Marketing Principles MCQ PDF

[Link]
16 Chapters
1600 Verified Questions
 Marketing Principles
MCQ PDF
Cou
Marketing Principles introduces students to the foundational concepts and strategies of

modern marketing. The course explores the role of marketing in organizations and

society, covering core topics such as the marketing mix (product, price, place,

promotion), market segmentation, consumer behavior, and the development of

marketing strategies. Students will learn how to analyze market environments, assess

customer needs, and create effective marketing plans. Through case studies and

practical exercises, this course equips students with essential knowledge and skills

needed to understand how organizations attract, retain, and grow customers in

competitive markets.

Recommended Textbook
CB 8th Edition by Babin

Available Study Resources on Quizplus

16 Chapters
1600 Verified Questions
1600 Flashcards
Source URL: [Link]

Page 2
 Chapter 1: What is CB and Why Should I Care?
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) A market orientation is an orientation wherein innovation is geared primarily toward
making the production process as efficient and economical as possible.
A)True
B)False
Answer: False

Q2) Neuroscience studies suggest that when consumers think about enjoying some of
their favorite foods, their brains are comparatively less active than when they actually
eat the food.
A)True
B)False
Answer: False

Q3) Which of the following situations illustrates a touchpoint?

A) A consumer placing an order over the telephone
B) A consumer asking a passerby for directions at an amusement park
C) A consumer engaging in word-of-mouth marketing
D) A consumer watching a television commercial
Answer: A

To view all questions and flashcards with answers, click on the resource link above.

Page 3
 Chapter 2: Value and the Consumer Behavior Framework
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) In the context of Customer Relationship Management (CRM), the social and cultural
aspects of life are the internal influences that shape consumption-related behavior of a
consumer.
A)True
B)False
Answer: False

Q2) _____ is a personal assessment of the net worth a consumer obtains from an
activity.
A) Value
B) Judgment
C) Benefit
D) Effort
Answer: A

Q3) _____ captures how much gratification a consumer receives from consumption.
A) Value
B) Positioning
C) Cost-benefit analysis
D) Effort estimation
Answer: A

To view all questions and flashcards with answers, click on the resource link above.

Page 4
 Chapter 3: Consumer Learning Starts Here: Perception
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Jumbo Ring-O, a company that produces cereal product, changed the colors of its
packaging box from dark brown to a bright red with yellow highlights in order to attract
more consumers, usually children between age group of four to twelve years old. Which
of the following factors was used by Jumbo Ring-O to improve its sale?
A) Contrasting stimuli
B) Size of stimuli
C) Intensity of stimuli
D) Surprising stimuli
Answer: C

Q2) Which of the following statements is true of factors that generate consumer
attention?
A) Contrasting stimuli are extremely ineffective in getting attention.
B) All else equal, smaller items garner more attention than larger ones.
C) Surprising stimuli are less likely to get consumers' attention.
D) Moving objects will garner more attention than stationary ones.
Answer: D

To view all questions and flashcards with answers, click on the resource link above.

Page 5
 Chapter 4: Comprehension, Memory, and Cognitive

Learning
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) The strength of sensory memory is duration, but the weakness is capacity.
A)True
B)False

Q2) When Jenna was young, she and her mother would have a girls' night out every
month. They would go shopping, watch a movie, and have dinner. These nights were
very special for Jenna. As an adult, she fondly remembers those experiences as some of
her happiest memories. The given scenario illustrates _____.
A) sensory memory
B) workbench memory
C) episodic memory
D) procedural memory

Q3) _____ refers to the interpretation or understanding a consumer develops about

some attended stimulus based on the way meaning is assigned.
A) Comprehension
B) Attention
C) Motivation
D) Lateralization

Q4) Explain episodic memory.

Page
Q5) What is rumination? How does it affect how6brands are viewed?

To view all questions and flashcards with answers, click on the resource link above.
 Chapter 5: Motivation and Emotion: Driving Consumer

Behavior
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Which of the following is true of consumers with high shopping involvement?
A) They care most about the things that will eventually create highly emotional
responses.
B) They typically find hedonic value in learning more about a particular product or
activity.
C) They are more likely to process information about deals and are more likely to react
to price reductions.
D) They have a continuing interest in a particular product and passion for activities in
which they are enduringly involved.

Q2) Which of the following is true of aesthetic labor?

A) It refers to the spatial layout of a business environment.
B) It helps manage the emotions of customers.
C) It is something that employees perform to enhance their confidence.
D) It helps induce impulse buying through attractive product display.

Q3) Emotional involvement drives one to consume generally through repeated

experiences of relatively strong utilitarian motivations.
A)True
B)False

Q4) Explain the cognitive appraisal theory and its significance for marketers.
Page 7

To view all questions and flashcards with answers, click on the resource link above.
 Chapter 6: Personality, Lifestyles, and the Self-Concept
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) The degree to which a consumer is open to new ideas and quick to buy new
products, services, or experiences soon after they are introduced is referred to as
_____.
A) materialism
B) competitiveness
C) possessiveness
D) innovativeness

Q2) Psychographic techniques use qualitative methods that can be used in developing
lifestyle profiles.
A)True
B)False

Q3) Explain the relationship between a consumer's self-concept and body presentation.

Q4) Describe the role of self-concept in consumer behavior and explain the various
types of self-concepts.

Q5) The VALS (Values and Lifestyles) approach classifies consumers into 66 different
segments as descriptors of individual households.
A)True
B)False

To view all questions and flashcards with answers, click on the resource link above.

Page 8
 Chapter 7: Attitudes and Attitude Change
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Ethan's colleague Mia is excited about attending a comic-con over the weekend. She
mentions her plan to Ethan and then goes on to tell him more about the event. Ethan has
never attended a comic-con before, but he decides to go to the event as it sounded like
a fun thing to do. In the context of the hierarchy of effects, Ethan's behavior can be
explained by the _____.
A) high-involvement hierarchy
B) low-Involvement hierarchy
C) experiential hierarchy
D) behavioral influence hierarchy

Q2) In the context of the elaboration likelihood model (ELM), explain how attitudes are
changed based on differing levels of consumer involvement.

Q3) Which of the following best exemplifies the utilitarian function of attitudes?
A) A man buying a luxury car for his daily morning commute
B) A woman buying clothes of the same brand for years
C) A group of teenage boys indulging in binge drinking and smoking
D) A person donating to an environment protection organization

Q4) How does the behavioral intentions model differ from the
attitude-toward-the-object (ATO) model?

Q5) Briefly discuss the effect of fear appeal in marketing.

To view all questions and flashcards with Page

answers,
9 click on the resource link above.
 Chapter 8: Group and Interpersonal Influence
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Every year, The Sprinters' Club, a club for athletes, chooses one athlete among its
members and declares him or her the "Outstanding Athlete of the Year." The title is based
solely on performance, and all members vie for it. The power of the club to bestow this
title on one of its members is an example of _____.
A) legitimate power
B) expert power
C) reward power
D) coercive power

Q2) Fred is a 45-year-old man. He has an analog television without a satellite

connection. His savings are low. Therefore, he does not wish to switch to a digital
television until the old one breaks down. Which of the following adopter categories best
describes Fred?
A) Innovators
B) Early adopters
C) Laggards
D) The early majority

Q3) All consumers tend to adopt new products at similar rates.

A)True
B)False

To view all questions and flashcards with answers, click on the resource link above.

Page 10
 Chapter 9: Consumer Culture
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Aaron's community is generally perceived as adventurous with a pronounced
inclination toward risk-taking and an aversion for the structured, routine life. According
to the core societal value (CSV) dimensions, Aaron's community is low in _____.
A) uncertainty avoidance
B) power distance
C) individualism
D) masculinity

Q2) Define consumer culture and list the important functions that culture performs for
consumers.

Q3) An acquired taste for flavors in some cultures, considered "unpalatable" in other
cultures, is made possible through enculturation.
A)True
B)False

Q4) Unlike highly collectivistic societies, highly individualistic societies:

A) are extremely loyal to the groups to which they belong.
B) are uncomfortable with things that are ambiguous or unknown.
C) place high value on self-reliance.
D) tend to live in extended families.

Q5) Briefly describe any three of the core societal values (CSVs).

To view all questions and flashcards with Page

answers,
11 click on the resource link above.
 Chapter 10: Microcultures
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Majority of teenagers in developed nations are seen either browsing the Internet or
listening to music on their smartphones or other electronic gadgets. It can be said that
teenagers throughout the developed world generally have the same preferences. This
phenomenon labeled as world teen culture is an example of a(n) _____.
A) generational microculture
B) regional microculture
C) street microculture
D) age-based microculture

Q2) Men and women make identical consumer decisions that help marketers to
minimize production cost and increase product value.
A)True
B)False

Q3) The U.S. Census Bureau's website provides an estimate of the U.S. population on a
yearly basis.
A)True
B)False

Q4) State the influence of immigration and the growth of microcultures in increasing
cultural diversity throughout the world.

To view all questions and flashcards with answers, click on the resource link above.

Page 12
 Chapter 11: Consumers in Situations
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Consumers with a low capacity to self-regulate their behavior are referred to as
_____.
A) experiential consumers
B) compulsive consumers
C) state-oriented consumers
D) action-oriented consumers

Q2) Which of the following is true of unplanned shopping?

A) It is characterized by situational memory.
B) It has a hedonic orientation.
C) It is uncontrollable.
D) It is driven by chronic depression.

Q3) While coming out of a subway station, Melanie saw a sale on sunglasses in a
subway store. Though she did not intend to buy anything, she ended up buying a pair of
sunglasses because the deal seemed too good to miss. Melanie's purchase best
exemplifies an instance of _____.
A) experiential shopping
B) epistemic shopping
C) impulsive shopping
D) acquisitional shopping

Q4) Explain the concept of advertiming and growth hacking.

To view all questions and flashcards withPage 13 click on the resource link above.
answers,
 Chapter 12: Decision Making I: Need Recognition and

Search
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Dave has been invited to dinner by his friend. On his way to the dinner, he decides to
buy a bottle of wine for his host. As he does not know much about wines, he chooses the
brand that he had in the past. Which of the following decision-making approaches best
describes Dave's choice of wine?
A) Limited decision making
B) Extended decision making
C) Routine decision making
D) Habitual decision making

Q2) Don is browsing the Internet to gather information about high-definition DVD players.
He wants to gift one to his mother on her birthday. Don's search is an example of a(n)
_____.
A) internal search
B) postpurchase search
C) ongoing search
D) prepurchase search

Q3) The amount of search tends to decrease as a consumer's level of income increases.
A)True
B)False

Q4) Explain search regret.

Page 14

To view all questions and flashcards with answers, click on the resource link above.
 Chapter 13: Decision Making II: Alternative Evaluation and

Choice
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) When Carla had to choose one among three vacation destinations, she chose one
that scored low on an important attribute of being tourist friendly. She chose that
location because it was the least expensive and the most convenient to travel to. In the
given scenario, which of the following decision rules has Carla used to choose a
vacation destination?
A) The conjunctive rule
B) The disjunctive rule
C) Compensatory rules
D) Noncompensatory rules

Q2) Henry considered only two features to finally select the laptop he wanted to buy: the
efficiency of the CPU and the capacity of the hard disk drive. These features represent
the _____.
A) determinant criteria
B) affect-based criteria
C) hedonic criteria
D) superordinate criteria

Q3) How does quality perception of consumers affect marketing?

Q4) List the factors that influence the type of evaluative criteria that consumers use
when evaluating alternatives.
Page 15

To view all questions and flashcards with answers, click on the resource link above.
 Chapter 14: Consumption to Satisfaction
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) Edorta is a popular and expensive brand of watches since 1920. Although several
fake Edorta watches are sold in the market, an original Edorta watch can be identified
from its dial, which is made of platinum. In this case, the platinum dial of Edorta watches
marks its _____.
A) sensitivity
B) efficacy
C) potency
D) authenticity

Q2) Which of the following is true of cognitive dissonance?

A) It occurs when customers' thoughts are consistent with preconceived notions.
B) It occurs with unimportant decisions that are easy to reverse.
C) It occurs when consumers have high self-confidence.
D) It occurs when customers make a decision that involves risk.

Q3) Which of the following is an example of a nondurable good?

A) An air conditioner
B) A bottle of water
C) A dining table
D) A box of gold

Q4) Identify the conditions when a consumer is more likely to experience true
dissonance following a purchase.

To view all questions and flashcards withPage 16 click on the resource link above.
answers,
 Chapter 15: Beyond Consumer Relationships
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) A disgusted or hopeless consumer is more likely to complain than an angry
consumer.
A)True
B)False

Q2) Consumer opinions will be more shaped by reviews for relatively unfamiliar brands
compared to established brands.
A)True
B)False

Q3) Ruth had recently bought an expensive smartphone from a leading brand. However,
within a few months of purchase, the phone started malfunctioning. Ruth was so upset
that she posted a scathing review on a popular complaint website. Soon, other
consumers also started sharing their poor experiences with the same brand. The news
went viral on social media. The given scenario is an example of _____.
A) consumer inertia
B) consumer cognitive dissonance
C) retaliatory revenge
D) negative public publicity

Q4) Briefly explain the importance of customer commitment.

Q5) Why cannot a company depend on consumer inertia for long-term revenues?

To view all questions and flashcards withPage

answers,
17 click on the resource link above.
 Chapter 16: Consumer and Marketing Misbehavior
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: [Link]

Sample Questions
Q1) In the context of motivations of consumer misbehavior, differential association
explains why:
A) the U.S. culture places a great deal of emphasis on attaining material possessions
and "getting ahead."
B) stealing from large corporations may seem less severe than stealing from a
family-owned retailer.
C) groups of people replace one set of acceptable norms with another set that others
view as unacceptable.
D) drug addiction is more of a consumer problem behavior than a consumer
misbehavior.

Q2) What is corporate social responsibility (CSR)? Describe the ways in which companies
can be socially responsible.

Q3) The Consumer Bill of Rights, which today stands as a foundation of the consumerism
movement, was introduced in 1962.
A)True
B)False

Q4) What are the concerns associated with marketing to children? Which acts were
passed to regulate the issues related to marketing to children?

To view all questions and flashcards with answers, click on the resource link above.

Page 18