NAME: ________________________________ Yr.

& Section:________________

Desktop Publishing - is the use of the computer and software to create visual
displays of ideas and information.

Fill in the Blank: Fill in the blank with the correct words.

1. The _______ is a tool that shows the relationships between different colors.
CREATING COLOR PALETTE 2. Colors that are next to each other on the color wheel are called _________
colors.
Choosing colors for your brand logo is important because each color has its own
meaning and can make people feel different things. This affects how they behave 3. Colors that are opposite on the color wheel are called _______ colors.
and make decisions. So, picking colors for your logo isn't just about what you
4. Designers use _______ colors to create a sense of harmony.
like, but about creating a strong impression for your brand.
5. _______ colors are used to create a sense of contrast and drama.
In examining some of the world’s most popular brand color schemes, it’s evident
that many highly effective palettes contain three key elements: Word Bank:

● Base color: This is your primary brand color. ● Accent color: The second-most • color wheel
important brand color. ● Neutral color: Refers to a color that doesn’t demand • analogous
attention but ties your color palette together in an understated way. • complementary
Encircle the letter of the correct answer. NAME : ______________________________ Yr. & Section:__________
1. What is the base color in branding? TYPOGRAPHY -is the art and technique of arranging type to make written
A. Background color language legible, readable, and visually appealing.
B. Main brand color Typography is all around us, from the books we read to the websites we visit and
C. Neutral tone
even in everyday items like street signs and product packaging.
D. Accent color
Typography involves the skillful arrangement of type to ensure that written
2. Which is an analogous color set?
A. Red, Blue, Yellow language is both legible and visually pleasing when presented.
B. Red, Red-Orange, Red-Violet This process includes selecting appropriate typefaces, adjusting point sizes,
C. Black, White, Gray line lengths, line spacing, letter spacing, and managing the spacing between
D. Green, Red, Purple individual letters.
3. Which of the following is an example of monochromatic colors? Font vs. Typeface
A. red, red-orange, orange These terms are frequently swapped, yet font and typeface hold distinct
B. pink, red, maroon meanings. As a designer discussing typography, it's important to understand
C. blue, yellow, red and use the terms accurately.
D. purple, yellow • Typeface is the name of the design in full – style or font family. Ex. Arial, Calibri,
4. Which is a neutral color? Times New Romans
A. Orange
• Font refers to format or storage mechanism. Ex. Arial.ttf, Calibri.ttf
B. Magenta
C. Beige
D. Blue
5. What is a triadic scheme?
A. Three shades of one color
B. Three opposite colors
C. Three evenly spaced colors
D. Three neutral colors

Additional Activity (Assignment)

Make a design (any object) with desired color scheme. (monochromatic,

analogous, complimentary, triadic)
Long bond paper
To be passed on Monday. Typeface is to a font as a song is to an mp3.

Fonts to avoid
Some fonts come with extra baggage, including Comic Sans, Curlz, and Papyrus.
There's nothing particularly wrong with these fonts—they just have a certain
reputation for being outdated and overused.
ANATOMY - (in typography) refers to the specific parts and structure of • Shoulder - A curved stroke originating from a stem.
individual letters and characters. • Spine - The main curved stroke of a lowercase or capital letter.
• Stem - A main stroke that is more or less straight, not part of a bowl.
• Serif - A stroke added to the beginning or end of one of the main strokes
of a letter.
• Small Capital - Short capital letters designed to blend with lowercase text.
• Stroke - A straight or curved line that creates the principal part of a letter.
• Terminal - A circular form at the end of the arm, leg or brow in letters.
• Uppercase - A typecase containing capital letters.
• x-height - The distance between the baseline and the height of the
lowercase letter ‘x’.
• Weight - The thickness of a font’s stroke.

Give what is asked.

1. What capital letters with cross bar?_____________________________
2. What small letters with ascender?______________________________
3. What small letters that extend beyond the baseline? ______________
4. What small letters that were within x-height only?_________________
5. Give letters (small and big) with bowls. __________________________

Write full name following the guidelines below.

• Aperture - The partially enclosed space of a letterform.
• Ascender - An upward vertical stroke that extends beyond the x-height.
• Baseline - The invisible line on which all letters rest.
• Bowl - The generally round or elliptical forms which are the basic body
shape of letters.
• Cap height - The distance from the baseline to the top of the capital
letter.
• Counter - The white space enclosed by a letterform.
• Cross bar - The horizontal stroke in letters.
• Descender - A downward vertical stroke that extends beyond the
baseline.
• Dot - Also known as a tittle, is a small diacritic on a lowercase i or j.
• Eye - The closed counter of a lowercase e.
• Finial - A tapered or curved end on a letterform.
• Ligature - Two or more letters tied into a single character.
• Lowercase - A smaller form of letters in a typeface.