Entrepreneurship topic 1 Market Survey
1) What is market survey - 1page
2) Objectives of market survey -2 pages
3) Reasons for selecting industry (here students will give a small description of their product and
why they think a survey should be conducted on this particular product.For example I might
think of conducting a survey on chocolates and getting a new chocolate brand into the market
because I feel that it is a product consumed by all and at the same time I am not satisfied with
the type of chocolates available in the market when compared to the price. The students need
to explain this pointwise and in detail)
4) 5 competitors (students will write one page about each competitor. Example the stone into
working on chocolates will have competitors like cadbury Nestle Hershey's etc this will include
the history of the product along with the products that these brands provide in the market with a
brief description of the product range and selling price of each) - 5 pages
5) students will figure out 10 questions for their survey these special should be objective test
primarily having yes no or simple answers students need to write these questions manually in
their project (example a student conducting survey on chocolates can have the first question as
How frequently do you consume chocolate a. weekly b. monthly c. daily d. I don't consume
chocolates. question 2 Which flavour of chocolate do you like most a. normal chocolate b.Milk
chocolate c. dark chocolate d. none of these)
6. Students will type the questions which they have already written and take outs 10 seperate
print outs . Then they will circulated among 10 people of various age groups and get the survey
done . These 10 pages should be attached after the hand written questions)
6. Survey Analysis (students will write the analysis .example for question 1. Out of 10 people
asked 5 consume chocolate daily, 2 consume weekly, 2 monthly and 1 does not consume
chocolate at all )
7. Survey Conclusion - ( students will conclude their survey example I have decided to
manufacture milk chocolate having nuts and because children love milk chocolate and they
need nuts for their growth and development)
Entrepreneurship topic 2 Business Plan
1) what is business plan
2) my product (students will give a description of theit product)
3) logo (students will write what is logo and draw picture of their own product logo)
4) tagline( students will write what is tagline and write a Tagline of their own brand)
5) Target customers (students will write about target customers example if my product is
chocolate My target customers will be children youngsters and certain cases players
who need instant energy etc)
6) Promotion and advertisement ( students need to write about the various promotional and
advertisement techniques they will be using to promote their product into the market)
7) Packaging labelling and designing( students will write about how they will package their
products label and design them for example chocolate needs to be packaged in easy to
open wrapper and at the same time it should be airtight. students will they also draw of
their final product size for example my chocolate can be og 10 gm or 20 gm etc)
8) distribution channel (students will write about the distribution channels they will
undertake while promoting their product)
9) Warehousing (students will write about the warehouses where they will be storing their
product for example chocolate do not need a cold storage however at the same time
they should not be stored where the temperature is so high that it will melt)
10) Finance source( students will write about the sources of finance that they are going to
reach out to for their product)
11) estimated cost (students need to write about the estimated cost that they think they
would need to get their product into the market)
12) SWOT analysis students write the meaning of swot analysis and do a SWOT analysis of
their product)
13) permission (students will write about the permissions they need to take from the
government )
14) conclusion (students will write how their product is going to benefit the society example
chocolate if manufactured in milk flavour with nuts will provide nutrition with taste which
children will consume lovingly)
