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Data Analytics Complete Notes

Data Analytics involves collecting, cleaning, transforming, and interpreting data to derive insights for decision-making. It encompasses four main types: Descriptive, Diagnostic, Predictive, and Prescriptive analytics, and follows a structured process including data collection, cleaning, exploration, analysis, visualization, and decision-making. Key tools include Python, SQL, Excel, and visualization software like Power BI and Tableau, with applications across various industries such as retail, finance, and healthcare.

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8 views3 pages

Data Analytics Complete Notes

Data Analytics involves collecting, cleaning, transforming, and interpreting data to derive insights for decision-making. It encompasses four main types: Descriptive, Diagnostic, Predictive, and Prescriptive analytics, and follows a structured process including data collection, cleaning, exploration, analysis, visualization, and decision-making. Key tools include Python, SQL, Excel, and visualization software like Power BI and Tableau, with applications across various industries such as retail, finance, and healthcare.

Uploaded by

Aarish Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

■ DATA ANALYTICS – COMPLETE NOTES

1. Introduction to Data Analytics


Data Analytics is the process of collecting, cleaning, transforming, and interpreting data to
discover useful insights and support decision-making. It helps organizations understand
trends, patterns, and relationships in their data.

2. Types of Data Analytics


There are four main types: Descriptive (What happened?), Diagnostic (Why did it
happen?), Predictive (What will happen?), and Prescriptive (What should we do?). Each
type provides different insights for decision making.

3. Data Analytics Process


Every analytics project includes steps such as data collection, cleaning, exploration,
analysis/modeling, visualization, and decision making. These stages form the data
analytics life cycle.

4. Types of Data
Structured: Organized in rows & columns. Unstructured: Images, text, videos.
Semi-structured: JSON or XML files.

5. Tools in Data Analytics


Common tools include Python, SQL, Excel, Power BI/Tableau, and R. Each plays a
specific role in data manipulation, visualization, or statistical analysis.

6. Python Libraries
Key libraries: NumPy (numerical), Pandas (data manipulation), Matplotlib/Seaborn
(visualization), Scikit-learn (machine learning), and Plotly (interactive charts).

7. Exploratory Data Analysis (EDA)


EDA helps understand data structure, identify patterns, missing values, and outliers using
summary statistics and visualizations.

8. Data Cleaning
Improves data quality by removing duplicates, handling missing values, correcting data
types, and standardizing formats.

9. Data Visualization
Visual representation of data using charts and graphs. Tools include Power BI, Tableau,
and Python libraries like Matplotlib and Seaborn.

10. SQL for Data Analytics


SQL is used to query, extract, and manage structured data. Common commands:
SELECT, WHERE, GROUP BY, JOIN, and aggregate functions like COUNT, SUM, and
AVG.

11. Excel for Data Analytics


Excel is a versatile tool with Pivot Tables, charts, and formulas like VLOOKUP, IF, and
SUM for quick data analysis and reporting.

12. Power BI / Tableau


Both are powerful visualization tools used to create interactive dashboards and reports
that connect to various data sources.

13. Statistics in Data Analytics


Includes concepts like Mean, Median, Mode, Variance, Standard Deviation, Correlation,
Regression, and Probability for interpreting data.

14. Real-Life Applications


Used in retail (sales analysis), finance (fraud detection), healthcare (disease prediction),
and marketing (customer segmentation).

15. Career Paths in Data Analytics


Common roles include Data Analyst, Business Analyst, Data Scientist, and Data Engineer,
each focusing on different aspects of data processing and insights.

16. Skills Required


Technical: Python, SQL, Excel, Power BI, Statistics. Soft Skills: Communication,
Problem-solving, Critical Thinking, Business Knowledge.
17. Data Analyst Workflow Example
Steps: Import data → Clean → Analyze (EDA) → Visualize → Report → Decision making.

18. Summary
Data Analytics = Data + Analysis + Insights + Decisions. It is vital in every field for making
informed, data-driven decisions.

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