NEW & UPDATED

DMI Pro
Get a Professional Diploma in Digital Marketing
Comprehensive • 28 Hours • Study Online

Under the guidance of Global Industry Advisory Council including

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 Getting Started
Hello
The Challenge
Leadership and Standards Assured
Why choose Certification?
Who is DMI PRO for?
What will I learn?
AI Course Bundle
How will I learn?
Certification Exam and Our Support
DMI Professional Membership
Continuous Professional Development (CPD)
Get in touch

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 Hello
Enhance Your Skills and Fast-track Your Career
with DMI Certification Courses & Resources

Elevate your digital marketing career with DMI’s Professional Diploma in Digital Marketing.
This programme connects you to a global network of 330k+ professionals and industry
experts who shape our cutting-edge courses.

Our program, guided by leaders from the world’s bluechip companies such as Google,
Meta, IBM, Hubspot - to name a few - on our Global Industry Advisory Council (GIAC),
ensures what you learn is relevant and you stay ahead in the ever-evolving digital
marketing landscape. Learn from active professionals in the field, providing real-world
experience and expertise. Access the world’s largest on-demand digital marketing

330k + 95%
library, featuring 2,000+ premium resources, practical toolkits, and templates to apply your
knowledge. Stay current with expert-led webinars, micro-lessons, and more to drive real
business impact.
Members Worldwide Recommends DMI*

DMI has a proven track record in accelerating career growth:

↗ 93% of our alumni say that DMI Certification had a positive impact* on their career
↗
↗
74% of our alumni received a salary increase* after completing their course
73% of those who were promoted say that DMI Certification helped them to get their
80k + #1
Certified Industry Global Authority in
promotion*. Professionals Digital Marketing*
↗ The #1 reason professionals choose DMI is our expertise and exclusive focus on
digital marketing*.

Source: DMI Alumni Survey, 2024

* Graduate Survey 2024
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 The Challenge 86%
of employers globally say that they are
more likely to hire candidates with DMI
Skills Certification on their CV.*
The world of digital marketing moves fast. The greatest professional
challenge of the 21st century is staying relevant. Today’s marketers
need to be agile and adapt from leveraging new technologies like AI to
understanding changing social media algorithms.

The Digital Marketing Institute exists to help you stay relevant, today and
44%
of graduates got a promotion within
12 months after completing their
for the rest of your career. Our comprehensive range of courses are built
certification.
and validated by industry experts to meet the real needs of digital now.
Constantly updated and highly adaptable, we’re addressing the skills gap

73%
and anticipating future needs.

A career in digital marketing can be rewarding, but it’s important to stand

of those who were promoted say
out. Whether you’re looking for your first job, switching careers or climbing that DMI Certification helped them**
the ladder, a globally recognized DMI certification will advance your career to get their promotion.

by showing you have industry aligned skills and knowledge that can
drive business success.
*Chief Marketing Officer Survey, 2024
**DMI Graduate Survey, 2024

digitalmarketinginstitute.com
 Stay Relevant in an
Ever-Evolving Digital
World
Through our industry expertise and active industry experts for professionals to Facts:
connections, we set the global standard in stay relevant, enhance quality of their work

93%
certification courses, resources and network (while saving time & effort), and get inspired.
that enables growth for professionals, You also get access to our Continuing
businesses and universities globally. This Professional Development (CPD) area. With
means offering certification courses on short video lessons and expert-led webinars, of our alumni are currently employed.
the most in-demand skills; resources learn and upskill as your needs and

95%
that enable practical learning; and global ambitions change. Stay tuned into the hive
recognition. mind of new insight. Stay connected to the
industry’s best opportunities.
Right from the moment you sign up for a say that DMI Certification had a
course, you get a free subscription to our DMI Certification is not just recognised all over positive impact* on their career.
award-winning resource library, and become the globe – it’s setting the global standard.
a DMI Professional Member. Access to We have certified more digital marketing
**DMI Graduate Survey, 2024
Premium Resources (toolkits, walkthroughs, professionals than any other certification
templates, and much more) developed by body, and It drives career impact:

digitalmarketinginstitute.com
 Leadership and Standards Assured
by the Industry, for the Industry
On our Global Industry Advisory Council The GIAC comprises the key stakeholders As a result, the skills and knowledge you’ll
(GIAC), we collaborate with some of the in the industry who shape the present and gain with DMI Courses align with the latest
most influential marketers in the world to the future of digital marketing across global developments, trends and best practices
ensure that DMI courses (so your skills) brands, key industry platforms, agencies in the industry ensuring your personal and
are co-built and validated by the industry and education. This diverse representation professional growth.
leaders. This approach enables us to guarantees the highest standard and
address the latest skills adoption needs of relevance of DMI certifications worldwide.
marketing professionals based on real-world
experiences of active industry leaders.

Global Industry
Advisory Council

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 Why Choose
Certification?
Whether you’re looking to start, switch or advance your digital We’ve built a Certification Framework that helps real skills get
marketing career, a DMI certification shows you have industry recognised and rewarded. It’s meaningful and it’s working. Bluechip
aligned practical skills and knowledge that can drive business global brands, innovators, training companies and even universities
success. Stand out from your peers with a globally recognised skills in over 100 countries recognise and use Digital Marketing Institute’s
certification valued by employers. Certification Framework.

Your ↗ Differentiates your resume for your DMI Certification acts like a
better career opportunities in a magic key. Doors open.
DMI Certification: competitive international jobs
↗ Means you travel well between
market.
different opportunities and
↗ Gives you the skills you need to countries. It’s your oyster.
speak loud and clear to the right
↗ Aligns with other qualification
audiences.
frameworks across the globe.
↗ Tells the employers what you Take that ball and run with it.
know and what you can do -

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 Who is
DMI Pro for?
↗ Those with responsibility for ↗ Brand Managers, Brand
developing and implementing Strategists, Event Planners,
online marketing strategies and Public Relations (PR)
professionals
↗ Anyone looking to pursue a
career in digital marketing ↗ Copywriters and Content
Creators
↗ Marketing professionals who
wants to keep up with the rapid ↗ Media Planners and Media
changes and stay relevant to Buyers
seize and drive career growth
↗ Market Research Analysts, Data
opportunities
Analysts, and Product Marketers
↗ Marketing Executives, Marketing
↗ Marketing managers and
Coordinators, Marketing
marketing directors
Assistants
↗ Consultants and IT managers
↗ Marketing Interns, and
Marketing Analysts ↗ Entrepreneurs and small
business owners

Not sure if this is the right fit for you? Explore our full range of digital
digitalmarketinginstitute.com marketing certifications to reach your career potential here.
 What will I Learn?
Key Learning Outcomes
↗ AI-Powered Digital Marketing Expertise: Master ↗ Craft Effective Email Campaigns: Design, execute,
your knowledge in competitor analysis, campaign and monitor email marketing initiatives that
execution, and performance measurement deliver measurable outcomes.
while harnessing AI tools to boost efficiency,
↗ Optimize with Data-Driven Decisions: Harness
streamline processes, and drive impactful results.
web analytics to refine marketing efforts and
↗ Strategize for Success: Plan and execute make informed business decisions.
comprehensive, AI-enhanced digital marketing
↗ Enhance Professional Effectiveness: Develop
strategies tailored to unique business goals and
professional soft skills from strategic and agile
audiences.
thinking to presentations to thrive in dynamic
↗ Build Brand Awareness and Drive Engagement: digital marketing roles.
Utilize AI-driven social media and content
↗ Elevate Web and Ecommerce Experiences:
marketing strategies to captivate audiences and
Optimize digital touchpoints using user-centered
foster engagement.
design and a deep understanding of the Buyer’s
↗ Drive Traffic and Visibility: Implement SEO, PPC, Journey.
display advertising, and AI tools to attract and
retain target audiences.

LOOKING Try our DMI

FOR Expert program →
MORE?
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 New:
↗ Leveraging AI for competitors, industry and customer
research

What is New ↗ AI and Social Media lesson covering key AI tools and
plugins and best practices for using AI in social media

& Updated?
↗ AI, Paid Search, and Crafting Demand lesson covering
AI with Google Ads, Smart Bidding and Performance
Max Ads

↗ Using AI with Data for Decision-Making lesson

The latest version of the course includes new covering Data Collection, Analysis, Data-Driven
lessons and resources that will enable you gain Decision-Making and Customer Journey Mapping
in-demand skills:
↗ AI for Strategic Planning topic

Updated:
↗ Professional Membership resources on AI Overviews,
Automation, UX, Google Tag Manager, and more

↗ ChatGPT for Digital Marketing lesson bringing

together all ChatGPT topics into a single lesson.

digitalmarketinginstitute.com
 1. Digital Marketing in the Era of AI

Modules of 2.

3.
Content Marketing

Social Media Marketing

Capability 4.

5.
SEO (Search Engine Optimization)

Paid Search (PPC) and Display

Advertising

Skills That Will Make You 6. Email Marketing and Automation

a Well-Rounded Digital Marketer 7. Essential Soft Skills for Digital

Marketers

You’ll gain the knowledge, practical experience, and insights to 8. Web Optimization, eCommerce,
excel and speak with confidence in the digital marketing industry. and Social Commerce
In short, you’ll become a versatile digital marketer, equipped 9. Analytics with Google Analytics 4
to design, implement, measure, and optimize digital marketing (GA4)
strategies from the ground up
10. Digital Marketing Strategy

digitalmarketinginstitute.com
 1
Digital Marketing
in the Era of AI
Unleash the power of digital marketing in the era of AI disruption. Dive into Topics covered include:
core concepts, explore digital channels, and uncover why machine learning
algorithms, large language models, and AI-powered tools are disrupting
and transforming how businesses operate today. From audience insights to ↗ What is Digital Marketing?
360-degree campaigns, explore how to connect more effectively with your ↗ Inbound and Outbound Marketing
target audience.
↗ Digital Marketing Channels

↗ What is AI in Digital Marketing?

↗ Unlock the digital marketing playbook and start crafting a roadmap for
business success ↗ Staying Relevant in Digital Marketing

↗ Uncover the core principles of digital marketing, digital media, and ↗ Audience Listening Tools
digital channels ↗ Competitive Research
↗ Harness AI tools to gain industry insights and develop clear marketing ↗ Industry and Customer Research
objectives, fueled by digital research that sets a business apart with AI (NEW!)
↗ Explore how to seamlessly engage an audience across 360 digital ↗ The Traditional Funnel and the
channels and learn how to master the buyer’s journey to connect with Buyer’s Journey
audiences
↗ The Evolution of the Buyer’s Journey

↗ Integrating Offline and Digital

Marketing

digitalmarketinginstitute.com
 2
Content Marketing
Master the art of content marketing with a persona-focused, data-driven Topics covered include:
approach to planning and executing content marketing strategy. Connect
seamlessly with your audience using best practices at each stage of the Buyer’s
Journey. From content creation to curation, learn how to amplify your impact, ↗ What is Content Marketing?
extend value, and measure your successes with cutting-edge AI-powered
↗ Topical and Evergreen Content
insights to elevate your business’s content marketing performance.
↗ Content Intent
↗ Unleash the power of content to elevate a digital strategy ↗ Buyer Personas
↗ Build a content marketing strategy that aligns with goals and targets ↗ Getting Ideas for Content Topics
personas with precision. Tailor topics for impact and set the stage for real
audience engagement.
↗ Creative Brief

↗ Learn the art of digital storytelling, beginning with effective research,

↗ Content Creation and Content
Curation
crafting a compelling creative brief, and weaving an authentic brand story

↗ Create personalized, compelling content and navigate the benefits and

↗ Getting Started with ChatGPT
risks of leveraging AI tools to increase the velocity and quality of your ↗ Content Scheduling
output
↗ Analyzing Content Performance
↗ Master the tools of the trade and choose the right tactics, techniques, and
tools to manage, distribute, and promote your content. Learn why effective
community management is a linchpin to content marketing success.

↗ Use content marketing metrics to measure success and identify the right
opportunities to harness the power of AI to boost content marketing
performance

digitalmarketinginstitute.com
 3
Social Media
Marketing
Topics covered include:
Set up a dynamic social media presence and unlock the potential of
social media marketing for your business. Dive deep into the marketing
capabilities of the core platforms and master tactics for growing and
engaging an audience on social media. Unleash powerful paid social ↗ Influencing the Consumer Journey Using
campaigns and learn how to extract data from the platforms’ native Social
analytics tools to elevate your social commerce game. ↗ How Do Social Media Algorithms Work?

↗ Key Social Media Platforms: Facebook,

↗ Find the right social platforms for your business and transform its WhatsApp, and Instagram
social strategy using the most impactful social media channels.
↗ Key Social Media Platforms: X and LinkedIn
↗ Build, manage, and sustain a thriving community on social. Harness
↗ Key Social Video Platforms: YouTube and
the power of social connections to propel your brand forward with
TikTok
an engaged community.
↗ Setting Up a Social Media Experience for a
↗ Master paid advertising on social and create compelling
Business
campaigns with advanced tools for boosting your social presence.
↗ Sustaining a Social Community
↗ Gain insights into best practices for leveraging AI to elevate your
social media presence ↗ Engaging an Audience Using Social Media

↗ Five Key Steps for Creating a Social Campaign

↗ Best Practices for Using AI in Social Media

(NEW!)

digitalmarketinginstitute.com
 4
Search Engine
Optimisation (SEO)
Explore the nuances and intricacies of SEO and learn how search engines and Topics covered include:
SERPs work. Unlock the power of a strategic SEO, from keyword research best
practices to the three pillars of success – technical, on-page, and off-page
optimization. Measure SEO wins with precision as you track keyword rankings, ↗ How Do Search Engines Rank Pages?
organic traffic, and website conversions. And stay ahead of the curve with ↗ Search Engine Results Page (SERP)
insights into free and paid SEO tools while exploring the transformative impact
↗ How to Conduct SEO Keyword Research
of AI on SEO tasks.
↗ Technical Optimization
↗ Position a business for online growth and success by demystifying SEO ↗ Page Experience Ranking Signal
and grasping the key elements of an effective SEO strategy.
↗ Google Search Console
↗ Propel brands with effective SEO keyword research and strategy.
↗ On-Page and Off-Page Optimization
↗ Boost a website’s organic search rankings and transform your
business’s online presence by choosing the right technical, on-page,
↗ Free SEO Tools

and off-page optimization techniques. ↗ AI Tools for SEO

↗ Gain valuable insights on the best-known free and paid SEO tools and ↗ ChatGPT for SEO
discover how emerging AI technologies are transforming SEO tasks and
activities.

↗ Measure success with SEO metrics and fine-tune your SEO strategy
based on data-driven decisions, ensuring your business thrives in the
competitive online arena.

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 5
Paid Search (PPC) and
Display Advertising
Unlock the power of pay-per-click (PPC) advertising, capturing active consumers Topics covered include:

searching for information, products, or services. Dive into the expansive landscape of
digital display and video advertising, designed to raise brand awareness and generate
interest. Explore the distinct benefits each strategy offers while discovering the ↗ PPC Keyword Research
synergy of using them together for a comprehensive digital marketing strategy. From ↗ Budgets and Bidding in Google Ads
fundamental principles to hands-on optimization in platforms like Google Ads, master
↗ Creating a PPC Campaign
the art of effective budgeting, strategic bidding, and compelling ad creation. Explore
display and video advertising through the Google Display Network, leveraging AI- ↗ Display and Video Advertising
powered features and advanced targeting to engage audiences. ↗ GDN, AI, and Performance Max

↗ Display and Video Ad Formats

↗ Harness the power of paid search advertising - a strategic approach that
maximizes impact and minimizes costs. Grasp its fundamental principles and ↗ Targeting for Demand Generation
master techniques and best practices for effective budgeting and bidding in pay- ↗ Remarketing for Display and Video
per-click campaigns
Campaigns
↗ Elevate your brand with display and video advertising and understand the pivotal
↗ Paid Search Metrics and Reports
role these strategies play in demand generation
↗ Search, Display, and Video
↗ Differentiate between campaign types, ad formats, and audience targeting options
Campaign Optimization
↗ Understand the metrics that matter in paid search, display, and video campaigns
↗ Using AI with Google Ads (NEW!)
and unlock key tactics to minimize CPCs in Google Ads bid auctions, maximizing
campaign ROI and performance ↗ AI and Performance Max (NEW!)

↗ Manage budgets, measure success, and optimize campaigns, while gaining

insights into the benefits and limitations of AI-driven Google Ads strategies

digitalmarketinginstitute.com
 6
Email Marketing
Topics covered include:
Deep dive into email marketing and explore key tools and techniques enabling
you to unlock the power of automation and AI to streamline your campaigns.
Optimize every aspect of your email campaigns, from subject lines to layout,
and learn how to overcome delivery challenges.
↗ Email and Omnichannel Marketing

↗ Email Marketing Legislation and

↗ Understand the pivotal role of email in omnichannel campaigns and Regulations
navigate the legislative landscape surrounding email permissions and ↗ CRMs
data protection, ensuring your campaigns reinforce the message of a
trusted brand
↗ Marketing Automation

↗ Build on the core principles shaping email and marketing automation

↗ Email Marketing Workflows and Benefits
strategies and harness the potential of CRM to support more ↗ Email Subject Lines and Copy
personalized email campaigns
↗ Email Design and Images
↗ Craft compelling emails that drive results. Design balanced messages to
↗ Email Campaign Delivery Challenges
generate leads, retain customers, and inspire brand evangelists. Learn
how to transform your message into a powerful tool for business growth ↗ A/B Testing for Email Optimization
and brand loyalty
↗ Optimizing Email Campaign Performance
↗ Create and manage email campaigns and boost open and clickthrough
rates. Overcome deliverability and Inbox placement hurdles, ensuring
your messages reach your audience.

↗ Utilize metrics, tactics, and best practices to report on and optimize your
email marketing campaigns

digitalmarketinginstitute.com
 7
Professional Skills for
Digital Marketers
Well-honed professional skills as well as digital and technical skills are key to Topics covered include:
success as a digital marketer in today’s ever-changing working environment.
But what are these essential professional skills? Drill into project management
techniques, foster innovation with agile thinking, enhance creativity, and ↗ Seven-Step Framework for Managing
sharpen strategic thinking skills. From time management to problem-solving Projects
and persuasion skills, elevate your professional toolkit for personal and business
↗ Using the “Test and Learn” Approach
success.
↗ Applying the Agile Concept of the “MVP”

↗ Apply project management techniques and best practices to drive success ↗ Generating New Ideas
with your marketing campaigns and business projects
↗ Removing Barriers to Creativity
↗ Develop an agile mindset and learn techniques and best practices to foster
↗ Skills for Effective Problem Solving
innovation and drive efficiency to help stay ahead in today’s dynamic
workplace ↗ Benefits of Strategic Thinking

↗ Learn how to transform challenges into opportunities, develop fresh ↗ Saving and Creating Time
ideas, unleash your creativity, and apply innovative problem-solving in the ↗ Strategies for Effective Communication
workplace
↗ Persuading an Audience
↗ Hone strategic thinking skills and time management to become more
personally effective and efficient

↗ Master the art of persuasion and elevate your communication skills with
tips and techniques to ensure your messages resonate with your audience

digitalmarketinginstitute.com
 8
Website Optimisation
and eCommerce
From portfolio websites to lead generation and user-centered design to ecommerce Topics covered include:
and social commerce, dive into the structures and activities that define online success.
Understand the critical role the Buyer’s Journey and UX play in shaping effective websites
and providing an optimized platform aligned with business goals. Delve into metrics used ↗ Build Your Online Presence
to capture, track, and measure website activity, and discover how to use social commerce
↗ How to Design a Website
channels and tactics to increase social commerce sales.
↗ Website Optimization and the
↗ Elevate your brand with a purpose-driven online presence that captivates and
Buyer’s Journey
converts.
↗ Main Pages of a Website
↗ Craft a website that speaks volumes and appreciate the pivotal role marketers play
in planning webpage structures ↗ Design Principles
↗ Elevate audience engagement and satisfaction with a frictionless online experience. ↗ UX and UI
Apply principles of user-centered design, ensuring a seamless and responsive
↗ eCommerce Solutions
journey for every website visitor
↗ Win at ecommerce, applying best practices when planning and implementing
↗ eCommerce Marketplaces
a powerful digital storefront. Build seamless customer interactions and drive ↗ Website Metrics
e-commerce success with an effective customer service solution.
↗ A/B Testing for Website
↗ Ensure your website performs at its peak by selecting the right metrics, tools, and Optimization
tactics
↗ Social Commerce Channels
↗ Drive success using A/B testing to ensure your digital presence stands out in the
competitive online landscape. ↗ Analyzing and Reporting Using
Social Media Tools
↗ Unlock social commerce and maximize its revenue potential using the right
channels and tactics to drive your business’s sales

digitalmarketinginstitute.com
 9
Analytics with Google
Analytics 4 (GA4)
Topics covered include:
Reveal the power of website and app data with GA4. Master the fundamentals
while navigating legal responsibilities and best practices for data collection,
consent, and privacy. Learn how to set up and configure GA4, harnessing AI-
enhanced features to analyze performance and customer conversion journeys,
↗ Google Analytics 4 (GA4) Fundamentals

and monitor digital campaigns with precision. Use GA4’s AI-powered features for ↗ Analytics, Data Privacy, and Protection
campaign monitoring and in-depth analysis.
↗ GA4 Account Set-Up

↗ Linking GA4 to Other Tools

↗ Maximize insights from marketing data and help to ensure businesses
operate ethically by mastering the essentials of digital marketing analytics ↗ Types of GA4 Events

↗ Drive insights from a business’s digital presence by utilizing best practices ↗ Advanced Custom Events in GA4
to set up, fine-tune, and connect other marketing tools to a GA4 account
↗ Key GA4 Reports
↗ Transform data into actionable insights by setting up and optimizing events
↗ UTM Tracking with URL Builder
in GA4.
↗ Maximize campaign impact and optimize performance with insights from
↗ Real-Time Data in GA4
GA4 reports, explorations, and funnel reports ↗ Audiences in GA4
↗ Gain valuable skills in leveraging AI-driven insights to make data-driven ↗ AI for Data-Driven Decision-Making for
marketing decisions that drive business results Marketing (NEW!)

↗ AI in Customer Journey Mapping (NEW!)

digitalmarketinginstitute.com
 10
Digital Marketing
Strategy
Topics covered include:
Build a dynamic digital marketing strategy that integrates AI to optimize planning
and execution. Set actionable objectives, KPIs, and budgeting for maximum
ROI. Learn to conduct key research for channel selection and messaging, and
create engaging, research-driven creative strategies. Execute a digital strategy
↗ Marketing Today

with confidence using detailed action plans, paid media strategies, and clear ↗ AI for Strategic Planning
documentation.
↗ Strategy and Return on Investment (ROI)

↗ Thinking Critically About Research

↗ Embrace the power of research to guide channel choice, messaging,
personas, and priorities. Make informed budget allocations, ensuring every ↗ Digital Audit
digital marketing activity maximizes impact. ↗ Strategy and Forecasting
↗ Use AI to ensure digital marketing efforts are focused, measurable, and
↗ Developing a Marketing Brief
contribute significantly to business goals.
↗ Creative Brief
↗ Engage and captivate an audience with a creative strategy that not only
resonates but delivers on campaign goals. ↗ Working with an Agency
↗ Execute a digital marketing strategy with an optimal channel and budget ↗ Using a Media Plan
mix supported by a paid media plan and campaign action plan.
↗ Delivering a Campaign Action Plan

digitalmarketinginstitute.com
 Unlock the Power of
AI in Digital Marketing
with our Exclusive AI
Bundle Offer Key AI skills you will gain:

↗ ChatGPT & Other AI Tools

↗ AI and Machine Learning
AI is disrupting the digital marketing industry and presenting unprecedented efficiency, ↗ Generative AI and Predictive Analytics

growth, and career opportunities for marketers. It’s not surprising that AI is the #1 skill that ↗ Use Cases for AI In Digital Marketing

marketers want to develop within the next 12 months (DMI Member Survey, 2024). Ready
↗ Using AI with Data for Decision-Making
↗ Data Collection and Analysis for AI
to take your career to the next level? Don’t miss out on our special discount for the AI in
↗ Applying AI to Digital Marketing Channels
Digital Marketing Course (limited time only) when you purchase a DMI Pro course with us.
↗ AI-Driven Campaign Optimization
↗ AI in Content Marketing
AI Course Overview
↗ Monitoring Social Media with AI
The short course (5.5 hour) is designed for marketers looking to incorporate AI into ↗ AI and SEO
their job to enhance and optimize digital marketing activities. Through a combination ↗ Using AI to Improve CX
of hands-on practical lessons, toolkits and real-world examples, you will know how to ↗ Streamlining Marketing Automation with AI
leverage AI technologies to gain key insights, refine campaigns and drive growth. ↗ Using AI to Enhance Digital Strategy

digitalmarketinginstitute.com
 How will I learn? With our dynamic learning platform, get a seamless
learning experience across desktop, mobile and
tablet.

Here’s how the latest version walks the talk on new:

↗ Our courses are self-paced and delivered online via our cutting
edge platform MyDMI. Each course also comes with interactive
content via live webinars, community forums, tutor support and
more.

↗ Short courses take you where you want to go fast - learn

Analytics, Content Marketing, GA4, UX and CX Essentials, Email
Marketing, Website Optimization, PPC, AI’s impact on marketing,
and Graphic Design. Bite-sized lessons (10-20 minutes)

↗ Highly interactive with chances to practise everything you learn

↗ Practical live classrooms each month on the latest trending

topics and updates to platforms

↗ New practical exercises, reflections and up-to-date ‘Extend Your

Learning’ content

But that’s not all. We have also created a 360 degree learning
environment for you, which we call MYDMI.

Our immersive learning platform MYDMI

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 Certification Exam
and Our Support
The Course Ends. Your Career Progression is Just Ahead.

But first comes The Test. Yes, it’s an assessment but not as you know it. The Test is
punchy, focused and dynamic. It happens via a screen (of course). Questions come in
different formats including text and image-based multiple choice, matching and drag and
drop formats.

Want to test out your skills first? Try out the practice exam. With 100 questions in 90
minutes, it’s the ideal way to get you ready for the real thing.

You can take The Test anywhere in the world; everybody gets the same experience. It
lasts 120 minutes, and afterward (fingers crossed) you are never quite the same. You are a
new kind of marketeer, a DMI-certified digital animal ready to thrive in the digital jungle.

What’s more, your slick new DMI Certification works as a virtual passport. It looks sharp
and is recognized at the door of (just about) all the best opportunities. That’s because it
comes with true authority.

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 Bonus:
DMI Professional
Membership
Home of Hands-on Learning
& Practical Resources
Templates and toolkits - Practical resources to download, built so
you can put them to work in your role right away. Premium content -
Right from the moment you sign-up for a course, you’ll become a
Articles, ebooks, industry reports, case studies, podcasts and more.
DMI Professional Member and get access to our library of premium
With tried-and-tested tips and the latest in digital marketing.
resources for free for 6 months.
Courses - Unlock access to free short lessons exclusive to
Professional Members, along with special discounts on all DMI courses.
DMI Membership Hub is the world’s largest library of on-demand
practical resources designed by top industry experts that will enable Community - Talk, interact, work together and connect with our global
you to easily implement your learnings, and make an instant member community and industry experts through our lively forum.
business and career impact. Webinars - Meet & learn from top industry leaders through our live
interactive webinars. Ask questions, get insights, and connect with
You will also enhance your work while saving time and effort with peers.
2000k+ professional resources including toolkits, templates, and stay Continuous Professional Development (CPD) - Once you’re
relevant with bite-sized continuous learning opportunities such as certified, you can keep learning and earning CPD points to keep your
webinars and short video lessons on the latest skills from AI to GA4. certification up-to-date

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 Keep Your Skills and
Short courses:
It’s Just-in-Time (J-I-T) learning, ready for whatever the
changing world of digital throws your way. Built to take in any

Certification Up-to- order for the skills you need right now. Explore short courses
in Analytics, Content Marketing, GDPR, UX Essentials, CX

Date With Continuous Essentials, Graphic Design. Hot content. Always.

Professional Continuous Professional Development (CPD):

CPD is about being the best digital marketing professional that

Development (CPD) you can be - and taking the industry with you. You get access
to a special CPD zone and rack up credits as you rack up fresh
knowledge. 40 credits over 3 years means your Certification
stays up-to-date. And so do you.
As a Professional DMI Member, you will have the chance to gain new
skills even beyond the course you enrol in with our Short Courses
(Video Lessons) that enable bite-sized learning.
↗ Recognition. CPD is a brilliant way for you to communicate
just how great you are
↗ You hold your status among an elite group of high
You will also have access to our comprehensive Continuous performing digital marketing professionals. CPD is a Badge
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