Department of Business Management Preface

The Project work is field which uses tools and

techniques to transfer subjectivity in the environment into objectives, also the findings of the research, when applied show results, which can be measured and evaluated so there is feedback this is what makes it a dynamic activity.

This survey is an analytical study of a different facts of the product. The focus is given on the Brand profile. This project entitled Company Profile of RELIANCE , is for the partial fulfillment of B.B.A.(Hons) Degree.

The idea behind this project is to give practical knowledge and to make them to face real life situation. The project survey is commonly used for the collection from the respondents through questionnaire. In this method statistical techniques have been used systematically. This project survey is not only with my own efforts but also that of others.

RAVENDRA KUMAR CHOUDHARY

ACKNOWLEDGEMENT

I would like to whole hearty thank and express my sincere gratitude to Prof. Y.S. Thakur Head of the Department of Faculty of Management Studies Dr. Hari Singh Gour Central Vishwavidyalaya, Sagar for suggesting me this problem and for giving an insight in delaing with the subject .I am highly obliged to Mrs. Jyoti Pandey, Mr. Shri Bagwat, Miss Shakuntala Yadav Lecturer, Miss Mayuri Jain, , Miss Pragya Bhargav, Miss. Priyanka Jhakariya, Miss Devagya Shrivastava, Mr. Ankur Randheliya Mr. Girbal singh Lodhi, and All Faculty member, for guiding me in various aspects of this project like conducting field work and designing questionnaire and suggesting me the Project Work and helping me in finalising the Report. I express my gratitude to all the customers who very kindly discussed various aspects of this study and provided useful suggestions for discussing various problems. Lastly, I Must express my gratitude to all the elders of the family and citizen of the city who blessed me in course of discussion. I also extend my sincere thanks to my family and my friends for their encouragement and support.

RAVENDRA KUMAR CHOUDHARY

FACULTY OF MANAGEMENT STUDIES Dr. Hari Singh Gour Central University, Sagar

CERTIFICATE
This to certify that MR. RAVENDRA KUMAR CHOUDHARY Student of B.B.A. (Hons) 16th Batch, Faculty of Management Studies Dr. Hari Singh Gour Central University Sagar (M.P.) Has diligently worked on the Project Report of the Company Profile of RELIANCE. He has done this Work under My Guidance and Supervision. This project work is original and not submitted earlier for the award of any degree or associate ship of any other University. During this study he made meticulous efforts for its

completion. I wish him all the best in this sincere endeavors for a bright and successful future.

Prof. Y.S. Thakur Head of the Department Faculty of Management Studies

Mrs. Jyoti Pandey Supervisor

External Examiner Name : Sign :

DECLARATION
I hereby declare that the project work entitled Company Profile of RELIANCE submitted to the Faculty of Management Studies Dr. Hari Singh Gour Vishwavidyalaya, Sagar (M.P.), is a record of an original work done by me under the guidance of Mrs. Jyoti Pandey Lecturer & Faculty Member at the Faculty of Management Studies Dr. Hari Singh Gour Central University, Sagar (M.P.). I also ensure that this work done by me is purely original and is my own creativity.

Date : KUMAR CHOUDHARY Place : Y1118020040

RAVENDRA

Enrollment no.:

CONTENTS
S.No. 1. 2. 3. 4. 5. 6. 7. 8. 9.
10 11 12 13 14 15 16 17 18

TITLE
Preface Acknowledgement Declaration of the Candidate Certificate Introduction of Reliance History of Reliance Scope of the Study Research Methodology Market Segmentation Company Comparison Data analysis & Interpretation Swot Analysis of Asian Paint Findings Suggestions & Recommendation Limitation of the Study Conclusion Bibliography Questionnaires

Page No.

EXECUTIVE SUMMARY

These days organizations are looking forward to obtain competitive edge over their competitors through highly developed employee skills, distinctive organizational cultures, management processes and systems which are in contrast to traditional emphasis on transferable resources such as equipment that can be purchased any time by the competitors. In also much work is done to develop the Marketing competencies so as to have better results. In this context a part from the various departments the Marketing sales department has got a crucial role to play. In my study I have tried to study the Swot analysis of communication with competitior. For this I had to go to different Retailers and find out what actually they think of the services given by the company. The research conducted with the objective to judge the impact of marketing on sales for gave me the opportunity to obtain feedback from the retailers both permanent and temporary, thereby analyzing it and finally obtaining the imperative decision. Similarly as a part of my schedule, I not only analyzed the SWOT analysis for but also got a chance to meet different retailers and know what are the problems they are facing and how we can solve their problems. I also analyzed the Channel distribution of jai agency and got to know how communication flow from retailer to consumer. Thus the task was not only restricted in the purview of interaction with the retailers but also providing an insight about understanding the channel distribution. Thus the induction programe followed by the associate manual not only makes the employees familiar with the company but also make them enthusiastic to face challenges and motivate to work for the growth of the organization. The second part consists of data and their analysis, collected through a survey done on 100 people. It covers the topic Swot analysis of communication with competitor. The data collected has been well organized and presented. Hope the research findings and conclusions will be of use. It has also covered why people are not happy with the service provided by the salesman. The advisors can take further steps to approach more and more people and indulge them for taking their advices. The whole task was manual and interactive, giving me a chance to have a word with the customers. COMPANY PROFILE About Sh. Dhirubhai heerachand Ambani (the founder of the company)

Few men in history have made as dramatic a contribution to their countrys economic fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that is more enduring and timeless. As with all great pioneers, there is more than one unique way of describing the true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of Indias capital markets, the champion of shareholder interest. But the role Dhirubhai cherished most was perhaps that of Indias greatest wealth creator. In one lifetime, he built, starting from the proverbial scratch, Indias largest private sector enterprise. When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this fledgling enterprise into a Rs 60,000 crore colossusan achievement which earned a place on the global Fortune 500 list, the first ever Indian private company to do so. Dhirubhai is widely regarded as the father of Indias capital markets. In 1977, when Textile Industries Limited first went public, the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks. Undaunted, Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding story and put their hard-earned money in the Textile IPO, promising them, in exchange for their trust, substantial return on their investments. It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets. Under Dhirubhai extraordinary vision and leadership, scripted one of the greatest growth stories in corporate history anywhere in the world, and went on to become Indias largest private sector enterprise. Through out this amazing journey, Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind, in the process making millionaires out of many of the initial investors in the stock, and creating one of the worlds largest shareholder families.

The second son of a school teacher, Dhirubhai was born in 1932 in the village of Chorwad in

Gujarat in circumstances that can best be described as modest. Driven by hardship and want, he had to drop out of school early. In 1949, at the age of 17, he went to Aden (now Yemen) in search of opportunity, and worked as a dispatch clerk for A. Besse & Co. A couple of years later, the company became a distributor for Shell products and Dhirubhai was promoted to manage the companys oil-filling station at the port of Aden. It was here that he dreamed of setting up and owning a refinery, which he later realized with his petrochemicals venture. He returned to India in 1958 to launch his first business venture, a spice trading company named Commercial Corporation. In 1962, Dhirubhai identified an emerging opportunity in yarn trading and shifted to the new business. Three years later, he changed the name of his company to Textile IndustriesLimited. In 1966, he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a technical team from the World Bank recognised the Naroda mill as one of the best composite textile mills in India and certified it as excellent even by developed country standards. In 1977, the company went public. At the time of the Textiles IPO, participation in the Indian capital markets was largely limited to a small but influential elite which dabbled in a handful of stocks. The great majority of Indias middle class chose to stay away. Dhirubhais decision to prefer the capital markets over banks as the primary source of funding for his ambitious expansion plans, was as daring as it was unprecedented. In the event, The IPO was an unlikely success. Against all odds, Dhirubhai managed to convince a sufficiently large number of sceptical middle class investors to put their money, and faith, in what was then a small, relatively unknown company. The subsequent growth and success of and its philosophy of generously rewarding shareholders rapidly gave Dhirubhai an iconic status in the Indian financial markets. Under Dhirubhais charismatic leadership, the Annual General Meetings (AGM) of took on the character of large public spectacles. Typically held in large public arenas, and attended by thousands of adoring shareholders, the AGM became a day to remember in the annual corporate calendar of India. In 1986, the AGM held in Cross Maidan, Mumbai, was attended by as many as 30,000 stockholdersa record in Indias corporate history. By the mid-80s, Dhirubhai had become something of a living legend, widely hailed by peers and critics alike as one of the greatest corporate visionaries in the history of post-Independent India. But Dhirubhai was never one to rest on his laurels. In the early 80s, he had taken the first important step in strategic backward integration for with the commissioning of the Patalganga plant which initially manufactured polyester filament yarn and polyester staple fibre.

In 1991, he set up Hazira, for the manufacture of petrochemicalsthe next link in the backward integration chain. At the time, Hazira represented the single largest investment made by a private sector group in India at a single location. Meanwhile, Dhirubhai had firmed up plans of setting up a massive grassroots refinerythe next big leap in his overall strategic roadmap for Reliance. Conceived as the worlds largest grassroots refinery at the time, Jamnagar in Gujarat was to have an annual capacity of 27 million tonnes. In the face of formidable challenges, including a massive cyclone that flattened the project site mid-way through construction, commissioned the Jamnagar facility in 1999. It was a fully integrated refinery, complete with a dedicated port and a captive supply of power. The refinery was not only commissioned ahead of schedule, but also set up at a cost that was significantly lower than the prevailing global benchmark for a project of such magnitude. It was one of Dhirubhais great dreams in life to see ordinary Indians enjoy the enormous economic benefits of being able to access affordable yet world class telecommunications infrastructure. He wanted to spearhead a communications revolution that would dramatically cut down the cost of connectivity, and propel India into the digital age. His ultimate ambition: To make the cost of a phone call cheaper than that of a post card. It was therefore entirely logical for to enter the telecommunications space when the sector was opened up for private participation in the 1990s. The rest, as they say, is history. Today, Communications is Indias largest information and communications services provider with over 20 million subscribers, and offers the full range of integrated telecom servicesat prices that are, by far, the lowest anywhere in the world. Dhirubhai left for his heavenly abode on July 6, 2002.

HISTORY OF THE ORGANIZATION

2009 12 January 2009 Rcom launches GSM services in delhi

31 january 2009 All new mobile GSM connections come with lifetime validity at a nominal charge 5 February 2009 GSM service in J&K 12 February 2009 R-Globalcom bags work orders from 3 global retailers 13 february 2009 Company launches 50 min STD pack in 35 rs. On GSM 26 February 2009 Rcom launches voice-based mobile navigation service. 9 june 2009 Rcomm has entered into joint venture with Kribhco(krishak Bharti cooperative ltd.) 28 february 2009 Rcom adds 3.3.-mn. Wireless customers in feb. 9 march 2009 Rcom places 300 cr.modem order with huawei,ZTE 10 march 2009 Rcom adds record 11 m subscribers 13 march 2009 Rcom unveils new wireless net service 22 march 2009 Rcomm launches a new format of mobile store 25 march 2009 Rcom post-paid services for in U.P & uttarakhand.

1 june 2009 Rcom signs hrithik roshan as brand ambassador 8 june 2009 Rcomm bagged a 125 cr. WAN contract from global consuntancy major Mott Macdonald. 11 june 2009 Rcom to offer BlackBerry services for Rs. 299 18 june 2009 mobile in deal with EA mobile

A DREAM COMES TRUE:

The Late Dhirubhai Ambani dreamt of a digital India an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built Indias largest private sector company virtually from scratch, had stated as early as 1999: Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility. It was with this belief in mind that Communications (formerly Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July 2002. Communications has a reliable, high-capacity, integrated (both wireless and wireline) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services for enterprises as well as individuals, applications, and consulting. Today, Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life, relationship and help to develop these concepts. Together, these ideas can be converted into products and services that have great market potential. VISION:

We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally. VALUES: We will put customer first at all times, and built long term relationship with them. We shall believe interpretation and keep every commitment that we make. We will operate with honesty and integrity interpretation all our dealings. We treat every individual with dignity and respect. We will approach every endeavor with zeal & an attitude towards excellence.

MISSION: To attain global best practices and become a world-class communication service providerguided by its purpose to move towards greater degree of sophistication and maturity.

To work with vigor, dedication and innovation to achieve excellence in service quality, reliability, safety and customer care as the ultimate goal.

To consistently achieve high growth with the highest levels of productivity.

To be a technology driven, efficient and financially sound organisation.

To contribute towards community development and nation building.

 To be a responsible corporate citizen nurturing human values and concern for society, the environment and above all, the people.

To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenge and attain goals.

To encourage ideas, talents and value systems.

To uphold the guiding principle of trust, integrity and transparency in all aspects of interpretation and dealings.

INDIA S LEADING INTEGRATED TELECOM COMPANY: Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is Indias leading integrated telecommunication company with over 80 million customers. Our business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of value-added services and applications. Our constant endeavour is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve. Mobile (formerly India Mobile), launched on 28 December 2002, coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was among the initial initiatives of Communications. It marked the auspicious beginning of Dhirubhais dream of ushering in a digital revolution in India. Today, we can proudly claim that we were instrumental in harnessing the true power of information and communication, by bestowing it in the hands of the common man at affordable rates. We endeavour to further extend our efforts beyond the traditional value chain by developing and deploying complete telecom solutions for the entire spectrum of society.

Energy Ltd.

Mutual Fund

Harmony

Communications

Life Insurance

Anil Dhirubhai Ambani Group

General Insurance

Portfolio Management Service

Big Entertainment

CHAIRMANS PROFILE

Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D Ambani, 48, is the chairman of all listed companies of the ADA Group, namely, Communications, Capital, Energy and Natural Resources limited. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director of Industries Limited (RIL), Indias largest private sector enterprise. Anil D Ambani joined in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the companys management over the next 22 years. He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the countrys first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997.

He is a member of:

Wharton Board of Overseers, The Wharton School, USA Central Advisory Committee, Central Electricity Regulatory Commission

Board of Governors, Indian Institute of Management, Ahmedabad Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha, Upper House of Indias Parliament a position he chose to resign voluntarily on March 25, 2006. Awards and Achievements:

Conferred the CEO of the Year 2004 in the Platts Global Energy Awards Rated as one of Indias Most Admired CEOs for the sixth consecutive year in the Business Barons TNS Mode opinion poll, 2004

Conferred The Entrepreneur of the Decade Award by the Bombay Management Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of as a global leader in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of Leaders of the Millennium in Business and Finance and was introduced as the only new hero in Business and Finance from India, June 1999.

PERSONNEL: BOARD OF DIRECTORS

o o o o o

SHRI ANIL D. AMBANI - CHAIRMAN PROF. J RAMACHANDRAN SHRI S.P. TALWAR SHRI DEEPAK SHOURIE SHRI A.K.PURWAR

OBJECTIVES: Strengths and enhances existing business roles. Drives greater empowerment, business focus, operational efficiencies and customer value. Takes another significant steps towards institutionalization and building a conglomerate of the future. CONCEPT OF COMMUNICATION Anil Ambani: Telecom person of the year 2007 His marketing strategy has made millions of Indians happy, they got the best mobile tariffs in the world-local call costs at 15 paise/minute, and STD call at 40 paise/minute NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent professionals from the telecom field, met in Delhi in June to choose the Telecom Person of the Year 2007, the five-hour selection process was steamy. The reason was obvious: The telecom sector is growing faster than any other segment and naturally their CEOs have a lot to crow about. The jury had to select one from three CEOs, who had made it to the final list through nominations from the industry and the initial scrutiny. Among the three, one of the main contenders was a young CEO. The jury decided that he should come back next year to try and win the coveted award. The list now had two

names-both CEOs of two well-known companies. The pivotal difference between the two: one is an entrepreneur and the other is not so popular, as his credit is shared among a number of his big daddies. Following a five-hour closely held, hotly debated discussion, the name was announced: Anil Dhirubhai Ambani, chairman of Communications. Anil Ambani joined Industries (currently promoted by his brother Mukesh Ambani, following their split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the World's Richest People in 2006. The Ambani family faced criticism when it announced its ambitious plans to build a countrywide telecom network, as its prior expertise lay in commodities-textiles and petrochemicalsbusiness only. Apart from that telecom needs a service-oriented mindset, critics felt. What they did not remember was how the family had served its millions of shareholders. Policies in India are made in line with Ambani's vision, says an industry expert. His business acumen and closeness to politicians assisted him in making it to the Rajya Sabha in June 2004, as an independent member. Ambani chose to resign voluntarily on March 25, 2006. The same association with politicos gave him negative returns too when the Mayawati Government in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre SEZ. Media sees his aggression when he announces financial results for the ADA group of companies, and when he attends the annual general meetings and faces questions from shareholders. When he meets the press, he has answers to all their questions. He also remembers to call select journalists by name. To merchant bankers he, who has already contributed immensely to the financial reforms of the country, is one of the financial wizards of the world. May be because of his expertise, he gave up in the race to grab Hutchison Essar stake, after indirectly jacking up the valuation. His negotiations with the Qualcomm chief are also a folk theory now. How did Ambani become the VOICE&DATA Telecom Person of the Year 2007? What are his personal and organizational achievements in the recent past? His path-breaking marketing strategy that was put in by the strongest team of telecom professionals the country has ever seen has made millions of Indians happy as they got the best mobile tariffs in the world. The aggression resulted to adding to his already swollen kitty. Every hour India will be adding around 20,000 new mobile customers and Communications over 4,000. When mobile telephony first began in India, a local call cost Rs 16 per minute; an

STD Rs 50; and a call to the US Rs 100 per minute. With Communications pioneering price initiative, a local call now costs a mere 15 paise per minute, STD 40 paise, and a call to the US costs less than Rs 2 per minute. The presence of Communications is making the competition in India panicky. Global telecom forces will also shortly start feeling the heat. Ambani has also recently announced his Rs 1,200 crore buyout of Yipes Holdings. ORGANIZATIONAL STRUCTURE Communication Limited

CHAIRMAN
PRESIDENT (PERSONAL BUSINESS) SENIOR VICE PRESIDENT PRESIDENT (ENTERPRISES BUSINESS) PRESIDENT (HOME BUSINESS)

VICE PRESIDENT GENERAL MANAGER

DEPUTY GENERAL MANAGER ASSISTANT GENERAL MANAGER

SENIOR MANAGER MANAGER DEPUTY MANAGER ASST.MANAGER MANAGEMENT TRAINING

MAIN STUDIES Here are some examples of what a SWOT analysis can be used to assess:

a company (its position in the market, commercial viability, etc) a method of sales distribution a product or brand a business idea a strategic option, such as entering a new market or launching a new product a opportunity to make an acquisition a potential partnership changing a supplier outsourcing a service, activity or resource an investment opportunity (2) PROBLEM BEING FACED

Lack of communication between retailers and distributor Lack of improper distribution channel Competitors Not regular visit of DSE and Runner

All retailers are not aware of new scheme of RCOM Lack of sales promotion and advertisement Retailer doesnt get claim at proper time

No visit of DL or any other person to the retailers shop

SHORT ANALYSIS

Strength Low Entry Cost Commission Structure Fast Activation Process Network Connectivity Data GPRS

Weakness Branding Image Distribution problem Limited product portfolio- Only Mobile Lack of Competitive Strength Limited Budget

Opportunity Preference of GSM over CDMA New Specialist application Rural Telephony New Market, Vertical, Horizontal Competitors` Vulnerabilities

Threat Political destabilization. New Entrants IT Development Market Demand Seasonality,Weather Effects

COMMUNICATION LIMITED
(3) WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM Customer Satisfaction Retailer Satisfaction Increase in Sale Sales Promotion Proper Distribution Channel STRATEGIC WEAPONS OF RELIANCE The sharpest weapon that a corporation can develop to survive and thrive, in the globalized market place is competitiveness. Its cornerstone, as articulated by strategy Guru Michael Porters is. its ability to create more value, on a sustainable basis, for the customer than its rivels can. The competitiveness of a corp. flow froms a clearly defined strategy, devised after analysis the different forces in the industry impacting on the company, According to Porterian three generic alternatives: Cost leadership, differentiation, or strategic focus. Applying these principles along with the related ones of building entry barriers, erecting economics of scale, developing marketing competitors has attained global levels of competitiveness adopting a single unique route to attain competitive status (their competitive weapon is the scale of operations). TECHNOLOGY Reliances led achievement in manufacturing is, of course, its comment once process technology since its products do not need cutting edge. Not only has pushed its production capacity beyond normal levels, its has develop supervisor processes to increase the utilisation and cost efficiency levels. The company has technical collaborations with Du-Pont Canada, Unipol/sheel technology Japan, and Sinco technology Japan which name enhanced their capabilities in the areas of production efficiency and quality improvements - this helping to supply to its customers the best of quality at the right price.

Communication is the synergy of information and communication services brought about by the digitalisation and convergence. In the fast moving and competitive knowledge era, Communication is not only a driver of growth but also competitiveness. Communication is revolutionising telecommunication in India by provisioning services that would match with the leading operators of the most developed countries. These services are the outcome of state-of-the-art network technologies that have been inducted in the Communication network. Our network consists of the latest switching, transmission and access technologies. The core of the network consists of fiber deployed throughout the country. Deployed over the fiber media are the DWDM and SDH transmission technologies in ring topology to provide ultra-high bandwidth capacity and failure proof backbone. Besides circuit switched technologies, the backbone also has an IP architecture and uses MPLS technology to carry data on an overlay network. In addition gigabit ethernet provide broadband services on wireline access. The switching technology deployed in our network is based on a combination of wireline and wireless switches. While state-of-the-art digital feature-rich wireline switches meet the growing needs of Indian corporates, the CDMA 1X based wireless switches are advanced enough to provision not only quality spectrum efficient voice services but also 144 kbps of data rates besides SMS and MMS services. CDMA 1X provides an in-built connectivity to internet which gives users the power of accessing internet and data services anytime. These switching technologies enable us to provide high quality of voice and data services to give a new experience to users. The entire network is seamlessly integrated with the deployment of a range of operations and business support systems (OSS / BSS). These systems help make our operations more efficient and customer friendly. In addition, the state-of-the-art NOC helps us monitor our entire network at one place. Call center technologies deployed would help us give the best customer service. Finally, the most important aspect of our services is the range of feature-rich CDMA 1X handsets with wider colour display at attractive prices. All handsets are data enabled that permit users to access our bouquet of services. The technologies help Communication to provide world class telecom services in both voice and data at prices affordable by the Indian masses. ADVERTISING & PROMOTIONAL STRATEGY Doing business without advertising is like winking at a girl in the dark, you know what you are doing but nobody else does. is a big or one may say a massive industrial by :- with its rapid industrial vertical integration it has created awareness and an image for itself, in the domestic as well as international markets. This itself is a promotional tool.

Vast recognition to Mr.Ambanis achievement in business magazines, newspapers. International magazine have itself helped in promoting the company and is good in the country. Recognition to Mr. Ambani work hear also seen when he received the awarded for the best industrialist by the Wharton school of management USA. Most of the advertising for is done by the Advertising Agency "Mudra" which is there in house agency. The company is an industrial product advertiser. Some most common objective of its one to inform, to bring in orders, to stimate queries, to empanel the marketers name on the buyers panel of sources industrial advertising is prepared in the form of message inserted in trade journals and lay press. It motivates the distributors. It also seeks to develop and build up a corporate image. It reminds the final consumer about the part it play in offering to them the final product. Reliance's customer focused R&D efforts comprise a critical part of its competitive arsenal used for creating customers and enhancing market share. Quality initiatives at are closely integrated with R&D efforts, R&D is aimed at product quality enhancement, enhancing customer serve, new product developments, process improvement, and development of more environment friendly processes. Reliance's customer focused R&D efforts comprise a critical part of its competitive arsenal used for creating customers and enhancing market share. New product applications developed by the R&D team continue to be key drivers of incremental demand growth for Reliance's products. While introducing new products, technical interaction with customers is encouraged for understanding their requirements to fulfill their quality needs. R&D efforts are thus fine tuned to deliver solutions. The focus of the R&D and market development efforts is not merely to sell and service customers but to deliver value. Reliance's R&D efforts are through ongoing internal efforts as well as joint efforts in collaboration with the premier research organizations in India such as National Chemicals Laboratory, University Department of Chemical Technology (UDCT), Indian Institute of Technology (IIT) and the Bhabha Atomic Research Centre (BARC). Reliance's Product Applications Research Center (PARC) has been at the forefront of applications research in India. PARC - the technical wing of - is active in various customer awareness initiatives and development of new product applications. Equipped with most modern instruments and equipment and manned by well talented technologists. PARC is today a state of the art technology center in the Indian petrochemical industry. Its regular publications and programs meet with great acceptance from customers. The many presentations made by PARC teams over the year have been recognized as well researched and highly relevant. These

presentations and other PARC initiatives have established Reliance's position as a company dedicated towards applying latest technology for the customer's benefit in an environment friendly way. We believe that : Our aims of employee development are not just about acquiring skills to solve specific problems but also expanding minds to address problems and opportunity which have not become apparent with full understanding of cross functional linkages. Continuing personal development is the constant obligation of all employees and constant responsibility of all Executives, Managers and Supervisors. The development and use of human potential and a learning organization is our bridge to continue success in the future. FUNDAMENTAL TO THE WORK OF THE ORGANISATION AND ITS ULTIMATE competitive position, is a respect for the development of the employee through self-help and guidance to foster common purpose and cohesion. We believe that: Our aims of employee development are not just about acquiring skills to solve specific

problems but also expanding minds to address problems and opportunities which have not become apparent with a full understanding of cross-functional linkages. Continuing personal development is the constant obligation of all employees and constant

responsibility of all Executives, Managers and Supervisors. The development and the use of human potential and a learning organisation is Reliances bridge to continued success in the future. YOUNG WORKFORCE is a relatively young company. The average age of employee in the organisation is just 36 years. While wisdom comes from the top, decision making is pushed down below. More importantly, people at have been drawn from diverse academic backgrounds - but with the fire and enthusiasm to take on increase - kingly bigger challenges. There is a continuing emphasis on inducting fresh talent. During the year 1997-98. as many as 216 fresh graduate engineer trainees were inducted into Reliance. Well-qualified An emphasis has been placed on recruiting people with formal training that matches their job profile.

VISION OF COMMUNICATION Communication envisions a digital revolution that sweep the country and bring about a New Way of Life. A digital way of life for a New India.

With mobile devices, netways and broadband systems linked to powerful digital networks, Communication usher fundamental changes in the social and economic landscape of India. Communication help men and women connect and communicate with each other. It enable citizens to reach out to their work place, home and interests, while on the move. It enable people to work, shop, educate and entertain themselves round the clock, both in the virtual world and in the physical world. It make available television programmes, movies and news capsules on demand. It unfurl new simulated virtual worlds with exhilarating experiences behind the screens of computers and televisions. Users of Communication's full range of services would no longer need audiotapes and CDs to listen to music. Videotapes and DVDs would not be necessary to see movies. Books and CD ROMs would not be needed to get educated. Newspapers and magazines would not be required to keep abreast of events. Vehicles and wallets become unnecessary for shopping. Communication disseminate information at a low cost. "Make a telephone call cheaper than a post card". These prophetic words of Dhirubhai Ambani be a metaphor of profound significance for Communications Communication regularly unfold new applications. Continually adapt new digital technologies. Create new customer experiences. Constantly strive to be ahead of the world. Communication transform thousands of villages and hundreds of towns and cities across the country. Above all, Communication pave the way to make India a global leader in the knowledge age. Still fighting to break the leadership of Airtel in cellular market, in spite of fact has lowest call rates at present. OPERATOR Airtel Vodafone Reliance Tata Indicom Idea MTNL Total (Source: COAI and AUSPI) USER BASE(MILLION) 9.45 6.92 5.92 3.64 1.61 1.48 29.02

This is total user base of Delhi region. Airtel is maintaining the leadership in the market followed by Vodafone and then comes Reliance. (1) RESEARCH PROBLEM Collection of Data of other companies Tata Indicom, Airtel & BSNL Retailers some time gives wrong data Limitation of time and money (2) RESEARCH OBJECTIVE

To know the demand of RCOM bundle offer along with LGRD 3000 and 6100 as well as the demand of RCOM Bachat pack Sim in the market To help in development and introduction of new product To identify the company position among competitors To determine those factors which persuade retailers for sale of RCOM Sims/product To find out which type of schemes retailers prefer and why? To study the effect of irregular supply on the sale of the product

(3) SUBJECT OBJECTIVE To compare the Airtel and Tata indicom Bundle offer with RDLG 3000, 3500 & 6100 for analyzing the status of RCOM Bundle Offer To identify the Market share of RCOM To find out the basic problems of retailers To find out the performance of Distributor To find out the basic problems of Channel of Distributor To find out the Claims pending of Retailers

(4) INFORMATION REQUIREMENT Complete Price structure of RCOM, Airtel & Tata Indicom offer which includes Sim Processing Fees Discount Offered Schemes offered Service Tax

(5) SOURCES OF INFORMATION Data collected from the Company Secondary Data Internet Retailers Distributor Sales Executives Other Trainees (Runner)

(6) SCHEMES, PRODUCTS PRODUCT Base Phone Mobile Data Card Voucher, E-Recharge PCO Broad Band

RESEARCH METHODOLOGY
Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resources available along with the desire level of accuracy. Research Type Data Source Research Instrument Descriptive Research Primary Data Questionnaires

Type of Questionnaire Sampling Unit Sampling Method Contact Method

Structured Retailer Judgmental Personal Interview

DATA ANALYSIS & INTERPRETATION

Data Interpretation & Finding of customer Survey MARKET SHARE OF MOBILE SUBSCRIBERS

(1) DATA INTERPRETATION OF CUSTOMERS SURVEY Age group Tabulating in percentage the age group of customers

Age Group 18-25 28-35 36-45 Above 45

Percentage (%) 25 47 22 6

Above figure shows that researcher having surveyed 18 respondents, 25% belong to age group 18-28%, 47% belong to age group 28-35%, belong to age group 36-45 and 6% above age of 45.

Income Level Tabulation Income Group 8000 8000-12000 12000-20000 > 20000 Percentage (%) 42 34 18 6

The above analysis shows that 42% of the respondents belonged to the 8000/- and below income category, 34% belonged to Rs.8000 to 12000 and 18% belonged to 12000-20000 and 6% above income of 20000/-.

Percentages of customer who are prospective take of a particular service company AirTel Vodafone RIM Tata Indicom MTNL Percentage (%) 30 25 20 13 10

Aircel

It was found in the survey that 55% of the respondents intended to purchase either AirTel or Rim services in the future. Out of this 55% more than (that is 30% of the whole sample size) intended to purchase AirTel and 25% intended to purchase RIM

Scaling About RCOMM Service Scale Very good

40 35 30 25 20 15 10 5 0 V e ry g o o d G ood S a t is fa c t o ry P o o r C a n t s a y P e rc e n t a g e

Percentage 20 25 40 10 5
P e rc e n t a g e

Good Satisfactory Poor Cant say

The survey revealed that 40% of the respondents service RIM as satisfactory. This is a telling comment. However the survey also found out that 20% and 25% of the respondents service RIM as very good and good respectively. There were 5% of the respondents who had nothing to say about the RIM. This is due to low service awareness and low penetration level.

(2) MARKET SHARE OF MOBILE SUBSCRIBERS

MARKET SHARE OF CDMA IN DELHI & NCR

RCOMM 44% TATA INDICOM 56%

MARKET SHARE OF GSM IN DELHI & NCR

AIRTEL 28% VODAFONE 23% IDEA-18% MTNL 16% RCOMM 12% AIRCEL 3%

CONCLUSION
Indian economy is an emerging one and is growing very fast at the average GDP rate 8-9% so in this emerging market competition level among telecommunication services provides new players are coming who will necessarily intensify the competition. New products and new schemes are being offered by the telecom service providers. The need for large information capacity has grown tremendously due to the demand of real time information. Telecommunication has now become a major information transmission system and telecom has undoubtedly emerged as the most important industry in India. Indian telecom companies are putting in their best offer to rope in major telecom operators of the world e.g. Vodafone, Aircel and MTN etc. are playing their role in synergy with the operation of the Indian companies. Process of acquisition and merger are in process and future will be only for those companies who have an edge over others in the field. Service provided and the better quality of network etc. is provided at affordable cost. In this process of competition it is assumed that only those companies will survive who adopt suitable market strategy and technology innovation and up gradation to suit the aspiration and demand of the consumer.

RCOMM cellular ltd. An Anil D.Ambani Group of cos. Is very fast catching up with the market by providing cheaper calling rates. The market strategies adopted by its executives are bearing fruits and the company although being the Second one to enter the market of DELHI & NCR has found a suitable niche and recognition in the consumer. But this is not a thing for self contentment as the survey reveals that in network, service and distributor, its place is very far behind to other competitors viz. Airtel, BSNL, and Tata indicom etc. so to withstand the competition resources mobilization and technological innovation on the part of cos. To upgrade its quality of network and services is urgently called for. Market access and growth is alright but the improvement of quality on the above counts is necessity of the time.

FINDING
Services provided by Retailers: All the retailers are dealing in all services i.e. providing Recharge Voucher, SIM, and Tariff Voucher of all the cellular service companies present in DELHI zone. Also most of them provide only pre-paid connection. Satisfaction: Most of the retailers i.e. around 74% of respondents are satisfied with RCOMM brand, 10% of them push RCOMM brand to the customer and rest 16% retailers are not satisfied with RCOMM brand due to claim pending and the distributor. The retailers dont get schemes communicated in time by distributor and distributor does not provide RCV & e-Top properly. Problems: -

Around 15% of the respondents that there is network problem with RCOMM, on the other hand they found its competitors viz. Airtel, VODAFONE, TATA Indicom network connectivity of very good to good level. Around 16% retailers which are under JAI AGENCY distributor projected problem with distributors. They dont get schemes communicated in time by distributor and distributor does not provide RCV & e-Top. Support from company: Most of the retailers ensnared that they are supported by the companies personnel & companies helpline. All companies provide POP at right time and in adequate number. Claim process:In case of RCOMM process is be claimed very belatedly i.e. almost 77% of the cases take 6090 days, where as in case of Airtel most of the i.e. 88% is being finalized in time limit 0-30 days. The claim process services of other competitors viz. AirCel, Vodafone, & Tata Indicom are almost at par with the IDEA cellular ltd.

SUGGESTION & RECOMMANDATION

On the basis of extensive study and research, here are some recommendation and suggestion which may help the company to market the product and service more profitability and increase its share in the Telecom market. 1. PROMOTIONAL ACTIVITIES The company expand the budget allocation for promotional campaign in center DELHI & NCR. It has affected the sale service brand image of especially in DELHI. Low supports in promotion have lead to fluctuation in sale There may be some useful tools which can be summrized as follows:(1) Advertising advertising should have a clear objective and message, which has not

been found in recent ads. is a faster growing provider service in each state .every

offers and schemes they should show with proper message for benefit to the customer. In busy life customer do not remembered any offers and which service we can provided for the customer therefore they should by force showing advertisement in growing market and among customer .customers wants continuously exposure in Cable and Local newspapers.
(2) Persuasive Advertising :-

Now there is a need of persuasive advertising for service which can be moved into the category of comparative advertising. It will help the company to establish the superiority of its brand service through specific comparison of one or more attributes and features. (3)Technical Expertise:The advertisement should show the companies expertise, experience and pride in market the product service sale. Media A combination of print ads and TV commercial do a better job. Local ads and publicity should be giving more stress. Hoardings, banners, wall painting should be promoted, as some expenses are also beard by dealers. Ads on Cable network result greater audience attention. Schemes, gift offers etc. must be highlighted through Radio and Local newspapers. 2. SALES PROMOTION

Cash discount Premiums Appointment of sale promoter Financial schemes

3. OCCASIONAL DISCOUNT The company may go for occasional discount offers or price off from time to time specially during any festival. Off season discount may also prove helpful to check fluctuating sales.

4. PRODUCT QUALITY AND TECHNICAL FEATURES As for as some hand set mobile product quality is concerned, there is an urgent need of technical up gradation of mobile product line. It would be beneficial for company to launch some colors mobile hand set with the some added feature and minimum price.

FACULTY OF MANAGEMENT STUDY DR. HARI SINGH GOUR UNIVERSITY SAGAR (M.P.) QUESTIONAIRE
Researcher's Name : Class : B.B.A. II Sem Gender : Name of Person : ___________________ Age : _____________________________ Occupation : ________________________

1.Do you have any Landline/Mobile Connection? Yes No 2.How many connections do you have? One Two More than two 3.Are you a RIM subscriber? Yes No 4.Why did you choose RIM?

1) For better services

2) Better Tariff plans

3) Value added services

4) Easily available connections

5. Is there a major difference between the services of RIM and other service providers? Yes No 6.Are you satisfied with the services and facilities of RIM? Yes No 7.What is the average monthly Outgoing call from your connection? 100-200 201-400 401 & above 8.What is your average monthly Bill? 300-500 1500 & above 9.Do you have a STD facility? Yes No 10.Are you ready to pay more for Value Added Services? Yes No 11.Would you subscribe to services of other providers in case you get better services? Yes Thanks No 501-1000 1000-1500

BIBLIOGRAPHY
BOOKS Marketing Management Marketing Research Phillip Kotler Tull & Hawkins

MAGAZINE Business Today Advertising & Management Free Press journal

WEBSITE www.reliancemobile.com