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Digital Marketing Research Questions

This document outlines various research studies focused on understanding the impact of digital marketing strategies on small businesses, the perceptions of teenagers regarding exam stress, the effects of climate change on farmers, flood risk perceptions in a riverside community, the influence of home internet access on student learning, and the role of social support on university students' mental well-being during the pandemic. Each section presents specific problems and research questions aimed at exploring these issues in depth. The studies aim to provide insights that can inform interventions and support systems across different contexts.

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0% found this document useful (0 votes)
33 views23 pages

Digital Marketing Research Questions

This document outlines various research studies focused on understanding the impact of digital marketing strategies on small businesses, the perceptions of teenagers regarding exam stress, the effects of climate change on farmers, flood risk perceptions in a riverside community, the influence of home internet access on student learning, and the role of social support on university students' mental well-being during the pandemic. Each section presents specific problems and research questions aimed at exploring these issues in depth. The studies aim to provide insights that can inform interventions and support systems across different contexts.

Uploaded by

tanangelsyville
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

The Effect of Digital Marketing Strategies on the Sales Performance of Small

Businesses

Statement of the Problem 1:

Many small businesses are now adopting digital marketing strategies to boost

their sales. However, the extent to which these strategies actually influence sales

performance remains unclear. There is a need to better understand the relationship

between digital marketing activities and the sales outcomes of small businesses.

Research Questions:

1. What is the relationship between the level of digital marketing activity and

sales revenue among small businesses?sz

2. How does the use of social media advertising affect the sales performance of

small businesses?

3. Is there a significant difference in sales growth between small businesses that

implement SEO strategies and those that do not?

o Yes / No

Statement of the Problem:

Small business owners often lack clear, data-based insights into which digital

marketing channels are most effective in driving sales. This makes it difficult for them to

make informed decisions about where to invest their marketing efforts and budget.
Research Questions:

1. Which digital marketing channels (e.g., social media, email marketing, paid

advertisements) are most strongly associated with increased sales?

2. How does the frequency of digital marketing campaigns impact the sales

performance of small businesses?

3. What is the perceived return on investment (ROI) of different digital marketing

channels according to small business owners?

Statement of the Problem 3:

The effectiveness of digital marketing strategies may vary depending on several

business factors such as company size, industry, and target market. These differences can

influence the success of specific digital marketing approaches.

Research Questions:

1. Does business size (small vs. medium) affect the effectiveness of digital

marketing strategies on sales performance?

2. How does the type of industry influence the relationship between digital

marketing efforts and sales performance?

3. Are there variations in digital marketing effectiveness based on the

demographics of the business’s target market?


Exploring Teenagers' Perceptions of and Strategies for Managing Stress

During Exams

Statement of the Problem 1:

Although exam stress is a common phenomenon among teenagers, there is a

significant gap in understanding their personal perceptions of this stress and the coping

mechanisms they rely on. Addressing this gap is crucial for designing effective support

systems that enhance students' mental health and academic resilience during high-

pressure periods.

Research Questions:

1. How do teenagers personally perceive and interpret the experience of

exam-related stress?

2. What coping strategies do teenagers predominantly use to manage exam

anxiety?

3. In what ways do teenagers evaluate the success of their stress management

techniques?

Statement of the Problem 2:

Exam-induced stress significantly impacts teenagers’ emotional well-being and

academic performance, yet limited research explores their subjective experiences and the

practical methods they employ to cope. Understanding these aspects is essential for

developing tailored interventions that promote healthier stress management practices.

Research Questions:
1. What are teenagers’ beliefs and attitudes toward the causes and

consequences of exam stress?

2. Which coping strategies do teenagers find most effective and accessible

during exam periods?

3. What challenges or barriers hinder teenagers from effectively managing

their exam stress?

Statement of the Problem 3:

While the presence of exam stress among teenagers has been widely

acknowledged, there remains a lack of comprehensive insight into their perceptions and

active coping behaviors. Gaining this understanding is vital for fostering supportive

environments that encourage positive stress management and emotional resilience.

1. Research Questions: How do teenagers describe their emotional and

cognitive responses to exam stress?

2. What specific techniques or practices do teenagers use to alleviate exam-

related anxiety?

3. How confident are teenagers in the effectiveness of their chosen stress

management methods?
Understanding How Climate Change Affects Farmers in a Baranggay

Statement of the Problem 1

This study aims to understand the impact of climate change on the farmers in a

nearby barangay, focusing on how changing weather patterns and environmental

conditions affect their agricultural practices, crop yields, and overall livelihood. The

research seeks to identify the specific challenges faced by farmers due to climate

variability and to explore their adaptive strategies. By examining these factors, the study

aims to provide insights into the community’s resilience and inform potential

interventions to support sustainable farming practices amid climate change.

Research Questions:

1. What are the observable effects of climate change on farming activities in the

barangay (e.g., changes in rainfall, temperature, and growing seasons)?

2. How has climate change impacted crop production and farmers’ livelihoods in the

community?

3. What adaptive measures are farmers implementing to cope with the effects of

climate change?

Statement of the Problem 2


This study seeks to analyze the level of knowledge and awareness of farmers

regarding climate change and its effects on agriculture in the barangay. It aims to identify

how this understanding influences their farming practices and adaptive efforts.

Research Questions:

1. What is the level of knowledge and awareness of farmers about climate change

and its impact on agriculture?

2. How does farmers’ understanding of climate change influence their decision-

making and adaptation strategies?

3. What sources of information do farmers rely on to learn about climate change and

environmental management?

Statement of the Problem

This research aims to assess the socio-economic factors that affect

farmers’ capacity to adapt to climate change, including income, access to

resources, and support systems. It seeks to understand how these factors facilitate

or hinder resilience.

Research Questions:

1. How do socio-economic factors such as income and access to resources influence

farmers’ ability to adapt to climate change?


2. What role do community support and government programs play in enhancing

farmers’ resilience?

3. What barriers do farmers face in implementing sustainable and adaptive farming

practices related to climate change?


Perceptions of Flood Risks Among Families in a Riverside Community in

Lala.

Statement of the Problem 1

This study aims to assess the perceptions of families living in the Riverside

Community in Lala regarding the risks and dangers associated with flooding. It seeks to

understand their awareness levels and preparedness for flood events.

Research Questions:

1. How do families in the Riverside Community perceive the risk of flooding in their

area?

2. What factors influence their perception of flood risk (e.g., past experiences,

community warnings, media)?

3. How prepared are the families in terms of disaster preparedness and response

strategies for flood events?

Statement of the Problem 2

This research also aims to identify the specific vulnerabilities and concerns of

families related to flooding, including potential impacts on health, property, and

livelihood.
Research Questions:

1. What are the main concerns of families regarding the impacts of flooding on their

health, property, and livelihood?

2. How do families perceive the severity and frequency of flooding in their

community?

3. What measures do families believe are necessary to mitigate flood risks and

protect their community?

Statement of the Problem 3

Furthermore, the study seeks to explore the role of community awareness and

local government initiatives in shaping families’ perceptions and preparedness towards

flood risks.

Research Questions:

1. How effective are community awareness programs in informing families about

flood risks and safety measures?

2. What is the level of trust and reliance on local government agencies regarding

flood preparedness and response?

3. How can community and government efforts be improved to enhance flood risk

perception and resilience among families?


How Internet Access at Home Affects Student Learning.

Statement of the Problem 1

This research seeks to quantify the crucial link between students' home internet

availability and their academic achievements. In an era where digital resources are

measurable gaps in learning outcomes for high schoolers is vital.

Research Questions:

1. Do you currently have internet access available for your personal use at your

home?

o Yes

o No

2. Which of the following best describes your overall average grade in your core

subjects (Math, Science, English, Filipino) from the last academic term?

o 90-100 (Excellent)

o 80-89 (Very Good)

o 70-79 (Good)

o Below 70 (Needs Improvement)


3. Do you believe not having reliable home internet access significantly hinders your

ability to complete school assignments?

o Yes

o No

o Sometimes

Statement of the Problem 2

The study will precisely measure both the level and type of internet access students

have at home, alongside their actual learning performance, such as grades or test scores.

By analyzing these data points, we aim to uncover statistical relationships that can shed

light on the impact of digital connectivity on student success."

Research Questions:

1. What type of internet connection do you primarily use for schoolwork at

home?

o WIFI

o Mobile Data (No internet access at home)

2. On average, how many hours per day do you use the internet for school-

related activities (e.g., research, online assignments) at home?

o Less than 1 hour

o 1-2 hours
o 3-4 hours

o More than 4 hours

3. How would you rate the reliability of your home internet connection for

school tasks?

o Very Reliable

o Reliable

o Somewhat Reliable

o Unreliable

o Very Unreliable

Statement of the Problem 3

Ultimately, the findings from this investigation could inform important decisions for

educators and policymakers. Identifying the extent to which home internet access

influences learning outcomes will be key to developing targeted programs or

interventions that promote more equitable educational opportunities for all students.

Research Questions:

1. On a scale of 1 to 5 (1 = Not at all, 5 = Very much), how much do you feel having

better home internet access would improve your academic performance?

o 1
o 2

o 3

o 4

o 5

2. Would you be interested in programs provided by your school or local

government that offer subsidized internet access or devices for home use?

o Yes

o No

o Maybe

3. How often do you find yourself unable to complete an online school task due to a

lack of reliable internet access at home?

o Always

o Often

o Sometimes

o Rarely

o Never
The Influence of Social Support on Mental Well-being Among University

Students During the Pandemic

Statement of the problem 1

The COVID-19 pandemic has significantly disrupted the daily lives of university

students, leading to increased levels of stress, anxiety, and depression. Social support has

been identified as a crucial factor in promoting mental well-being; however, the extent to

which social support influences the mental health of university students during the

pandemic remains unclear. This study aims to investigate the relationship between

perceived social support and mental well-being among university students amidst the

ongoing health crisis, to better understand how support systems can be leveraged to

mitigate adverse psychological effects.

Research questions:

1. Do university students perceive having sufficient social support during the

pandemic?

o Yes

o No

2. Is there a significant relationship between perceived social support and the mental

well-being of university students during the pandemic?

o Yes
o No

3. Which type of social support do students find most helpful for their mental well-

being during the pandemic?

o Emotional support

o Informational support

o Instrumental support

o None of the above

Statement of the Problem 2:

Despite the recognized importance of social support, there is limited

understanding of how demographic factors such as age, gender, year of study, and socio-

economic status influence perceived social support and its impact on mental well-being

among university students during the pandemic. Exploring these variations can help tailor

support interventions to specific student groups who may be more vulnerable to

psychological distress.

Research questions:

1. Do demographic factors such as age, gender, and socio-economic status influence

the perceived social support among university students during the pandemic?

o Yes / No
2. Is there a significant difference in perceived social support levels between

undergraduate and graduate students during the pandemic?

o Yes / No

3. Are students from lower socio-economic backgrounds more likely to perceive less

social support compared to those from higher socio-economic backgrounds?

o Yes / No

Statement of the problem 2

While various support sources (family, friends, online communities) may

serve as social support during the pandemic, it remains unclear which sources are

most accessible and effective in alleviating mental health issues among students.

Identifying the most impactful support channels can inform the development of

targeted mental health promotion strategies within university settings.

Research question:

1. Do students primarily rely on family, friends, or online communities as sources of

social support during the pandemic?

o Family

o Friends /

o Online Communities

o Other
2. Is there a significant difference in the perceived effectiveness of support sources

(family, friends, online communities) in improving students' mental health?

o Yes / No

3. Are online communities perceived as a less accessible source of social support

compared to family and friends?

o Yes / No
How Parental Background Shapes Children's Environmental Habits at

Home and School.

Statement of the problem 1:

While parental socioeconomic status is believed to influence the resources and

opportunities available to children for engaging in environmentally friendly practices,

there is limited empirical evidence to determine how this status specifically impacts the

development of environmental habits at home and in school settings. Understanding this

relationship is essential for designing equitable environmental education programs.

Research questions:

1. Does parental socioeconomic status significantly influence the availability of

environmentally friendly resources at home?

o Yes / No

2. Are children from higher socioeconomic backgrounds more likely to participate in

environmental activities at school?

o Yes / No

3. Is there a correlation between parental income level and children's engagement in

eco-friendly practices?

o Yes / No
Statement of the Problem 2:

Parental background significantly influences the development of environmental

habits among children both at home and in school. However, the extent and nature of this

influence remain unclear, limiting the ability to design effective environmental education

strategies targeted at families and schools.

Research Questions:

1. Does the level of environmental awareness of parents influence their children's

environmental habits at home?

o Yes / No

2. Are children whose parents actively participate in environmental activities more

likely to develop positive environmental habits at school?

o Yes / No

3. Is there a significant difference in the environmental habits of children based on

the educational background of their parents?

o Yes / No

Statement of the Problem 3:


There is a noticeable gap in research regarding how parents' attitudes, values, and

beliefs about the environment influence their children's environmental behaviors and their

level of participation in conservation activities. This lack of information hampers efforts

to develop targeted interventions that foster positive environmental habits among children

through family and school-based initiatives.

Research questions:

1. Do parents’ positive attitudes toward the environment increase the likelihood of

their children participating in conservation efforts?

o Yes / No

2. Is there a relationship between parents’ environmental values and their children’s

environmental behaviors?

o Yes / No

3. Are children whose parents prioritize environmental issues more actively involved

in school-based environmental programs?

o Yes / No
Analyzing the Relationship Between Social Media Usage and Depression

Levels in Young Adults

Statement of the Problem 1:

There is limited understanding of how the frequency and duration of social media

use impact depression levels among young adults. Investigating this relationship can help

identify whether excessive social media usage correlates with increased depression

symptoms.

Research questions:

1. Is there a significant correlation between the amount of time spent on social media

and depression levels among young adults?

o Yes / No

2. Do young adults who use social media more than three hours per day report

higher depression symptoms?

o Yes / No

3. Does reducing social media usage lead to a decrease in depression levels in young

adults?

o Yes / No
Statement of the Problem 2:

While many studies suggest a link between social media usage and mental health,

there is insufficient data on how different types of social media activities (e.g., passive

scrolling vs. active engagement) influence depression levels in young adults. Clarifying

this can inform targeted interventions.

Research questions

1. Do active social media users (e.g., posting, commenting) experience different

depression levels compared to passive users (e.g., scrolling)?

o Yes / No

2. Is there a difference in depression levels between young adults who primarily use

social media for social connection versus those who use it for entertainment?

o Yes / No

3. Are certain social media platforms associated with higher depression levels in

young adults?

o Yes / No

Statement of the Problem 3:

There is a need to explore whether demographic factors such as age, gender, and

socioeconomic status moderate the relationship between social media usage and
depression levels in young adults. Understanding these moderating factors can help tailor

more effective mental health interventions.

Research questions:

1. Do demographic factors such as age, gender, and socioeconomic status influence

the strength of the relationship between social media usage and depression levels

in young adults?

o Yes / No

2. Are young adult males more affected by social media usage in terms of depression

levels than females?

o Yes / No

3. Does socioeconomic status moderate the impact of social media usage on

depression among young adults?

o Yes / No

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