SUBMITTED BY ~ VED GHELANI

ENROLLMENT NUMBER ~ 92501408014

Page 1
 Project

On

”NESTLE INDIA”

By

VED GHELANI-92501408014

Under the Guidance

of Ms. Akshita

Ghodadra

A Project Submitted

to

Marwadi University

In partial fulfilment of the requirement for the BBA

At Faculty of Management Studies

Month2025

MARWADIUNIVERSITY

Page 2
 INDEX

SR NO TOPIC PG NO

1 INTRODUCTION

2 HISTORY

3 VISION,MISSION
&ACHIVEMENTS
4 BUSINESS MODEL

5 PRODUCTS/SERVICES

6 SUPPLY CHAIN
MODEL

7 DISTRIBUTION
MODEL
8 BALANCESHEET

9 MARKET SHARE
ANALYSIS
10 CONCLUSION

Page 3
 INTRODUCTION

Nestlé is a Swiss multinational food and drink conglomerate founded in 1867 by Henri Nestlé,
known for its vast range of products including coffee, water, chocolate, baby food, and pet care
under popular brands like Nescafé, Maggi, and Kit Kat.

As the world's largest food company by revenue, Nestlé operates globally, with a significant
presence and a long-standing history in India since 1912.

The company's mission focuses on improving quality of life through nutrition, health, and
wellness, driven by continuous innovation and a commitment to meeting consumer needs and
sustainable practices.

Key Categories: Nestlé offers a diverse product range, including coffee, beverages, chocolate,
confectionery, dairy products, baby food, and pet products.

Notable Products: Specific products include Nescafe, Maggi noodles, Nestea, Kit Kat, and
Cerelac.

Subsidiary: Nestlé India is a subsidiary of Nestlé S.A.

Manufacturing: The company operates multiple factories in India.

Commitment: Nestlé India is dedicated to long-term sustainable growth, emphasizing high

quality, innovation, and building trust with consumers.

Page 4
 HISTORY
1866–1900: Founding and early years

Henri Nestlé (1814–1890), a German-born Swiss confectioner,

was the founder of Nestlé and one of the main creators of condensed milk.

Nestlé's origin dates back to the 1860s, when two separate Swiss enterprises were
founded that would later form Nestlé. In the following decades, the two competing
enterprises expanded their businesses throughout Europe and the United States.

 1866: Charles Page (US consul to Switzerland) and George Ham Page, brothers from Lee
County, Illinois, established the Anglo-Swiss Condensed Milk Company in Cham,
Switzerland. The company's first British operation was opened at Chippenham, Wiltshire in
1873.
 1867: In Vevey, Switzerland, Henri Nestlé developed milk-based baby food and soon began
marketing it. The following year, Daniel Peter began seven years of work perfecting the milk
chocolate manufacturing process. Nestlé had the solution, Peter needed to fix his problem of
removing all the water from the milk added to his chocolate, thus preventing the product
from developing mildew.
 1875: Henri Nestlé retired; the company, under new ownership, retained his name as Société
Farine Lactée Henri Nestlé.
 1877: Anglo-Swiss added milk-based baby foods to its products; in the following year, the
Nestlé Company added condensed milk to its portfolio, which made the firms direct rivals.
 1879: Nestlé merged with milk chocolate inventor Daniel Peter.
 1890: Henri Nestlé died.

Page 5
 The pioneer years

The history begins in 1866, with the foundation of the Anglo-Swiss Condensed Milk Company.
Henri Nestlé develops a breakthrough infant food in 1807, and in 1905 the company he founded
merges with Anglo-Swiss, to form what is now known as the Nestlé Group. During this period
cities grow and railways and steamships bring down commodity costs, spuring international
trade in consumer goods.

1866

US brohers Charles and George Page help establish Anglo-SwissCondensed Milk gained in their
homeland to establish Europe's first production facility for condensed milk in Cham. They start
supplying Europe's industrial towns with the product under the Milkmaid brand, marketing itas a
safe, ong-life altcernative to fresh milk.

1867

Nesilé's founder, German-bor pharmacist Henri Nestlé, launehes his farine laciéer (-four with
milk') in Vevey. Switzerland. It combines eow's milk, wheat flour and sugar, and

Page 6
Page 7
 Nesle develops it for consumpilion by infants who cannot be breasfed, 0 ackle high mortality
rates. Around his time he starts using the now iconic 'Nest'"logo,

1875

Henri Nestlé sells his company and factory in Vevey to three local businessmen They employ
chemists and skilled workers to help expand production and sales.

1878

Fierce competition develops between Nestlé and Anglo-Swiss, when both companies start selling
rival versions of the other's original products: condensed milk and infant eereal. Both firms
expand sales and production abroad.

1882-1902

In 1882 Anglo-Swiss expands into the US, but the death of George Page frustrates its plans. In
1902 it sells its US-based operations, which paves the way for an eventual merger with Nestlé.

1904

Nestlé begins selling chocolate for the first time when it takes over export sales for Peter &
Kohler. The Nestlé company also plays a role in the development of milk chocolate from 1875,
when it supplies his Vevey neighbor Daniel Peter with eondensed milk, which Peter uses to
develop the first such commercial product in the 1 880s.

Page 8
 VISION, MISSION & ACHIVEMENT
VISION: estlé is the world's leading nutrition, health and wellness company.

The mission of "Good Food, Good Life" is to provide consumers with the best tasting. most
nutritious choices in a wide range of food and beverage categories and eating occasions. from
morning to night.

MISSION: To be a leading competitive, attrition, Health and Wellness Company delivering

improved shareholder value by being a preferred corporate citizen, preferred employer, preferred
supplier selling preferred products.

ACHIVEMENT: Nestlé's achievements include being named the Most Valuable Food Brand
in 2023, significant progress in sustainable sourcing with partnerships to reduce deforestation,
reducing greenhouse gas emissions, and launching innovative products like Nestlé Choladi
instant tea in India.

The company also focuses on consumer health, increasing the sales of nutritious products and
providing nutritional education through programs like Balance Your Plate.

Furthermore, Nestlé has expanded its portfolio through strategic acquisitions and local market
innovations, and implements initiatives to improve farmer livelihoods and employee well-being.

Page 9
BUSINESS MODEL

Page
10
Nestlé's business model centers on a diverse portfolio of food, beverage, and health products,
leveraging a global presence, strong brands, and a robust supply chain to reach consumers
worldwide. It focuses on innovation and R&D to develop healthier options, strategic acquisitions
to expand its offerings, and sustainability initiatives in sourcing and operations. Revenue is
generated through retail sales, e-commerce, and premium product lines like Nespresso, all
supported by strategic alliances and partnerships.

Key Elements of Nestlé's Business Model:

Diverse Product Portfolio: Nestlé offers a vast range of products, including beverages (Nescafé,
Nespresso, Perrier), dairy (Carnation, Nido), confectionery, prepared dishes, and health nutrition
(Boost, Gerber).

Global Reach and Supply Chain: The company operates in over 190 countries, utilizing an
extensive global supply chain to deliver products and effectively capture a broad customer base.

Innovation & R&D: Nestlé invests significantly in research and development to create new
products and adapt existing ones to meet evolving consumer demands, including healthier and
plant-based options.

Brand Strength & Loyalty: A core part of the strategy involves leveraging and building strong,
well-known brands that foster brand loyalty among consumers.

Strategic Acquisitions & Partnerships: Nestlé strategically acquires businesses and forms
partnerships to enhance its presence in key markets and sectors, such as its acquisition of Wyeth
Nutrition to strengthen its infant nutrition business.

Sustainability Focus: The model incorporates sustainability through responsible sourcing,

environmental impact reduction, and addressing societal issues like plastic waste and climate
change.

Page
11
Multiple Revenue Streams: Nestlé generates revenue through retail and e-commerce channels,
but also through premium offerings, e.g., Nespresso, and health nutrition solutions.

Revenue Generation

Nestlé generates revenue from several segments, with significant contributions from: Powdered
and Liquid Beverages, Nutrition and Health Science, PetCare Products, and Milk Products and
Ice Cream.

Page
12
 PRODUCT/SERVICES
1) MILK PRODUCTS & NUTRITION

Milk Products.& Nutrition:

NESTLÉ EVERYDAY DaIry Whitener-

It is a replacement of milk which is mainly used for tea. NESTLÉ a+ Nourish Milk and a+
Nourish Dahi or curd is a dairy product that comes packed with goodness of Protein and
Calcium. Dahi can help supplement your daily diet with a good source of quality Protien and
Calcium bah of which are needed for growth and maintenance of the body. One serving (200g)
of a+ Nourish Dahi provides 5.8g of Protein and 164mg of Calcium.

NESTLÉ Bhuna Jeera Raita-

It is a unique proprietary product from Nestlé, currently available in Delhi NCR, It offer all the
innate goodness of Dahi wih real Jeera a delicious meal accompaniment which tastes exactly like
home-made Raita. It aids in digestion and is low in Fat (only 1.5% fat).

NESTLÉ MILKMAID-

Page
13
It is a delicious desserts has been delighting generations of Indian consumers over the past 100
years. In fact, MILKMAID defined Nestlé's "sweet' entry into India- It was the first brand to be
traded by the company in India.

NESTLÉ EVERYDAY Ghee-

Nestle Ghee 100% Shudh [pure] Ghee which is untouched by hand and hygienically packed.

2) BEVERAGES

Nestle Coffee Range-

Nestle have introduced a wide range of coffee products which are-

~Nescafe

~Nescafe classic

~Nescafe sunrise

NESTEA ICED TEA-

Page
14
It is a ice tea which has a flavor of lemon as well.

NESCAFÉ CAPPUCCINO-

It is instant coffee which just need hot water to get ready.

3) PREPARED DISHES AND COOKING AIDS

MAGGI 2-MINUTE NOODLES-

MAGGI 2-MINUTE Noodles is one of the most popular brands of instant noodles in India. It is a
delicious any-time snack that's ready in just 2 minutes.

MAGGI VEGETABLE ATTA NOODLES-

MAGGI Vegetable Atta Noodles is a unique innovative product with the goodness of whole
wheat and real vegetables available in the popular Masala flavor.

MAGGI CUPPA MANIA-

MAGGI Cuppa Mania offers you the delicious taste of MAGGI combined with the convenience
of cup noodles Il is an ideal offering for the new generation pressed hard for time trying to juggle
multiple role all at once and can be enjoyed any time on the go.

Page
15
MAGGI SAUCES-

MAGGI offers a wide range of specialty Indian Sauces which are relished for their unique taste.
Available in the following delightful variants: Tomato Ketchup, Tomato Sauce, Tomato Chili,
Masala Chili, Tamarind and the all-time favorite MAGGI Hot & Sweet Sauce.

MAGGI MASALA-AE-MAGIC-

The first ever fortified taste enhancer that can be used across different cuisines in India. It is not
a simple masala, but is unique in that it efficiently enhances the taste inheretant the food
ingredients already present.

MAGGI BHUNA MASALA-

It is a readymade mix of various kinds of spices and basic vegetables like onion, garlic and
ginger etc which is used to cook Indian recipes.

3) CHOCLATE AND CONFECTIONERY

~Kitkat Desert Delight

Page
16
~Nestle Munch Nuts

~Nestle Kitkat Senses

~Nestle Alpino

~Nestle Kikat

~Barone

~Nestle Classic

~Nestle Milkybar

~Nestle Classic

~Nestle Milkybar Choo

~Eclairs

~Polo

SUPPLY CHAIN MODEL

Page
17
 Nestlé India's supply chain model integrates responsible sourcing, advanced IT systems like SAP
for end-to-end management, and efficient logistics to ensure product quality, safety, and
sustainability from farm to consumer. The model focuses on strong vendor management, real-
time data for efficient resource allocation and inventory control, and a vast distribution network
to reach diverse retailers and consumers across India.

Key Components of the Supply Chain Model:

Responsible Sourcing & Vendor Management:

 Nestlé prioritizes ethical sourcing, ensuring its suppliers respect human rights and environmental
standards.

 The company works to build strong relationships with its suppliers, treating them with respect
and ensuring transparency in the supply chain.

 They manage vendors effectively and use just-in-time methods for raw material procurement to
maintain efficiency.

Integrated IT Systems:

 Nestlé utilizes Enterprise Resource Planning (ERP) systems like SAP to integrate procurement,
manufacturing, and distribution processes.

 These systems provide real-time data for better decision-making, efficient resource allocation,
and effective inventory management.

Manufacturing & Quality Control:

 Nestlé has multiple manufacturing facilities in India, ensuring good manufacturing practices are
followed to maintain product quality and safety.

 Inventory levels and product movement are continuously monitored from production sites to
warehouses and distribution centers.

Efficient Logistics and Distribution:

 A robust logistics network is in place, involving numerous warehouses, distributors, and retailers
to efficiently move products.

Page
18
 Nestlé employs a strategy of Avoid-Shift-Improve to reduce emissions from its transport
activities and plans journeys to avoid empty miles.

Demand Forecasting & Customer Focus:

 Supply chain teams work with commercial teams and customers to develop accurate demand
forecasts.

 The focus is on aligning supply with demand, ensuring fresh products are available for
consumers both in-store and online.

Sustainability and Risk Mitigation:

 The model emphasizes sustainability by tracking product origins and ensuring compliance with
ethical practices and legal standards.

 Nestlé works to reduce risks associated with issues like deforestation and human rights violations
in its supply chain.

DISTRIBUTION MODEL

Page
19
 Nestle India uses a multi-tiered, decentralized distribution model with a large network of cash
distributors, wholesalers, and retailers to reach 5.2 million outlets. Products move from factories
to central warehouses, then to cash distributors and smaller re-distributors who deliver to
retailers, including specialized trade and chocolate distributors. This extensive network,
combined with incentives and a focus on regional strategies and technology, enables Nestle to
efficiently serve diverse Indian markets.

Key Components of the Nestle India Distribution Model

 Decentralized System:

Nestle operates on a principle of decentralization, allowing each country to manage its own
business and distribution network.

 Multi-Level Structure:

The system involves several intermediaries, including:

 Factories: Where products are manufactured.

 Mother Godowns / Central & Sales (C&S) Warehouses: Initial storage and distribution
points.

 Clearing and Sales Agents (C&F Agents): Responsible for managing inventory and generating
invoices.

 Cash Distributors: They buy products from C&F agents and hold them in their own warehouses
for resale to retailers.

 Re-distributors / Wholesalers / Super Stockists: Some smaller retailers or wholesalers buy

directly from distributors, bypassing some layers.

 Retailers: Grocery stores, paanwalas, and medical shops that sell directly to consumers.
Specialized Distributors:

Nestle uses different distributors for different product categories, such as specialized distributors
for Maggi products and chocolate.

Distribution Salesmen:

Distributors employ salesmen who are responsible for selling products and collecting orders
from retailers in their designated territories.

Page
20
 Incentives:

Distributors and salesmen receive margins and are eligible for schemes and incentives, such as
additional monetary benefits or non-monetary rewards, to motivate high performance.

Logistics and Technology:

 Transportation: Products are moved via trucks and vans, with temperature-controlled vehicles
for certain products.

 Automated Distribution Centers: Nestle uses automated, digitally operated distribution centers
to improve efficiency, safety, and sustainability.

 Digitalization: The supply chain relies on digital operations, AI, and machine learning for
synchronized planning and optimized information flow.
Regional Focus:

The company employs a "hyper local cluster" approach, creating tailored product placement,
distribution, marketing, and promotion strategies for different regions and their specific customer
preferences.

Extensive Reach:
Nestle's vast distribution network covers approximately 5.2 million retail outlets across India,
allowing for efficient product delivery to a wide consumer base.

BALANCE SHEET

Page
21
2019

Page
22
2020

Page
23
Page
24
2021

Page
25
Page
26
2022

Page
27
Page
28
2024

Page
29
Page
30
 MARKET SHARE ANALYSIS

Nestle India holds market leadership in segments like coffee, noodles, and baby food, and is a
significant player in the milk and nutrition category, contributing a large portion of domestic
sales. The company focuses on strengthening its high-margin core businesses while also
investing in new product lines to drive growth and maintain its strong market position within the
competitive Indian fast-moving consumer goods (FMCG) sector.

NESTLE INDIA SHARE PRICE – 1187.00 AS PER 9TH SPTEMBER 2025

Page
31
Page
32
SWOT ANALYSIS

Page
33
 CONCLUSION

In conclusion, Nestlé India stands as a leading player in the Indian food and beverage industry,
with a strong legacy of trust, quality, and innovation. Through its diverse product portfolio—
ranging from instant noodles and dairy products to chocolates and health drinks—Nestlé has
successfully catered to the evolving preferences of Indian consumers. The company’s
commitment to sustainability, nutrition, and responsible business practices further strengthens its
brand image and long-term viability.

Despite facing challenges such as intense market competition, regulatory scrutiny, and changing
consumer habits, Nestlé India continues to adapt and grow through technological advancement,
product innovation, and strategic marketing. Its initiatives toward rural development, water
conservation, and women empowerment also demonstrate its focus on creating shared value for
both society and the business.

Overall, Nestlé India’s journey reflects how a multinational can localize effectively, maintain
consumer trust, and contribute meaningfully to national development while achieving corporate
success.

Page
34
 BIBLIOGRAPHY

[Link]

[Link]

[Link]

[Link]

[Link]

[Link]

Page
35