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Small Flock,

Big Profits
Your Step-by-Step Guide to Starting and Growing
a Profitable Poultry Business

M. YAZEED
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 Copyright

© \ 2025 and Beyond \ M. YAZEED

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 Disclaimer

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 Table of Contents
CHAPTER 1: WHY CHICKENS ARE THE NEW OIL. THE UNTOLD WEALTH IN NIGERIAN
POULTRY .................................................................................................................................................. 6
CHAPTER 2: HOW 50 BIRDS CAN LAUNCH A ₦250K/MONTH BUSINESS ........................... 8
CHAPTER 3: CHOOSING THE RIGHT BREED (BROILER VS. LAYER) ................................... 11
CHAPTER 4: STARTUP COSTS EXPLAINED: WHAT YOU ACTUALLY NEED TO START. 14
CHAPTER 5: HOUSING HACKS: TURNING BACKYARD SPACE INTO A POULTRY PEN .. 18
CHAPTER 6: THE 6-WEEK BROILER CYCLE. TIMELINE TO PROFIT.................................... 22
CHAPTER 7: VACCINATION AND MEDICATION SCHEDULE (NIGERIAN STANDARD) ... 26
CHAPTER 8: FEEDING FOR FAST GROWTH: BOOST WEIGHT AND REDUCE COSTS ..... 30
CHAPTER 9: PRE-SELLING STRATEGIES: HOW TO SELL OUT BEFORE THEY’RE READY
................................................................................................................................................................... 35
CHAPTER 10: THE SALES CHANNELS THAT NEVER FAIL ....................................................... 40
CHAPTER 11: PROFIT MULTIPLIERS: MANURE, ORGAN SALES & DRESSED BIRDS ..... 45
CHAPTER 12: SIMPLE RECORDKEEPING: THE SECRET TO KNOWING YOUR REAL
PROFIT .................................................................................................................................................... 49
CHAPTER 13: MISTAKES NEW FARMERS MAKE AND HOW TO DODGE THEM ............... 53
CHAPTER 14: SCALING UP WITHOUT KILLING THE BUSINESS ........................................... 57
CHAPTER 15: FROM SIDE HUSTLE TO ENTERPRISE. MOVING FROM ₦100K TO
₦250K+ ................................................................................................................................................... 62
CHAPTER 16: FREQUENTLY ASKED QUESTIONS (FAQ) ......................................................... 66
CHAPTER 17: TOOLS & RESOURCES YOUR POULTRY TOOLKIT ......................................... 68
CHAPTER 18: FINAL WORDS ........................................................................................................... 70
CHAPTER 19: A NOTE ON PRICES................................................................................................... 71
CHAPTER 20: BONUS RESOURCES ................................................................................................. 72
CHAPTER 21: ABOUT THE AUTHOR ............................................................................................. 73

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 Chapter 1: Why Chickens Are the New Oil. The Untold
Wealth in Nigerian Poultry

When people think about wealth in Nigeria, they often think about crude oil,
tech startups, or real estate. But there’s another kind of gold in this country
and it clucks.

Chickens!!!
No matter the state of the economy, Nigerians will always eat. And chicken
is on every menu: pepper soup joints, weddings, buka rice-and-chicken
combos, Sunday stew, and of course, daily jollof. Chicken is not just food it’s
part of our culture.
Now imagine being the one who supplies that culture.

Why Poultry Farming?

o Fast returns: Broiler chickens

mature in just 6 weeks.
o Low startup: You can begin with as
little as ₦150,000 depending on your
scale.
o High demand: Schools, homes,
restaurants, and frozen food vendors
buy chicken every single day.
o Small space, big gains: You don’t
need acres of land. A clean backyard
space with good hygiene is enough to
start.

And this is not theory. From students and stay-at-home mums to 9–5
workers and retirees, Nigerians are quietly turning poultry farming into a
real stream of income.

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A Simple Profit Example
Chickens Selling Price (₦) Total Revenue (₦)

50 8,000 each 400,000

Now subtract your costs (around ₦275,000–₦300,000 for chicks, feed, and
other expenses), and you’re left with ₦100,000+ profit in just 6 weeks That’s
one cycle. If you repeat this across the year (about 7 cycles), you could make
₦700,000–₦900,000 annually from just 50 birds at a time.

And here’s the exciting part: if you gradually scale up to 100 birds per cycle,
your profit can double to ₦200,000+ every 6 weeks.

The Bigger Picture

Poultry is not just a side hustle it’s a

system. With the right planning,
marketing, and strategy, that ₦100K
per cycle can grow into ₦250K per
month and beyond. Not by rushing
or cutting corners, but by using
better methods and positioning
yourself in the market. This book is
your map.
Let’s move to the real beginning…

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 Chapter 2: How 50 Birds Can Launch a ₦250K/Month
Business

When most people hear

“poultry farming,” they
imagine giant farms with
thousands of birds, expensive
equipment, and workers in
white coats. But that is not
where most Nigerians start.
In reality, the sweet spot for
beginners is just 50 birds. Not
500. Not 5,000. Just 50. If
you manage those 50 birds
properly, they can become
your personal cash machine
every 6 weeks.

Why Start With 50 or Fewer? It’s affordable

You do not need millions to begin. With around ₦250,000 to ₦300,000, you
can run a successful cycle of 50 broilers. This covers: Day-old chicks, Feed,
Vaccines and medications,
Wood shavings, Feeders and drinkers, Water and electricity. That is it, no
heavy loans. No risky spending.

It is easy to manage
Fifty birds are small enough for you to learn the real work of poultry farming
without being overwhelmed. You will learn how to feed efficiently, how to
spot diseases early, how to weigh and market your birds, and how to keep
records. If a few birds die, you can still continue without losing your entire
capital. With larger numbers, one mistake can wipe you out.

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It fits in small spaces
You do not need farmland to raise 50 birds. A space of about 10 by 15 feet in
your backyard with good ventilation and hygiene is enough. You can build a
simple pen with old wood and net, use rubber buckets for feeding, and 25-
litre gallons for water supply.

It gives you a faster learning curve

Starting small gives you the freedom to test what works best for you. You can
experiment with different feed types, adjust your vaccination schedule, and
even test whether selling live birds or dressed chicken gives you more profit.
By the time you scale, you will already know what works.

It brings quick returns

On average, each bird costs about ₦5,000 to ₦5,500 to raise. If you sell at
₦8,000 or more, you make between ₦2,500 and ₦3,000 profit per bird.

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Multiply that by 50 and you earn between ₦125,000 and ₦150,000 profit in
6 weeks. That is from one cycle. Now imagine repeating this across the year.
With 7 cycles in 12 months, your yearly profit could cross ₦800,000. If you
later scale up to 100 birds per cycle, your profits can reach ₦250,000 or more
every 6 weeks. That is where the real monthly income begins.

The 50-Bird Formula

Step What You Need

Buy 50 chicks ₦65,000

Feed (starter + grower + ₦200,000

finisher, about 8 bags)

Vaccines and medications ₦15,000

Wood shavings and water ₦10,000

Miscellaneous (nets, buckets, ₦10,000

etc.)

Total ₦300,000

Sell each bird at ₦8,000 = ₦400,000

Profit = ₦100,000 per cycle

Final Word for This Chapter

Start small. Learn fast. Grow steady. Forget about rushing into 1,000 birds
without experience. If you can succeed with 50 chickens, you already hold
the formula to build a 6-figure monthly business.

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 Chapter 3: Choosing the Right Breed (Broiler vs. Layer)

Here’s one truth most people don’t say out loud: not all chickens are meant
for business. Some are bred to grow fat and fast. Some are born to lay eggs.
And some, if you’re not careful, will frustrate your profit before you even
begin. So, before you rush off to buy any chick just because it looks cheap,
pause and understand the difference.

Broilers – Built for Meat

Broilers are designed for fast
weight gain. They can reach 2.5kg
to 3kg in just 6 weeks if well
managed. They are perfect if your
goal is to sell birds for meat.
This is a short-term hustle with
quick turnover and consistent
cash flow. You raise them, fatten
them, sell them, and move to the
next batch.

Layers – Built for Eggs

Layers are designed for egg
production, not meat. They
usually start laying around 18 to
20 weeks old. With proper care, a
layer can produce eggs for more
than a year. The challenge is that
you will wait about 4 to 5 months
before you see your first income.
But once they start, the eggs come
almost daily. Layers are good if
you want long-term, steady
income. They are not ideal if you

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are looking for fast returns every 6 weeks.

Why You Should Avoid Dual-Purpose Chickens

Sometimes people will try to sell you chickens that are “good for both meat
and eggs.” In reality, they do not perform well in either. They do not grow as
fast as broilers, and they do not lay as much as real layers. For business, this
is a bad deal. In poultry farming, you want specialists, not average
performers.

The Best Broiler Breeds in Nigeria

If you are starting a small poultry business, go for broilers and not just any
type. These are the top-performing breeds in Nigeria:

Breed Name Why It’s Good

Arbor Acres Fast growth, efficient feed conversion

Ross 308 Common in Nigeria, grows fast, widely available

Cobb 500 High meat yield, firm breast, loved by bulk buyers

Hubbard Strong immunity, grows well even in tough environments

Ask your hatchery which breed they stock, but make sure it is one of these.

Where to Get Day-Old Chicks (DOCs)

Always buy from registered hatcheries or verified vendors. If you buy from
the roadside or through a friend’s connection, you risk getting weak,
underfed, or poorly vaccinated chicks.

Reliable hatcheries in Nigeria include:

o Zartech (Ibadan)
o CHI Hatchery (Ajanla)
o Agrited (Ibadan/Ogun)
o Sayed Farms (Ibadan/Lagos)

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 o Animal Care (Ogun)

If you are in a remote area, ask your agro dealer where their chicks come
from and confirm before you pay.

Red Flags When Buying Chicks

Do not accept chicks that:

o Look very small or underweight

o Have discolored beaks or legs
o Chirp weakly instead of strong and sharp
o Have dirty or wet feathers
o Have droppings stuck around their vent

If you see these signs, reject the batch. It is better to wait a few days than to
waste your money raising sick birds.

Bottom Line
Choosing the right breed is not about hype. It is about strategy.
Broilers give you fast cash, repeatable cycles, and easier scaling. Layers give
you long-term, steady income but require patience. If you are a beginner,
start with 50 strong broiler chicks from a reliable hatchery. Get that right,
and you have already won half the battle in poultry farming.

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 Chapter 4: Startup Costs Explained: What You Actually
Need to start.

Let’s be honest: most people don’t start poultry farming because they think
it’s expensive. They hear “farm” and immediately imagine millions, hectares
of land, or borrowing money from a bank. But here’s the truth: You can start
a profitable poultry business with ₦200,000–₦300,000. Yes, that’s all. And
I’ll show you naira for naira what you really need.

What Do You Actually

Need?
For a 6-week broiler cycle, the
essentials are:

o Day-old Chicks (DOCs)

o Feed (starter, grower,
finisher)
o Drugs and Vaccines
o Wood Shavings (bedding)
o Water & Heat (for brooding)
o Feeders & Drinkers
o Basic Pen Setup

Cost Breakdown Table

Item Quantity/Unit Cost (₦)

Day-old chicks 50 chicks × ₦1,300 ₦65,000

Feed 8 bags (25kg) × ₦200,000

₦25,000

Vaccines & drugs Per cycle ₦15,000

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Wood shavings 2 bags ₦5,000

Feeders & drinkers 2 each ₦10,000

Miscellaneous Tools, gloves, disinfect. ₦5,000

Total Estimate ₦300,000

Prices change with location and inflation, but this gives you a realistic
budget.

Let’s Break It Down:

1. Day-old Chicks – ₦65,000

Most hatcheries sell DOCs at ₦1,250–₦1,300 per bird.

For 50 birds × ₦1,300 = ₦65,000.

Always buy from registered hatcheries. Weak or under-vaccinated

chicks will lead to future losses.

2. Feed – ₦200,000
Feed is your biggest expense (about 70% of cost).

A 50-bird cycle needs around 7–8 bags of feed.

Types of feed:

o Starter feed (Week 1–2)

o Grower feed (Week 3–4)
o Finisher feed (Week 5–6)

Don’t waste feed, use proper feeders

and don’t over-pour. Every handful you spill is money lost.

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 3. Vaccines & Drugs – ₦15,000
Essential for preventing disease. You’ll need:
o Lasota (for Newcastle)
o Gumboro (for Gumboro disease)
o Multivitamins

Antibiotics for Day 1

🗒 You’ll see the full schedule in Chapter 6.

4. Wood Shavings – ₦5,000

Bedding keeps chicks warm and dry.

o Avoid sawdust (too dusty, causes respiratory issues).

o Use clean, fine shavings.

5. Water & Heat

Chicks need constant warmth in their first 2 weeks.

o Use a 100-watt bulb, charcoal pot, or kerosene stove (if no steady

light).
o Clean water must always be available.
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 6. Feeders & Drinkers – ₦10,000

o Get 2–3 drinkers and 2 feeders.

o Anti-waste feeders reduce spillage.
o Wash drinkers daily to prevent disease.

7. Miscellaneous – ₦5,000

o Gloves, disinfectants (Izal, Morigad), cleaning tools, light bulb,

netting.
o Small costs but big impact.
o Your Total Cost: ~₦300,000

That’s your startup cost for a 50-bird broiler cycle. Now, let’s check the
revenue side:
Selling Price = ₦8,000 each (average market price, varies by location)

50 birds × ₦8,000 = ₦400,000 revenues

Minus ₦300,000 expenses = ₦100,000 profit in 6 weeks
Two cycles per month = ₦200K profit.
Add value (slaughter, packaging, delivery) = ₦250K+ per month.

The Big Lesson

Poultry is not about starting big. It’s about starting smart.
Even if you have just ₦200K and a backyard, you can begin. What matters
more than money is:

o Discipline
o Cleanliness
o Consistency
o Marketing

Start small, manage well, and scale up with your profit.

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Chapter 5: Housing Hacks: Turning Backyard Space Into a
poultry pen

You don’t need to buy land or

rent a massive plot to start a
poultry business. Nope. In
fact, many successful farmers
in Nigeria today started
behind their own house. A
small corner. A repurposed
shed. Even an abandoned
bathroom (yes, really). Let’s
show you how to do the same
with simple tools, small
space, and smart thinking.

📏 How Much Space Do

You Need for 50 Birds?
The rule is simple:
1 bird = 1 square foot
So, for 50 birds, you’ll need
about 50 square feet
minimum. But for comfort
and better airflow, aim for:
10 ft × 7 ft = 70 sq ft
That’s just the size of a small
veranda or backyard car park.

🛠️ Materials You Can Use

(Cheap & Easy to Find)
Here’s what most small-scale
Nigerian farmers use:

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Material Use Notes

Wooden planks Frame & support beams Strong, affordable

Net/mesh wire Walls for airflow Prevents predators

Zinc sheets Roof Protects from rain and sun

Tarp/plastic Curtains for wind/rain Roll up/down based on

weather

Bricks/block Floor or base (optional) Adds durability & easy

washing

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Don’t overthink it. As long as it:

o Keeps birds safe

o Stays dry
o Has good airflow

…then you’re good to go.

💨 Ventilation is Your #1
Priority
Chickens hate heat more than
they hate loud noise. If their
pen gets too hot, they’ll stop
eating, get stressed, and die.

Keep the sides open

Use nets for protection
Face the pen east-west to
block harsh afternoon sun
Leave space between the
roof and walls for airflow

🌧️ Water Protection is Your #2 Priority

Your pen must stay dry at all times. Wet litter = bacteria = coccidiosis = death
= money lost. Use:

o Slight sloped flooring (for water drainage)

o Zinc roofing
o Tarp curtains during rain
o Raised pen platform (put blocks under the wood if it’s on bare earth)

🧼 Cleanliness is Your Silent Profit Booster

Every week:

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 o Remove wet shavings
o Disinfect floors and feeders
o Wash drinkers with warm water and mild soap
o Sweep out leftover feed

Once every cycle:

o Deep clean the entire pen

o Scrape the floor
o Burn or bury old litter (don’t dump near your house)

Reusing Materials? Here’s How:

You can convert:

o An old store room into a mini poultry house

o A car garage with nets on the sides
o A goat pen or rabbit hutch (just adjust size and airflow)

Tip:

o Don’t mix species. If goats or rabbits lived there before, disinfect

thoroughly before bringing chickens.
o “Your birds don’t care if the pen is fine they care if it’s dry, clean, and
cool.”
o Don’t wait to build an Instagram-worthy farm.
o Build what works. Build what keeps your birds alive and growing.
o That small backyard? It’s not “just space.” It’s revenue per square foot.
Respect it.

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 Chapter 6: The 6-Week Broiler Cycle. Timeline to Profit

So, you’ve bought your 50 chicks. You’ve set up your pen.

You’ve stocked your feed and vaccines. Now what? You need a solid plan for
the next 6 weeks Not guesswork. A strategy. Let’s break it down week-by-
week,

📦 Week 0: Preparation
Before Chicks Arrive

Before you even hear your first

“cheep cheep”:

o Wash and disinfect the

pen (use Izal, Dettol, or
Virkon)
o Lay down wood
shavings for bedding
o Set up your feeders,
drinkers, and heat source
o Preheat the pen 4–6
hours before chicks arrive
(aim for 32–35°C)

Why?

Day-old chicks are delicate. The wrong temperature or dirty environment

can kill your hustle before it even starts.

Week 1: Arrival & Brooding Begins

Your Focus should be on: Comfort, warmth, hydration

Give warm water + glucose + multivitamins as soon as chicks arrive

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No feed for the first 2 hours let them settle

o After 2 hours, introduce starter feed

o Light should stay on 24/7 for the first 7 days
o Vaccinate with Lasota (eye drop or spray) on Day 5–7

Feed: Starter mash

Light: Always on
Heat: Maintain 32–34°C
Water: Change twice daily
Expected weight gain: 150–200g

Week 2: Strengthening the Flock

Your focus should be on: Growth, early disease prevention

o Continue starter feed

o Add multivitamins every other day
o Give Gumboro vaccine around Day 10–14

Watch for pasting (clogged vents), weak chicks, and dehydration

Keep pen dry

Adjust feeders to avoid feed waste
Expected weight gain: 400–600g

Week 3: Growth Kickoff (Time to Shine)

Focus: Switch feed, expand space

o Transition to grower feed

o Brooding ends. reduce heating
o Birds will start eating more and pooping more (be ready!)
o Begin removing wet bedding areas
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 o De-worm if necessary (especially if droppings are watery or birds
sluggish)

Expected weight gain: 900–1.2kg

Light: 16–18 hours/day
Heat: Natural or very minimal

🐔 Week 4: Bulk-Up Phase

Focus: Add weight, tighten hygiene

o Stay on grower feed

o Watch feed-to-weight
conversion (you want birds gaining
100g+ daily)
o Isolate any underperforming
or sick birds
o Clean waterers twice daily
o Dry litter = happy birds

Expected weight gain: 1.5–

1.8kg
Tip: Start posting pictures for pre-
orders now.

🍗 Week 5: Market Ready Birds

Focus: Finisher feed + marketing

o Switch to finisher feed for better muscle growth

o Birds should be looking fat and healthy
o Call your regular buyers to secure orders
o Offer live or dressed chicken options
o Watch their behavior if there’s any laziness or loss of appetite = red flag

Expected weight gain: 2.2–2.5kg

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 Potential sale price: ₦7500–₦8,000 depending on location.

Week 6: Harvest & Cash Out!

Focus: Sell, clean, repeat

Weigh birds to determine bestselling time (don’t overfeed past 3kg it

becomes costlier)

Sell to:

o Local market women

o Restaurants
o Neighbors
WhatsApp group pre-orders

After sales:
1. Deep clean the pen
2. Disinfect thoroughly
3. Rest pen for 4–7 days before next cycle

Profit from 50 birds? ₦100k–₦200K depending on the price in your area.

With value-added services? Up to ₦50K+ per batch.

Tips for Each Cycle:

Keep daily records of feed, weight, deaths
Do early morning feeding and evening top-up
Don’t wait till birds are too big. sell at sweet spot (2.5kg)
Offer options: “Live or dressed?” = more sales
Post weekly progress on WhatsApp – build buyer confidence

Final Word:
“If you treat your chickens like cash, they’ll pay you like one.”
This 6-week broiler cycle is tested, proven, and profitable. Once you lock it
in, repeat it like clockwork and scale confidently.
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 Chapter 7: Vaccination and Medication Schedule (Nigerian
Standard)

You see those cute little chicks peeping on Day 1? They’re fragile. And
Nigeria’s poultry environment is not soft. Hot weather, poor water, airborne
diseases, and rats lurking? It’s a battlefield. That’s why vaccination is not
optional it’s your insurance. If you follow this schedule to the letter, you can
raise strong, healthy birds and sleep with both eyes closed.

Vaccination & Medication Timeline for 6-Week Broiler Cycle

Day Action Details

Day 1 Give glucose + Helps birds recover from

multivitamins transport stress

Day 2–3 Give antibiotics (e.g., Prevents early infections

Oxytetracycline) (especially CRD)

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Day 5–7 Lasota vaccine (eye Protects against Newcastle
drop/spray) Disease

Day 10–12 Gumboro vaccine (oral) Prevents Gumboro (deadly &

common in Nigeria)

Day 14–15 Multivitamins boost Strengthens immunity after

vaccine

Day 21 Lasota (booster dose) Reinforces Newcastle protection

Day 25–28 Deworming (optional) If birds show sluggishness or

runny poop

Ongoing Use Vitamin C during heat Keeps appetite up and prevents

or stress dehydration

💉 Vaccine Tips That Save

Lives (and Naira)

1. Buy From Reliable Agro

Shops

o Never buy vaccines from a

random table by the roadside
o Make sure it’s stored in a
cooler with ice
o Warm vaccines = dead
vaccines = wasted money

2. Mix Properly

o Always follow the instruction on the label

o Use clean water ONLY
o Don’t overdose or underdose.it’s not paracetamol

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3. Use Immediately

o Once you mix the vaccine, use it all.

o Don’t keep for “later” as it loses effectiveness within 1–2 hours

🦠 Common Poultry Diseases in Nigeria (and How to Outsmart

Them)

Disease Signs Prevention

Newcastle Disease Sneezing, neck Lasota vaccine

twisting, sudden death

Gumboro (IBD) Diarrhea, weak legs, Gumboro vaccine

low appetite

CRD (Chronic Coughing, nasal Early antibiotics

Respiratory Disease) discharge, slow growth (oxytetracycline)

Coccidiosis Bloody stool, weak Dry litter +

movement anticoccidials like
Amprolium

Fowl Pox Black spots on Fowl pox vaccine (if

comb/eyes available, not
compulsory for 6-week
broilers)

🧪 Medication Essentials You Must Have

Stock your medicine cabinet with:

Multivitamins (Vitalyte, Aminovita)

Antibiotics (Oxytetracycline, Tylodox)
Coccidiostats (Amprocox, Coxstop)

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 Electrolytes (Rehydrates birds during stress)
Glucose powder (For Day 1 and during heat)
Iodine or mild disinfectant (For wounds and minor cuts)

⚠️ Don’ts of Poultry Health

Don’t skip vaccines because

“they look healthy”
Don’t use expired meds or
vaccines
Don’t treat without knowing
the exact issue consult a vet if
unsure !
Don’t mix too many drugs at
once
Don’t wait until death starts
to act

Remember:
“Healthy birds = heavy birds = happy bank account account.”
Don’t let your 6-week hard work get destroyed in 24 hours by a virus you
could’ve prevented. Stick to this plan. Keep your pen clean. Use safe water.
Watch them closely. And when in doubt? Call a vet.

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 Chapter 8: Feeding for Fast Growth: Boost Weight and
Reduce Costs

Here’s a cold truth: Over 70% of your poultry expenses go to feed. So if you’re
careless with it? You’re literally pouring money on the floor. This chapter
teaches you how to feed smart, grow fast, and profit big.

The 3 Phases of Broiler Feeding

Broilers don’t eat the same thing from start to finish. Their needs change as
they grow. Here’s the 3-phase breakdown:

Phase Age Feed Type Goal

Starter Feed Day 1 – Day 14 Crumbs (fine Build immunity,

mash) bones, organs

Grower Feed Day 15 – Day 28 Mash/Pellet Boost size and

body mass

Finisher Feed Day 29 – Day 42 Pellet Add weight, firm

muscle

1. Starter Feed (Day 1–14)

This is where life begins. Think of it as breast milk for chicks.

o Fine and crumb-like so they can eat easily

o High in protein (22–24%) to build bone and immune system
o Must contain vitamins, calcium, and energy

Use top-quality brands like:

o Breedwell Feeds
o Top feeds
o Hybrid Feeds

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 o Animal Care
o Ultima Plus feeds

Don’t mix feeds at this stage. Let them get consistent nutrition.

2. Grower Feed (Day 15–28)

By now your chicks are mini dinosaurs

They’re eating like crazy, and this is your time to build serious bulk. Lower
protein than starter (18–20%) but higher energy Grows the body mass and
structure Birds will start to show their potential

Tip: Split their meals morning, afternoon, and early evening. Avoid
overfeeding at night (they’ll poop more, not grow more).

3. Finisher Feed (Day 29–42)

o This is where money enters. You want your birds to:

o Gain final weight (aim: 2.5kg–3kg)
o Firm up their muscles
o Be attractive to buyers (round chest, heavy thighs)

Finisher feed has:

o Lower protein (16–18%)

o More fat and carbs
o Bigger pellet size = better chewing = better growth

Feed brands matter more here. Avoid dusty or powdery feed because it fills
the stomach but adds no weight.

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32 | P a g e
How Much Feed Do 50 Birds Really Need?

Week Feed Required (kg) What to Expect

Week 1 3–4kg Light feeding, adjust to

heat

Week 2 6–8kg Appetite increases

Week 3 12–14kg Fast growth begins

Week 4 16–18kg Bigger appetite

Week 5 20kg Now they’re heavy!

Week 6 20–25kg Final bulk-up

Total: ~80–90kg of feed per cycle for 50 birds.

⚖️ Smart Feeding Hacks That Save You Money

1. Use anti-waste feeders: So they eat not spill.

2. Raise feeder height as they grow: Prevents stepping inside.
3. Feed early morning and late afternoon: Best absorption time.
4. Don’t give wet, moldy, or smelly feed: It kills slowly.
5. Monitor crop size in the evening. A well-fed bird has a full, soft crop
below its neck.

🚫 Rookie Mistakes That Cost You Big

Free feeding 24/7 — leads to waste and lazy birds
Buying “open bag” feed — often stale or fake
Switching feed brands suddenly — causes stress
Not storing feed in a cool, dry place — rats and moisture ruin everything
“Feed them like you’re feeding your bank account.”

33 | P a g e
Good feed = heavy birds = more sales. And the best part is The better you
feed, the fewer health problems you’ll have.
So take it seriously. No shortcuts. No fake feed.

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 Chapter 9: Pre-Selling Strategies: How to Sell Out Before
They’re Ready

Here’s the difference between smart poultry farmers and the ones always
stuck with unsold
birds:

Smart farmer: “I
already have 20 pre-
orders, even though
my chickens are just
4 weeks old.”
Struggling
farmer: “Abeg help
me buy chicken,
dem never sell since
last week.”

You don’t want to

beg. You want
buyers waiting for
your call. Here’s how
to make that
happen.

1. Document Your Journey on WhatsApp

Yes, WhatsApp. It’s free, fast, and Nigerians trust what they can see.
Every 3–4 days, post updates like:

“Week 2: My 50 birds are growing fast! Thanks to quality feed and love
”
“Week 4 loading! Booking now open limited slots for live or dressed
broilers!”

35 | P a g e
Include:

o Short videos (10–15 seconds) of feeding time

o Before & after growth shoot Clean, well-lit pictures

Use status updates daily for visibility

Create a broadcast list for potential buyers
Let people DM you to reserve early

🗣️ 2. Word-of-Mouth: Your Hidden Sales Force

Your first buyers will likely be:

o Friends
o Family
o Neighbors
o Colleagues
o Church/mosque members

Tell everyone:

Hey, I’m raising 50 healthy broilers this cycle. I’m selling live or dressed. Can
I put you on my update list?”

Give them:
o A short booking form (even just via WhatsApp)
o A clear delivery/collection date
o An option for deposit to lock in price

📍 3. Pre-Order Bonus = Early Commitment

Use this magic phrase:

If you pre-order before Week 5, you get ₦200 off each bird.”

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Boom. You now have:
o Early sales
o Locked-in buyers
o Less market stress
o People love feeling like they’re getting a deal. It builds urgency.

You win. They win. The birds chill.

4. Who to Target Specifically

Buyer Type Why They Buy Early What to Offer Them

Market Women Bulk buyers, resale Discount on 10+ birds

Restaurants Need constant supply Consistency + clean birds

37 | P a g e
Home Cooks For soups, parties Live or dressed chicken

Fitness Buffs Protein lovers Clean cuts (breast/thigh)

Small Frozen Sellers Need reliable source Pre-cleaned option

These people don’t want stress. Offer value, not just birds.

5. Your Offer Must Be Clear

Create a “Mini Sales Ad” (just 3–5 lines):

📣 Fresh broilers for sale!
Grown with love, clean feed, and proper care.
Ready in 2 weeks.
₦8,000 per bird (live), ₦8500 dressed & cleaned.
📦 DM to reserve limited quantity!
Pin this on your WhatsApp. Post it weekly.

🔄 6. Create Urgency with Scarcity

At Week 4, post:
“Only 18 birds left to pre-order. First come, first served.”
At Week 5, post:
Final chance! All birds will be sold by Friday. Reserve now!”
People respond more when they think it’s almost gone.

🛵 7. Offer Add-ons to Increase Per Order Value

Examples:

o ₦300–₦500 for slaughter & cleaning

o ₦1,000 for home delivery (use a bike rider)
o ₦500 packaging for neat nylon wrap

A ₦8,000 bird can easily become ₦10,000 when you offer convenience.

38 | P a g e
That’s called profit stacking.

Your buyers spend more, and they’re happy doing it.

Don’t wait to sell birds. Make people wait to buy from you.”
Marketing isn’t shouting. It’s showing.
Show clean birds.
Show growth.
Show up consistently.
Do this every cycle, and you’ll never be stranded on sales day again.

39 | P a g e
 Chapter 10: The Sales Channels That Never Fail

Now that you’ve marketed

your birds, posted your
updates, and built the
hype… Where do you
actually sell them? Don’t
worry I got you. This
chapter breaks down real,
proven places where
Nigerian poultry farmers
move birds FAST and get
repeat buyers without
breaking a sweat. Let’s go
one by one.

🧺 1. Local Market Women (a.k.a. “Aunties with Bulk Orders”)

These women are your goldmine. They buy in bulk, pay quickly, and don’t
play about quality.

How to get them:

o Visit the market and talk directly to poultry sellers
o Say, “I raise healthy broilers. Can I supply you weekly?”
o Bring one bird for free sample or taste test — don’t be stingy, it pays

Offer a better price than big farms

Make their life easier: delivery, dressed, on-time

🍽️ 2. Restaurants, Eateries, Bukas

Most small food spots don’t have a consistent supplier. They just buy from
anywhere last-minute.
You become their plug by saying:
Hi, I raise quality broilers locally. I can supply you weekly at a steady price.
Interested?”
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Start small, 3 to 5 birds.
Then go weekly, and boom you’ve got a loyal buyer.

🧑🏽‍🍳 3. Home Cooks & Caterers

Wedding season, December dettying, housewarmings, baby dedications…
There’s always someone needing soft chicken for stew.

Strategy:

Post on WhatsApp:
“Planning an event? Let me supply your chicken. Live or dressed.”
Offer options:
“Whole bird? Halves? Only thighs?”

You can Get small packaging bags (₦100 each) and make it look premium.

🛒 4. Online Buyers (Facebook, WhatsApp, Instagram)

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Social media = Free market.

Use your Facebook profile, WhatsApp status, and local Facebook Groups
like:

“Buy & Sell in Lagos”

“Abuja Marketplace”
“Ibadan Farmers Market”

Post clear pictures

Describe clearly: “Live broiler – ₦7,500 Dressed – ₦8,000. Free delivery
in [your area]”
Add “limited quantity” to build urgency.

🏘️ 5. Your Neighborhood / Estate

Never underestimate the power of your street or compound. Go house-to-
house once per cycle and say:
“Hi, I raise chickens in the backyard all clean and healthy. They’ll be ready in
2 weeks. Can I put you on the list?”

Most people say YES when you:

o Show them pictures
o Offer slaughter/delivery
o Promise a fixed day
📦 6. Bulk Supply to Frozen Chicken Sellers
There are people selling frozen chicken in your area right now.

You just don’t know them yet. They:

o Buy birds
o Slaughter and freeze them
o Resell in coolers or mini marts

Meet them. Offer a flat weekly rate for clean birds.

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 Even if they pay a bit less, they buy in bulk
Helps you clear your stock FAST

🛵 7. Bonus Tip: Add Delivery to Stand Out

o Offer delivery using:

o Local bike guys
o Bolt Bike (if in a big city)
o Your cousin with free time

Even if you charge ₦500 extra, people will GLADLY pay for the convenience.
Bundle it like this:
“₦10,000 includes slaughter, cleaning, packaging, and delivery. Just tell me
stew or soup?”
Now you’re no longer just selling chicken…
You’re selling peace of mind.

📌 Summary Table

Channel Best For Strategy

Market Women Bulk sales Visit, offer sample,

discount

Restaurants/Eateries Steady weekly supply Direct approach,

reliability

Home Cooks/Caterers Event buyers WhatsApp ads +

packaging

Online (FB/WA/IG) General customers Clear pictures, urgency

Your Neighbors Quick, repeat buyers One-on-one

conversation

Frozen Chicken Sellers Fast stock clearance Flat supply deal

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If your birds are good, you won’t need to chase customers. They’ll chase you.”
Don’t wait for “people to hear.”
Go tell them. Go show them. Go close the sale.

44 | P a g e
 Chapter 11: Profit Multipliers: Manure, Organ Sales &
Dressed Birds

You’ve raised your birds, sold them at ₦10,000 each, and made your profit.
But what if I told you there’s another ₦30K–₦70K hiding in your cycle? You
just need to look beyond the feathers.

💩 1. Chicken Poop = Garden Gold

Yes, manure is a whole business.
Your 50 birds will drop buckets of waste every single day.
Don’t throw it away sell it to farmers and gardeners.

Quantity Price (₦)

1 large sack ₦1500–₦2,000

5 sacks per cycle ₦10,000+

Target:
o Urban gardeners
o Smallholder farmers
45 | P a g e
 o Local garden centers

How to sell:
Organic chicken manure available.
perfect for vegetables, maize, and flowers.”
Bag it neatly
Let it dry first (nobody wants soggy, stinky mess)

🫀 2. Gizzards, Livers, Hearts = Hidden Meat Bank

When you dress your birds for customers, don’t throw away the inside parts.
Package and sell them separately people LOVE it.

Organ Pack Price (₦)

Gizzard + liver + heart (per bird) ₦400–₦600

10 birds dressed ₦4,000–₦6,000 extra

Keep organ parts frozen, and sell to:

o Shawarma joints
o Small buka kitchens
o Home chefs

Don’t leave money in the guts. Clean it. Bag it. Sell it.

🛁 3. Dressed Chicken = Premium Paycheck

Selling live birds is cool, but selling cleaned, gutted, neatly packaged
chicken? That’s where real cash hides.

Option Price (₦)

Live bird ₦8,000

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Dressed bird ₦9,000–₦9,500

Extra services +₦500/delivery

Let’s say you dress 20 birds and add ₦500 markup each? That’s an extra
₦10,000 just for cleaning and nylon.
Add nice packaging
Offer “cut into 4 or 8 pieces?”
Label with your brand name (optional but pro)

🧃 4. Chicken Broth = Liquid Gold (Optional But Clever)

People who buy dressed chicken LOVE broth packs. Here’s the trick:

o After slaughter, collect clean boiled water from gizzard/liver cleaning

Add Maggi, garlic, onions
o Freeze in mini containers

Sell as “Poultry Broth” ₦500–₦1000 per small pack.

Target: Fitness buffs, soup makers, busy working-class families.

🧠 Real-Life Multiplier Example

Let’s say you:

Sell 30 birds at ₦8000 = ₦240,000

Dress 20 of them at ₦10,000 = ₦200,000
Sell 5 sacks of manure = ₦10,000
Sell organ meat = ₦10,000
Delivery charges = ₦5,000
Total cycle revenue will be ₦465,000+

From 50 birds. Without stress, with ZERO increase in feed or space.

47 | P a g e
Final Word:
“Don’t leave profit on the floor. Or
in the poop. Or in the guts.”
Sell everything. Monetize every part
of the bird. The pros know this. The
rich farmers do this. If you’re ready
to run your farm like a business, not
a hobby,this is how.

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 Chapter 12: Simple Recordkeeping: The Secret to Knowing
Your Real Profit

Poultry farming is a numbers

game, feed in. Growth out,
expenses in. Profit out. But if
you’re not tracking it all,
you’re just guessing your way
to losses. Even if you raise 50
chickens perfectly if you
don’t know your exact costs,
weight gain, feed usage, or
income then, you’re flying
blind. So, here’s how to make
simple, no-stress records
that put you in control.

1. The 4 Things You Must Track Every Cycle

Record Type Why It Matters

Feed log Tells you if birds are eating too much

or too little

Mortality log Helps you catch problems early

Growth log Shows weight gain = money gain

Sales record Shows profit, repeat customers, and

pricing mistakes

If you track just these 4, you’ll already be better than 90% of backyard
farmers.

49 | P a g e
2. Sample Feed Record

Day Feed Given (kg) Bird Behavior Notes

Day 1 2kg (starter) Active, chirping Arrival day – added

glucose

Day 2 3kg Slightly sluggish Adjusted brooder heat

Day 3 3kg Normal Good appetite

Helps you predict feed needs for the next cycle
Helps prevent wastage

3. Mortality Log (Birds That Die)

Day How Many Died? Suspected Cause Action Taken

Day 4 1 Cold shock Raised temperature

Day 2 Gumboro Gave electrolyte +

12 vaccine booster

Track mortality rate

Learn what to prevent next cycle

4. Growth Monitoring Log

Every 3–4 days, randomly weigh 5 birds, then average the weight.

Day Average Feed Type Goal Notes

Weight Weight

Day 7 200g Starter 180–220g On track

Day 21 1.1kg Grower 1kg Excellent

50 | P a g e
Day 35 2.2kg Finisher 2.1kg Ready to
start selling

Confirms if your feed-to-weight ratio is working

Allows early marketing if birds grow faster

5. Sales Record (a.k.a. Your Favorite Log)

Date Custome Qty Live or Amount Payment

r Name dressed? Paid Method

Mar 3 Chidera 4 Dressed ₦26,000 Transfer

Mar 4 Mr. Ayo 2 Live ₦12,000 cash

Helps you know:

o Total income per cycle
o Popular options (live vs. dressed)

Repeat customers ( for next batch!)

6. Tools You Can Use

Notebook (paper never fails)

Phone Notes app
Google Sheets (simple and free!)
Excel or Poultry Manager apps

You don’t need tech skills just commitment to tracking.

7. What You Learn from Records

o Are my birds growing on schedule?

51 | P a g e
 o Am I wasting feed or using it well?
o Are buyers preferring live or dressed?
o Which week has the most deaths?
o How much did I actually make?

No records = No way to answer these questions.

With records = You can spot problems before they cost you cash.
“Your pen is your power.”
If you don’t write it down, it didn’t happen.
Want to grow from 50 to 500 birds? Want to get funding, investors, or even
expand to layers?
They’ll ask:
“Show us your records.”
Be the one who has them.

52 | P a g e
Chapter 13: Mistakes New Farmers Make and How to Dodge
Them

Some farmers raise 50 birds and profit. Others raise 50 birds and cry.
what’s the difference? Avoiding these rookie mistakes.

❌ 1. Skipping Vaccines Because “The Birds Look Healthy”

This is the #1 suicide move in poultry farming. You look at your cute little
chicks on Day 5 and think, “They look fine, let me save money and skip
Lasota.” Then boom Week 3 comes, and they start dropping like flies.
Newcastle or Gumboro shows up and wipes out your hard work. Follow the
exact vaccine schedule in Chapter 6. No shortcuts.

❌ 2. Overfeeding or Free-Feeding 24/7

Feed is gold. If You waste it you lose money. Leaving feed in front of birds
all-day and night leads to:

o Spillage
Soiled feed
o Fat birds with less meat
o Increased poop

How to Dodge it:

o Feed in 2–3 sessions per day
o Remove leftovers
o Raise feeders to chest level

❌ 3. Using Dirty Water or Rusty Drinkers

Chickens are sensitive, if your water smells like gutter, don’t be shocked
when birds get diarrhea or stop eating.
How to avoid it:

53 | P a g e
 1. Wash drinkers every morning
2. Use clean, borehole or sachet water if possible
3. Add multivitamins or glucose every few days

❌ 4. Crowding the Birds “Because It’s Just 50”

Nope. Even with 50, space matters. Too many birds in a tight space will cause
heat stress, infections, fights, and slow growth.

How to Dodge it:

o Minimum: 1 sq. ft. per bird
o More space = better airflow = better health

❌ 5. Using Any Random Feed or Mixing Brands

Cheap feed = cheap results, changing brands mid-cycle is Stressful and
buying feed in open containers is Risky.

How to Dodge it:

o Stick to one brand per cycle
o Buy sealed bags
o Store feed in cool, dry places to avoid mold and rats

❌ 6. No Records = No Clue
We talked about this already. But listen if you don’t track:

What you spent

What you earned
What feed is left
Who bought from you

…then your farm is not a business. Use Chapter 12’s logs like your life
depends on it.

❌ 7. Panicking When One Bird Dies

54 | P a g e
Death will happen. It’s part of the game. But what you do after that death?
That’s the difference. Wrong reaction:
“Omo! All my birds are going to die! Let me pour 10 different drugs into their
water!!”

How to Dodge it:

o Remove the bird fast
o Check droppings of others
o Monitor appetite + behavior

If 2+ birds die in 24 hrs, call a vet or experienced farmer immediately

❌ 8. Waiting Till Birds Are Too Big Before Selling

More weight = more money, right? WRONG. After 2.8kg, feed costs rise
more than profit. You’ll keep feeding, but the bird stops gaining weight. You
lose profit every extra day. So, Sell at sweet spot = 2.5kg–2.8kg (Week 6 max)

❌ 9. No Plan for Sales

You’ve raised good birds. They’re healthy. They’re big. But no one to sell to.
So now you’re:

o Begging people
o Rushing to market last-minute
o Accepting lower prices out of desperation

How to dodge it:

o Start marketing in Week 3.
o Use WhatsApp, pre-orders, and Facebook groups (see Chapters 9 &
10).

❌ 10. Not Resting the Pen Between Cycles

You finish one cycle and rush in the next batch. No cleaning. No disinfection.
No rest. That leftover bacteria from the last cycle? Yeah… it’s still alive and
waiting.

55 | P a g e
How to Dodge it:
o Remove all litter
o Wash walls + floor
o Spray disinfectant
o Leave pen empty for 5–7 days

Mistakes are expensive in poultry. But they’re optional.”

You’ve got the blueprint now.
No excuses. No blind spots.

56 | P a g e
 Chapter 14: Scaling Up Without Killing the Business
You’ve done a few cycles, you’re profiting consistently, people are asking for
more birds than you can supply. So naturally, you’re thinking:

“What if I raised 100… or 200… or even 500 birds?”

Hold up. That’s great but scaling the wrong way will destroy everything
you’ve built.

Let me show you how to scale.

Rule #1:
Scale in Steps Not in Leaps
o Don’t go from 50 to 500 overnight.
o That’s not scaling. that’s suicide.

57 | P a g e
Do this instead:
o Start with 50
o Do 2–3 successful cycles
o Move to 100
o Monitor performance
o Then expand to 200 or more

Each step teaches you new lessons in feed, disease control, and buyer
management.

Rule #2:
Reinvest 30–40% of Your Profit
o Growth = capital.
o You don’t need loans. Just discipline.
o Let’s say you made ₦100K profit this cycle.
o Reinvest ₦30K–₦40K into:
o Buying more chicks next batch
o Upgrading your feeders or drinkers
o Expanding your pen

That way, your farm funds itself.

No begging. No bank stress. Just smart growth.

Rule #3:
Upgrade Your Housing
As bird numbers grow, space becomes everything.
o Minimum space rule = 1 bird per square foot
o So, if you raise:
o 100 birds → 100 sq ft
o 200 birds → 200 sq ft

You’ll need:
o Better airflow (multiple windows or fans)
o Sectioning (don’t cram all birds in one pen)

58 | P a g e
 o Stronger floors and roofing
o Use profit to build bit by bit. Bamboo, planks, zinc sheets go local but
strong.

Rule #4:
Get Help When Needed
Scaling = more work:
More feeding
More cleaning
More sales management

You’ll burn out if you try to

do it alone.
Hire someone part-time:
o Pay ₦1500–
₦2,500/day to clean and
feed
o Train them once.
Supervise closely.
o It frees up your time to
focus on sales, planning, and
marketing.

Rule #5:
Feed in Bulk, Save Big
Once you’re hitting 100+
birds, buying feed bag-by-
bag makes no sense. Do this instead:
o Partner with local millers
o Order in half-ton or 1-ton quantity

Store in dry space with pallets (wood planks) to avoid ground moisture
Buying in bulk reduces feed cost per bird which gives more profit.

Rule #6:
59 | P a g e
Secure Bigger Buyers Before Scaling
If you double your birds, but don’t double your buyers, you’ll end up:

o Stuck with unsold birds

o Selling cheap just to offload
o Losing cash on extra feed

Plan it this way:

Cycle 3 → raise 50, market to 80 people
Cycle 4 → raise 100, sell out to 60 buyers
Cycle 5 → raise 150, secure restaurant or frozen food supply deals

Growth in production must match growth in demand.

Rule #7:
Brand Your Business
At this level, it’s no longer “just a hustle.” Start acting like a brand:

o Create a name (e.g., “Bolarinwa Farms”)

o Design a simple logo (use Canva or pay ₦2k–₦5k)
o Add stickers to packaging
o Post testimonials and behind-the-scenes videos
People respect businesses. Not side-hustles.

Rule #8:
Separate Personal Money from Business Money
This is the trap that finishes most small farmers. You make ₦80K, spend
₦50K on data, asun, and shoes, then you can’t afford feed by Week 3 of the
next cycle.
Open a second account or use a separate POS wallet.
Track inflow and outflow. Pay yourself a salary if needed.
Be your own staff. Not your own thief.
Scaling is not just about raising more birds it’s about managing more
responsibilities ity.”

60 | P a g e
o Don’t chase 500 birds if you can’t handle 100.
o Don’t expand your pen if you haven’t expanded your profit.
o But once you’re ready…
o Go all in. And never look back.

61 | P a g e
 Chapter 15: From Side Hustle to Enterprise. Moving from
₦100K to ₦250K+

You’ve got the blueprint. You’ve raised 50 birds. You’ve made profit. You’ve
repeated it. Now what? It’s time to shift from:

“I dey manage poultry small-small”

to
“I run a profitable poultry operation that clears ₦250K+ monthly.”

Yes, it’s possible. And no, it’s not hype. The difference between hustle and
enterprise is system + scale. Let’s build that system:

🔁 Step 1: Multiply Your

Cycles, Not Just Your
Birds
Most people think the only
way to grow is by doubling
bird numbers. Wrong. Smart
farmers grow by running more
cycles per year even with the
same 50–100 birds.

Example:
Farmer A raises 200 birds
once in 6 months.
Farmer B raises 50 birds every
6 weeks.

Farmer B makes more money, has fewer risks, and steadier cash flow.
Lesson: Don’t jump to 500 birds if you haven’t mastered 50. Master
small cycles first, then multiply them.

Step 2: Structure Your Business

62 | P a g e
If everything is “in your head,” you’ll get stuck. To scale, you need 3 simple
systems:
o Inventory tracker – feed, vaccines, wood shavings, etc.
o Customer list – names, phone numbers, and what they buy.
o Profit sheet – record expenses vs. sales so you see the real profit.

Tools you can use:

o Google Sheets (for tech-savvy)
o A₅ ledger notebook (cheap & simple)
o Free farm apps like PoultryManager or Kukufarms
o Small structure = big clarity.

Step 3: Secure Steady Sales Channels

Scaling requires buyers you can trust.
Where to look:
o Caterers (10–20 birds per event)
o Restaurants (weekly supply)
o Market women (bulk buyers)
o Frozen food vendors (packaged chicken)

Create “subscription-style offers”:

“Book 10 birds monthly at a locked price + free delivery.”
Predictable buyers = predictable income.

Step 4: Add Value to Every Bird

Don’t sell only live birds. Turn each bird into multiple income streams:

Part/Service Selling Point Price (₦)

Dressed chicken Ready-to-cook 9,500–10,000

Organs (gizzard etc) For suya & stews 1,000–3,000

Manure (per bag) For farmers 1,000–2,500

63 | P a g e
Home delivery Convenience 500+

With 100 birds/cycle, value-added sales can add ₦50K–₦100K extra profit.

Step 5: Batch Your Operations

Treat your farm like a mini-factory. Feed all birds at once (use multiple
feeders).

o Clean pens on fixed days, not randomly.

o Do slaughter/dressing in batches, not one by one.
o Deliver on 1–2 days per week, not every day.

Batching = less stress, more order.

Step 6: Market Like a Brand

If you want ₦250K+ monthly, show up like a pro.
Build a brand:

o Pick a name (e.g., “Bright Farms Poultry”).

o Open a WhatsApp Business or Instagram page.
o Collect testimonials from happy customers.
o Share a simple price list with photos.

Post things like:

“Today’s batch sold out before 10am!”

“Behind the scenes: how we raise clean birds.”

“Customer review: ‘This chicken was the softest I’ve eaten!’”

Remember: people buy trust, not just chicken.

Step 7: Automate Your Money Flow

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At this stage:

o Open a dedicated business account (separate from personal).

o Use WhatsApp Catalog, Paystack Store, or Flutterwave Store for
smooth payments.
o Record all inflows/outflows weekly.

From Farmer to CEO

A hustle is when everything depends on you. An enterprise is when systems
replace stress. Stop winging it. Start planning, tracking, and building
something that works with or without you. You’re not just a poultry farmer
anymore. You’re the CEO of your own poultry enterprise.

65 | P a g e
 Chapter 16: Frequently Asked Questions (FAQ)

Q1: Can I really start with ₦200,000?

Yes. With ₦200K–₦250K, you can raise 30–40 birds in a full cycle.
That covers chicks, feed, vaccines, and basic materials. Start small, prove it
works, then expand.

Q2: What if one bird dies? Is my farm finished?

No. One or two deaths is normal.
Watch the flock, check feed and water, and don’t panic.
Rule: if more than 3 die in a single day, call a vet immediately.

Q3: Which one is better: layers or broilers?

Broilers = quick money (6–8 weeks).
Layers = long-term steady income from eggs (12–18 months).
This guide focuses on broiler profit.

Q4: Are vaccines compulsory?

Yes.
No vaccines = open door to disease and losses.
Follow the standard vaccination schedule. Missing vaccines is like skipping
insurance.

Q5: How much profit can I make per cycle?

With 50 broilers:
Revenue: ₦400K–₦500K
Cost: ₦280K–₦300K
Profit: ₦100K–₦250K
If you add dressing, packaging, and delivery, profit can go even higher.

Q6: How do I get buyers?

Start simple:
o Post progress on WhatsApp status.

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 o Use Facebook Marketplace.
o Reach out to neighbors, friends, mosques, churches, and offices.
o Target restaurants, caterers, and frozen food vendors.

Offer pre-orders like:

“Book your Christmas chicken early and get free delivery!”

Q7: What if I don’t sell all the birds at once?

Dress and freeze them as frozen chicken.
Supply bulk buyers (frozen food shops).
Offer discounts on 5+ birds to move stock faster.
Frozen chicken actually sells at a premium in some areas.

Q8: Do I need to register the business?

Not when you’re at 50 birds.
But once you’re doing 200+ regularly, yes — register with CAC and open a
business account. It builds trust with bulk buyers.

Q9: How much space do I need for 50 birds?

One medium room or a simple pen of 10ft x 12ft is enough.
Rule: give each bird about 1 square foot of space.

Q10: What if feed prices change?

Feed prices go up and down. Always:
o Buy feed in bulk when cheaper.
o Learn to mix part of your own feed if trained.
o Add small value (dressing, delivery) to balance rising costs.

Q11: Can I travel while running a farm?

If it’s a few days, yes but only if someone you trust handles feeding and water.
If it’s long-term, hire a farm hand. Chickens don’t forgive missed feed or
water.

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 Chapter 17: Tools & Resources Your Poultry Toolkit
🛠️ Recommended Tools:
o Plastic feeders & drinkers
o Charcoal pot or heat lamp
o Digital or kitchen scale
o Sanitizer & disinfectant
o Water buckets & gloves
o Weighing scale
o Anti-waste feed troughs

📲 Apps & Platforms:

Tool Name Use

Google Sheets Recordkeeping & planning

Kukufarms App Feed tracker & reminders

WhatsApp Biz Customer messaging & sales

Canva Price list design & flyers

Facebook Groups Free ad space

📍 Where to Buy Quality Chicks:

o Zartech (Ibadan)
o CHI Hatchery (Ajanla)
o Agrited (Ogun/Ibadan)
o Sayed Farms (Ibadan/Lagos)
o Animal Care (Ogun)

📍 Where to Buy Feed:

Ask nearby agro-shops for:

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o Topfeeds
Hybrid
Animal Care
o Ultima feeds
o Or link with a local feed mill to get custom mixes.

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 Chapter 18: Final Words

Start Small, Grow Big

This is not a get-rich-quick scheme. It’s not magic. It’s simple, structured,
and profitable poultry farming. Start with 50 birds or less. Learn every
lesson.
Repeat smart habits.
Reinvest, scale, sell smarter.
Build trust. Build systems. Build income.
This business doesn’t require perfection.
It just requires consistency.

If you follow this guide, you’ll be shocked at how quickly 50 birds can become
₦500K/month and beyond.

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 Chapter 19: A Note on Prices

All prices in this book are based on Nigerian market rates in 2025.
Feed, chick, and sale prices may change due to:

o Inflation
o Regional availability
o Fuel or transportation costs

Always check current market prices in your area before starting.

Use this guide as a blueprint. adjust based on your real-life numbers.

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 Chapter 20: Bonus Resources

Exclusive Poultry Business Checklist

Access to Our Private WhatsApp Group

Bonus eBook: How to Scale Your Poultry Business

Profit Margin Calculator Template

Access all the bonuses

here https://drive.google.com/drive/folders/1-
5KOEWijEylJn5A4Fl7n2v-Nn3GrMEGA

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 Chapter 21: About the Author

M. Yazeed is a forward-thinking entrepreneur and agripreneur with a

passion for building scalable, income-generating systems in underserved
sectors across Africa. With a strong focus on agriculture, micro-enterprise,
and youth empowerment, he has spent years studying and simplifying
business models that deliver consistent returns in the Nigerian economy.
Driven by a deep belief that opportunity should not be limited by capital, M.
Yazeed has helped hundreds of aspiring entrepreneurs break into
agribusiness with clarity, confidence, and smart execution. His work bridges
the gap between everyday Nigerians and sustainable income through
practical business guides, strategic consulting, and digital tools.
This book is part of his broader mission:

To demystify profitable ventures and prove that with the right blueprint,
anyone can build a thriving business from scratch no matter their
background or starting point.

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