RAHUL KUMAR
[email protected] | 9113366544 |
LinkedIn - https://www.linkedin.com/in/-rahul-kumar-/
SUMMARY Result-driven Digital Marketing Professional with over 3 years of proven experience in SEO, Social Media
Marketing, Google Ads, Meta Ads, and LinkedIn Ads. Skilled in designing and executing high-performing
campaigns, optimizing ROI, and improving online brand visibility. Adept at leveraging data-driven
strategies, keyword optimization, and performance analytics to drive leads, conversions, and business
growth. Strong expertise in search engine optimization, paid media, and multi-channel marketing with a
track record of boosting client engagement and delivering measurable results.
WORK Digital Marketing Executive, DigitalGuide Pvt. Ltd. Apr 2022– Present
EXPERIENCE Managed ₹10+ lakh ad budgets across Google Ads, Meta Ads & LinkedIn Ads, delivering high ROI.
Spearheaded a high-performance app install campaign on Meta Ads with a budget of ₹5 lakh, driving
85,000+ installs at an exceptional CPI of ₹6, outperforming industry benchmarks for cost-effective user
acquisition.
Improved website traffic by 40% through SEO (on-page, off-page, technical) using SEMrush & Ahrefs.
Generated high-quality leads for app development, website development, and video editing services
through both organic SEO and paid ads campaigns, directly contributing to client acquisition and
revenue growth.
Boosted social media engagement and follower base by 60%+ with targeted campaigns on Facebook,
Instagram & LinkedIn.
Conducted A/B testing of ad creatives and landing pages, improving conversion rates by 25%.
Delivered detailed analytics & performance reports using Google Analytics, Tag Manager & Ads
Manager to optimize marketing strategies.
Digital Marketing Intern, Digital Deepak JAN 2022- MAR 2022
Completed a high-intensity internship program covering SEO, Google Ads, Meta Ads, and social media
marketing.
Worked on real client projects and assignments, gaining practical exposure to campaign setup, keyword
research, and content strategy.
Learned and implemented digital marketing funnels, email marketing, and lead generation techniques.
Recognized for completing all tasks within deadlines and delivering quality results.
EDUCATION MBA/ PGDM AUG 2020 - AUG 2022
Regional College of Management
Major in markrting
Final CGPA: 7.3
B.SC JUL 2014 - JUL 2017
Magadh University
Final CGPA: 6.2
Search Engine Optimization (SEO)
KEY SKILLS Google Ads (Search, Display, Video, Shopping Campaigns)
Meta Ads (Facebook & Instagram Advertising)
LinkedIn Ads & B2B Marketing
Social Media Marketing (Content, Strategy & Analytics)
Performance Marketing & Lead Generation
Keyword Research, SEMrush, Ahrefs, Google Analytics, Tag Manager
Campaign Reporting & Data Analytics
Email Marketing & Automation Tools
Good Communication & Team Collaboration
CERTIFICATE Digital Marketing (05/2021 - 11/2021)
Institution: Internshala
Advanced Excel (06/2021 - 08/2021)
Institution: Udemy
