UM24MB654B: STRATEGIC MANAGEMENT (4-1-0-5-5)
Preamble:
The course in strategic management will introduce the concept of identification, implementation, and management of the
strategies that managers carry out to achieve the goals and objectives of an organization. Students will be taught indepth different
strategic management theories and applications of the same through case studies and Harvard simulations.
Course Objectives:
The objectives of the course is to enable the student gain knowledge of the
Process of strategy formulation.
External environment, internal environment and competitive forces.
Value creation for a sustainable competitive advantage.
Growing importance of corporate governance, sustainability and Business ethics.
Course Outcomes:
At the end of this course, the students are able to:
• explain the process of strategy formulation
• apply strategic tools to analyze an organization
• recommend strategic value creation models for organizations
• analyze strategies of both Indian as well as Global companies
Pre-requisite: Fundamental knowledge of Segmentation, Value Chain, E-Commerce, Markets, Consumer, and Competition.
Course Contents:
Unit 1: Concept of Strategic Management & External environment (12 hours)
Concept of Strategy, Company’s strategy and its business model, Managing the strategy making and executing process for
competitive advantage, Concept of Value Proposition, Vision, Mission and Core Values, Environmental appraisal using PESTEL
analysis, Industry dynamics and forces driving change, Strategic group analysis, competitor analysis, key success factors.
Unit 2: Internal Analysis (13 hours)
Identifying the company’s resources and capabilities, assessing the company’s resources and capabilities, Identifying the
company’s strength, weaknesses, competitive opportunities, Distinctive competencies, VRIO framework, Competitive advantage
and Profitability, Choosing a generic business level strategy of Michael Porter and impact on profitability, Value Chain analysis.
Unit 3: Business Level Strategies and Functional Strategies (15 hours)
Corporate Portfolio analysis using the Mckinsey- GE 9 cell matrix, Building Competitive Advantage through Functional Level
Strategies: Achieving superior Efficiency, Quality, Innovation and Customer Responsiveness, Competitive positioning and Business
level strategy.
Blue Ocean Strategy and 5 action framework, Combination strategies - Horizontal merger and acquisition, Vertical Integration,
Strategic outsourcing, Strategic Alliances, Diversification.
Unit 4: Strategic Implementation, Evaluation and Control (10 hours)
Importance of Objective Setting enabling strategic and operational control through Balanced Score Card approach – the financial
perspective and the customer perspective, Balanced score card implementation in organizations, Improving performance through
McKinsey 7-S model, Identifying and removing human biases, Corporate governance, Implementing & monitoring strategy through
organization structure, control and culture, Business ethics.
Harvard Simulations
Text Book:
1. “Crafting and Executing Strategy: A Quest for Competitive Advantage-Concepts and Cases”, Arthur Thompson, A. Strickland,
21st Edition, Tata McGraw Hill, New Delhi, 2019.
Reference Book:
1. “Strategic Management: An Integrated Approach”, Hill, Charles W L. Jones, Gareth R, 8th Edition, Cengage Learning, New
Delhi, 2012.
Web Resources (with URL):
Blue Ocean Strategy https://www.youtube.com/watch?v=8cVS7YEW2Fk
Disruptive Innovation https://www.youtube.com/watch?v=qDrMAzCHFUU
International Strategy https://www.youtube.com/watch?v=C9NxcRCZsxQ
Tesla Global Strategy https://www.youtube.com/watch?v=7vgaLP5dP0w
GE Mckinsey Matrix https://www.youtube.com/watch?v=j54nbyuJuU8
Business Model Canvas https://www.youtube.com/watch?v=CakUeC1sCSs
Horizontal and Vertical Integration https://www.youtube.com/watch?v=uOO4ClVUrkw
