Started on Monday, July 5, 2021, 6:47 PM

FinalizedState

Completed on Monday, July 5, 2021, 19:34

Time taken 46 minutes 18 seconds

Points 9.0/10.0

Calificación 4,5 de 5,0 (90%)

Unit 1 Exam Commercial Distribution

Question 1
Correct
Score 1.0 out of 1.0

Mark question
Question statement

The dual character of commercial distribution:

Select one:
a. Distribution is both an economic sector and a variable of
marketing mix of a manufacturing company.
The commercial distribution is made up of a set of agents that enable the
physical approach of the manufacturer's products towards the consumer, but
it is also a variable of the marketing mix of a manufacturer.

b. The distribution can be understood as a variable of the marketing mix.

from a manufacturing company.

c. Distribution can be considered as an economic sector.

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The correct answer is: Distribution is both an economic sector and

a variable of the marketing mix of a manufacturing company.

Question 2
Correct
Score 1.0 out of 1.0

Mark question
Question statement

Mark the valid option regarding the process of choosing a channel.

Select one:
a. The assessment criteria cannot be applied when it has been done the
election and the relationship with the channel is already functioning.

b. Choosing a channel involves going through the phases of analysis of the

intermediaries, channel valuation and final choice.
c. The process of choosing a channel has three fundamental phases:
analysis of the available channels, valuation of the intermediaries and
final election.
These are the phases that identify the decision-making process of a channel.

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The correct answer is: The process of choosing a channel has three phases.
fundamentals: analysis of the available channels, valuation of the
intermediaries and final election.
Question 3
Correct
Score 1.0 out of 1.0

Mark question
Statement of the question

A group of customers constitutes an interesting market segment.

to incorporate it into the design of the business model yes:

Select one:
They live in the same locality and shop at the same establishment.
b. They are of a similar age.
Their needs require and justify a differentiated offer.
Indeed, one of the key variables for defining a market segment is
that the needs of customers require and justify a differentiated offer.
Other criteria for defining a market segment would be: distribution channels are needed
different distribution to reach customers, they require a relationship
different, they have a very different profitability or are willing to pay for
different aspects of the offer.
Feedback

The correct answer is: Their needs require and justify an offer
differentiated.

Question 4
Correct
Score 1.0 out of 1.0

Mark question
Question statement
Mark the valid option among the following statements about power.
manufacturer and channel negotiator

Select one:
a. The manufacturer must always accept the channel's conditions.
b. Even if the manufacturer has a lot of negotiating power, the channel always
imposes its conditions.
c. When the channel has strong negotiating power, the manufacturer has to
accept the channel's terms.
As a general rule, the company that wants to distribute its products through a
determined channel, you have to accept the channel's conditions (payment methods,
order fulfillment, margins, etc.), especially if it is the channel that has a
great negotiating power.
Feedback

The correct answer is: When the channel has a lot of bargaining power,
the manufacturer has to accept the channel conditions.

Question 5
Correct
Score 1.0 out of 1.0

Mark question
Statement of the question

Sources of income refer to which of the following

statements:

Select one:
a. They describe the most important assets for a business model
They are the ones that allow to create and offer a value proposition.
interesting for clients, establishing relationships with the segments and
to have income. These key resources can be physical, economic,
intellectuals or humans. To obtain them, the company can choose to
to own them, rent them, or obtain them from their key partners.
They refer to the network of suppliers and partners that contribute to
correct functioning of the business model. It is important to keep in mind
that some activities are outsourced and certain resources are
acquire outside the company.
They are generated when customers acquire the value propositions
offered. This means setting the right price for each segment
will be willing to pay for the offered proposal.
Sources of income

d. They can be defined as the most important actions that must be

develop a company to succeed, and as it happens with the
key resources are also needed to create and offer a proposal
value, reaching the markets, establishing relationships with customers and
generate income.
Feedback

The correct answer is: They are generated when customers purchase the
value propositions offered. This implies setting the appropriate price that
each segment will be willing to pay for the proposed offer.

Question 6
Correct
Score 1.0 out of 1.0

Mark question
Statement of the question

The network of suppliers and partners that contribute to the proper

functioning of the business model. It is important to keep in mind that
some activities are outsourced and certain resources are
acquire outside the company. In this specific case, we are doing
reference to:

Select one:
a. Sources of Income
b. Key Resources
c. Key Activities
d. Key Partnerships
Key partnerships refer to the network of suppliers and partners that
they contribute to the proper functioning of the business model. It is necessary to have
It is present that some activities are outsourced and certain resources are
acquire outside the company.
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Key Associations

Question 7
Incorrect
Score 0.0 out of 1.0

Mark question
Question statement

The third phase referring to the final selection of the channel is

represented in which of the following statements.

Select one:
a. The results of the previous phase will provide a list
hierarchized members of the potentially usable channels with
the one that will be able to proceed to make a decision. However, also
the process can be completed by conducting a second assessment where
more concrete aspects should be taken into account.

b. Once the different possible channels have been analyzed, it is necessary to assess
the concrete intermediaries that work in these channels. When it comes to
To value, the first thing to keep in mind is that in order to take
a decision is convenient to specify in measurable dimensions
information generated in the process, since what cannot be measured,
the practice is as if it did not exist.
c. The available channels for a manufacturer are usually varied for
It is necessary to proceed to carry out an analysis work of each channel.
possible before making the assessments of the possible agents
concrete. This analysis phase involves a broad process of data collection
information to clearly and concisely set the objectives that the
the company aims to achieve through distribution, and what are
consequence of marketing objectives and general objectives
from the manufacturer.
Phase 1: Analysis of Available Channels
Feedback

The correct answer is: The results of the previous phase will allow
to have a hierarchical list of potentially channel members
usable with which a decision can now be made. Nevertheless,
the process can also be completed by conducting a second assessment
where more specific aspects are taken into account.

Question 8
Correct
Score 1.0 out of 1.0

Mark question
Statement of the question

When we talk about the phases in marketing channels, that

This phase describes the results of the previous phase will allow for availability of
a hierarchical list of potentially channel members
usable with which a decision can now be made. No
however, the process can also be completed by making a
second evaluation where more specific aspects are taken into account.

Select one:
a. Phase 3: Final Choice
The results of the previous phase will provide a hierarchized list of
members of the potentially usable channels with which it will already be possible
proceed to make a decision. However, it can also be completed the
process carrying out a second assessment where aspects are taken into account
more concrete.

b. Phase 1: Analysis of Available Channels

c. Phase 2: Assessment of Intermediaries
Feedback

The correct answer is: Phase 3: Final Choice

Pregunta 9
Correct
Score 1.0 out of 1.0

Mark question
Statement of the question
According to the reading,

In Latin America, what do retailers seek to identify with the

Information obtained from credit and debit cards?

Select one:
a. Cuantos artículos compra, en donde, y las razones de compra.

b. Items bought together, restocking of shelves and

identification of buyer types.
Feedback

The correct answer is: Items purchased together, restocking of

shelves and identification of types of buyers.

Question 10
Correct
Score 1.0 out of 1.0
 Mark question
Statement of the question
According to the video

What is the composition of the CANVAS model?

Select one:
a. Price, product, market, distribution, and promotion.
b. Key partners, key activities, key resources, value proposition,
relationship with customers, channels, customer segments, structure of
costs and sources of income.

c. Suppliers, logistics, distributor, wholesaler, retailer, detailer and

final consumer.
Feedback

The correct answer is: Key partners, key activities, key resources,
propuesta de valor, relación con clientes, canales, segmentos de clientes,
cost structure and sources of income.