Microenvironment Variables
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ScribdTranslationsMicroenvironment Variables
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ScribdTranslationsVariables of the Description Opportunity Threat Impact on your
microenvironment company
Suppliers The providers of a study of Impact
Netflix son: Lance movie positively
Service of a movie and because always
internet. Netflix arrives at will take care of the
Studies of an agreement with services for
movies. they and launch it what is this
Documentaries through his company
platform. function.
Mobile Distributorstar offers Alliance with more A threat by
new rates in the distributors. an example would be to live
that Netflix is coming in a place where
included. it cannot be held
internet signal
they have a very
bad signal.
ConsumersThe people who The impact is
consumer positive, because
habitually the people
Netflix, son they will continue to use
people who are Netflix despite
enthusiasts for the of the time that
movies, series and pass.
documentaries
people who
like in your time
free to watch movies or
spend moments
relatives.
Netflix is suitable for
all ages now
doesn't fit
children's content and
besides older
18 years old.
Competition Just like Netflix, there is Impacta of
more applications negative form
to watch series and because every time
movies. increase the
So also others technology
applications would be Netflix is leaving
like: falling behind.
HBO Go
Amazon Prime
These applications
they are the most
highlighted apart
from Netflix.
4.1 Threat of new entrants.
4.1.1 Entry barriers (EB)
Variable Likert scale (mark with Description of each force. Justify it.
a X) valuation
5 4 3 2 1
Economies of scale X Netflix has two options, the basic and the
Premium brings together two different values,
but still consumers will continue
using the service.
2. Brand Identification X The brand has been developing at the level
global.
3. Access to channels of X Netflix has no channels
distribution distribution.
4. Need for capital X He focused all his efforts on covering the
capital needs.
5. Cost of change X One possibility that this could happen is that
Netflix users want to switch.
to the other applications to watch movies
y series.
6. Differentiation of X There is no significant differentiation.
product so small in the service of Netflix.
7. Patents and technology X One or more of its patents as well.
applicable results to the characteristics and
functionality of the DVD service of
Netflix, in the sense that it
term is used in the Terms of Use
from the DVD.
Final average rating: 3.7
Conclusion and interpretation of the result: Overall, the assessment is good, it just needs to improve.
some details.
4.1.1 Exit Barriers (EB)
Variable Likert scale (mark with Description of each force. Justify it.
a X) valuation
5 4 3 2 1
Fixed assets X It is being connected to the internet,
specialized fixed or mobile to watch Netflix.
Emotional cost X It has managed to position itself in the market,
has always created memorable moments
and generates a tie with the client.
3. Politics X These policies are good for it to
Meet the audience.
governmental
Final average of the assessment: 4.0
Conclusion and interpretation of the result: It would be necessary to
improve in the area of specialized fixed assets
Why is it necessary to have the internet and those who do not have it?
you can use this service.
4.4 Rivalry among existing firms in the sector
Variable Likert scale (mark) Description of each force.
with an X) Justify the assessment
5 4 3 2 1
1. Number of competitors and their size X The number is high that
they compete with Netflix and among
there are two of them the ones that most
stand out.
2. Growth of the industry X No changes or a
update.
3. Storage costs or fixed costs X Netflix faces ups and downs
costs.
4. Increase in installed capacity X He/She has a good ability and
It will not lower the quality of your
service.
5. Differentiation of the offered product or X The prices would only be a
exchange cost for the customer change.
6. Barriers to entry X
Final average of the assessment: 4.0
Conclusion and interpretation of
resultado: En general es bueno solo que
I would have to improve some details.
what could be improved such as
to have a fixed price.
