity
• 99.9999% of availability helps prevent data loss
• Ransomware protection for fast, complete recovery
FlashArray Data Protection
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Replication. Never Skip a Beat
When every second counts, you want the peace of mind that comes with the fastest recovery time in the business.
FlashArray//C, combined with Purity//FA, works relentlessly to get you back up and running with minimal disruption in the
event of data loss.
Key Attributes to Help Ensure Business Continuity in the Face of Data Loss:
ActiveCluster
• Synchronous replication and symmetric drive active-active design
• Zero automatic failovers requiring no user intervention
ActiveDR
• Recover from disasters with near-zero recovery points across any distance
• Respond to outages and compliance testing with a single click
Asynchronous Replication
• Faster and lower bandwidth sync with leading compression, pattern removal, and deduplication
Conclusion
Pure Storage FlashArray//C Delivers Performance and Value When it Comes to Data Protection.
The smart approach to data protection requires a comprehensive solution. One that protects against ransomware with on-by-
default protection to ensure no one can access your data, having a backup and recovery plan that emphasizes speed and
simplicity, and ensuring your data is efficiently replicated so it can be recovered at a moment’s notice.
Pure Storage FlashArray//C is the comprehensive solution for organizations that want a smarter approach to protecting their
data. FlashArray//C, along with Purity//FA and Pure1, eliminates complexity and simplifies what otherwise would be a
burdensome endeavor, delivers blazing backup and recovery speeds, and provides IT leaders with a lower total cost of
ownership over all-disk or hybrid solutions.
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