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Data Analytics

The document outlines a step-by-step process for creating a data and analytics dashboard for a business, focusing on sales, product performance, and customer satisfaction. It includes setting up Google Tag Manager and Google Analytics, connecting WordPress data to a dashboard, automating weekly reports, and utilizing predictive insights and customer feedback analysis. The goal is to transform raw data into actionable insights using visualizations and machine learning techniques.

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purityn613
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6 views2 pages

Data Analytics

The document outlines a step-by-step process for creating a data and analytics dashboard for a business, focusing on sales, product performance, and customer satisfaction. It includes setting up Google Tag Manager and Google Analytics, connecting WordPress data to a dashboard, automating weekly reports, and utilizing predictive insights and customer feedback analysis. The goal is to transform raw data into actionable insights using visualizations and machine learning techniques.

Uploaded by

purityn613
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Data & Analytics

Create dashboards showing daily sales, most viewed products, service turnaround
times, and client satisfaction data — using Chart.js or Google Data Studio
connected to your database.
Automate reports — export analytics every week and email to management.

Step 1: Get the Right Data Flow

You want your website to feed business intelligence.


You’ll be pulling data from three main sources:
Website analytics: visitor traffic, click patterns, conversion paths
E-commerce data (if applicable): sales, cart abandonment, product performance
Service requests: customer repair forms, feedback, and inquiries
If your WordPress site uses WooCommerce, all that’s already in the database — you
just need to tap it.

Step 2: Set Up Google Tag Manager (GTM) + Google Analytics 4 (GA4)

Install GTM to capture all user interactions (button clicks, scrolls, form
submissions). Then connect it to GA4.
This will give you:
Live reports of how people use the site
What products or services they click most
Drop-off points in checkout or inquiry forms
Example: You’ll be able to say, “50% of users view laptops, but only 10% reach the
checkout page — maybe our pricing or page speed is killing conversions.”

Step 3: Connect WordPress Data to a Central Dashboard


You can use:
Google Data Studio (now Looker Studio) – free, easy to connect to GA4 and
WooCommerce.
Or build a custom dashboard with Chart.js or Python Flask if you want more control.
The dashboard could display:
Daily visits
Top 10 viewed products
Sales by category
Leads or inquiries per week
Customer satisfaction ratings (from feedback form)
Basically, a digital control room for Mombasa Computers.

Step 4: Automate Weekly Reports


You can code a script (Python or Java) that:
Pulls website analytics data via the Google Analytics API
Generates a clean PDF or Excel report
Emails it automatically every Monday morning
Result: management sees weekly growth metrics without lifting a finger.

Step 5: Predictive Insights (Your Java Skills Come In)


Once data starts flowing consistently:
Use machine learning (in Java, Python, or TensorFlow.js) to predict sales trends.
Example: “Based on 3 months of site data, gaming laptops spike every first week of
the month.”
Or “90% of people who buy routers also search for UPS — let’s bundle them.”
That’s how you go from data collector → data strategist.

Step 6: Integrate Customer Feedback Analysis


If you collect open-text feedback (like “How was our service?”), use Natural
Language Processing (NLP) to analyze tone and keywords:
Sentiment analysis = know if feedback is positive, neutral, or negative
Keyword clustering = identify recurring issues (“delivery”, “speed”, “price”)
That can run on a small local Java or Python service. Then feed results into your
dashboard.

Step 7: Visualize It Beautifully


Use simple visual cues:
Green for growth, red for decline
Line charts for trends
Bar charts for product comparisons
Clean visuals make data actionable, not overwhelming.

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