A MICRO
PROJECT REPORT
ON
“ TITAN Organisation’s Watch
Products”
SUBMITTED BY
Mst. Vinayak Bhausaheb Kambare(125)
Under The Guidance Of
Prof.R.B.PATTHE
Department Of Computer Technology
Sanjivani Rural Education Society’s
SANJIVANI K.B.P. POLYTECHNIC
KOPARGAON – 423603, Dist- Ahmednagar 2024-2025
Sanjivani Rural Education Society’s
SANJIVANI K.B.P. POLYTECHNIC
Department of Computer Technology
SUBMITTED BY
Mst.Vinayak Bhausaheb Kambare(125)
Under our supervision and guidance for partial fulfilment of the requirement for
DIPLOMA IN COMPUTER TECHNOLOGY affiliated
to Maharashtra State Board of Technical Education,
Mumbai For academic year
2024-2025
Subject Teacher HOD
Prof. R.B.PATTHE Mr.G.N.JORVEKAR
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Index
Sr No Content Page No
1. Introduction 5
2. Titan Watch Product Range 6
3. Titan Watch Brands 7
4. Key Features and Modules 8
in Titan Watches
5. Target Market & Segmentation 9
6. Market Position of Titan Watches 10-11
7. Competitor Analysis: 121
8. Titan Company Ltd. Stock Performance 13-14
9. 15
Financial Overview
10. Titan Company Limited's Watch 16
Products and Stock Performance
11. Conclusion 17
12. Reference 18
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Abstract
Titan Company Limited, an Indian multinational and a subsidiary of the Tata Group, is one of
India’s leading watchmakers, renowned for its innovation, design, and precision. The company
offers a diverse range of watches under various brands, catering to different customer segments
including men, women, children, and luxury watch enthusiasts. Titan has revolutionized the
watch industry in India by providing high-quality, affordable, and stylish timepieces, and
continues to expand globally.
This report provides a comprehensive overview of Titan’s watch products, brands, features,
and technological advancements, covering aspects like market segmentation, innovation,
and design.
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Introduction
1.1. Overview of Titan Company
Titan Company Limited was established in 1984 as a joint venture between Tata Group
and the Tamil Nadu Industrial Development Corporation (TIDCO). Titan is one of the
largest producers of watches in India and globally. The company is well-known for its
product diversification, including watches, jewelry, eyewear, and accessories.
Titan’s watches cater to different segments, ranging from affordable timepieces to luxury
watches.
1.2. History and Evolution of Titan Watches
Titan revolutionized the watch industry in India by launching quartz movement
technology, which was a departure from traditional mechanical watches. The first Titan
watch was launched in 1987, and it quickly gained popularity for its quality and modern
design. Over the years, Titan expanded its portfolio, introducing sub-brands like Sonata,
Fastrack, and Xylys, and diversifying its product range to include both traditional analog
watches and smartwatches.
1.3. Importance of Watches in Titan’s Product Portfolio
Watches are the cornerstone of Titan’s business, contributing significantly to the
company’s revenue. Titan has managed to build a strong brand identity around its watches,
offering consumers a mix of precision, style, and functionality.
Fig:-Company Logo.
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Titan Watch Product Range
2.1. Men’s Watches
Titan offers a wide variety of men’s watches that range from classic, formal designs to more
casual, sporty timepieces. These watches come in different materials like stainless steel,
leather, and ceramic.
2.2. Women’s Watches
Titan’s women’s watches, especially under the Raga and Titan collections, are known for
their elegance and sophisticated design. They often feature precious stones, diamonds, and
intricate detailing, making them ideal for both formal and evening wear.
2.3. Smart Watches
Titan has also entered the wearable technology space with Titan Smart watches. These
smartwatches combine traditional timekeeping with modern features like fitness tracking,
notifications, and touchscreen interfaces, offering users a blend of style and functionality.
2.4. Kids’ Watches
Titan’s Sonata brand caters to children with colorful, fun designs and durable construction,
making them suitable for everyday wear.
2.5. Luxury Watches
Titan’s Xylys brand represents its luxury segment. These Swiss-made timepieces combine
elegance and precision, offering premium features and design to affluent customers.
2.6. Unisex Watches
Titan also designs unisex watches that are stylish and versatile, catering to consumers
who prefer minimalist designs that can be worn by both men and women.
Fig:-Companies Market Report
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Titan Watch Brands
• Titan
Titan’s flagship brand, known for its classic, stylish designs and high-quality
construction. It covers a broad range of segments, from affordable to luxury.
• Fastrack
A youth-focused brand offering trendy, vibrant, and affordable watches,
primarily catering to the millennial and Gen Z segments.
• Sonata
Sonata, Titan’s budget-friendly brand, offers a wide range of analog and digital
watches designed to be affordable without compromising on quality.
• Xylys
A luxury brand offering Swiss-made, high-end watches, targeting the
premium and luxury segment of the market.
• Raga
Raga is Titan’s elegant and feminine brand, known for its beautiful, intricate designs
adorned with diamonds and gemstones.
• Titan Smart
Titan’s venture into the smartwatch market, providing consumers with a mix of
traditional analog designs and modern smart features like fitness tracking and
connectivity.
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Key Features and Modules in Titan Watches
• Quartz Movement
Titan watches are primarily powered by quartz movements, known for their accuracy
and low maintenance.
• Chronograph Functionality
Titan’s sportier models include chronograph functionality, allowing users to track elapsed time
with stopwatch-like features.
• Water Resistance
Many Titan watches offer varying degrees of water resistance, making them suitable for
various water-related activities, such as swimming or snorkeling.
• Date/Day Function
Many Titan watches come with a date or day-date feature, allowing users to track the
current day or date.
• Tachymeter
Some sports models include a tachymeter, which allows users to measure speed based on
elapsed time.
• Dual Time Zone
Titan offers watches that show multiple time zones, which are useful for travelers.
• Smartwatch Features
Titan’s smartwatches offer features such as fitness tracking, heart rate monitoring, sleep
tracking, notifications, and GPS.
• Other Functional Features
Titan also offers watches with solar power, Bluetooth connectivity, and advanced sensor
technology for enhanced functionality.
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Target Market & Segmentation
• Demographics
Titan targets all demographics, from young individuals looking for trendy watches to
professionals seeking elegant timepieces and luxury watch enthusiasts.
• Geographics
Titan primarily serves the Indian market, but its global presence is growing, with
significant retail and online operations in the Middle East and Southeast Asia.
• Behavioral Segmentation
Titan designs watches to suit various lifestyles—athletic individuals, tech-savvy
consumers, fashion-conscious buyers, and those seeking luxurious, prestigious
timepieces.
Fig:-Features Of Watches
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Market Position of Titan Watches
1. Leader in the Indian Watch Market:
o Titan is the largest watch brand in India with a dominant market share. It
has established itself as a household name due to its wide variety of
products, including budget-friendly options as well as high- end luxury
models.
o Titan holds a leading position in the mid-range to premium watch
segments in India. The company's extensive retail presence, spanning
exclusive stores and multi-brand outlets, ensures its dominance across various
customer segments.
2. Brand Strength and Recognition:
o Titan is synonymous with quality and trustworthiness, benefiting from
its association with the prestigious Tata Group. The brand's extensive
marketing campaigns and high-quality product offerings have solidified
its reputation.
o Titan has strong brand recognition not only in India but also in
international markets, especially in Middle Eastern and Southeast
Asian regions.
3. Product Diversification:
o Titan offers a wide range of watches catering to different
demographic segments— luxury (Xylys), fashion (Fastrack),
affordable (Sonata), and women-centric (Raga) models.
o It has also successfully tapped into the smartwatch market with its Titan
Smart watches, offering a blend of traditional and modern features,
giving it an edge in the growing wearable technology segment.
4. Strong Retail Network:
o Titan has an extensive retail presence across India, with over 1,000
exclusive stores. The brand is also available through e-commerce platforms
like Amazon and Flipkart, making it accessible to a broader audience.
o The brand has also ventured into international markets, with an
expanding presence in Middle East, Southeast Asia, and Africa, further
strengthening its global footprint.
5. Technological Innovation:
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o Titan is recognized for integrating advanced technology into its watches,
such as smartwatch features (fitness tracking, notifications), solar-
powered models, and advanced quartz movements.
o This focus on innovation and sustainability helps Titan maintain a
competitive edge in the evolving watch market, appealing to tech- savvy
and eco-conscious consumers.
6. Sustainability and CSR:
o Titan has shown commitment to environmental sustainability, with
initiatives focused on using eco-friendly materials and reducing its carbon
footprint. This aligns with the growing consumer preference for brands with
strong corporate social responsibility (CSR) initiatives
Fig:-Titan WareHouse
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Competitor Analysis:
Titan faces stiff competition both from domestic players and global brands in the watch
industry. Competitors can be classified into three categories:
Domestic Competitors:
Sonata (by TATA Group):
• Market Segment: Budget-friendly watches.
• Strengths: Sonata, also a brand under the Tata Group, focuses on the affordable
segment. It competes directly with Titan’s Sonata and Fastrack models by
offering low-cost, durable watches.
• Target Audience: Primarily budget-conscious consumers in India looking for value-
for-money options.
• Key Advantage: Strong brand presence within the Indian market and
extensive reach in rural areas.
Casio India:
• Market Segment: Budget to mid-range.
• Strengths: Casio offers both analog and digital watches. Known for its G-
Shock and Baby-G series, Casio is popular for its tough, durable watches
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Titan Company Ltd. Stock Performance :
1. Overview: Titan Company Ltd., a leading player in the Diamond & Jewellery industry,
has witnessed a decline in its stock price on March 25, 2025. The current stock price
stands at ₹3,053.70, reflecting a drop of ₹25.40 (-0.82%) from the previous close.
2. Stock Performance Summary:
a. Current Price: ₹3,053.70
b. Day's Range: ₹3,046.00 - ₹3,099.95
c. 52-Week Range: ₹2,985.05 - ₹3,867.00
d. Trading Volume: 1,174,346
3. Market Trend Analysis: The intraday chart indicates a downward trend with minor
fluctuations. The stock opened at a relatively higher price but showed a consistent
decline throughout the trading session. The day’s low of ₹3,046.00 suggests that the
stock faced selling pressure, preventing a significant recovery.
4. Implications for Management:
a. Market Sentiment: The minor decline of 0.82% could be due to short- term
market volatility. However, if the downward trend continues, investor
confidence may weaken.
b. Investment Strategy: Management should assess external factors such as
macroeconomic trends, interest rates, and sector performance to anticipate
further movement.
c. Operational Efficiency: Ensuring strong performance in the jewellery and
watch segments through product innovation and marketing strategies could
help regain investor confidence.
d. Stakeholder Communication: Transparency in financial reporting and
strategic direction can help reassure investors regarding long-term
e. growth prospects.
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5. Recommendations:
a. Strategic Communication: Release timely market updates to maintain
investor trust.
b. Market Diversification: Explore new markets to expand Titan’s reach and
c. mitigate stock volatility.
d. Operational Excellence: Strengthen supply chain efficiency and optimize cost
management to maintain profitability.
e. Stock Buyback or Dividend Strategy: Consider implementing stock
buyback programs or issuing dividends to boost investor morale.
6. Relevance to Management Principles: As discussed in the reference project report,
effective financial and strategic management plays a crucial role in stabilizing stock
performance. Titan's leadership must apply key management principles, such as
financial planning, risk assessment, and competitive strategy, to maintain its
industry position and enhance shareholder value.
Fig:-Company Stock Performance.
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Financial Overview
The financial performance of Titan Company Ltd. over the past three fiscal years is summarized
as follows:
Financial Metric FY22 (₹ Crore) FY23 (₹ Crore) FY24 (₹ Crore)
Operating Revenue 27,210 38,270 47,600
Total Expenses 25,037 38,270 44,298
Profit/Loss 2,173 NA 2,816
Key Insights
• Steady Revenue Growth: Titan has demonstrated significant growth in operating
revenue, rising from ₹27,210 crore in FY22 to ₹47,600 crore in FY24.
• Expense Management: While total expenses have also increased, the company has
managed to sustain profitability.
• Profitability Trends: A notable increase in profit in FY24 to ₹2,816 crore suggests
strong business performance despite rising expenses.
Strategic Implications
• Revenue Expansion: Continued growth indicates strong brand presence and
effective market strategies.
• Cost Control Measures: Optimizing operational efficiency can help sustain
profitability amidst increasing expenses.
• Investor Confidence: The company's financial trajectory suggests long-term stability, making
it an attractive investment opportunity.
Fig:-Financial sheet
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Titan Company Limited's Watch Products and Stock Performance
Titan Company Limited Overview: Titan, a subsidiary of Tata Group, is India's leading
watch manufacturer, known for its diverse range of timepieces. Established in 1984, Titan
has established a dominant presence in the Indian watch market and globally, with a strong
reputation for quality, innovation, and design. Titan’s watch portfolio includes a wide
variety of offerings across multiple price ranges, from affordable options (Sonata) to luxury
watches (Xylys) and smartwatches (Titan Smart).
Product Range:
• Men’s Watches: Classic, formal, sporty, and casual designs.
• Women’s Watches: Elegant and sophisticated styles, especially under the
Raga collection.
• Smartwatches: Combining traditional designs with modern tech, offering
features like fitness tracking and notifications.
• Luxury Watches: Premium Swiss-made watches under the Xylys brand.
• Kids' Watches: Colorful, durable designs under the Sonata brand.
Market Position: Titan holds the largest market share in India and is known for its brand
strength, product diversification, and retail presence. The brand is synonymous with
quality, making it a household name in India and expanding its reach in international
markets like the Middle East and Southeast Asia. Titan continues to lead in the affordable
to mid-range segments while strengthening its presence in luxury and smartwatches.
Stock Market Performance:
• Titan has been a consistent performer in the stock market with steady
growth in its share price over the years.
• The company has a strong market capitalization, exceeding ₹2 lakh crores, and is
one of the top 50 companies in India by market cap.
• Institutional investors and analysts have a positive outlook on Titan, thanks
to its innovative products, robust market positioning, and steady revenue
growth.
• The stock experienced a brief dip during the COVID-19 pandemic but quickly
recovered, reflecting the company’s resilience and ability to adapt to market
shifts.
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Conclusion
Titan Company Limited has firmly established itself as a leader in the Indian watch industry
and continues to maintain a significant global presence. Its diverse product range, which
spans from affordable timepieces to premium luxury watches and innovative smartwatches,
ensures it appeals to a broad spectrum of consumers. Titan’s strong brand recognition,
backed by the trust and legacy of the Tata Group, plays a crucial role in its market
dominance. The company’s consistent growth, technological innovations, and commitment
to sustainability further reinforce its market position.
Titan’s stock performance has demonstrated resilience, with the company showing steady
growth in its share price and maintaining a strong market capitalization. Despite external
challenges like the COVID-19 pandemic, Titan has quickly recovered, thanks to its strategic
focus on expanding online sales and adapting to changing consumer demands, particularly
in the smartwatch segment.
The company has successfully diversified its product portfolio to cater to various market
segments, ensuring its leadership across both luxury and budget-friendly categories.
Additionally, Titan’s expanding global footprint and efforts to capture new markets ensure
continued growth potential, making it a strong player in the global watch industry.
In summary, Titan's ability to innovate, expand internationally, and adapt to changing
consumer preferences positions it well for continued success. With its strong financial
performance, robust market presence, and sustainable growth trajectory, Titan remains an
attractive investment option and a key player in the evolving global watch market.
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Reference
• https://www.titan.co.in/?srsltid=AfmBOorX58wtYSPQNydVny5mK5
QgzjVzIaDIOYbFB4Wg9Mm1ToBKn4yN
• https://www.titan.co.in/shop/watches?srsltid=AfmBOooEv_xmma4
H843skz5f4Kc_EYF9aXG3tA0920jaWXv4GwHOI4Jh
• https://www.titancompany.in/our-brands
• https://www.titancompany.in/business-division/watches-%26- wearables-
division
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